HAI TAI HTB

What HAI TAI HTB does

HAI TAI HTB (해태htb) is a South Korean beverage manufacturer and distributor founded in February 1973 as Hai Tai Beverage Co., Ltd. and rebranded to its current name in May 2016. The company is a wholly-owned subsidiary of LG Household & Health Care (LG생활건강), which acquired a 100% equity stake in January 2011. HTB operates three manufacturing facilities — Cheonan (main, established 1998), Pyeongchang (water and PET preform production, established 1996), and Iksan (acquired from Youngjin Pharm in 2013 and from Oxy Reckitt Benckiser in 2017) — alongside a complex logistics center in Cheonan completed in October 2015. Headquartered in Seoul, the company employs 501–1,000 people and serves the South Korean consumer market exclusively.

The product portfolio spans 20+ SKUs across carbonated drinks (Sunny Ten, Bongbong, Galbae Cider, Guronsan Vamond), fruit beverages (Fruit Village, Gal-Madeun-Bae, ID-H Bae, Morning Apple), coffee and milk tea (Golden Drop), bottled water (Pyeongchang Water), children's drinks (Hello Pan Dol-i), and traditional Korean beverages (Kkeunjip Sikye, Eumyang Ohaeng), together with licensed brands Minute Maid (Coca-Cola) and Sunkist. Manufacturing technology centers on aseptic filling (installed Cheonan, February 2016), Granular Activated Carbon (GAC) water purification (completed March 2021), Smart HACCP food-safety certification (November 2021), and recycled PET preform production (Pyeongchang, October 2022). The company was the first Korean food manufacturer to simultaneously obtain ISO 9001 and ISO 14001 certifications in December 1996.

HTB generates revenue through wholesale of branded beverages to Korean retail channels, leveraging LG H&H's distribution network. Marketing is conducted primarily through TV advertising and the corporate website (htb.co.kr). The company qualifies as a Green Enterprise, with the Cheonan facility re-designated for the fourth consecutive year through 2023, and has received the Chungcheongnam-do Air Pollutant Reduction Excellent Business Award. No direct revenue figures, pricing strategy, or unit economics are publicly disclosed.

Name

HAI TAI HTB

Legal name

해태에이치티비 주식회사 (Hai Tai HTB Co., Ltd.)

Website

https://htb.co.kr

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

501–1,000 employees

Short description

HAI TAI HTB is a South Korean beverage manufacturer and wholly-owned LG Household & Health Care subsidiary producing 20+ carbonated, juice, water, coffee, and traditional Korean beverage brands for the domestic consumer market through three owned factories.

Ownership category

akta.pro rank

Product category

Beverage Manufacturing

NAICS

Soft Drink and Ice Manufacturing (31211), Bottled Water Manufacturing (312112)

SIC

Beverages (2080)

akta.pro industry

PRIMARYCRADAHAB

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Non-Alcoholic Beverages (Coffee, Tea, Soft Drinks, Water)

SECONDARYCRADAHAK

Sports Drinks & Hydration Beverages

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Non-Alcoholic Beverages (Coffee, Tea, Soft Drinks, Water)

SECONDARYCRADAHAL

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Non-Alcoholic Beverages (Coffee, Tea, Soft Drinks, Water)

Keywords

• Beverage manufacturing
• Carbonated drinks
• Bottled water
• Fruit juice
• Ready to drink

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Beverage Products Sales: HTB manufactures and sells a diverse portfolio of beverages including carbonated drinks, fruit juices, coffee drinks, mineral water, and traditional/health beverages through retail channels across South Korea

Distribution channels1 record

Marketing channels2 records

Core offering

HAI TAI HTB (해태htb) is a South Korean beverage manufacturer that produces and sells a broad portfolio of drinks including carbonated soft drinks, fruit juices, ready-to-drink coffee, mineral water, and traditional Korean beverages. Founded in 1973 as Hai Tai Beverage Co., Ltd., the company manufactures its products at facilities in Cheonan, Pyeongchang, and Iksan and distributes them to South Korean consumers through retail and food-service channels. It operates as a wholly owned subsidiary of LG Household & Health Care, leveraging an established brand portfolio including Cocofarm, Sunny Ten, Bongbong, Galbae Cider, and Pyeongchang Water.

Product overview

HAI TAI HTB (해태htb) is a Korean beverage company operating as part of the LG Household & Health Care group. The company produces a diverse portfolio of carbonated beverages, fruit drinks, milk teas, traditional Korean beverages, drinking water, and health drinks. The product lineup spans owned brands (Cocopharm, Bongbong, Sunny Ten, Galbae Cider, Golden Drop, Fruit Village, Gal-e-madeun Bae) and licensed brands (Minute Maid). Products range from carbonated sodas and fruit juices to traditional drinks like sikye and 음양오행, serving various consumer segments including children, health-conscious adults, and traditional beverage enthusiasts.

Differentiator

Problem solved

Functional benefit

Brands

• 코코팜 (Cocofarm): Chewable beverage brand launched in 1995, considered the pioneer of chewable drinks in Korea
• 과일촌 (Fruit Village)
• 갈아만든 배 (Gal-Madeun-Bae)
• 헬로팬돌이 (Hello Pan Doll)
• 평창수 (Pyeongchang Water)
• 골든드랍 (Golden Drop)
• 미닛메이드 (Minute Maid)
• 봉봉 (Bongbong)
• 구론산 바몬드 (Guronsan Vamon)

Products and services

• Cocofarm
• Sunny Ten
• Bongbong
• Galbae Cider
• Golden Drop
• Fruit Village
• Gal-Madeun-Bae
• Pyeongchang Water
• Hello Pan Doll

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Sunkist (USA)coreStrategic or Co-development PartnerLicense and technical support agreement signed in February 1982 for use of 'Sunkist' trademark and technical support. This partnership enabled HTB to leverage the well-known international citrus brand for beverage production in Korea

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Ottogi: Korean packaged food company with adjacent beverage offerings (including water and RTD lines). Comparable as a domestic multi-category food/beverage manufacturer, though beverages are not its primary focus.
• Pulmuone: Korean food manufacturer with beverage adjacencies (water, plant-based drinks). Comparable as a domestic Korean CPG operator with overlapping retail distribution, though beverages are a smaller share of its portfolio.
• Asahi Group Holdings: Japanese beverage holding company with Asian (including Korean) CSD, water, and tea exposure. Comparable through category mix and Asian distribution footprint, though Asahi's primary markets are Japan and Oceania.

Broad incumbents

• Nestlé: Global food and beverage conglomerate with extensive bottled water, coffee, and dairy beverage lines. Comparable through its water, coffee, and ready-to-drink segments, even though its overall portfolio is far broader than HTB's.
• Suntory Beverage & Food: Japanese-origin beverage major with strong Korean and Asian presence in CSDs, water, and tea. Comparable in multi-category bottling and brand-led distribution, though Suntory's scale and global reach are substantially larger.
• The Coca-Cola Company: Global beverage incumbent and existing licensor of the Minute Maid line to HTB. Competes across CSDs, juices, and water in Korea through Coca-Cola Korea, but its portfolio extends well beyond HTB's focus.
• Keurig Dr Pepper: North American beverage major with CSD, juice, and water portfolios that parallel HTB's category mix. Comparable in bottling/brand-licensing model and category breadth, though geographically disjoint.
• PepsiCo: Global beverage and snack major with parallel CSD, juice, and water exposure in Korea. Comparable in product categories and manufacturing technology, though much larger and globally diversified.

Direct peers

• Binggrae: Korean food and beverage company with iconic CSD, juice, and milk-based beverage brands sold through similar retail channels. Directly comparable mid-sized Korean peer competing for the same domestic consumer wallet.
• Lotte Chilsung Beverage: Korea's largest domestic beverage manufacturer with a comparable multi-category portfolio (CSDs, juices, water, traditional drinks) and overlapping retail channels. Closest direct competitor to HTB in scale, distribution, and SKU breadth within Korea.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAI TAI HTB