Adele Tetangco

What Adele Tetangco does

Adele Tetangco is a US-based sole proprietor and fashion industry operator with 20+ years of experience, offering strategic consulting in brand strategy, marketing, and brand operations to fashion and lifestyle brands. She co-founded Garmentory in 2012, a next-generation e-commerce marketplace connecting independent boutiques and designers with consumers; she led Creative, Brand, Merchandise, Sales, and Marketing functions and oversaw a $2 million venture capital raise in 2019 before departing the company. During and after her Garmentory tenure, she produced a portfolio of brand-side engagements (rebrands for Brand Assembly, et Tigre, Knock Out, Hozen; capsule collaborations with FEIT, LD Tuttle, Lisa Says Gah, Lululemon Lab x Osei Duro, Sixty-Nine, Ilana Kohn, The Palatines) and event-driven GTM motions including the Reassembled Show (600+ buyers, 70+ designers across New York, Los Angeles, Paris), Garmentory Presents (200 buyers over 3 days in SoHo), Virtual Assembly 2020 (1,000 attendees), and Capsule Show and LINE LA partnerships.

The business operates as an individual consulting practice combined with the Snack Size collective, a curated network of creatives offering full-scope services for fashion and lifestyle brands. GTM is community- and event-led: trade shows, pop-ups, capsule collaborations, PR-driven launches (Vogue, WWD, Fashionista, Elle), and a digital wholesale marketplace (the GRID) developed in partnership with BORN/Alkeon that launched with 90+ brands and 250+ buyers. Underlying technology is light; the Garmentory marketplace and GRID are described in functional terms (discovery, liking, following, direct messaging, virtual meetings), and proprietary platform details are not disclosed. No AI, API, SDK, or app infrastructure is documented in the inputs.

Revenue mechanics are not publicly disclosed. Historically, Garmentory operated as a marketplace (likely transaction-based commissions) and Adele helped raise $2M in venture funding for it. The current consulting practice uses a Calendly-based booking system with no published pricing, indicating project- or retainer-based professional services fees. Customer concentration is broad across many small independent fashion brands and boutiques; there are no disclosed enterprise anchor accounts, no headcount figures, and no post-2019 funding events tied to the current entity.

Name

Adele Tetangco

Legal name

Adele Tetangco

Website

https://adeletetangco.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Adele Tetangco is a US-based independent fashion industry consultant and sole proprietor with 20+ years of experience, offering brand strategy, marketing, and operations services to independent fashion and lifestyle brands and curating the Snack Size collective of creatives.

Ownership category

akta.pro rank

Product category

Fashion Consulting Services

NAICS

Other Management Consulting Services (541618), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Brand & Portfolio Strategy Consulting (MPAAAFAB), Organization Design & Operating Model Consulting (BPAHAGAB)

Keywords

• Fashion consulting
• Brand strategy
• Marketing consulting
• Brand operations
• Creative direction

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. E-commerce Marketplace (Garmentory): Garmentory operated as a marketplace connecting independent boutiques and designers with consumers, likely generating revenue through transaction fees or commissions on sales.

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

Independent consulting practice providing fashion strategy, marketing, and brand operations services to apparel and lifestyle clients. Also curates the "Snack Size" collective of creatives to support brand projects.

Differentiator

Problem solved

Functional benefit

Brands

• Snack Size: A collective of talented creatives offering a full scope of services for fashion and lifestyle brands to grow, survive, and thrive. Offers solutions for every point of business.

Products and services

• Independent Fashion Consulting Strategy, marketing, brand operations, and creative direction services delivered by an independent operator with 20+ years of fashion experience, offered to fashion brands and lifestyle clients.
• Snack Size Creative Collective A curated network of creative professionals assembled and led by Adele Tetangco to support fashion client projects.

Quantifiable outcome

• 100% sell-through in 24 hours for Lululemon Lab x Osei Duro launch
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• BORN/AlkeoncoreStrategic or Co-development Partner · 1 January 2020Partnership to develop enterprise wholesale marketplace (GRID) digitizing the Reassembled Show. Platform enabled buyers to discover brands through liking, following, direct messaging, scheduling virtual meetings. Launched with over 90 brands and 250+ buyers. Featured in WWD.
• CONTENTcoreGTM or Marketing Partner · 1 January 2020Virtual Assembly partnership for three-day virtual programming for fashion creatives. Powered by Mainstream and sponsored by Klarna. Hosted 1000 attendees.
• Snack Size CollectiveminorStrategic or Co-development Partner · 1 January 2020Curated by Adele Tetangco in 2020, Snack Size is a collective of talented creatives offering full scope of services for fashion and lifestyle brands. Site design by Ivy Ocampo, development by Reyna Dashefsky.
• BulletincoreStrategic or Co-development Partner · 1 January 2019Powered Reassembled Show in partnership with Bulletin. Strategic collaboration for micro trade show events.
• Alchemy WorksminorGTM or Marketing Partner · 1 January 2019A Conscious Conversation panel discussion about sustainability and ethical production. Sponsored by Winc Wine, hosted over 150 guests.
• Witness ApartmentminorGTM or Marketing Partner · 1 January 2019Sexual Wellness Initiative partnership for New York panel. Objective to position and elevate Brand Assembly as category leader in contemporary segment.
• Sixty-Nine (69)minorStrategic or Co-development Partner · 1 January 2019Collaborated on exclusive inclusive sized capsule collection. Featured in Vogue.
• PoketominorChannel Partner/ Reseller/ Distributor · 1 January 2018Pop-up collaboration at The Row in DTLA. Curated, merchandised, collaborated with in-store activation and launch party.
• Capsule ShowcoreChannel Partner/ Reseller/ Distributor · 1 January 2017Strategic trade show partnership conducted over two women's seasons and two men's seasons. Curated designers and negotiated space coverage. Participating brands included By Far, Pari Desai, Young Frankk, Audrey Louise Reynolds.
• LINE LAcoreStrategic or Co-development Partner · 1 January 2017Strategic partnership to develop the first outdoor micro trade show (open to wholesale trade only) accompanied with industry activation. Partnership from 2017-2019. Featured in WWD.
• In Support OfminorChannel Partner/ Reseller/ Distributor · 1 January 2017Curated lifestyle merchandise pop up in collaboration with In Support Of. Located at The Platform in Culver City, California with in-store activation.
• Maggie ChokminorGTM or Marketing Partner · 1 January 2012Website design for Garmentory. Also designed email templates and marketing materials.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bulletin: Wholesale platform and community for independent brands and retailers — directly comparable to the GRID wholesale platform model Adele co-developed. Active partner on the Reassembled Show.
• Bureau Betak: Fashion event and show production agency that, like Adele's work, designs and executes high-end fashion presentations and trade events for independent and luxury designers. Directly comparable in the event-driven GTM motion around designer/buyer connection.
• Karla Otto: Global fashion PR, communications, and consulting agency with comparable client base of independent and emerging designers. Closely aligned in service mix (brand strategy, press, event support) and customer segment.
• KCD: Fashion PR, events, and consulting firm specializing in designer representation, show production, and digital strategy for fashion brands — directly comparable in services and client type.
• Brand Assembly: Fashion trade show and co-working operator for emerging brands (Reassembled Show, The Square). Adele led the rebrand and ongoing programming; structurally and operationally similar to her event/community business.
• Tomorrow London: Fashion brand consultancy and showroom operator working with emerging and contemporary designers across strategy, sales, and distribution — directly parallel to Adele's brand strategy and trade show work.
• Moda Operandi: E-commerce platform for emerging and independent designers to sell directly to consumers. Directly comparable to Garmentory's marketplace model and shared customer segment of independent fashion brands.
• The Folklore: Multi-brand retailer and wholesale platform for independent designers of color, focused on discovery, distribution, and brand building — closely aligned with the Garmentory/GRID marketplace model.
• LaForce Inc: Fashion and lifestyle PR and communications agency serving emerging and established brands. Overlapping service lines (PR, brand strategy, event activation) for the same independent designer customer base.
• Capsule Show: Fashion trade show curating independent and emerging designers for buyer discovery. Direct overlap with the Reassembled Show/Garmentory Presents trade show model, and an actual former partner of Adele's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/adeletetangco
• Instagraminstagram.com/buddy_lembeck

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adele Tetangco