First Pick
FirstPick is a free, ad-supported web application that lets fantasy sports league commissioners run live, theatrical draft order reveals with animations and voiceovers, serving football, basketball, baseball, golf, and custom leagues via shareable invite links.
- Company typePrivate
- Founded-
- HeadquartersState College, United States
- Headcount—
- GTM typeB2C
- OfferingSoftware
What First Pick does
FirstPick is a web-based consumer application that enables fantasy sports league commissioners to run live, theatrical draft order reveal events for their leagues. The platform randomizes draft order, then streams the reveal in real time with countdown timers, suspense animations, and voiceovers so that every invited league member can watch simultaneously. Participants join through a unique invite link with no account creation and no app download required; only the commissioner needs to register with an email address. The product supports fantasy football, basketball, baseball, golf, and custom league formats, currently caps league size at 14 teams, and lets commissioners schedule reveals from five minutes to five weeks in advance and replay completed reveals indefinitely.
The underlying stack is a web application delivered through firstpickapp.com, with no native iOS or Android app, and is integrated with Google AdMob for advertising-based monetization. Distribution is product-led: commissioners self-serve, share invite links within their leagues, and drive organic acquisition through fantasy sports communities and an Instagram presence at @firstpick.app. The company is privately held, based in State College, United States, and discloses no funding rounds, management team, parent company, or operating revenue.
The business model is entirely free to end users, with no subscriptions, in-app purchases, or premium tiers. All revenue is generated through non-intrusive display advertising served via Google AdMob, making the service dependent on seasonal fantasy sports traffic (peaking around NFL drafts) and AdMob CPM dynamics. A refreshed Privacy Policy effective June 30, 2025 reflects a minimal data footprint (commissioner email only), third-party AdMob and analytics disclosures, and a COPPA-aligned exclusion of users under 13.
First Pick firmographics
Firmographics- Name
- First Pick
- Legal name
- FirstPick
- Website
- https://firstpickapp.com
- Company type
- Private
- Operating status
- Operating
- Short description
- FirstPick is a free, ad-supported web application that lets fantasy sports league commissioners run live, theatrical draft order reveals with animations and voiceovers, serving football, basketball, baseball, golf, and custom leagues via shareable invite links.
- Ownership category
- akta.pro rank
First Pick industry classification
Industry- Product category
- Fantasy Sports Software
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Season-Long Fantasy Platforms & Commissioners (MPAEAHAB)
- akta.pro secondary industry
- Fantasy Contests, Leagues & Tournament Organizers (MPAEAHAF)
Keywords
Where First Pick is headquartered
LocationHeadquarters
- HQ city
- State College
- HQ country
- United States
- HQ region
- North America
Markets served
First Pick business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- Advertising: FirstPick is ad-supported, displaying simple non-intrusive ads via Google AdMob. This is the primary monetization method. No subscriptions, in-app purchases, or other revenue streams are employed. The service is completely free for all users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier - complete access to all features |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
First Pick product offering
Product offeringCore offering
FirstPick is a web-based application that lets fantasy sports commissioners create live, scheduled draft order reveals. The platform randomizes, streams, and seals draft order selections with countdown timers, suspense animations, and voiceovers visible to all league members simultaneously via a shared link. Participants can join without creating an account or downloading an app, and the service supports fantasy football, basketball, baseball, golf, and custom formats for leagues up to 14 teams.
Product overview
FirstPick is a single, unified free web application designed for fantasy sports commissioners to create live, scheduled draft order reveal experiences. The product consists of one core offering — the FirstPick App — which allows commissioners to create draft events, invite league members via unique links, and broadcast the randomized draft order live with animations and voiceover. Participants watch the reveal unfold in real-time without needing to create an account or download any software. The service supports multiple fantasy sports (football, basketball, baseball, golf, custom formats) and up to 14-team leagues, with the ability to schedule reveals ahead of time and replay completed reveals. FirstPick is ad-supported with no subscription or in-app purchase model.
Differentiator
Problem solved
Functional benefit
Products and services
- FirstPick App Web-based live fantasy draft order reveal application that randomizes, streams, and seals draft order selections while the entire league watches in real-time, featuring suspense animations and voiceovers. Commissioners create draft events, share unique invite links with league members, and broadcast the randomized order live; participants watch without creating an account or downloading any app. Supports scheduled reveals, automatic replay, and up to 14-team leagues across fantasy football, basketball, baseball, golf, and custom formats.
Companies that use First Pick
Customer profileSegments1 record
Ideal customer profiles1 record
First Pick technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
First Pick partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Google AdMobcoreFirstPick uses Google AdMob as its primary ad network for displaying non-intrusive advertisements to monetize the free platform. AdMob integration enables targeted mobile and web advertising across the application.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
First Pick competitors and assessment
Company assessmentEmerging players
- PrizePicks: PrizePicks is an emerging daily fantasy sports operator with strong product-led growth and a focus on engagement mechanics. It is thematically comparable to FirstPick for its emphasis on gamified, frictionless fan experiences in fantasy sports.
- Underdog Fantasy: Underdog Fantasy is a fast-growing DFS and season-long fantasy platform with strong mobile-first product and live event features. It overlaps with FirstPick's commissioner-focused draft engagement thesis and represents an adjacent emerging player.
Direct peers
- RTSports: RTSports is a smaller but established fantasy sports provider offering multi-sport and commissioner-led league tools. It is comparable to FirstPick as a dedicated fantasy league management platform targeting serious commissioners.
- MyFantasyLeague: MyFantasyLeague is a long-standing commissioner-focused fantasy platform with deep customization and live draft capabilities. Comparable to FirstPick as a commissioner-first product with live draft mechanics.
- Sleeper: Sleeper is a modern fantasy sports platform offering league management and draft tools. It is comparable to FirstPick because both target fantasy commissioners with a focus on improving the league/draft experience, though Sleeper offers a broader suite of in-season tools.
- Fantrax: Fantrax is a fantasy sports platform supporting multiple sports and customizable league formats, including commissioner-controlled draft setups. It competes directly with FirstPick for commissioner mindshare during the draft window.
Broad incumbents
- NFL.com Fantasy: NFL.com Fantasy is the official fantasy platform of the NFL, providing draft and league management to a massive user base. Comparable to FirstPick because it owns the draft-order reveal experience, but with much broader scope and distribution leverage.
- CBS Sports Fantasy: CBS Sports Fantasy is a major fantasy sports destination offering integrated draft tools and league management. It competes with FirstPick for commissioner attention at the start of each season.
- ESPN Fantasy: ESPN Fantasy is one of the largest fantasy sports platforms, offering integrated draft order randomization and full league management. It competes with FirstPick at the draft experience level but as part of a much broader media and tools portfolio.
- Yahoo Fantasy Sports: Yahoo Fantasy is a major incumbent fantasy sports platform with built-in draft tools and live draft functionality. It overlaps with FirstPick's commissioner use case but bundles the draft experience with extensive season-long management features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
First Pick social profiles
Digital presenceFirst Pick financial estimates
Financial estimateRevenue estimate
Valuation estimate
First Pick leadership team
Management profileNumber of profiles
First Pick funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First Pick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First Pick
What does First Pick do?
FirstPick is a web-based application that lets fantasy sports commissioners create live, scheduled draft order reveals. The platform randomizes, streams, and seals draft order selections with countdown timers, suspense animations, and voiceovers visible to all league members simultaneously via a shared link. Participants can join without creating an account or downloading an app, and the service supports fantasy football, basketball, baseball, golf, and custom formats for leagues up to 14 teams.
Is First Pick a public or private company?
First Pick is a private company. It is classified as unknown and is currently operating.
When was First Pick founded?
First Pick was founded in -1.
Where is First Pick based?
First Pick is headquartered in State College, United States, in the North America region.
How does First Pick make money?
One revenue line is on record: advertising.
Who are First Pick's main competitors?
Emerging players on record are PrizePicks and Underdog Fantasy. Direct peers are RTSports, MyFantasyLeague, Sleeper and Fantrax. Broad incumbents are NFL.com Fantasy, CBS Sports Fantasy, ESPN Fantasy and Yahoo Fantasy Sports.
Does First Pick have an API?
No public API is recorded for First Pick.
What industry is First Pick in?
First Pick's product category is Fantasy Sports Software. Its primary akta.pro industry code is MPAEAHAB, Season-Long Fantasy Platforms & Commissioners, with a secondary code of MPAEAHAF, Fantasy Contests, Leagues & Tournament Organizers. Its NAICS code is 711211 and its SIC code is 7990.