Juicemate

What Juicemate does

Juicemate is a UK-based, online-only direct-to-consumer retailer of e-liquids and vaping hardware, trading under the legal entity PIXUS Online Ltd T/A Juicemate and headquartered at Unit 3, Sinclair Way, Prescot Business Park. The company operates a single e-commerce storefront at juicemate.co.uk, with no physical retail presence, and fulfils orders nationally via Royal Mail with same-day dispatch for orders placed before 2 PM and 1–3 business day delivery. Its catalogue spans over 200 e-liquid flavours across four core brands (Hangsen, Vapemate, ElfLiq, Edge) plus disposable vape alternatives, starter kits, mods, pods, coils, and tanks from manufacturers including Aspire, Geekvape, Innokin, Smok, OXVA, Voopoo, and FreeMax. All products are TPD-compliant with nicotine strengths from 0mg to 20mg, and an 18+ age verification gate is enforced at checkout.

The business model is straightforward transactional retail: per-bottle pricing from £1.99 to £3.99, hardware from £7.50 to £89.40, and aggressive volume bundles (5 e-liquids for £14.99, 10 for £24.99) with free delivery over £50 (£2.99 flat rate below). Juicemate also offers Klarna Buy Now Pay Later as a payment option. Customer acquisition is primarily organic, driven by an SEO-optimised blog of 30+ educational articles, an email newsletter offering 20% off first order, and Trustpilot social proof (rated 'Excellent'). The company is privately held, family-run, with no disclosed external funding, parent company, subsidiaries, acquisitions, or partnerships.

The target customer is individual UK adult vapers segmented into two personas: smokers seeking to switch or quit (drawn by tobacco-flavoured e-liquids) and existing hobbyist vapers seeking variety and value. There is no evidence of AI, proprietary technology, or non-UK geographic operations; the company operates exclusively within the United Kingdom and is exposed to UK-specific regulatory developments in vaping and tobacco harm reduction.

Name

Juicemate

Legal name

PIXUS Online Ltd T/A Juicemate

Website

https://juicemate.co.uk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Juicemate is a UK-based, online-only direct-to-consumer retailer of TPD-compliant e-liquids and vaping hardware (over 200 flavours, plus starter kits, mods, pods, coils and tanks) serving individual UK adult vapers and smokers seeking to switch, operated by family-run PIXUS Online Ltd from Prescot, Merseyside.

Ownership category

akta.pro rank

Product category

Vaping Products Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

akta.pro industry

PRIMARYCRANAEAH

E-Liquid & Nicotine Salt Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Vape & E-Cigarette Retail

Keywords

• Vape e-liquid retail
• Online vape shop
• Vaping hardware supplies
• E-cigarette accessories
• Nic salt e-liquids

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-Liquid Product Sales: Core revenue stream from selling e-liquids across multiple brands (Hangsen, Vapemate, ElfLiq, Edge) in various flavors and nicotine strengths. Products sold individually and through multi-buy bundle deals.
2. Vaping Hardware Sales: Sale of vaping equipment including starter kits, mods, pods, tanks, coils, and disposable vape alternatives. Hardware brands include Aspire, Geekvape, Innokin, Smok, OXVA, Voopoo, FreeMax.
3. Multi-Buy Bundle Deals: Volume-based pricing through '5 for £14.99' and '10 for £24.99' multi-buy deals on e-liquids, driving higher average order values through bundling.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Juicemate is an online-only UK retailer selling TPD-compliant e-liquids and vaping equipment directly to consumers. The catalogue spans branded e-liquid ranges (Hangsen, Vapemate, ElfLiq, Edge) across 200+ flavours and nicotine strengths from 0mg to 20mg, plus hardware categories including starter kits, mods, pods, coils, tanks, and disposable vape alternatives. Orders are dispatched same-day before 2 PM with 1-3 business day Royal Mail delivery.

Product overview

Juicemate is an online e-commerce retailer offering a comprehensive range of vaping products and e-liquids. The portfolio is structured around multiple product categories: e-liquids (including Hangsen, Vapemate, ElfLiq, and Edge sub-brands in various nicotine strengths and flavours), disposable vape alternatives, vape hardware (starter kits, mods, pods, coils, and tanks), and related accessories. The offering is organised by nicotine strength (0mg to 20mg), VG/PG ratio (50/50, High PG, High VG), flavour category (tobacco, fruit, menthol, sweet, dessert, beverage), and device type. The company operates as a single unified e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Hangsen E-Liquids Hangsen-branded e-liquid range including traditional tobacco flavours (Golden Virginia, Marlboro, Lambert & Butler analogues), fruit, menthol, and coffee varieties; 100% TPD compliant with nicotine strengths from 0mg to 18mg; sold in 10ml bottles.
• Vapemate E-Liquids Proprietary UK-manufactured premium e-liquids produced in an ISO Class 7 clean room, offering over 200 flavours across 10 ranges with 5 nicotine strengths (0mg to 20mg) and 50/50 PG/VG ratio.
• ElfLiq E-Liquids Nic salt e-liquids created by Elf Bar, available in 10ml bottles across 11 flavours including Apple Peach, Cotton Candy Ice, and Kiwi Passion Fruit Guava; designed for use with starter kits, mods, or pod kits.
• Edge E-Liquids Full-flavour e-liquids available in 4 nicotine strengths (3mg, 6mg, 12mg, 18mg), ideal for starter kits and basic mods; includes Edge Bar Salts 10ml nic salts.
• Disposable Vape Alternatives Pre-filled, pre-charged disposable vaping devices including Crystal Bars, Elf Bar, Lost Mary, and IVG products, offering up to 600 puffs across various nicotine strengths and flavours.
• Vape Starter Kits Complete e-cigarette starter kits for beginners switching from smoking to vaping, including products from Innokin (Endura, EQ), Aspire (PockeX, Gotek X), OXVA (XLIM Pro), and Voopoo (Argus G2); price points from £9.99 to £57.50.
• Vape Mods Advanced box mods that allow users to customise power, cloud production, and throat hit; includes Geekvape Aegis Legend 2 (L200) Vape Mod at £49.99 and other customisation devices.
• Vape Pods Compact pod-based vaping devices and replacement pods from Aspire, OXVA, Voopoo, and Innokin; includes both closed and open/refillable pod systems.
• Vape Coils Replacement heating coils for various tank systems including Innokin T18E Coils, Aspire AF Mesh Coils, Aspire Pockex Coils, and Aspire Nautilus Coils.
• Vape Tanks Vape tanks from leading brands including Geekvape Z Subohm SE Tank, Aspire Nautilus 3 Tank, Aspire K3 1.8 Ohm Tank, and Aspire K2 1.6 Ohm Tank.
• E-Liquid Multi-Buy Bundle Deals Volume-based bundle pricing: any 5 e-liquids for £14.99 (average £2.99 per bottle) or any 10 e-liquids for £24.99 (average £2.49 per bottle, exclusive to Juicemate); includes free delivery option and is the primary AOV-lifting offer.

Quantifiable outcome

• Orders placed before 2 PM dispatched same day with 1-3 business day delivery
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ecigwizard: UK online vape retailer with a broad e-liquid catalog and hardware range. Comparable to Juicemate on TPD-compliant product set and e-commerce-led customer acquisition.
• Totally Wicked: Established UK vape retailer with both online and physical stores, offering e-liquids, hardware, and own-brand products. Comparable to Juicemate on TPD-compliant catalog and UK-focused multi-channel retail.
• Vape Club: One of the largest UK online vape retailers selling e-liquids, disposables, kits, and accessories. Directly comparable to Juicemate on product range, D2C e-commerce model, and multi-buy pricing.
• Vapour.com: UK online vape shop selling e-liquids, mods, tanks, and starter kits. Closely comparable to Juicemate in product mix, brand portfolio, and D2C positioning.
• VapeFiend: UK-based online vape retailer offering e-liquids, kits, and accessories. Comparable to Juicemate on pure-play online D2C model and competitive pricing.
• Vapemate: UK e-liquid brand and retailer; Juicemate sells Vapemate as a third-party brand, but Vapemate also runs its own DTC storefront. Comparable as a competing UK e-liquid D2C operator.
• Electric Tobacconist: UK online vape and e-cigarette retailer with multi-brand e-liquid and hardware offerings. Comparable to Juicemate on direct-to-consumer model and UK-wide shipping.
• Vape Superstore: UK vape retailer with online and physical locations, broad e-liquid and hardware selection. Comparable to Juicemate on multi-brand offering and adult vaper target market.
• GoVape: UK online vape retailer specializing in e-liquids and hardware. Comparable to Juicemate on product catalog structure and price-led positioning.
• Vape UK: Independent UK online vape store carrying e-liquids, kits, and accessories. Comparable to Juicemate on scale, range, and target adult-vaper customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/juicemateuk
• Facebookfacebook.com/juicemateuk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juicemate