Ignite Hospitality

What Ignite Hospitality does

Ignite Hospitality, operating under the legal name Screen Pilot, is an integrated marketing agency focused exclusively on the hospitality, travel, and leisure verticals. The firm was established in 2002 and operates dual headquarters in Denver, USA and London, UK, serving enterprise hospitality buyers globally. Its service portfolio spans seven integrated offerings — Branding & Creative, Campaigns, Performance Marketing, Website Development, Social Media, Content Production, and CRM — anchored by its proprietary DBX (Digital Brand Experience) methodology that combines strategic consulting, creative brand storytelling, and proprietary analytics. The agency's technology layer is centered on four proprietary tools: Campaign Performance Dashboards, Social Listening Insights, Generative Search Analysis, and Competitive Intelligence Tools — all differentiated by domain specialization for hospitality rather than general-purpose marketing technology.

The customer base is enterprise-only, with disclosed logos including Marriott International, Stonegate Pubs, Benchmark Hotels, LaPlaya Beach & Golf Resort, Puttshack, and Drake & Morgan. The GTM motion is direct enterprise sales targeting hospitality, travel, and leisure CMOs and marketing leaders, supported by 'Get in Touch' and 'Work Together' CTAs, a case-study portfolio, and active owned-media distribution across Instagram, TikTok, LinkedIn, video showreels, and email newsletters. The ownership structure is privately held with no disclosed institutional investors, no funding rounds, no M&A activity, and no parent company in the source material, indicating a founder/management-owned business — anchored by Founder & CEO Paul West.

Revenue mechanics rely on professional services revenue: project-based fees scoped individually, multi-year retainer arrangements, and campaign management fees. Pricing is not publicly disclosed and projects are quoted per engagement scope. The firm has 11-50 employees and generates no public revenue disclosures, no disclosed ARR, and no disclosed contract values; accordingly, the scale of the business in dollar terms is not directly observable from the input.

Name

Ignite Hospitality

Legal name

Screen Pilot

Website

https://ignitehospitality.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Boutique integrated marketing agency operating as Screen Pilot, serving enterprise hospitality, travel, and leisure brands across Denver and London via branding, campaigns, performance marketing, websites, social media, content production, and CRM services under its proprietary DBX methodology.

Ownership category

akta.pro rank

Product category

Integrated Marketing Agency Services

NAICS

Advertising Agencies (54181), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Event Strategy & Experience Design (BPAFAGAA)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Reputation Management & Guest Feedback (THALACAK)

Keywords

• Integrated marketing agency
• Hospitality marketing services
• Brand storytelling campaigns
• Performance marketing solutions
• Digital brand experiences

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services: Full-service integrated marketing agency providing strategic consulting, creative brand storytelling, and digital marketing services. Revenue generated through project-based fees, retainer arrangements, and campaign management fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ignite Hospitality (operating as Screen Pilot) is an integrated marketing agency that delivers branding and creative development, multi-channel campaigns, performance marketing, website development, social media management, content production, and CRM services to hospitality, travel, and leisure brands. Service delivery is anchored by the proprietary DBX (Digital Brand Experience) methodology that combines strategic marketing consulting, creative brand storytelling, and proprietary analytics tools to produce measurable digital brand experiences.

Product overview

Screen Pilot is an integrated marketing agency for hospitality, travel and leisure brands. Rather than a software platform with modules, it offers a portfolio of service offerings centered around its proprietary DBX (Digital Brand Experience) methodology, which combines strategic marketing consulting, creative brand storytelling, and proprietary analytics technologies. The core service offerings include Branding & Creative, Campaigns, Performance Marketing, Website Development, Social Media, Production (Content), and CRM. The proprietary tools (campaign performance dashboards, social listening insights, generative search analysis, and competitive intelligence tools) support the delivery of these services rather than operating as standalone products.

Differentiator

Problem solved

Functional benefit

Products and services

• DBX (Digital Brand Experience) An integrated methodology combining strategic marketing consulting, creative brand storytelling, and proprietary analytics technologies, delivered to hospitality, travel, and leisure brands seeking measurable digital brand experiences.
• Branding & Creative Develops standout branding from the ground up and crafts breakthrough campaigns designed to deliver against client KPIs, targeted at hospitality, travel, and leisure brands.
• Campaigns Crafts big, bold campaigns that grab attention and drive action across multiple platforms for hospitality, travel, and leisure brands.
• Performance Marketing Creative strategies fueled by live performance data to ensure brands are seen and heard on every platform, targeted at hospitality, travel, and leisure brands.
• Website Development Custom-built websites designed as seamless digital extensions of brand experience, equipped with best-practice conversion techniques for hospitality, travel, and leisure brands.
• Social Media End-to-end social media services from concept to community management, covering awareness to conversion across all social platforms, targeted at hospitality, travel, and leisure brands.
• Production (Content) Content production working with animators, art directors, photographers, and other creative talent to craft content that performs, for hospitality, travel, and leisure brands.
• CRM Customer relationship management strategies designed to drive immediate sales with fast, measurable impact, for hospitality, travel, and leisure brands.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• R/GA: Global digital agency offering integrated marketing, branding, and experience design. Comparable in scope of digital brand experience work but operates across many verticals rather than specializing in hospitality.
• 72andSunny: Large global creative agency serving hospitality and travel clients among many other verticals. Comparable creative campaign capabilities but serves multiple industries rather than specializing in hospitality.

Direct peers

• Tambourine: Digital marketing agency specializing exclusively in hotels, resorts, and hospitality brands. Directly comparable in vertical focus, service offerings (branding, web, digital marketing), and mid-sized agency positioning.
• MMGY Global: One of the largest integrated marketing agencies dedicated to the travel, hospitality, and leisure sectors. Most directly comparable peer given shared vertical exclusivity, similar integrated service stack, and global client base including major hotel groups.
• HEBS Digital: Digital marketing firm serving the hospitality industry with a focus on hotels, resorts, and restaurant groups. Comparable vertical specialization and tech-enabled digital marketing services.
• Net Affinity: Hotel digital marketing agency offering website design, SEO, paid media, and CRM services. Comparable in hospitality-only focus and integrated digital service portfolio.
• Sparkloft Media: Experiential and social media marketing agency serving travel, hospitality, and lifestyle brands. Comparable in overlapping hospitality/lifestyle client base and integrated campaign work.
• O'Rourke Hospitality Group: Hospitality marketing and public relations agency serving hotels, resorts, and restaurants. Comparable vertical specialization and similar mid-sized boutique agency profile.
• TravelBoom Marketing: Hospitality-focused marketing agency providing digital marketing, website design, and direct booking strategies for hotels and resorts. Comparable vertical specialization and similar service mix.
• Digital Natives (DN Group): Digital marketing agency with deep hospitality and travel vertical experience. Comparable in integrated digital marketing services for hospitality brands, though primarily Australia/APAC focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/screen-pilot
• Instagraminstagram.com/screenpilothq
• TikToktiktok.com/@screenpilothq
• Xx.com/ignitetweet
• Facebookfacebook.com/IgniteBrightSparks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ignite Hospitality