Enchanted Memories Travel

What Enchanted Memories Travel does

Enchanted Memories Travel is a privately held, commission-based travel agency founded in 2012 by Vincent Dowling and headquartered in Franklin, Massachusetts. The company serves individual consumer leisure travelers, with a primary focus on Disney destinations (Walt Disney World, Disneyland, Disney Cruise Line) and secondary verticals spanning Universal theme parks, ocean and river cruises, all-inclusive Caribbean resorts, and European custom vacations. Its core service, branded "Memory Maker," pairs each client with a dedicated independent-contractor travel advisor who handles quoting, booking, dining reservations, and post-booking support on a free-to-customer basis, with revenue earned exclusively through supplier commissions. The agency holds Authorized Disney Vacation Planner Agency status (since January 2016) and EarMarked Gold Level certification, alongside industry accreditations from CLIA, IATA, Ensemble Travel Group, and Travel Leaders Network, and operates Florida and California Seller of Travel registrations.

The business is built on a distributed independent-contractor model rather than a proprietary technology platform, with 80+ Memory Makers working remotely across numerous states and a small support team led by Vincent Dowling (President/CEO), Maria Dowling (COO), Munir Khadiyawala (CFO), Katelyn Dowling (Executive Administrator), and Mary Hughes (Field Support & Training Facilitator). Distribution is direct-to-consumer through the enchantedmem.com website, phone (1-866-601-8473), email, and Facebook/Instagram social channels, with customer acquisition driven largely by referrals and word-of-mouth as evidenced by multiple testimonials referencing friend and family referrals.

The revenue model is 100% commission-based with no fees charged to clients; the company monetizes through standard travel supplier commissions, vacation voucher sales (starting at $500 with promotional Visa gift card incentives), and ancillary special event tickets for Disney and Universal hard-ticketed events. Recent strategic activity includes the 2025 Sales Conference at Walt Disney World with 20+ supplier partners, an integrated partnership around Universal's Epic Universe opening (May 22, 2025), and continued cruise-vertical relationship development with Norwegian, Royal Caribbean, and Celebrity cruise lines.

Name

Enchanted Memories Travel

Legal name

Enchanted Memories Travel LLC

Website

https://enchantedmem.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Enchanted Memories Travel is a commission-based, privately held US travel agency founded in 2012 that uses a distributed network of 80+ independent Memory Maker advisors to plan Disney, Universal, cruise, and leisure vacations for individual consumer families on a free-service basis.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

akta.pro primary industry

Family, Honeymoon & Romance Travel Agencies (THAKABAE)

Keywords

• Travel agency services
• Disney vacation planning
• Cruise booking services
• Leisure travel planning
• Destination wedding planning

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Travel Agency Commissions: Enchanted Memories Travel operates as a commission-based travel agency where services are completely free to customers. The company earns commissions from travel vendors (resorts, hotels, cruise lines, theme parks) when customers book through their agency. This commission-based model allows them to provide free planning services while earning revenue from supplier partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Enchanted Memories Travel is a commission-based travel agency that provides free personalized vacation planning and booking services through a network of certified Memory Maker travel advisors. Services span Disney destinations, Universal theme parks, ocean and river cruises, Caribbean resorts, European travel, all-inclusive resorts, and worldwide custom vacations, with ancillary vacation vouchers and special-event tickets. Revenue is earned from travel-supplier commissions paid on the trips booked by clients.

Product overview

Enchanted Memories Travel is a full-service travel agency offering a unified portfolio of vacation planning and booking services. The core offering is the Memory Maker® personalized travel advisory service, through which certified agents plan and book vacations across Disney destinations, Universal parks, cruises, Caribbean resorts, European travel, and all-inclusive properties. The company also offers ancillary products including vacation vouchers and special event tickets. Services are provided free to clients, with the agency earning commissions from travel suppliers.

Differentiator

Problem solved

Functional benefit

Products and services

• Disney Vacation Planning Services Full-service planning and booking for Walt Disney World, Disneyland, Disney Cruise Line, and Adventures by Disney vacations, delivered by College of Disney Knowledge-certified Memory Makers who handle personalized itineraries, dining reservations, and transportation bookings for families and individuals.
• Universal Destinations & Experiences Planning Vacation planning for Universal Orlando Resort, Universal Studios Hollywood, and Universal Kids Resort in Texas, including hotel recommendations, park passes, and itinerary creation for families and individuals visiting Universal properties.
• Ocean & River Cruise Planning Cruise vacation planning across multiple major lines including Disney Cruise Line, Norwegian Cruise Line, Royal Caribbean, Celebrity Cruises, and others, with itinerary design, ship selection, and booking assistance for individuals and families.
• Caribbean Vacation Planning Planning services for Caribbean destinations including resort bookings, island-specific travel arrangements, and destination wedding coordination for couples and families.
• Europe Vacation Planning Custom vacation planning for European destinations including assistance with transportation, accommodations, tours, and destination wedding coordination for couples and families.
• All-Inclusive Resort Bookings Booking services for all-inclusive resort properties, with preferred-partner relationships and exclusive offers available through the agency.
• Worldwide Custom Vacations Custom vacation planning for worldwide destinations including Hawaii, and other non-Disney, non-theme-park locations, with multi-destination itineraries, tours, and accommodations arranged through Memory Makers.
• Memory Maker® Personalized Travel Advisory Service Personalized travel planning service delivered by certified Memory Maker® travel advisors who handle all aspects of vacation planning from initial quote through booking, in-trip support, and post-trip follow-up for individual consumers and families.
• Vacation Vouchers Gift vouchers for vacation bookings that can be applied to final payment of packages, available in denominations starting at $500 with promotional $50 Visa gift card offers for new bookings.
• Special Event Tickets Ticketing service for special events including Mickey's Not-So-Scary Halloween Party, Mickey's Very Merry Christmas Party, Oogie Boogie Bash, Halloween Horror Nights, and Disney's Jollywood Nights.

Quantifiable outcome

• Services are always free to customers - no fees added to trip prices
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• DisneycoreStrategic or Co-development Partner · 1 January 2016Enchanted Memories Travel is an Authorized Disney Vacation Planner Agency, recognized by Disney in January 2016. Their Memory Makers are graduates of the College of Disney Knowledge and specialize in planning Disney vacations including Walt Disney World, Disneyland, Disney Cruise Line, and other Disney destinations. This partnership provides access to exclusive promotions and planning tools.
• CLIA (Cruise Lines International Association)coreChannel Partner/ Reseller/ DistributorCLIA membership demonstrates industry certification and credibility as a travel agency specializing in cruise bookings.
• IATA (International Air Transport Association)coreChannel Partner/ Reseller/ DistributorIATA accreditation provides the agency with authority to sell international airline tickets and access to industry resources.
• Ensemble Travel GroupminorChannel Partner/ Reseller/ DistributorAffiliation with Ensemble Travel Group provides access to additional supplier relationships and collective marketing resources.
• Travel Leaders NetworkminorChannel Partner/ Reseller/ DistributorTLN membership connects the agency with a network of travel professionals and supplier relationships.
• Preferred Partners (9)coreChannel Partner/ Reseller/ Distributor9 Preferred Partners providing exclusive offers and one-of-a-kind vacation experiences. Take advantage of exclusive offers through these key supplier partnerships.
• Disney Cruise LinecoreChannel Partner/ Reseller/ DistributorDisney Cruise Line is a preferred cruise partner offering Disney Wonder, Disney Dream, Disney Magic, Disney Wish, Disney Treasure, and Disney Fantasy sailings. The agency promotes exclusive Disney Cruise Line promotions and helps plan Disney cruise vacations.
• Norwegian Cruise LinecoreChannel Partner/ Reseller/ DistributorNorwegian Cruise Line partnership includes hosting sales conferences at sea. The agency booked the 2024 Sales Conference aboard the Norwegian Jade.
• Royal CaribbeancoreChannel Partner/ Reseller/ DistributorRoyal Caribbean partnership includes promotion of new ships like Utopia of the Seas and exclusive deals available through travel advisors.
• Celebrity CruisescoreChannel Partner/ Reseller/ DistributorCelebrity Cruises partnership for the 2026 Annual Sales Conference aboard Celebrity Reflection.
• Universal Destinations & ExperiencescoreChannel Partner/ Reseller/ DistributorUniversal Orlando Resort and Universal Studios Hollywood partnership for planning Universal vacations. The agency helps book Universal theme parks, on-site hotels, and Epic Universe (opening May 22, 2025).

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Magical Vacation Planner: Disney-specialist agency with a home-based independent agent structure and EarMarked status, offering comparable free planning services across Disney and major cruise lines.
• The Vacationeer: Authorized Disney Vacation Planner operating a similar commission-based, free-planning agency model focused on Disney destinations, cruises, and Universal — direct overlap in target customer and supplier relationships.
• Glass Slipper Concierge: Authorized Disney Vacation Planner offering free Disney, Universal, and cruise planning via a network of independent agents — direct competitor with comparable service model and customer base.
• Be Our Guest Vacations: Disney-focused home-based travel agency network with a similar Memory Maker-style independent contractor model and Authorized Disney Vacation Planner status. Most direct competitor in the same niche serving the same family-vacation customer.
• Kingdom Konsulting Travel Agents: Earmarked Disney travel agency specializing in Disney, Universal, and cruise vacations with a commission-based, free-to-customer agency model. Closely comparable in product mix, supplier set, and target customer.
• Small World Vacations: Earmarked Disney travel agency specializing in Disney, Universal, and cruise vacations with a similar commission-based, free-to-customer agency model. Closely comparable in product mix, supplier set, and target customer.
• MEI Travel & Mouse Fan Travel: Long-standing Disney-specialist agency and Authorized Disney Vacation Planner with a comparable independent agent network and similar emphasis on Disney/Universal/cruise vacation planning.

Broad incumbents

• Avoya Travel: Established US travel agency brand and host agency operating a comparable independent-agent network across cruise, resort, and leisure travel — relevant for host-agency economics and IC-model comparison.
• KHM Travel Group: US host travel agency franchise supporting independent agents in cruise and leisure bookings; useful benchmark for the economics and scaling of the independent- contractor travel agency model.
• Cruise Planners (American Express Travel): Large US home-based travel franchise network operating a similar IC-driven, commission-based model but with a much broader cruise/leisure focus rather than a Disney niche; provides scale and host-agency benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Enchantedmem
• Instagraminstagram.com/enchanted_memories_travel
• LinkedInlinkedin.com/company/enchanted-memories-travel

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enchanted Memories Travel