What TV-Wartezimmer does

TV-Wartezimmer is a German digital patient-communication company that operates a managed waiting-room media platform for medical practices and clinics. Its core offering is a cloud-connected digital signage system comprising proprietary branded PC hardware, monitor displays (32" or 43"), and a centrally managed content platform that automatically delivers programming to installed screens. The content mix combines a library of more than 900 medically reviewed patient education films, custom practice presentations (team, services, news), and an entertainment framework sourced from partners including Tagesschau, wetter.com, Sportschau, and National Geographic, capped at 15% advertising share. Optional add-on modules extend the platform: PAS Pro, a digital patient-call system that integrates with practice management software via the GDT interface and replaces loudspeaker announcements, and Praxis-Web-App, a branded web application that surfaces TV-Wartezimmer content on practice websites and social channels.

The business operates two interlocking revenue streams. The primary stream is a tiered subscription model (Basis-Paket at €79/month, Komfort-Paket at €99/month, Premium-Flex-Paket at €119/month), available as monthly subscription or one-time purchase with a 60-month minimum term, bundling hardware, installation, warranty, content library access, and ongoing updates. The secondary stream is a DOOH advertising business monetizing 7,000+ practice locations and 100M+ monthly ad contacts through both direct sales to pharma and healthcare advertisers and programmatic channels via a partnership with Vistar Media.

The company serves primarily SMB medical practices across all specialties (orthopaedics, dentistry, gynaecology, radiology, physiotherapy, speech therapy) plus a small set of clinics and MVZs in the DACH region (Germany, Austria, Switzerland). Sales are conducted via a field-sales-led motion with phone-based inside sales, supported by a customer self-service portal (Kundenlounge). The company reports an installed base of 8,000+ screens, 8M+ monthly viewers, a 98% customer renewal rate (EMPAT-Study), and an independently measured 13%+ uplift in demand for individual health services (IGeL) following installation (GfK study). Founded in 2003 by Markus Spamer in Freising, the company has operated since 2023 under Managing Director Christian-Georg Siebke and remains privately held under Markus Spamer Medienbeteiligungs GmbH.

Name

TV-Wartezimmer

Legal name

TV-Wartezimmer Gesellschaft für moderne Kommunikation MSM GmbH & Co. KG

Website

https://tv-wartezimmer.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

TV-Wartezimmer is a German digital patient-communication platform that operates managed waiting-room screens in medical practices across the DACH region, combining proprietary hardware, a 900+ film medical content library, and an advertising network monetizing 100M+ monthly ad contacts.

Ownership category

akta.pro rank

Product category

Digital Patient Communication Systems

NAICS

Offices of Physicians (6211)

SIC

Services-Health Services (8000)

akta.pro primary industry

Omnichannel Patient Communications & Contact Center (Voice/SMS/Email/Chat) (HLACAEAC)

Keywords

• Digital signage healthcare
• Patient education content
• Waiting room entertainment
• Programmatic DOOH advertising
• Digital patient communication

Headquarters

HQ city

Freising

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Subscription Software & Content Licensing: Monthly recurring SaaS-style subscription covering the TV-Wartezimmer platform, branded PC hardware, monitor, installation, content library access, updates, and support. Billed monthly, annually, or as one-time purchase across three tiered packages.
2. Hardware Sales: Sale of proprietary branded PC and display hardware as part of the package. Available as one-time purchase or bundled into monthly subscription (leasing variant).
3. Optional Add-ons: Additional optional modules: PAS Pro patient call system (€39/month), Praxis-Web-App (€9/month), additional hardware accessories. Recurring revenue from upsells to base package customers.
4. DOOH Advertising / Media Sales: Sale of advertising inventory on the 7,000+ practice screens network. Revenue from pharma, healthcare brands, and other advertisers. Offered via direct sales or programmatic channels (DSPs). Generates over 100 million ad contacts per month across the network.
5. Programmatic Advertising Platform: Programmatic DOOH advertising through partnerships with DSPs and Vistar Media, enabling real-time campaign management, detailed targeting, and flexible deal structures (guaranteed, preferred deal, open auction).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

TV-Wartezimmer provides a cloud-connected digital patient communication system for medical practices, consisting of proprietary branded PC hardware paired with wall-mounted monitors that display a centrally managed program of 900+ medically reviewed patient education films, custom practice presentations, and entertainment content. The integrated offering includes an optional digital patient call system (PAS Pro) connected via GDT interface to practice management software, a branded patient-facing web app, and a programmatic DOOH advertising network that monetizes the screen network to pharma and healthcare brands.

Product overview

TV-Wartezimmer is a unified digital patient communication platform for medical practices, combining waiting room TV display (Wartezimmer-TV) with integrated content delivery and optional digital call systems. The core platform is offered through three pricing tiers (Basis-Paket at €79/month, Komfort-Paket at €99/month, Premium-Flex-Paket at €119/month), each including hardware, installation, and content. Add-on modules include PAS Pro (digital patient call system at €39/month) and Praxis-Web-App (custom-branded web content at €9/month). Content consists of medical patient films (900+ topics), practice presentations, and entertainment programming from partners like Tagesschau, wetter.com, and Sportschau. The system is fully GDPR-compliant with data processing exclusively in Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• TV-Wartezimmer Core Platform Cloud-connected digital patient communication and waiting room TV system that displays medical educational content, practice presentations, and entertainment to inform and entertain patients during wait times. Delivered via proprietary branded PC hardware paired with monitor displays and centrally managed content delivery with automatic updates. Targets medical practices, clinics, MVZ, and therapy facilities in Germany, Austria, and Switzerland.
• PAS Pro (Patientenaufrufsystem / Digital Patient Call System) Digital patient call system integrated into the waiting room screen that displays patient names or numbers discreetly on-screen, replacing verbal/loudspeaker announcements. Connects via GDT interface to common practice management systems (Praxisverwaltungssysteme) for automated queue management, or operates standalone. DSGVO-compliant.
• Praxis-Web-App (Practice Web App) Branded patient-facing web application that allows practices to display TV-Wartezimmer content during consultations, on their practice website, or on social media channels in the practice's own look and feel.
• DOOH Advertising Network (Programmatic Digital Out-of-Home) Programmatic digital out-of-home advertising platform spanning 7,000+ practice locations on the TV-Wartezimmer network, generating 100M+ monthly advertising contacts. Supports guaranteed, preferred deal, and open auction models. Integrates with all major DSPs. Enables detailed targeting by geography, postal code, medical specialty, weather forecast, and purchasing power. Targets pharma companies, healthcare brands, and media agencies.

Quantifiable outcome

• 98% of customers renew contracts after regular term and recommend TV-Wartezimmer (EMPAT-Study)
• +4 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Vistar MediacoreTechnology or Integration · 25 November 2025Partnership with Vistar Media for programmatic DOOH infrastructure. Vistar Media provides the programmatic platform enabling TV-Wartezimmer to offer its advertising inventory through DSPs with guaranteed, preferred deal, and open auction options. This partnership is key to TV-Wartezimmer's programmatic expansion strategy.
• TagesschausupportingGTM or Marketing PartnerContent partnership providing Tagesschau news content as part of the TV-Wartezimmer framework entertainment program. Supplies up-to-date news content to enhance the waiting room viewer experience.
• wetter.comsupportingGTM or Marketing PartnerContent partnership providing weather forecasts as part of the TV-Wartezimmer framework entertainment program. Offers regional weather information to waiting room viewers.
• SportschausupportingGTM or Marketing PartnerContent partnership providing Sportschau sports content as part of the TV-Wartezimmer framework entertainment program. Keeps patients entertained with current sports news.
• National GeographicsupportingGTM or Marketing PartnerPremium content partnership providing National Geographic documentary content (nature and animal films) as part of the TV-Wartezimmer framework entertainment program.
• GDT-Schnittstelle (Practice Management System Integration)supportingTechnology or IntegrationTechnical integration via GDT (Gerätedatenträger) interface connecting TV-Wartezimmer's PAS Pro patient call system with common practice management software systems used in German medical practices. Enables automated patient queue management.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Doctolib: Leading European patient engagement and scheduling platform serving medical practices in France, Germany, Italy, and beyond. While focused on online booking and telehealth, Doctolib increasingly competes for the same practice communication budget as TV-Wartezimmer and represents a modern SaaS-native entrant.
• Demandforce: Patient communication and engagement platform owned by Internet Brands, serving medical and dental practices with reminders, recall, and reputation management. Directly comparable patient communication focus to TV-Wartezimmer.
• Tebra (formerly PatientPop + Kareo): US-based patient growth and engagement platform for medical practices offering websites, scheduling, telehealth, and patient communication. Modern SaaS competitor targeting similar SMB practice needs as TV-Wartezimmer.
• Solutionreach: US-based patient engagement platform offering patient communication, reminders, surveys, and waiting room TV. Directly comparable in product offering to TV-Wartezimmer, though geographically focused on North America.

Emerging players

• Doctena: European online appointment booking and patient engagement platform operating in Germany, Belgium, Luxembourg, Austria, and Switzerland. Overlaps in target market and patient communication focus with TV-Wartezimmer in the DACH region.

Broad incumbents

• medatixx: German practice management software provider serving medical practices with EHR, billing, and patient communication. Targets the same SMB medical practice segment as TV-Wartezimmer with a complementary software suite that could be extended into in-office content delivery.
• CompuGroup Medical: Largest German health IT company providing practice management software, electronic health records, and patient communication tools. CGM serves the same physician office customer base with a broader practice management suite and could expand into TV-Wartezimmer's niche waiting-room communication segment.
• Ströer: Germany's largest out-of-home advertising company with extensive DOOH network and programmatic infrastructure. Could compete with TV-Wartezimmer's programmatic DOOH network by extending inventory into healthcare environments at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@tv-wartezimmer525
• Facebookfacebook.com/TVWartezimmer
• LinkedInlinkedin.com/company/tv-wartezimmer-gmbh-co-kg
• Instagraminstagram.com/tvwartezimmer/?hl=de
• Xx.com/TV_Wartezimmer

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TV-Wartezimmer