Freedom Wheels
Freedom Wheels is a Houston-based assistive technology provider founded in 1991 that supplies mobility devices, in-home products, bathroom safety equipment, and vehicle modifications to individuals with disabilities across the US, Canada, and South America.
- Company typePrivate
- Founded1991
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Freedom Wheels does
Freedom Wheels is a Houston, Texas-based assistive technology provider founded in 1991 by Carlos Saez. The company supplies mobility devices, in-home products, bathroom safety equipment, and vehicle modifications to individuals with disabilities, operating an NMEDA-compliant quality assurance program. The vehicle modification offering is delivered through partnerships with International Driving Systems (IDS), a separate entity founded by the same founder that provides high-technology adaptive driving systems, and with Drive-master Systems. Freedom Wheels operates a direct sales model with quote-based pricing, serves customers across the United States, Canada, and South America, and is privately held with no external funding and headcount in the 11-50 range.
Freedom Wheels firmographics
Firmographics- Name
- Freedom Wheels
- Legal name
- Freedom Wheels
- Website
- https://freedomwheels.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Freedom Wheels is a Houston-based assistive technology provider founded in 1991 that supplies mobility devices, in-home products, bathroom safety equipment, and vehicle modifications to individuals with disabilities across the US, Canada, and South America.
- Ownership category
- akta.pro rank
Freedom Wheels industry classification
Industry- Product category
- Assistive Technology Equipment
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)
- akta.pro secondary industries
- Home Accessibility & Bathroom Safety DME (Grab Bars, Shower Chairs, Raised Toilets, Ramps) (HLAHAMAF), Home Mobility & Accessibility Equipment (Ramps, Stair Lifts, Transfer Aids) (HSABAKAB), Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)
Keywords
Where Freedom Wheels is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Freedom Wheels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Durable Medical Equipment Sales: Sale of mobility devices including walkers, rollators, canes, wheelchairs, power wheelchairs, mobility scooters, and related equipment. Both lightweight and heavy-duty options available.
- Vehicle Modifications: Custom vehicle modification services including hand controls, spinner knobs, lowered floor conversions, and high-tech driving systems. Each driving system is designed to meet the unique needs of each individual.
- In-Home Equipment and Modifications: In-home assessment services, home modifications, and equipment delivery including stairlifts, Hoyer lifts, hospital beds, modular ramps, door opening devices, and other assistive technology.
- Bathroom Safety Products: Sale of bathroom safety equipment including bath benches, bath lifts, grab bars, toilet safety rails, transfer benches, handheld shower wands, raised toilet seats, and rolling shower chairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for all products and services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Freedom Wheels product offering
Product offeringCore offering
Freedom Wheels sells and installs assistive technology and durable medical equipment for individuals with disabilities, spanning four categories: mobility devices (walkers, wheelchairs, scooters), in-home equipment (stairlifts, hospital beds, ramps, lift chairs), bathroom safety products (bath lifts, grab bars, transfer benches), and vehicle modifications (hand controls, lowered floor conversions, hi-tech driving systems). The company provides in-home assessments, custom fitting, and equipment delivery as part of its offering.
Product overview
Freedom Wheels is an assistive technology provider offering a unified portfolio of products and services for individuals with disabilities. The company operates four core product categories: Mobility Devices (walkers, rollators, wheelchairs, scooters), In-Home Products (lift chairs, hospital beds, ramps, respiratory equipment), Bathroom Safety (bath lifts, grab bars, transfer benches), and Vehicle Modifications (hand controls, lowered floor conversions, hi-tech driving systems). Founded in 1991 in Houston, Texas, the company also distributes Independent Driving Systems (IDS) products through Drive-master Systems and Controls partnership. Products are available in both lightweight and heavy-duty options. The company provides in-home assessments, modifications, and equipment delivery services.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobility Devices Full line of mobility products for individuals with disabilities, including walkers, rollators, canes, crutches, knee walkers, transport wheelchairs, power wheelchairs, and mobility scooters from various brands, available in lightweight and heavy-duty options.
- In-Home Products In-home accessibility equipment including air purifiers, blood pressure and glucose monitors, bedside tables, compression stockings, CPAP machines, door and bed alarms, door opening devices, Hoyer lifts, lift chairs, nebulizers, oxygen machines, portable and modular ramps, transfer boards, stairlifts, hospital beds, mattresses and rails.
- Bathroom Safety Bathroom safety solutions including bath benches and stools, bath lifts, bathtub mats, grab bars, toilet safety rails, bedside commodes, handheld shower wands, raised toilet seats, rolling shower chairs, and transfer benches.
- Vehicle Modifications Assistive driving technology and vehicle accessibility modifications including mobility device transportation systems, transfer seats, mechanical hand controls, left foot accelerators, spinner knobs, lowered floor conversions, and hi-tech driving equipment (autonomous and reduced-effort steering systems) for individuals with various levels of disability.
- Durable Medical Equipment (overall portfolio) Comprehensive array of durable medical equipment and assistive technology products that promote independent lifestyles for individuals with disabilities, spanning mobility, in-home, bathroom, and vehicle categories, with in-home assessments, custom modifications, and equipment delivery services.
Quantifiable outcome
- Vehicles equipped with IDS driving systems are operational in the United States, Canada, and South America
Companies that use Freedom Wheels
Customer profileSegments1 record
Ideal customer profiles1 record
Freedom Wheels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Freedom Wheels partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Independent Driving Systems (IDS)coreFounded by Carlos Saez in 1996, IDS designs and manufactures driving systems for persons with higher levels of disability. Freedom Wheels carries the full line of high-tech driving equipment manufactured by IDS. In 2014, IDS began designing and manufacturing autonomous driving systems for different types of vehicles. IDS driving systems have been installed in vehicles throughout the United States, Canada, and South America.
- Drive-master Systems and ControlscoreDrive-master Systems and Controls distributes IDS driving equipment in conjunction with Freedom Wheels. Their equipment is described as the best, simplest to install, and safest equipment available today.
Scale indicators3 records
Recent moves5 records
Expansion highlights2 records
Freedom Wheels competitors and assessment
Company assessmentBroad incumbents
- Sunrise Medical: Global mobility manufacturer covering power wheelchairs, manual wheelchairs, seating, and assistive technology. Comparable category to Freedom Wheels' mobility device business, serving both consumer and clinical channels at scale.
- Permobil: Global manufacturer of complex rehab power wheelchairs, manual wheelchairs, and seating/positioning solutions. Comparable to Freedom Wheels' mobility and DME business at incumbent manufacturer scale.
- Drive DeVilbiss Healthcare: Large-scale manufacturer and distributor of DME including mobility aids, bathroom safety, respiratory, and homecare products. Comparable product breadth to Freedom Wheels but at a manufacturer/incumbent scale across many categories.
- Pride Mobility Products: Major US manufacturer of mobility scooters, power chairs, and lift chairs. Directly comparable to Freedom Wheels' mobility device category at OEM scale, with broader product lines and dealer-network distribution.
Direct peers
- Numotion: One of the largest US providers of Complex Rehab Technology (CRT), mobility, and accessibility solutions. Directly comparable to Freedom Wheels in wheelchair, mobility, and accessibility equipment provision to persons with disabilities, but at national scale.
- National Seating & Mobility (NSM): National provider of complex rehab and mobility solutions including custom wheelchairs, seating, and accessibility equipment. Directly comparable product categories (mobility + adaptive equipment) with a multi-site delivery model.
- BraunAbility: Leading manufacturer of wheelchair-accessible vehicles, transfer seats, and mobility equipment. Most direct comparable to Freedom Wheels' vehicle modification line of business, including lowered-floor conversions and adaptive driving solutions.
- Hoveround: Provider of power wheelchairs, mobility scooters, and accessibility solutions sold direct to consumers. Overlaps with Freedom Wheels' mobility device retail business and direct-to-customer sales motion.
- MobilityWorks: National retailer and installer of wheelchair-accessible vehicles and adaptive driving equipment. Directly comparable to Freedom Wheels on the vehicle modification/accessibility side, but operating through a national dealer network.
- Vantage Mobility International (VMI): Manufacturer of wheelchair-accessible vans and lowered-floor/minivan conversions, plus transfer seats and driving aids. Closely overlaps Freedom Wheels' vehicle modification and lowered floor conversion offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Freedom Wheels social profiles
Digital presenceFreedom Wheels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freedom Wheels leadership team
Management profileNumber of profiles
Profiles1 record
Freedom Wheels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freedom Wheels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freedom Wheels
What does Freedom Wheels do?
Freedom Wheels sells and installs assistive technology and durable medical equipment for individuals with disabilities, spanning four categories: mobility devices (walkers, wheelchairs, scooters), in-home equipment (stairlifts, hospital beds, ramps, lift chairs), bathroom safety products (bath lifts, grab bars, transfer benches), and vehicle modifications (hand controls, lowered floor conversions, hi-tech driving systems). The company provides in-home assessments, custom fitting, and equipment delivery as part of its offering.
Is Freedom Wheels a public or private company?
Freedom Wheels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Freedom Wheels founded?
Freedom Wheels was founded in 1991. It employs 11 to 50 people.
Where is Freedom Wheels based?
Freedom Wheels is headquartered in Houston, United States, in the North America region.
How does Freedom Wheels make money?
Four revenue lines are on record. Durable Medical Equipment Sales are the primary driver. The others are vehicle Modifications, in-Home Equipment and Modifications and bathroom Safety Products.
Who are Freedom Wheels's main competitors?
Broad incumbents on record are Sunrise Medical, Permobil, Drive DeVilbiss Healthcare and Pride Mobility Products. Direct peers are Numotion, National Seating & Mobility (NSM), BraunAbility, Hoveround, MobilityWorks and Vantage Mobility International (VMI).
Does Freedom Wheels have an API?
No public API is recorded for Freedom Wheels.
What industry is Freedom Wheels in?
Freedom Wheels's product category is Assistive Technology Equipment. Its primary akta.pro industry code is HLAHAMAA, Mobility Aids (Wheelchairs, Scooters, Walkers, Canes), with a secondary code of HLAHAMAF, Home Accessibility & Bathroom Safety DME (Grab Bars, Shower Chairs, Raised Toilets, Ramps). Its SIC code is 3842.