Oxford Metrics
Oxford Metrics plc (AIM: OMG) provides Vicon motion capture systems for entertainment, life sciences and engineering, and IVMS machine vision and metrology for smart manufacturing, serving over 10,000 customers in 70+ countries.
- Company typePublic
- Founded1984
- HeadquartersLeamington Spa, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Oxford Metrics does
Oxford Metrics plc is a UK-listed smart sensing and software group (AIM: OMG) founded in 1984 and headquartered in Yarnton, Oxfordshire, that operates through two divisions: Vicon, its market-leading motion capture franchise serving entertainment (film, TV, gaming, virtual production), life sciences (clinical gait analysis, sports performance, rehabilitation) and engineering (aerospace, automotive, robotics); and Industrial Vision and Metrology Systems (IVMS), its smart-manufacturing division providing machine vision and high-precision automated quality control to blue-chip manufacturers in medical devices, pharmaceuticals, aerospace and automotive.
The underlying technology stack comprises Vicon's marker-based and AI-powered markerless motion capture systems (the latter launched in March 2025 and built on proprietary computer vision models trained on four decades of captured motion data) and IVMS's precision metrology and automated inspection platforms, formed by integrating the 2023 Industrial Vision Systems and 2024 Sempre Group acquisitions. Revenue is generated primarily through one-time system sales (Vicon hardware, bespoke metrology projects) supplemented by software subscriptions, support contracts, and a medium-term target of approximately 25% recurring revenue.
Oxford Metrics serves more than 10,000 active customers in over 70 countries, with FY25 group revenue of £44.8m (up 8% year-on-year), Adjusted EBIT of £2.2m (up 29%), and £37.3m of cash and fixed-term deposits at year-end. The customer base spans Industrial Light & Magic, Epic Games, EA Sports, Ubisoft, Sony, Boeing, Airbus, NASA, BMW, Harvard University, Shriner's Hospital, Johnson & Johnson, BD and Jaguar Land Rover. Management has set a medium-term ambition to roughly double group revenue to ~£90m with mid-teens Adjusted EBIT margin, supported by a transition toward platform and recurring revenue models, continued bolt-on M&A, and the global rollout of markerless technology.
Oxford Metrics firmographics
Firmographics- Name
- Oxford Metrics
- Legal name
- Oxford Metrics plc
- Website
- https://www.oxfordmetrics.com/
- Company type
- Public
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Oxford Metrics plc (AIM: OMG) provides Vicon motion capture systems for entertainment, life sciences and engineering, and IVMS machine vision and metrology for smart manufacturing, serving over 10,000 customers in 70+ countries.
- Ownership category
- akta.pro rank
Oxford Metrics industry classification
Industry- Product category
- Motion Capture and Vision Metrology Software
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Metrology & Dimensional Measurement (CMMs, laser trackers, gauges, surface/roughness) (IMAGAFAD)
- akta.pro secondary industry
- Metrology, Inspection & Machine Tool Accessories (CMMs, Probing, Gauging) (IMAHADAK)
Keywords
Where Oxford Metrics is headquartered
LocationHeadquarters
- HQ city
- Leamington Spa
- HQ country
- United Kingdom
- HQ region
- Europe
Offices8 records
Markets served
Oxford Metrics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Motion Capture Systems and Software: Vicon provides motion capture systems, software and related services to customers in life sciences, entertainment and engineering markets. Revenue includes initial system sales and ongoing software support.
- Vision Metrology Products: IVMS delivers high-precision automated quality control systems and metrology solutions to blue-chip manufacturing companies. Transitioning from bespoke projects to repeatable products.
- Recurring Revenue from Software and Support: Medium-term target of approximately 25% recurring revenue through platform transitions in Vicon and IVMS divisions, expanding ARR from markerless technology and software services.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Oxford Metrics product offering
Product offeringCore offering
Oxford Metrics operates through two divisions: Vicon, which provides motion capture systems, software and AI-powered markerless motion capture for life sciences, entertainment and engineering markets; and Industrial Vision and Metrology Systems (IVMS), which delivers machine vision and high-precision automated quality control solutions for blue-chip manufacturers in medical devices, aerospace, automotive, and pharmaceuticals. The group serves over 10,000 customers across more than 70 countries with recurring software and platform revenue transitioning alongside one-time system sales.
Product overview
Oxford Metrics operates as a smart sensing and software company through two core divisions: Vicon (motion capture) and Industrial Vision and Metrology Systems (IVMS). Vicon provides marker-based and AI-powered markerless motion capture systems for life sciences, entertainment, and engineering markets. IVMS delivers machine vision and measurement solutions for automated quality control in manufacturing sectors including medical devices, pharmaceuticals, aerospace, and automotive. The company has acquired several complementary businesses including Contemplas (video movement analysis), Industrial Vision Systems, The Sempre Group (metrology), and Amber Optix to expand its technology portfolio. The group serves over 10,000 customers in more than 70 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Vicon: Motion capture systems and software
- Industrial Vision and Metrology Systems (IVMS)
Products and services
- Vicon Motion Capture Systems
Quantifiable outcome
- Revenue up 8% to £44.8m in FY25 with Adjusted EBIT up 29% to £2.2m
- +4 more outcomes
Companies that use Oxford Metrics
Customer profileNamed customers24 records
Segments4 records
Ideal customer profiles4 records
Oxford Metrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Oxford Metrics partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- JenoptikcoreManufacturing partnership where Jenoptik collaborates with Sempre (now part of IVMS) to provide metrology solutions to customers in smart manufacturing markets.
- RenishawcoreManufacturing partnership where Renishaw partners with Sempre (now part of IVMS) to deliver precision metrology solutions for manufacturing quality control applications.
- Micro-VucorePartnership with Micro-Vu through Sempre (now part of IVMS) to provide integrated metrology solutions across precision manufacturing sectors.
- Dreamscape ImmersivecoreVR entertainment company using Vicon Markerless Motion Capture technology for immersive experiences. Partnership demonstrates technology deployment in location-based entertainment.
Scale indicators17 records
Recent moves9 records
Expansion highlights6 records
Oxford Metrics competitors and assessment
Company assessmentDirect peers
- Keyence Corporation: Keyence is a global manufacturer of sensors, measuring instruments, microscopes and machine vision systems for factory automation — a directly comparable peer to IVMS in precision metrology and inline quality control sensors.
- Cognex Corporation: Cognex is a global leader in machine vision and industrial barcode reading — directly comparable to Oxford Metrics' IVMS division in automated quality control, dimensional measurement and inspection for discrete manufacturing customers.
- Movella (Xsens): Movella (owner of Xsens) provides inertial and optical motion capture solutions (MVN Awinda/Animate) for entertainment, sports and industrial applications — directly competing with Vicon in markerless/IMU-based mocap for film, gaming and movement analysis.
- OptiTrack (NaturalPoint): OptiTrack is a leading optical motion capture systems provider serving animation, gaming, life sciences and engineering — a directly comparable peer to Vicon in marker-based mocap hardware, software and cameras for similar enterprise and research customers.
- Qualisys: Qualisys designs and manufactures high-precision optical motion capture cameras and software for biomechanics, sports science, clinical gait analysis and engineering — directly overlapping with Vicon's life sciences and engineering customer base.
Broad incumbents
- Renishaw plc: Renishaw manufactures CMMs, probing systems, laser encoders and additive manufacturing equipment — broadly comparable to IVMS in industrial metrology; Renishaw is also an Oxford Metrics distribution partner via Sempre.
- Hexagon AB (Manufacturing Intelligence): Hexagon's Manufacturing Intelligence division offers CMMs, laser trackers and CAD-based metrology software for industrial measurement — overlapping with IVMS but as part of a much broader geospatial and industrial technology portfolio.
- Carl Zeiss Industrial Metrology: Zeiss Industrial Metrology provides CMMs, optical and CT-based metrology systems for precision manufacturing — overlapping with IVMS in high-precision dimensional measurement but operating within Zeiss's much larger optics/medical technology portfolio.
Emerging players
- Noraxon USA: Noraxon provides surface EMG and biomechanical motion analysis tools for sports, clinical and research applications — an emerging peer to Vicon's life sciences division in clinical gait, rehabilitation and sports performance measurement.
- Noitom Ltd: Noitom develops inertial and hybrid motion capture suits and Perception Neuron systems for animation, gaming and clinical applications — an emerging competitor in affordable markerless mocap overlapping with Vicon's life sciences and entertainment segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Oxford Metrics social profiles
Digital presenceOxford Metrics compliance and trust
Trust signalCompliance5 records
Oxford Metrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oxford Metrics leadership team
Management profileNumber of profiles
Profiles6 records
Oxford Metrics subsidiaries and ownership
Company hierarchySubsidiaries6 records
Oxford Metrics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oxford Metrics M&A and investment
M&A and investmentM&A9 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oxford Metrics
What does Oxford Metrics do?
Oxford Metrics operates through two divisions: Vicon, which provides motion capture systems, software and AI-powered markerless motion capture for life sciences, entertainment and engineering markets; and Industrial Vision and Metrology Systems (IVMS), which delivers machine vision and high-precision automated quality control solutions for blue-chip manufacturers in medical devices, aerospace, automotive, and pharmaceuticals. The group serves over 10,000 customers across more than 70 countries with recurring software and platform revenue transitioning alongside one-time system sales.
Is Oxford Metrics a public or private company?
Oxford Metrics is a public company. It is classified as public and is currently operating.
When was Oxford Metrics founded?
Oxford Metrics was founded in 1984. It employs 251 to 500 people.
Where is Oxford Metrics based?
Oxford Metrics is headquartered in Leamington Spa, United Kingdom, in the Europe region.
How does Oxford Metrics make money?
Three revenue lines are on record. Motion Capture Systems and Software is the primary driver. The others are vision Metrology Products and recurring Revenue from Software and Support.
Who are Oxford Metrics's main competitors?
Direct peers on record are Keyence Corporation, Cognex Corporation, Movella (Xsens), OptiTrack (NaturalPoint) and Qualisys. Broad incumbents are Renishaw plc, Hexagon AB (Manufacturing Intelligence) and Carl Zeiss Industrial Metrology. Emerging players are Noraxon USA and Noitom Ltd.
Does Oxford Metrics have an API?
No public API is recorded for Oxford Metrics.
What industry is Oxford Metrics in?
Oxford Metrics's product category is Motion Capture and Vision Metrology Software. Its primary akta.pro industry code is IMAGAFAD, Metrology & Dimensional Measurement (CMMs, laser trackers, gauges, surface/roughness), with a secondary code of IMAHADAK, Metrology, Inspection & Machine Tool Accessories (CMMs, Probing, Gauging). Its NAICS code is 334513 and its SIC code is 3823.