What deRotterdamseZorg does

deRotterdamseZorg (legal name: Stichting deRotterdamseZorg) is a Dutch non-profit foundation founded in 2012 and headquartered in Rotterdam, operating as the sole regional employer association coordinating 42 healthcare and education organizations across the Rotterdam-Rijnmond region. Its core function is to address structural healthcare workforce shortages by enabling collective action across the talent pipeline — attraction, education, development, retention, and regional mobility — that individual healthcare organizations cannot pursue efficiently in isolation. Member organizations include acute hospitals (Erasmus MC, Franciscus, Maasstad, IJsselland), elderly care providers (Aafje, Laurens, CuraMare, Lelie Zorggroep, Humanitas), mental health organizations (Parnassia Groep, Antes, Fivoor), youth care, rehabilitation, and primary care providers, alongside educational institutions (Hogeschool Rotterdam, Albeda, Zadkine).

The organization's primary offerings are a portfolio of interconnected programs rather than a single product: digital platforms (StageMonitor and StageMonitor VOLG for internship capacity coordination across 28 institutions; the werkeninderotterdamsezorg.nl career portal), professional development programs (Young Professional Programma, Lerende Netwerken), practical toolkits (Onboarding, Stage Onboarding), research and assessment tools (Exit-onderzoek via Presearch, MIRA innovatiescan), matching services (Matchtafels, Match.dRZ), and innovative work arrangements (de Workflow). It also produces media initiatives including the BNNVARA documentary 'Zorgen'.

The business model is non-commercial and member-supported. Revenue derives from member organization contributions (42 healthcare and education organizations), government subsidies accessed through the RegioPlus national network — primarily SO-ZenW (approximately €60 million nationally in 2026, of which €12 million is a new SLIM top-up for healthcare) and project-based collaborative programs with participating organizations. The organization functions as a coordinator and facilitator rather than a direct service provider, with a small bureau team executing the regional agenda under board governance by member-organization executives.

Name

deRotterdamseZorg

Legal name

Stichting deRotterdamseZorg

Website

https://derotterdamsezorg.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

deRotterdamseZorg is a Dutch non-profit foundation coordinating 42 healthcare and education organizations in the Rotterdam-Rijnmond region to collectively address healthcare workforce shortages through shared digital platforms, training programs, learning networks, and government-subsidized workforce initiatives.

Ownership category

akta.pro rank

Product category

Healthcare Workforce Development Services

NAICS

Business Associations (813910), Employment Services (5613), Human Resources Consulting Services (541612), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Membership Organizations (8600), Services-Employment Agencies (7361), Services-Management Services (8741)

akta.pro primary industry

Health Workforce Development & Capacity-Building (HLAJAKAM)

akta.pro secondary industries

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG), Local & Regional Generalist Staffing Agencies (BPACACAH), Digital Workplace & Collaboration Consulting (BPAHAEAH)

Keywords

• Healthcare workforce development
• Regional employer association
• Labor market coordination
• Healthcare talent programs
• Workforce training initiatives

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Member Organization Contributions: 42 affiliated healthcare and education organizations participate in the collaboration, contributing to and benefiting from joint programs. Participation fees and shared investment in regional projects form the operational basis.
2. Government Subsidies and Project Funding: The organization accesses multiple subsidy programs including SO-ZenW (approx. €60 million in 2026), SLIM-Scholingssubsidie (€12 million for healthcare sector), and IOHVV subsidies for skills-based training programs. Additional subsidies for regional coordination, innovation, and vocational training initiatives.
3. Project-Based Collaborative Programs: Jointly funded regional projects with multiple partner organizations addressing specific labor market challenges: skills-based VVT, regional traineeships, youth professional programs, and exit research. Costs and implementation shared across participating organizations.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

deRotterdamseZorg is a regional non-profit collaboration foundation of 42 healthcare and educational organizations in the Rotterdam-Rijnmond region, coordinating programs, digital platforms, learning networks, and toolkits to address healthcare workforce shortages. The organization operates internship coordination platforms (StageMonitor), career portals, professional development programs (Young Professional Programma, Lerende Netwerken), practical toolkits (Toolbox Onboarding, Toolbox Stage Onboarding), research tools (Exit-onderzoek, MIRA Innovatiescan), matching services (Matchtafels, Match.dRZ), innovative work arrangements (de Workflow), talent programs (Nieuw Zorgtalent, AanDeBak garantie), and media initiatives (Documentaire Zorgen, Studiekeuzebeurs West).

Product overview

deRotterdamseZorg is a regional collaboration network of 42 healthcare and educational organizations focused on strengthening the labor market in healthcare and welfare in the Rotterdam Rijnmond region. The organization does not offer a single unified product but rather a portfolio of programs, platforms, toolkits, and initiatives that work together to address workforce challenges. The core offering consists of: digital platforms (StageMonitor/VOLG for internship coordination, werkeninderotterdamsezorg.nl career portal), professional development programs (Young Professional Programma, Lerende Netwerken), practical toolkits (Onboarding and Stage Onboarding toolboxes), research tools (Exit onderzoek, MIRA innovatiescan), matching services (Matchtafels, Match.dRZ), innovative work arrangements (de Workflow), and media initiatives (Documentaire Zorgen). These products are interconnected through shared networks and governance structures, with the organization serving as a coordinator and facilitator rather than a direct service provider.

Differentiator

Problem solved

Functional benefit

Products and services

• StageMonitor Digital matching platform that coordinates internship capacity across 28 healthcare and educational institutions in the Rotterdam-Rijnmond region by matching training positions supply and demand.
• StageMonitor VOLG Follow-up module for StageMonitor that tracks individual students beyond capacity numbers, providing insight into each student's progress with real-time regional and individual student oversight, reducing administrative burden and increasing time available for supervision.
• Young Professional Programma Six-month development program for recently graduated healthcare professionals consisting of seven development days with extra coaching and guidance, focusing on personal leadership and skills development for retention in the sector.
• Lerende Netwerken Action-oriented learning networks where healthcare and education professionals work together on current labor market issues through doing, reflecting, and experimenting in their own practice. Active networks include Leadership, Generations, Young Professionals, Skills-based VVT, and R-ICM.
• Matchtafels Live matching service for candidates who become available for other work in the healthcare region. HR professionals from member organizations meet every four weeks to exchange vacancies and allow candidates to pitch themselves to new employers.
• Toolbox Onboarding Practical toolkit developed by HR managers from healthcare organizations to better guide new healthcare staff at the start of their career and prevent early dropout, consisting of practical tools and tips.
• Toolbox Stage Onboarding Toolkit for healthcare institutions to improve their own internship onboarding, containing good examples, inspiration, and important elements for good internship onboarding to give students a better start.
• Exit onderzoek Digital and anonymized exit research using the Presearch tool that provides insight into departure reasons, causes, and next career steps of departing employees, with benchmark possibilities at regional and national levels.
• MIRA Innovatiescan Scientifically grounded digital innovation scan that helps healthcare and welfare organizations gain insight into their innovation strength and offers concrete handles to strengthen innovation implementation and scaling.
• Match.dRZ Joint procurement arrangement for hospitals in the Rijnmond and Haaglanden regions that achieves a healthy balance between staff in employment and staff not in employment through shared framework agreements with detachment agencies.
• de Workflow Innovative work arrangement for OR healthcare professionals developed by hospitals in the Rotterdam-Rijnmond region, combining the flexibility and independence of freelance work with the security of permanent employment contracts.
• Werken in de Rotterdamse zorg Vacancy and career information website that provides a central location for anyone with questions about working and learning in healthcare, including career exploration tools, work fields, learning trajectories, and salary information.
• Studiekeuzebeurs West Annual study choice fair at Ahoy Rotterdam attracting over 16,500 young people, featuring a joint Zorg & Welzijn pavilion showcasing the diversity of the healthcare and welfare sector.
• Nieuw Zorgtalent Program for people with a distance to the labor market to enter level 0 and 1 supportive positions in VVT, with intensive guidance and cooperation between municipality, education, and healthcare organizations.
• AanDeBak garantie Guarantee for young people from Rotterdam-Zuid at the start of MBO education that they will receive a job offer upon completing their certificate from a participating employer in the region.
• Subsidieloket Advisory service helping healthcare organizations navigate subsidies and financing options from the national government, including advice on which subsidies to use and how to organize subsidy administration.
• Skillsgerichte arbeidsmarkt VVT Regional program focused on skills-based working and learning in VVT (nursing homes, home care), centered on the care process reablement rather than diplomas, developed in collaboration between healthcare and educational organizations.
• Samen datagedreven werken in Zorg en Welzijn Online community network that brings organizations together to share knowledge and learn from each other about using data in healthcare and welfare, with about 600 members and thematic subgroups.
• Documentaire Zorgen / ZorgenInBeeld.nl Six-part documentary series following seven MBO nursing students for a year, supplemented with ZorgenInBeeld.nl image bank for use in healthcare organizations and education, designed to attract talent and support training.

Quantifiable outcome

• 3.2% reduction in turnover intention in 2025 vs 2023 across organizations practicing shared governance (from Landelijke Monitor Zeggenschap 2025, n=25,000 professionals)
• +4 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

23 partnerships are on record, tiered core, flagship and supporting.

• RegioPluscoreStrategic or Co-development Partner · 10 April 2026RegioPlus is the national umbrella organization of 12 regional healthcare employer associations in the Netherlands. deRotterdamseZorg is one of these 12 regional organizations. RegioPlus coordinates nationally on healthcare labor market policy, provides subsidy execution (SO-ZenW), and facilitates knowledge exchange across regions. deRotterdamseZorg is penvoerder for the MIRA innovatiescan nationally and executes the SO-ZenW subsidy.
• BNNVARAflagshipStrategic or Co-development Partner · 24 April 2025Public broadcaster producing the documentary series 'Zorgen' (Zorgen) following seven MBO nursing students. deRotterdamseZorg contributed to making the series and is supporting the sector-wide rollout of the ZorgenInBeeld.nl image bank. Series broadcast on NPO 3 from April 2025; nominated for Zilveren Nipkowschijf.
• Universiteit Maastricht / Academische Werkplaats Ouderenzorg LimburgsupportingTechnology or IntegrationAcademic partner that developed the scientific framework behind the MIRA innovatiescan. The collaboration agreement was signed on April 10, 2026 to make the MIRA scan nationally available through RegioPlus network.
• Ministerie van Volksgezondheid, Welzijn en Sport (VWS)coreOthersNational government ministry providing funding for the SO-ZenW subsidy program (approximately €48 million base + €12 million top-up in 2026). VWS sets policy direction for healthcare workforce development and oversees implementation through RegioPlus.
• Ministerie van Sociale Zaken en Werkgelegenheid (SZW)coreOthersNational ministry providing the SLIM-Scholingssubsidie for collective training applications, with €12 million designated for the healthcare and welfare sector in 2026. The ministry redirected this budget to the SO-ZenW program managed by VWS/RegioPlus to reduce fragmentation of subsidy instruments.
• Gemeente RotterdamcoreOthersThe municipality of Rotterdam is a key strategic partner in regional healthcare workforce initiatives. The municipality participates in the Nieuw Zorgtalent program to move welfare recipients into healthcare employment, and collaborates on broader labor market integration programs.
• Aafje, CuraMare, Humanitas, Laurens, Lelie ZorggroepcoreStrategic or Co-development PartnerFive VVT (nursing home, home care, care home) organizations leading the skills-based VVT training program in the region. Supported by IOHVV subsidy, they collaborate with educational institutions (Albeda, Zadkine) to develop a flexible, skills-oriented training model replacing diploma-centric approaches.
• CareerWisesupportingStrategic or Co-development PartnerPartner in the Young Professional Program kick-off event, contributing to the interactive 'Grote Generatieshow' program that engaged young healthcare professionals across participating organizations.
• AccuralissupportingOthersResearch agency executing the Landelijke Monitor Zeggenschap (LMZ) on behalf of the Ministry of VWS. Nearly 25,000 professionals and 90+ organizations participated in the 2025 measurement. deRotterdamseZorg promotes participation and uses findings in its programs.
• Landelijk Actieplan Zeggenschap (led by BPSW, V&VN, NVZ, UMCNL, ActiZ, Nederlandse GGZ, VGN, Jeugdzorg Nederland, Sociaal Werk Nederland)supportingStrategic or Co-development PartnerMulti-organization national action plan to strengthen professional governance in healthcare and social services. deRotterdamseZorg participates and applies shared governance principles in its learning networks and member organizations. Supported by VWS funding.
• Bureau CicerosupportingImplementation/ SI/ Consulting PartnerConsultancy providing expertise on the Wet toelating terbeschikkingstelling van arbeidskrachten (Wtta). Co-organized a webinar with De Rotterdamse Zorg and Regie op Inhuur to educate organizations on new hiring regulations taking effect in 2027-2028.
• Regie op InhuursupportingImplementation/ SI/ Consulting PartnerOrganization supporting transparent and responsible hiring practices in healthcare. Co-organized Wtta webinar with De Rotterdamse Zorg and Bureau Cicero for regional organizations.
• Het Potentieel Pakken (HPP)supportingStrategic or Co-development PartnerProgram organization running RoosterBooster — a regional initiative making teams co-owners of work schedules. deRotterdamseZorg's programmamanager Robert Vossen serves as a bridge between HPP and member organizations, contributing to retention of healthcare staff in regular employment.
• TransvormsupportingChannel Partner/ Reseller/ DistributorRegional employer organization in North Brabant that partnered with deRotterdamseZorg to bring RoosterBooster to organizations in that region. Served as a learning partner sharing experiences from implementation with other regions.
• Uitvoering van Beleid (Divosa)supportingOthersGovernment execution agency for the SLIM-Scholingssubsidie. deRotterdamseZorg directs organizations to this platform for individual subsidy applications for training courses not covered by SO-ZenW.
• UpwisersupportingTechnology or IntegrationTechnology vendor that co-developed the Stagemonitor platform with deRotterdamseZorg for regional internship capacity coordination. Continued partnership for ongoing development of the StageMonitor VOLG module.
• ActiZ and VilanssupportingStrategic or Co-development PartnerHealthcare sector organizations partnering with RegioPlus on the Samen Datagedreven Werken initiative for data and AI adoption in healthcare and welfare. deRotterdamseZorg participates and contributes to the ~600-member online community.
• PresearchsupportingTechnology or IntegrationExit-onderzoek tool provider, delivering digital and anonymized exit surveys for departing employees. deRotterdamseZorg enables member organizations to access the Presearch Exit-tool, which includes benchmarking at regional and national levels. In use since 2018.
• Samen voor Kwetsbare Ouderen 010 (SVKO010)supportingStrategic or Co-development PartnerCoalition organizing the Lerend Netwerk Regionaal Integraal Capaciteitsmanagement (R-ICM) together with deRotterdamseZorg. Includes hospitals, care providers, mental health, youth care, and welfare organizations in the IZA alliance.
• IZA-alliantie Gezond naar Morgen | Capelle Krimpen RotterdamsupportingStrategic or Co-development PartnerRegional care alliance involving CJG Rijnmond, Rijnmond Dokters, Parnassia Groep/Antes, IJsselland Ziekenhuis, Erasmus MC, and others, working on integrated care and workforce challenges. deRotterdamseZorg participates through R-ICM learning network.
• ALP MediasupportingStrategic or Co-development PartnerProduction company behind the documentary series 'Zorgen' and the ZorgenInBeeld.nl image bank. Created the impact campaign making documentary footage sector-wide available for training and intervision purposes.
• ElanzasupportingTechnology or IntegrationTechnology provider referenced for whitepaper on data-driven management of flexible staffing. deRotterdamseZorg highlights their tools as examples of modern rostering and invoicing systems that support regional employer models.
• Regionale WerkcentrasupportingChannel Partner/ Reseller/ DistributorRegional job centers being strengthened in collaboration with RegioPlus to better match job seekers with healthcare and welfare positions, in connection with the SO-ZenW subsidy for training.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• RegioPlus: National umbrella organization of the 12 regional healthcare employer associations in the Netherlands, of which deRotterdamseZorg is a member. Comparable as the coordinating policy layer for the same labor market programs (SO-ZenW execution), but operates nationally rather than regionally.
• ActiZ: Dutch sector association for VVT (nursing, home care, and care home) employers nationally. Comparable because it partners with deRotterdamseZorg on the Samen Datagedreven Werken initiative and the skills-based VVT program, addressing the same workforce market but at sector-wide rather than regional level.
• TMI: Healthcare staffing and recruitment agency operating across the Netherlands and Belgium. Comparable because it addresses the same healthcare workforce shortage market deRotterdamseZorg coordinates, but through commercial temporary staffing rather than regional employer association model.
• BKV Group: Commercial healthcare recruitment and workforce solutions provider serving hospitals and care organizations in the Netherlands. Comparable as a healthcare HR services competitor, but operates on a fee-for-placement commercial model rather than regional collective-action coordination.

Direct peers

• Transvorm: Regional employer organization in North Brabant operating an analogous healthcare workforce collaboration model. Closely comparable because Transvorm runs its own RoosterBooster-style retention programs and partners with deRotterdamseZorg across regions, using similar collective-action logic.

Emerging players

• Vilans: National knowledge center for long-term care innovation in the Netherlands. Comparable because it co-leads the Samen Datagedreven Werken data/AI community with deRotterdamseZorg and ActiZ, addressing workforce innovation in overlapping care segments.
• Matchcare: Dutch digital matching and recruitment platform focused on healthcare professionals. Comparable in targeting the same healthcare workforce market with digital tooling, but operating as a commercial platform rather than a regional employer association.
• Het Potentieel Pakken (HPP): Program organization running RoosterBooster, a regional initiative making teams co-owners of work schedules. Comparable because deRotterdamseZorg's programmamanager actively bridges HPP with member organizations, addressing the same retention challenge but as a method-owner rather than coordinator.

Regional players

• WZW (Werkgeversvereniging Zorg en Welzijn West-Brabant): Regional employer association covering the West-Brabant healthcare and welfare sector. Operates a parallel regional collaboration model with member organizations, learning networks, and labor market programs structurally identical to deRotterdamseZorg but in a different Dutch region.
• Zorgnetwerk Midden-Nederland: Regional healthcare employer collaboration platform in Midden-Nederland with similar member organization model and labor market focus. Comparable structurally as a peer regional employer association, but covering a different Dutch geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/derotterdamsezorg
• Instagraminstagram.com/derotterdamsezorg
• Xx.com/rotterdamsezorg
• Facebookfacebook.com/deRotterdamseZorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about deRotterdamseZorg