What FOBA CARE SERVICES LTD does

FOBA Care Services Ltd is a UK-based private limited company headquartered in Earl Shilton, Leicestershire, founded in 2021. It operates as a dual-specialist service provider with two core lines: (1) home-based health and social care, including personal care, daily living support, companionship, mobility support, and medical/health support; and (2) professional cleaning services for homes and businesses, covering end-of-tenancy cleaning, student accommodation cleaning, and regular or one-off domestic cleaning. The company serves individuals and families requiring home care, as well as homeowners, tenants, landlords, property managers, and businesses requiring cleaning services.

The company's offering is delivered through trained care and cleaning personnel rather than any proprietary technology platform; the website describes a service-based operating model with no disclosed software, AI systems, or automation tooling. Operational technology appears limited to a company website (fobacare.co.uk) used as a top-of-funnel marketing and contact channel, with phone and email serving as bottom-of-funnel booking mechanisms. No integrations, APIs, or digital products are disclosed.

Revenue is generated through professional services fees under a quote-based, pay-as-you-go pricing model — tailored care plans for health and social care customers and free, no-obligation quotes for cleaning services. The go-to-market motion is direct-to-consumer, with services delivered in customers' homes or business premises. Geographic scope is confined to England, with no evidence of multi-region or international presence. The company discloses no funding, ownership structure beyond being independently operated, headcount, or financial figures in the available data.

Name

FOBA CARE SERVICES LTD

Legal name

FOBA Care Services Ltd

Website

https://fobacare.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Short description

FOBA Care Services Ltd is a UK-based private limited company founded in 2021 that provides domiciliary health and social care alongside commercial and residential cleaning services to individuals, families, and local businesses in Leicestershire.

Ownership category

akta.pro rank

Product category

Home Care and Cleaning Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Health Aide (HHA) Services (Medically Directed) (HSABACAB)

akta.pro secondary industry

End-of-Life Personal Care Support (Non-Clinical) (HSABABAL)

Keywords

• Domiciliary care services
• Health and social care
• Professional cleaning services
• End-of-tenancy cleaning
• Home care assistance

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Health and Social Care Services: Compassionate home-based care services delivered by trained professionals. Services include personal care, daily living support, companionship, mobility support, and medical/health support. Revenue generated through service fees for care delivery.
2. Professional Cleaning Services: Cleaning services for homes and businesses including end-of-tenancy cleaning, student accommodation cleaning, and regular domestic cleaning. Revenue generated through one-time service fees and recurring cleaning contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

FOBA Care Services provides domiciliary health and social care delivered in clients' own homes, encompassing personal care, daily living support, companionship, mobility support, medication support, and post-hospital discharge coordination. Alongside this, the company offers professional cleaning services for households, student accommodation, end-of-tenancy move-outs, and commercial premises, with flexible scheduling and recurring contract options.

Product overview

FOBA Care Services operates as a dual-specialist service provider offering Health and Social Care Services (personal care, companionship, mobility support, and medical/health support) and Professional Cleaning Services (end-of-tenancy cleaning, student accommodation cleaning, and domestic cleaning). The two core offerings serve different customer segments—individuals and families requiring home care support versus homes and businesses requiring professional cleaning—while sharing the company's unified brand, trained staff, and commitment to quality service delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Health and Social Care Services

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Radfield Home Care: UK family-run home-care provider delivering personal care, companionship, and specialist support. Similar in size, ethos, and locally branded positioning to FOBA, with overlapping service lines and target customer base.
• Bright Care: UK home-care provider offering personal care, companionship, and live-in care to elderly clients. Comparable in scale and locally branded service model to FOBA, with shared emphasis on relationship-based, person-centred care delivery.
• Helping Hands Home Care: Established UK home-care provider offering visiting and live-in care, including personal care, medication support, and complex care. Closely aligned with FOBA's personal care and medical/health support service lines and similar locally delivered, relationship-driven model.
• Caremark: UK home-care franchise providing personal care, domestic support, and companionship to elderly and disabled clients in their homes. Directly mirrors FOBA's dual emphasis on personal care and home-based support, with comparable customer segments and per-region operating structure.
• Right at Home UK: UK network providing personal care, dementia support, and companionship to older adults and disabled adults at home. Comparable service portfolio, customer profile, and franchise-style regional delivery model to FOBA's Leicestershire-based service.
• Bluebird Care: UK network of home-care franchises providing personal care, live-in care, and respite services. Comparable to FOBA in service mix (ADL assistance, companionship, mobility support) and target customer (elderly individuals seeking to remain at home), differing primarily in scale and geographic coverage.
• Home Instead UK: National UK home-care franchise providing personal care, companionship, and specialist dementia support to older adults in their own homes. Directly comparable to FOBA's domiciliary health and social care offering, with a similar person-centred positioning and per-region operating model.
• Maid2Clean: UK domestic cleaning service specialising in regular and one-off home cleans. Directly comparable to FOBA's Regular and One-Off Domestic Cleaning offering, with similar customer segments (homeowners, tenants) and quote-based local delivery model.

Broad incumbents

• Viridian Apartments (serviced cleaning operators): Molly Maid is a UK franchise network providing domestic cleaning services, including regular and end-of-tenancy cleans. Comparable to FOBA's professional cleaning stream at a national scale, and serves as a benchmark for what scaled, brand-led domestic cleaning looks like in the UK market.
• Bupa Home Healthcare: UK arm of global healthcare group Bupa, offering home healthcare, care homes, and health insurance. Overlaps with FOBA's home-based clinical support but operates at a vastly larger scale across many service lines and geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOBA CARE SERVICES LTD