TruckDown
TruckDown is a Winnipeg-based B2B platform, founded in 1997, that operates a verified directory of over 40,000 heavy-duty truck service vendors across the USA and Canada, serving commercial trucking fleets via web, mobile apps, GPS device licensing, and enterprise APIs.
- Company typePrivate
- Founded1997
- HeadquartersWinnipeg, Canada
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What TruckDown does
TruckDown, operated by TruckDown Info International Inc., is a Winnipeg, Manitoba-based B2B platform founded in 1997 that operates a location-based vendor search directory and service request system connecting commercial trucking fleets with heavy-duty service providers across the United States and Canada. The platform lists over 40,000 manually verified heavy-duty service vendors — including repair shops, towing, tire service, mobile repair, and truck stops — and offers fleets search, ratings, notes, and a real-time Service Request workflow with messaging, file uploads, and webhook integrations to Slack and Microsoft Teams. Vendor information is also licensed to Garmin and Rand McNally for distribution as points-of-interest on truck-specific GPS navigation devices, extending reach beyond the TruckDown website and mobile apps.
The core technology stack includes a location-based search engine, a JavaScript SDK with RESTful API endpoints for vendor search, service requests, account management, and webhook-based two-way notifications. The platform supports three product surfaces: a consumer-grade web and mobile app for fleets; an enterprise API for fleet management systems, telematics providers, and shop management platforms; and embedded data licensing to GPS hardware manufacturers.
TruckDown's revenue model is a combination of low-ARPU recurring subscriptions and transaction fees. Vendors subscribe to Stock (free), Pro ($330/year), or Elite ($660/year) listing tiers with priority placement within a 15-mile radius; fleets pay $499/year (or $239.40/year for ACE membership); regional/national banner ads run $600–$1,200/year; and pay-per-view search promotions charge $0.75/featured view or $0.10/non-featured view. GTM combines product-led growth via the free web and mobile apps, SEO, social channels, and an emerging API-first distribution motion targeting enterprise platform partners.
TruckDown firmographics
Firmographics- Name
- TruckDown
- Legal name
- TruckDown Info International Inc.
- Website
- https://truckdown.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TruckDown is a Winnipeg-based B2B platform, founded in 1997, that operates a verified directory of over 40,000 heavy-duty truck service vendors across the USA and Canada, serving commercial trucking fleets via web, mobile apps, GPS device licensing, and enterprise APIs.
- Ownership category
- akta.pro rank
TruckDown industry classification
Industry- Product category
- Commercial Trucking Vendor Marketplace
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- General Heavy-Duty Truck & Bus Repair (Full-Service Shops) (TLAKABAA)
- akta.pro secondary industries
- Heavy-Duty Truck & Bus Mobile Repair & Roadside (TLAKAFAB), Tire, Wheel-End & Alignment Service (HD-Specific) (TLAKABAM)
Keywords
Where TruckDown is headquartered
LocationHeadquarters
- HQ city
- Winnipeg
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
TruckDown business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel
Revenue model
- Vendor Advertising Subscriptions: Three-tier subscription model for vendor listings: Stock (free), Pro ($330/year), and Elite ($660/year). Higher tiers provide search priority within 15-mile radius and additional features like logo display and expanded service listings.
- Fleet Subscriptions: Fleet accounts at $499/year for organizations, with ACE membership at $239.40/year per fleet providing unlimited user accounts and advanced fleet management features.
- Pay-Per-View Promotions: Featured search promotions at $0.75/featured view and $0.10/non-featured view. Non-featured views at $0.10 each. Uses single-view-per-session technology to prevent duplicate charges.
- Banner Advertising: Regional banner ads at $600/year and national banner ads at $1,200/year for brand advertising across states, provinces, or nationally.
- API Access Tiers: Free API accounts for basic functionality, Fleet API accounts for enhanced vendor relationship tools, and Enterprise API accounts for full administrative capabilities at scale.
- Routing Services: 10 free truck routes per month included with accounts. Additional routes available for purchase. Routes support IFTA fuel tax reporting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Stock listing - Free vendor advertising with basic features |
| Subscription | Annual | Pro listing - Priority search positioning with all premium features |
| Subscription | Annual | Elite listing - Top positioning and maximum exposure |
| Transaction based/ take rate | Pay-as-you-go | Search Promotions - Pay-per-view promotional display |
| Subscription | Annual | Regional/National Banner Ads - Brand advertising |
| Subscription | Annual | Fleet Account - Team accounts for commercial trucking companies |
| Subscription | Annual | ACE Membership - Advanced fleet management |
| Freemium | Annual | Free API Account - Basic API access |
| Subscription | Annual | Fleet API Account - Enhanced fleet management features |
| Subscription | Annual | Enterprise API Account - Full administrative capabilities |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
TruckDown product offering
Product offeringCore offering
TruckDown operates an online directory and marketplace platform that connects commercial trucking fleets with 40,000+ heavy-duty service vendors (repair, towing, tires, mobile repair, glass, welding) across the USA and Canada. The platform enables fleets to search, rate, and contact vendors while vendors pay tiered subscription fees for listing visibility and priority placement.
Product overview
TruckDown operates as a B2B platform connecting commercial trucking fleets with heavy-duty service vendors across North America. The core offering is TruckDown Search (web and mobile app) for locating and evaluating truck repair, towing, tire, and other service providers. The platform is free for fleets to search and includes paid tiers for vendors to advertise and fleets to access advanced features. Key modules include Fleet Services (user management, shared favorites/avoid lists, $499/year), Routing with IFTA reporting (included with accounts), the Service Request System (real-time fleet-to-vendor communication), and the TruckDown API for platform integrations. Additional vertical offerings include Glass Service locator and Move Over Laws safety information. Data licensing agreements with major truck GPS manufacturers (Garmin, Rand McNally) extend vendor visibility beyond the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- TruckDown Search Core web platform for locating heavy-duty truck repair services, tires, mobile repair, and other trucking-related services across the USA and Canada. Searchable by state/province, service type, or account number, with results on an interactive map. Free for fleets to use.
- TruckDown Search Mobile App
Quantifiable outcome
- Over 700 vendor listings rejected in 2023 for unverified information
- +1 more outcomes
Companies that use TruckDown
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
TruckDown technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
TruckDown partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- GarmincoreData licensing agreement with Garmin for inclusion of TruckDown vendor listings as points-of-interest on truck GPS navigation devices. Provides vendors with distribution through Garmin devices without additional cost.
- Rand McNallycoreData licensing agreement with Rand McNally for distribution of TruckDown vendor information on GPS navigation devices. Expands vendor reach to drivers using Rand McNally truck GPS units.
- Corporate Billing llcminorCorporate Billing llc provides payment portal services for TruckDown as part of their agreement. This enables the billing and payment processing infrastructure for vendor subscriptions and fleet accounts.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
TruckDown competitors and assessment
Company assessmentBroad incumbents
- Samsara: Samsara is a broad fleet management platform offering telematics, video-based safety, equipment monitoring, and a growing set of maintenance and workflow tools for commercial fleets — competing for the same fleet IT budget and capable of integrating or displacing standalone vendor discovery tools.
- Geotab: Geotab is a large telematics and fleet management platform with millions of subscribed vehicles, providing analytics, compliance, and an expanding ecosystem of integrations — relevant because telematics platforms increasingly bundle or integrate maintenance vendor workflows that overlap with TruckDown.
- Netradyne: Netradyne provides AI-powered video telematics and fleet safety solutions for commercial trucking — competing for fleet software spend and a potential aggregator of vendor and service workflows adjacent to TruckDown's core.
- Verizon Connect: Verizon Connect is a large fleet and asset management platform offering telematics, routing, and fleet operations software — comparable as a broad incumbent competing for fleet software spend with a broader portfolio than TruckDown's vertical focus.
- Lytx: Lytx is a fleet safety and video telematics provider with a large commercial fleet install base — adjacent to TruckDown in serving the same fleet customer segment and increasingly bundling workflow features that touch service and maintenance.
- Motive: Motive (formerly KeepTruckin) provides AI-powered fleet management, ELD compliance, and equipment monitoring for commercial trucking — overlapping with TruckDown's fleet customer base and adjacent in fleet maintenance workflows.
Emerging players
- Fleetio: Fleetio is a fleet maintenance and asset management software platform that handles work orders, vendor management, and parts inventory for commercial fleets — overlapping with TruckDown's vendor relationship and service request features from a different angle (fleet-side vs. vendor-side).
- ServiceTitan: ServiceTitan provides software for commercial service businesses (HVAC, plumbing, electrical, etc.) with strong vendor-side workflows — a relevant template for how TruckDown's vendor-side tooling could evolve, and a potential horizontal expansion vector into adjacent commercial services verticals.
Direct peers
- Trucker Path: Trucker Path operates a mobile-first platform for truck drivers featuring truck-specific services, parking, fuel stops, and services discovery — directly comparable to TruckDown's mobile app and service vendor discovery use cases for the same driver/fleet audience.
- Trimble Maps: Trimble Maps (formerly ALK/PC*Miler) provides truck-specific routing, mileage, and navigation software for commercial fleets — directly overlapping with TruckDown's routing, IFTA, and vendor-location features, and competing for the same fleet customer wallet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TruckDown social profiles
Digital presenceTruckDown financial estimates
Financial estimateRevenue estimate
Valuation estimate
TruckDown leadership team
Management profileNumber of profiles
Profiles1 record
TruckDown funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TruckDown M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TruckDown
What does TruckDown do?
TruckDown operates an online directory and marketplace platform that connects commercial trucking fleets with 40,000+ heavy-duty service vendors (repair, towing, tires, mobile repair, glass, welding) across the USA and Canada. The platform enables fleets to search, rate, and contact vendors while vendors pay tiered subscription fees for listing visibility and priority placement.
Is TruckDown a public or private company?
TruckDown is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TruckDown founded?
TruckDown was founded in 1997. It employs 11 to 50 people.
Where is TruckDown based?
TruckDown is headquartered in Winnipeg, Canada, in the North America region.
How does TruckDown make money?
Six revenue lines are on record. Vendor Advertising Subscriptions are the primary driver. The others are fleet Subscriptions, pay-Per-View Promotions, banner Advertising, API Access Tiers and routing Services.
Who are TruckDown's main competitors?
Broad incumbents on record are Samsara, Geotab, Netradyne, Verizon Connect, Lytx and Motive. Emerging players are Fleetio and ServiceTitan. Direct peers are Trucker Path and Trimble Maps.
Does TruckDown have an API?
Yes. The TruckDown API connects platforms to over 40,000 heavy-duty service providers across the U.S. and Canada. The API provides endpoints for: validating emails and mobile numbers, getting webhook verification tokens, getting user profile images, creating/managing accounts and users (enterprise only), data lookups for services, regions, and timezones, running vendor searches, retrieving location information including phone numbers, reporting data issues, sharing locations, rating locations, managing notes, managing favorite/avoided locations (fleet accounts), and submitting/querying/managing service requests. Authentication uses Bearer tokens for standard access, with BASIC authentication (username:userId, password:token) for fleet/enterprise accounts to login as other users. Webhook support is available for pushing notifications like service request status updates into external systems. Developer documentation is at www.truckdown.com/developer.
What industry is TruckDown in?
TruckDown's product category is Commercial Trucking Vendor Marketplace. Its primary akta.pro industry code is TLAKABAA, General Heavy-Duty Truck & Bus Repair (Full-Service Shops), with a secondary code of TLAKAFAB, Heavy-Duty Truck & Bus Mobile Repair & Roadside. Its SIC code is 7500.