What Vapefiend does

Vapefiend (legal entity Vapefiend Aromatherapy Ltd, company number 08493680) is a privately held UK-based online retailer specializing in vaporizers and aromatherapy products, founded in 2008 and headquartered at 6 Windsor Centre, Advance Road, London, SE27 9LT. The company operates a direct-to-consumer e-commerce storefront at vapefiend.co.uk, offering a curated portfolio of more than 40 vaporizer models across portable, desktop, e-rig, and concentrate categories from brands including PAX, Storz & Bickel, Tinymight, Dynavap, Arizer, XMax, Storm, Puffco, and tafee, complemented by a comprehensive accessories catalog (cases, grinders, mouthpieces, torches, screens, water pipe adapters, replacement parts) ranging from £0.96 to over £400 per item. Premium devices are priced up to £1,398.99 for high-end bundles.

The business model is transactional one-time product sales to individual consumers, with revenue derived from margin on hardware and accessories rather than subscriptions or licensing. Distribution is built around same-day dispatch for orders placed by 2pm Mon-Fri, next-day UK delivery via DPD, free standard shipping above £35, click & collect, and worldwide shipping via DPD and Fedex. A 5%-cashback loyalty rewards program (points valid 12 months) is layered on top of the transactional base as a retention mechanism. Customer acquisition relies on SEO, an active YouTube channel (12K subscribers, 377 videos, 3M views) featuring product reviews by team members George and Andreas, Instagram (@vapefienduk), email marketing, and a wholesale inquiry channel for B2B buyers. The company employs 1-10 people, has no disclosed external funding, and serves both budget-conscious consumers (products under £200) and premium buyers across the UK and international markets.

Name

Vapefiend

Legal name

Vapefiend Aromatherapy Ltd

Website

https://vapefiend.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Vapefiend is a UK-based direct-to-consumer online retailer, founded in 2008, specializing in curated portable, desktop, and concentrate vaporizers plus accessories from brands such as PAX, Storz & Bickel, Puffco, Dynavap, and Arizer, serving individual consumers across the UK and worldwide markets.

Ownership category

akta.pro rank

akta.pro primary industry

Vape & E-Cig Online Retail (DTC & Marketplaces) (CRANAEAB)

Keywords

• Vaporizer retail
• Aromatherapy devices
• Herbal vaporizers
• Vape accessories
• Concentrate vaporizers

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

Revenue model

1. Product Sales - Vaporizers and Accessories: Vapefiend generates revenue primarily through direct product sales of vaporizers (portable, desktop, e-rigs), accessories (cases, grinders, mouthpieces, torches, screens, water pipe adapters, dabbing tools), and replacement parts. Products range from budget items under £50 to premium devices exceeding £400. The company operates a traditional retail model with one-time transaction revenue from individual purchases across its e-commerce platform.
2. Loyalty Rewards Program: The company operates a points-based loyalty program where members earn 5% cashback points on every order. Points can be redeemed for discounts on future purchases. This program drives customer retention and repeat purchases, though it represents a cost center rather than a direct revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Vapefiend is a UK-based direct-to-consumer online retailer that curates and sells vaporizers (portable, desktop, e-rigs, concentrate) and a full range of accessories and replacement parts from established third-party brands such as PAX, Storz & Bickel, Tinymight, Dynavap, Arizer, XMax, Storm, and Puffco. The company does not manufacture hardware or develop proprietary technology; its core competency is product curation, category expertise, customer advisory, and retail fulfilment with same-day dispatch, next-day UK delivery, and worldwide shipping.

Product overview

Vapefiend is a UK-based online retailer specializing in vaporizers and aromatherapy products, founded in 2008 with 18+ years of industry experience. The company operates exclusively as an e-commerce platform offering a curated portfolio of vaporizers across multiple categories including portable vaporizers (PAX, Storm, Storz & Bickel, Tinymight, XMax, Arizer, Dynavap), desktop vaporizers (Volcano, Arizer Extreme Q, V-Tower), E-Rigs and E-Nails (Puffco Peak Pro, Proxy, Pivot), and concentrate vaporizers. The product portfolio features both first-party vaporizer devices and a comprehensive range of accessories including cases, grinders, mouthpieces, water tools, dabbing supplies, and replacement parts. Vapefiend does not develop or sell AI-powered products, APIs, or software solutions; its offering is purely hardware-based consumer products complemented by a loyalty rewards program.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Same-day dispatch for orders placed by 2pm Mon-Fri
• +2 more outcomes

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Expansion highlights5 records

Direct peers

• Vape Club: UK online vape specialist retailer offering hardware, e-liquids, and accessories with multi-carrier shipping. Comparable DTC e-commerce positioning and customer segment.
• EcigaretteDirect: UK specialist online retailer focused on e-cigarettes, vape kits, and accessories. Shares the specialist-retailer value proposition and online-first distribution model.
• Element Vape: Large US-based online retailer of vape hardware, e-liquids, and accessories with broad brand assortment. Comparable specialist e-commerce model and product breadth, though regional.
• Smoke-King: Long-running UK specialist online retailer of vaporizers, e-cigarettes, rolling supplies, and smoking accessories. Highly comparable specialist curation model and product breadth.
• Vape Superstore: UK-based online vape and e-cigarette specialist retailer offering a wide range of devices, e-liquids, and accessories with same-day dispatch. Closest direct competitor to Vapefiend in the UK online vaporizer/vape retail space.
• Planet of the Vapes: Established European (DE/UK) specialist vaporizer retailer offering deep brand coverage and consumer reviews. Comparable specialist positioning with strong content/community presence.
• Magic Vaporizer: European specialist online retailer focused on premium dry-herb and concentrate vaporizers from brands like Storz & Bickel, Arizer, and PAX. Highly comparable curated assortment and customer base.

Broad incumbents

• PAX: US manufacturer of PAX portable vaporizers with branded DTC e-commerce. Comparable as a key brand supplier whose own DTC channel competes with specialist retailers like Vapefiend.
• Storz & Bickel: German manufacturer of premium Volcano, VENTY, MIGHTY+, and CRAFTY vaporizers with own DTC storefront. Comparable because Storz & Bickel is both a supplier to and competitor of Vapefiend, defining the premium end of the category.
• Puffco: US manufacturer of premium concentrate e-rigs (Peak Pro, Pivot, Proxy) with branded DTC channel. Comparable as both a key supplier and DTC competitor in the concentrate vaporizer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCcdeNndOfwf8mfBAwsKN2Pg
• Instagraminstagram.com/vapefienduk
• Xx.com/vapefiend
• Facebookfacebook.com/vapefiend
• LinkedInlinkedin.com/company/vapefiend

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vapefiend