GIVT. cz

Name

GIVT. cz

Legal name

GIVT.cz s. r. o.

Website

https://givt.cz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Charitable Giving Platform

NAICS

Software Publishers (5132)

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

akta.pro secondary industry

Affiliate & Partner Media Buying (BPAFABAJ)

Keywords

• Affiliate marketing platform
• Charitable giving platform
• Online shopping donations
• Non-profit fundraising
• Cause marketing

Headquarters

HQ city

Olomouc

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Affiliate Commissions from E-commerce Partners: GIVT earns commissions from partner e-commerce sites when users make purchases through the platform. The platform splits these commissions with at least 50% going directly to non-profit organizations, while the remaining 50% covers GIVT's operations, technical development, and platform maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

GIVT.cz is a free charitable giving platform that connects everyday online shoppers with non-profit organizations through an affiliate marketing model. When consumers purchase from over 3,600 partner e-commerce sites, at least 50% of the resulting affiliate commissions are routed to the shopper's selected charity, with GIVT retaining the remainder to fund operations.

Product overview

GIVT. cz is a charitable giving platform that transforms regular online shopping into donations for non-profit organizations. The core product is the GIVT Platform, which connects shoppers with over 3,600 partner e-shops. The ecosystem includes the Pomocník (Helper) browser extension that notifies users on partner e-commerce sites, and a mobile application for Android devices. The platform has facilitated 15,323,680 CZK in charitable contributions.

Differentiator

Problem solved

Functional benefit

Products and services

• GIVT Platform A free charitable giving platform that enables Czech consumers to support non-profit organizations through their regular online shopping without paying anything extra. Users register, select a charitable organization, and shop at partner e-shops; commissions paid by e-shops are split, with at least 50% routed to the chosen non-profit.
• Pomocník (Helper) Browser Extension A browser extension available for Chrome and other browsers that automatically alerts users when they are browsing a partner e-shop, allowing them to support their selected charity without first visiting GIVT.cz. GIVT contributes 10 Kč to the user's selected organization upon installation.
• GIVT Mobile Application Native Android mobile application available on Google Play that enables users to manage their GIVT account, track donations, and support charities through their mobile devices.

Quantifiable outcome

• 15,323,680 Kč raised for charitable causes
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered core and major.

• Dr. MaxcoreChannel Partner/ Reseller/ DistributorMajor Czech pharmacy chain operating as a partner e-commerce site on the GIVT platform, contributing affiliate commissions to users' selected non-profit organizations.
• AllegrocoreChannel Partner/ Reseller/ DistributorLeading Czech e-commerce marketplace participating in the GIVT affiliate program, redirecting a portion of purchase value to charitable organizations.
• Knihy DobrovskýcoreChannel Partner/ Reseller/ DistributorMajor Czech book retailer and e-commerce platform partner enabling book purchases to benefit non-profit organizations through GIVT.
• AliexpressmajorChannel Partner/ Reseller/ DistributorInternational e-commerce marketplace with Czech operations participating in GIVT's affiliate network, enabling global shopping to support Czech charities.
• AboutYoumajorChannel Partner/ Reseller/ DistributorEuropean fashion e-commerce retailer operating in Czech Republic as a partner on the GIVT platform.
• 3,642+ E-commerce PartnerscoreChannel Partner/ Reseller/ DistributorCzech and international e-commerce sites participating in the GIVT affiliate program, spanning retail categories including electronics, fashion, health, books, sports, and more.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Awin: Global affiliate marketing network with a deep European merchant base; competes indirectly by offering advertisers turnkey affiliate tracking, with which GIVT's affiliate mechanism must integrate or compete against.
• Rakuten Advertising: Global affiliate and performance marketing network operating in the Czech Republic and across CEE; overlapping infrastructure for tracking and paying commission-based shopping referrals.
• TradeDoubler: Pan-European performance marketing and affiliate network with established presence in the Czech and broader CEE markets, representing a broader incumbent alternative for the merchants GIVT onboards.
• CJ Affiliate (Commission Junction): One of the world's largest affiliate networks with relationships across thousands of major e-commerce brands; a broader incumbent that competes for the same merchant-side affiliate budget as GIVT.

Direct peers

• easyfundraising: UK charitable shopping platform with thousands of retailer partners that passes a share of affiliate commissions to schools, charities, and community groups - the closest functional twin to GIVT outside its home market.
• iGive.com: US-based cause-shopping affiliate network that donates a portion of online purchase commissions to selected schools, charities, and other causes - functionally identical shopping-for-charity mechanic to GIVT.
• Give as You Live: UK-headquartered charitable shopping platform where consumers raise donations for chosen causes via affiliate commissions from partner retailers; mirrors GIVT's exact business model of splitting e-commerce commissions with non-profits.
• Shop&Smile: Italian-affiliated charitable shopping platform that converts online purchases into donations for supported non-profits using affiliate commissions, overlapping with GIVT's category and target use case.

Others

• Affilired: Affiliate marketing technology provider focused on the travel and e-commerce sector; an enabling/adjacent vendor whose white-label tools could either complement or substitute for aspects of GIVT's platform.
• Public Interest Network / AmazonSmile-style operators: Cause-shopping concepts (e.g., AmazonSmile's now-closed model) and CSR-focused platforms operated by retailers directly - reference points rather than active competitors but informative for understanding cause-shopping competitive dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GIVTcz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GIVT. cz