Do Reality

What Do Reality does

DoReality, a commercial brand of the Colombian private limited company EDUKI S.A.S. headquartered in Medellín, develops multiplatform clinical simulation software for medical and health education. The company's core product suite, branded VRDI (Virtual Reality Diagnostic Imaging) and VRCPR, consists of six specialized simulators covering MRI, CT, X-Ray, Angiography, and CPR (Basic Life Support). These simulators run on both PC and virtual reality hardware and reproduce the complete clinical workflow—from patient reception and technical preparation through image acquisition and diagnostic interpretation—using realistic virtual patients and clinical staff. The platform integrates automatic performance feedback, key performance indicators, and learning traceability for institutional users.

The company serves educational institutions (universities and technical schools offering health sciences, diagnostic imaging, and radiology programs) and healthcare training organizations (continuing education providers for nurses, paramedics, and emergency responders), with a secondary focus on corporate healthcare training. Revenue is generated through a subscription/recurring licensing model with quote-based pricing and customized project development for each institutional client. Go-to-market is sales-led: direct enterprise outreach via website demo requests (Typeform), WhatsApp, phone, and email, supplemented by a channel partner network in Latin America and Canada. The product footprint reaches Colombia, Spain, Canada, and additional Latin American markets.

DoReality has operated for over 11 years with a small team (1-10 employees), reports no external funding rounds, and appears to be founder-financed. Cumulative disclosed usage includes 2,500+ students trained, 2,000+ CPR trainees, 10,000+ pre-hospital simulations, and 800,000+ evaluations conducted across the platform. Brand identity (VRDI, VRCPR) is registered, and the company has implemented GDPR-compliant data handling. No M&A activity, leadership transitions, or regulatory actions are recorded in the available data.

Name

Do Reality

Legal name

EDUKI S.A.S.

Website

https://doreality.biz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

DoReality develops VR and PC clinical simulation software for medical education, serving universities and healthcare training organizations. Based in Medellín, Colombia, it offers simulators for MRI, CT, X-Ray, Angiography, and CPR across Latin America, Spain, and Canada via direct sales and partner channels.

Ownership category

akta.pro rank

Product category

Medical Simulation Software

NAICS

Software Publishers (5132), Computer Training (611420), Motion Picture and Video Industries (5121)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC)

akta.pro secondary industries

Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ), VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA)

Keywords

• Virtual reality simulation
• Medical education software
• Clinical training simulators
• Diagnostic imaging training
• CPR simulation

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Educational Simulation Software Licensing: DoReality generates revenue through licensing their VR/PC simulation software to educational institutions and healthcare training organizations. They develop customized solutions adapted to specific client needs and deliver personalized projects.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Do Reality develops and licenses VRDI (Virtual Reality Diagnostic Imaging), a multiplatform simulation suite for medical and health education, available on both PC and Virtual Reality. The portfolio includes five specialized clinical simulators covering Magnetic Resonance Imaging (MRI), Computed Tomography (CT), X-Ray, Angiography, and Cardiopulmonary Resuscitation (CPR), enabling students and healthcare professionals to practice complete clinical workflows in immersive, safe, and repeatable environments with automatic feedback and performance tracking.

Product overview

Do Reality (branded as EDUKI) offers VRDI (Virtual Reality Diagnostic Imaging), a unified multiplatform simulation suite for medical and health education. The product portfolio consists of six specialized simulators: Resonancia Magnética (MRI), Tomografía Computarizada (CT Scanner), Rayos X (X-Ray), Angiografía (Angiography), and RCP (CPR), all available on both PC and virtual reality platforms. These simulators work together as an integrated training system that reproduces complete clinical workflows from patient reception through diagnostic image acquisition, with automatic feedback, performance tracking, and learning traceability. The VRDI platform is designed for educational institutions and training centers seeking immersive, safe, and repeatable practice environments for diagnostic imaging and emergency response procedures.

Differentiator

Problem solved

Functional benefit

Brands

• VRDI (Virtual Reality Diagnostic Imaging): Virtual Reality Diagnostic Imaging platform — a suite of immersive clinical simulation products for training in diagnostic imaging modalities including MRI, CT, X-ray, and angiography.

Products and services

• VRDI (Virtual Reality Diagnostic Imaging) VRDI is a multiplatform simulation suite for diagnostic imaging training, available on both PC and virtual reality, enabling students to practice clinical procedures for MRI, CT, X-Ray, and Angiography in immersive environments without risk to patients or real equipment. It is targeted at educational institutions and healthcare training organizations.
• MRI Simulator (Simulador de Resonancia Magnética) A high-fidelity virtual reality simulator for magnetic resonance imaging training that allows students to practice the complete patient care workflow from preparation to image acquisition in a safe, repeatable immersive environment. Targeted at diagnostic imaging and radiology students and instructors.
• CT Scanner Simulator (Simulador de Tomografía Computarizada) A virtual reality clinical simulation tool for computed tomography training that guides students through the complete CT study workflow from environment and patient preparation to image acquisition, with decision-making and feedback capabilities. Targeted at diagnostic imaging students and training institutions.
• X-Ray Simulator (Simulador de Rayos X) A virtual simulator for conventional radiology training that covers the complete diagnostic imaging process from patient admission through correct radiological acquisition, strengthening workflow understanding, decision-making, and procedure safety. Targeted at diagnostic imaging students and training institutions.
• Angiography Simulator (Simulador de Angiografía) A virtual reality simulation tool for angiography training that enables students to practice vascular studies in realistic virtual environments with automatic feedback, allowing development of clinical criteria before facing real scenarios. Targeted at diagnostic imaging students and training institutions.
• CPR Simulator / VRCPR (Simulador de RCP) A virtual reality simulator for cardiopulmonary resuscitation training that complements CPR courses by allowing practice of basic life support protocols in emergency scenarios that reproduce real alert and stress conditions. Includes virtual AED, basic life support, cycle selection, optional ventilations, and two-hand interaction. Targeted at healthcare professionals, first responders, nursing students, and CPR instructors.

Quantifiable outcome

• Over 800,000 evaluations performed with VRDI simulators
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Latin America PartnerscoreChannel Partner/ Reseller/ DistributorDoReality has established partner relationships across Latin America to expand distribution and implementation of their VR medical simulation solutions. Partners are sought for co-creation and growth opportunities in the region.
• Canada PartnerscoreChannel Partner/ Reseller/ DistributorDoReality has established partner relationships in Canada as part of their international expansion strategy. These partners help distribute VR medical training solutions in the Canadian market.

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• CAE Healthcare: CAE Healthcare is a global incumbent in medical simulation offering manikin-based and VR training solutions, competing for the same institutional simulation budgets with a much broader portfolio.
• Laerdal Medical: Laerdal is a global leader in CPR and resuscitation training products, directly competing with Do Reality's VRCPR simulator among healthcare education buyers.

Direct peers

• Osso VR: Osso VR delivers VR surgical training to healthcare professionals and medical device companies; shares the VR medical education GTM motion and institutional customer base with Do Reality.
• SimX: SimX provides VR clinical simulation software for healthcare training across multiple specialties, closely mirroring Do Reality's VR-based medical education approach with similar institutional buyer personas.
• VirtaMed: VirtaMed develops high-fidelity simulation systems for endoscopic, surgical, and interventional procedures, overlapping with Do Reality's angiography and procedural imaging training focus.
• FundamentalVR: FundamentalVR offers VR surgical and procedural training with haptic feedback, competing in the same immersive medical simulation category and targeting similar hospital and academic customers.

Emerging players

• ImmersiveTouch: ImmersiveTouch provides VR-based training and planning tools for surgery and interventional procedures, representing a niche competitor in immersive clinical simulation.
• Surgical Theater: Surgical Theater provides VR visualization and training for surgical planning and patient engagement, adjacent to Do Reality's diagnostic imaging workflow simulation.
• Health Scholars: Health Scholars delivers VR clinical training focused on nursing, EMS, and hospital readiness — overlapping with Do Reality's healthcare workforce training use cases.
• UbiSim: UbiSim focuses on VR simulation for nursing education, sharing the VR-for-healthcare-education category with Do Reality and targeting a similar institutional buyer persona.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC4I-TRQbiWfEdDvldAXg5ew
• Facebookfacebook.com/strikingly

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Do Reality