CarTaxi
CarTaxi is a Russian vehicle evacuation and roadside assistance platform operating across 300+ cities. It connects vehicle owners with 5,000+ partner drivers via mobile apps, serving B2C consumers and 760+ B2B corporate clients including Yandex Go, CarPrice, and Rolf.
- Company typePrivate
- Founded2015
- HeadquartersSankt-peterburg, Russia
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What CarTaxi does
CarTaxi is a technology-enabled vehicle evacuation and roadside assistance platform operating across 300+ Russian cities. Founded in 2015 and registered as OOO "STO" (Modern Service Technologies), the company is headquartered in Saint Petersburg with its primary operational hub in Moscow, processing evacuation orders via a network of 5,000+ partner drivers. The platform serves both individual car owners (B2C) and corporate clients (B2B), with named enterprise customers including Yandex Go, Yandex Unmanned Technologies, CarPrice, SberAvto, Rolf, and Terra Assistance.
The product surface comprises a consumer mobile app (iOS/Android) displaying real-time price and driver arrival time, a dedicated driver-partner app, a B2B corporate portal with automated documentation and reporting, and an Open API with embeddable website widget for partner integrations. Core services include vehicle evacuation (from 1,500 RUB for passenger cars to 8,000 RUB for trucks), roadside assistance (battery jump-start, tire change, fuel delivery from 1,900 RUB), and OSAGO insurance distribution via a partnership network of 16 federal insurers. The dynamic pricing engine incorporates time, weather, distance, blocked wheels, and tariff inputs to produce a fixed upfront quote. CarTaxi claims 15-minute average arrival time in Moscow and pricing 20-30% below market averages.
Revenue is generated through four streams: per-transaction commissions on evacuations, driver-partnership commissions modulated by rating, B2B corporate subscriptions for enterprise accounts, and OSAGO insurance referral fees. Go-to-market combines product-led growth via the consumer app, sales-led outreach for corporate clients, and API-first integration for enterprise platforms. CarTaxi is registered with the Skolkovo Innovation Center; no institutional investors, parent company, or headcount data are disclosed.
CarTaxi firmographics
Firmographics- Name
- CarTaxi
- Legal name
- ООО «СТО»
- Website
- https://cartaxi.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- CarTaxi is a Russian vehicle evacuation and roadside assistance platform operating across 300+ cities. It connects vehicle owners with 5,000+ partner drivers via mobile apps, serving B2C consumers and 760+ B2B corporate clients including Yandex Go, CarPrice, and Rolf.
- Ownership category
- akta.pro rank
CarTaxi industry classification
Industry- Product category
- Roadside Assistance and Towing Services
- NAICS
- Motor Vehicle Towing (48841), Other Support Activities for Road Transportation (48849), Specialized Freight Trucking (4842)
- SIC
- Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731), Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Inoperable / Non-Running Vehicle Transport (HSAKAFAI)
- akta.pro secondary industry
- Specialized Equipment Transport (Flatbed, Step-Deck, Lowboy, Car Carrier) (TLAIAMAH)
Keywords
Where CarTaxi is headquartered
LocationHeadquarters
- HQ city
- Sankt-peterburg
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
CarTaxi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Evacuation services transaction fees: Commission-based revenue from each evacuation service performed. Drivers earn per order and CarTaxi takes a commission. Prices vary by vehicle type: from 1,500 RUB for passenger cars, 2,400 RUB for SUVs, up to 8,000 RUB for trucks.
- Driver partnership program: Independent driver partners use the CarTaxi platform. Drivers pay commission to the platform. Rating system determines commission rate - higher ratings mean lower platform fees.
- B2B corporate services: Subscription-style corporate accounts for businesses needing regular evacuation services. Provides invoicing, reporting, and dedicated account management for companies like car dealers, insurance firms, and auto services.
- OSAGO insurance sales: Partner with 16 federal insurance companies to offer OSAGO policies online. Revenue from insurance partnerships when customers purchase policies through CarTaxi platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Passenger car evacuation: from 1,500 RUB |
| Unit Pricing | Pay-as-you-go | SUV and off-road vehicle evacuation: from 2,400 RUB |
| Unit Pricing | Pay-as-you-go | Truck and commercial vehicle evacuation: from 8,000 RUB |
| Unit Pricing | Pay-as-you-go | Special equipment evacuation: from 2,600 RUB |
| Unit Pricing | Pay-as-you-go | Manipulator services: from 8,000-10,000 RUB |
| Unit Pricing | Pay-as-you-go | Intercity evacuation: from 5,000 RUB + per km |
| Unit Pricing | Pay-as-you-go | Battery jump start: from 1,900 RUB |
| Unit Pricing | Pay-as-you-go | Tire change: from 1,900 RUB |
| Unit Pricing | Pay-as-you-go | Fuel delivery: from 1,900 RUB |
| Subscription | Annual | OSAGO insurance: from 5,000 RUB per year |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
CarTaxi product offering
Product offeringCore offering
CarTaxi operates a mobile and online platform that connects vehicle owners with tow truck operators and roadside assistance service providers across Russia. Customers can request vehicle evacuation, towing, and related automotive assistance through a mobile app, web interface, or via integrated B2B partner channels. Driver-partners receive job requests, navigate to the customer, and complete the service, with CarTaxi earning commission on each completed booking.
Product overview
CarTaxi is a technology-enabled car evacuation and roadside assistance platform operating across 300+ cities in Russia. The core offering is the Car Evacuation Service — a 24/7 dispatch platform that connects vehicle owners with driver-partners equipped with various tow truck types (flatbed, winch, crane manipulator). The platform consists of a customer-facing mobile app and website, a dedicated driver-partner app (CarTaxi Partner), and the CarTaxi for Business (B2B) platform for corporate clients. An Open API and embeddable website widget extend the service to business partners. Supplementary services include roadside assistance (battery jump-start, mobile tire fitting, fuel delivery) and OSAGO insurance, offered through the same platform and apps.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle Evacuation and Towing Service
Quantifiable outcome
- Prices 20-30% below market average
- +3 more outcomes
Companies that use CarTaxi
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles2 records
CarTaxi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
CarTaxi partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- RolfminorMajor Russian auto dealer using CarTaxi services for vehicle transportation and evacuation needs. One of 760+ B2B corporate clients.
- CarPricecoreLeading online car buying platform using CarTaxi for daily evacuation and transportation services. Provides testimonial praising technology and account management.
- Yandex GocoreMajor ride-hailing platform using CarTaxi for fleet maintenance evacuation services across Russia.
- Terra AssistancecoreRoadside assistance company using CarTaxi services for nationwide coverage across 300+ Russian cities. Partnership enables 24/7 emergency dispatch.
- Yandex Unmanned TechnologiescoreAutonomous vehicle technology company using CarTaxi for safe transportation of autonomous test vehicles. Praised for 10-minute arrival and detailed order tracking.
- SberAvtominorSberbank auto subsidiary using CarTaxi for vehicle inspection and exit purchase transportation services.
- 16 Federal Insurance CompaniescorePartnership network of 16 insurance companies for OSAGO policy sales through CarTaxi platform. Enables instant online insurance purchases.
- Skolkovo Innovation CenterminorCarTaxi is registered in Skolkovo navigator as innovative company. Skolkovo is Russia's largest innovation hub.
Scale indicators8 records
Recent moves2 records
Expansion highlights6 records
CarTaxi competitors and assessment
Company assessmentEmerging players
- uShip: Online shipping marketplace connecting customers with carriers for vehicle, freight, and household transport. Vehicle transport focus overlaps with CarTaxi's specialized vehicle transport (flatbed, car carrier) offerings, particularly for cross-city moves.
Direct peers
- Urgently: Roadside assistance and accident-management platform providing towing, jump-starts, tire changes, and fuel delivery via a digital marketplace. Operates B2B2C with insurers, OEMs, and fleets - directly comparable business model and customer mix to CarTaxi.
- HONK Technologies: On-demand roadside assistance marketplace connecting drivers with service providers for towing, jump-starts, tire changes, and lockouts. Operates consumer and B2B channels (insurers, fleets, OEMs), directly comparable to CarTaxi's two-sided platform model.
- Towbook: Tow management software and dispatch platform serving tow operators across North America. Different monetization (SaaS vs marketplace commissions) but directly comparable in serving the towing ecosystem with dispatch and operations tooling.
- TruckDown: Online directory and dispatch platform for heavy-duty towing and recovery services across North America. Directly comparable marketplace model in the towing industry, particularly for commercial and specialty vehicles.
Regional players
- Yandex Go: Major Russian ride-hailing platform that is simultaneously a customer of CarTaxi. Given its scale and existing mobility infrastructure, it could plausibly launch competing vehicle services, making it both a partner and a potential competitive threat.
Broad incumbents
- Uber (Uber Assist): Global ride-hailing incumbent that has explored roadside assistance and on-demand mobility services. Not a direct towing competitor, but representative of the broader convergence of mobility platforms with vehicle services that could pressure CarTaxi's model.
- Agero: Major North American roadside assistance and claims-management provider serving auto manufacturers, insurance carriers, and fleet managers. Broad incumbent with overlapping dispatch and B2B platform capabilities, but as part of a wider portfolio.
- AAA (American Automobile Association): Largest roadside assistance membership organization in North America with 60M+ members, providing towing, jump-starts, tire changes, and fuel delivery. Established incumbent with comparable service offerings but operates a membership model rather than a marketplace.
- Allstate Roadside Services: Roadside assistance arm of Allstate Insurance providing towing and emergency services to policyholders. Captive insurance-affiliated service provider with comparable offerings to CarTaxi's B2B insurance vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
CarTaxi social profiles
Digital presenceCarTaxi financial estimates
Financial estimateRevenue estimate
Valuation estimate
CarTaxi leadership team
Management profileNumber of profiles
CarTaxi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CarTaxi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CarTaxi
What does CarTaxi do?
CarTaxi operates a mobile and online platform that connects vehicle owners with tow truck operators and roadside assistance service providers across Russia. Customers can request vehicle evacuation, towing, and related automotive assistance through a mobile app, web interface, or via integrated B2B partner channels. Driver-partners receive job requests, navigate to the customer, and complete the service, with CarTaxi earning commission on each completed booking.
Is CarTaxi a public or private company?
CarTaxi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CarTaxi founded?
CarTaxi was founded in 2015.
Where is CarTaxi based?
CarTaxi is headquartered in Sankt-peterburg, Russia, in the Europe region.
How does CarTaxi make money?
Four revenue lines are on record. Evacuation services transaction fees are the primary driver. The others are driver partnership program, B2B corporate services and OSAGO insurance sales.
Who are CarTaxi's main competitors?
uShip is listed as an emerging player. Direct peers are Urgently, HONK Technologies, Towbook and TruckDown. Yandex Go is listed as a regional player. Broad incumbents are Uber (Uber Assist), Agero, AAA (American Automobile Association) and Allstate Roadside Services.
Does CarTaxi have an API?
Yes. CarTaxi provides an Open API for partners enabling complex integration with the CarTaxi platform. Available capabilities include: order placement, cost calculation, driver arrival time estimation, order status tracking, executor location tracking by order, and reporting and document management. Partners can also embed a website widget allowing customers to order an evacuator directly from the partner's website. Developer documentation is at cartaxi.io/api.
What industry is CarTaxi in?
CarTaxi's product category is Roadside Assistance and Towing Services. Its primary akta.pro industry code is HSAKAFAI, Inoperable / Non-Running Vehicle Transport, with a secondary code of TLAIAMAH, Specialized Equipment Transport (Flatbed, Step-Deck, Lowboy, Car Carrier). Its NAICS code is 48841 and its SIC code is 4210.