The Warfield Theatre

What The Warfield Theatre does

The Warfield Theatre is a 2,454-capacity historic concert venue located at 982 Market Street in downtown San Francisco, founded on May 13, 1922, as a vaudeville and movie palace and now operating in its second century. Since 2005, the venue has been leased and operated by Goldenvoice, a division of AEG Live (AEG Presents), giving it access to AEG's nationwide artist booking infrastructure and ticketing relationships. The venue hosts ticketed live music performances sold exclusively through AXS.com and on-site box office (with $5 service fee), and it is a mobile-only entry venue requiring AXS Mobile ID. Beyond concert programming, the Warfield rents its 25,000-square-foot space for corporate and private events including tech events, award shows, product launches, holiday parties, summits, conferences, and galas, with dedicated sales staffing through a Director of Sales and a Special Events Assistant. Revenue streams comprise ticket-driven ancillary income (box office fees, VIP Reserved Table upgrades, QuickPass add-ons), on-site food and beverage sales ($8 drink deals at the bar), coat check ($5 per item), sponsorship programs, and hotel referral partnerships with nearby properties. Marketing is driven primarily through a newsletter, social channels (@thewarfield), radio co-presentations with Live 105 and KALW, and charitable tie-ins via PLUS1 (Trevor Project) and Planned Parenthood. The venue's core differentiators are its irreplaceable 1922 architectural heritage (marble, gilt, chandeliers, grand staircase, the Herter proscenium mural), 20 backstage dressing rooms, and an embedded position within the Goldenvoice/AEG touring ecosystem that distinguishes it from independent San Francisco live music operators.

Name

The Warfield Theatre

Legal name

The Warfield Theatre

Website

https://thewarfieldtheatre.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

The Warfield Theatre is a historic 2,454-capacity concert venue in downtown San Francisco, founded in 1922 and operated by Goldenvoice (AEG Presents), serving live music audiences, touring artists, and corporate/private event clients through ticketed performances, AXS-powered digital ticketing, venue rentals, and VIP upgrades.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB)

akta.pro secondary industries

Live Music Clubs & Venues (MPAGAIAB), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)

Keywords

• Live music venue
• Concert tickets
• Private event rentals
• Live entertainment
• Historic theater

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Revenue generated from concert tickets sold through AXS.com and the venue box office.
2. Venue Rentals: The Warfield is available for private event rentals including tech events, award shows, product launches, holiday parties, corporate meetings, summits, conferences, galas, and third-party promoter events.
3. Food and Beverage Sales: Food and beverages are available for purchase at every concert, including $8 drink deals at the bar.
4. Coat Check: $5 per item coat check service available downstairs underneath the grand staircase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Warfield Theatre operates a historic 2,454-capacity live concert venue in downtown San Francisco, presenting ticketed music performances booked through Goldenvoice/AEG Live and selling tickets via AXS.com and on-site box office. It also rents the venue for private events including corporate meetings, galas, conferences, product launches, and third-party promoter events, with on-site food and beverage service and coat check.

Product overview

The Warfield Theatre is a single historic concert venue (not a platform-plus-modules product) offering live music performances and private event rentals. Core offerings include the 2,454-capacity concert venue hosting ticketed performances, venue rental services for private/corporate events, VIP experiences (Reserved Table Upgrade, QuickPass, VIP seating), and box office ticketing services powered by AXS. The venue also offers sponsorship and marketing partnership programs. All services are tied to the physical venue operation in San Francisco.

Differentiator

Problem solved

Functional benefit

Products and services

• The Warfield Concert Venue Historic 2,454-capacity concert venue in downtown San Francisco hosting live music performances and ticketed shows operated by Goldenvoice/AEG Presents. Available for individual ticketed concerts bought through AXS.com or the on-site box office.
• Venue Rental Services Private event venue rental service offering the historic 25,000 SF space for tech events, award shows, product launches, holiday parties, corporate meetings, summits, conferences, galas, and third-party promoter events with up to 2,454 max capacity, 1,780 theatre seating, or 500 banquet seating.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• AXS.comcoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for The Warfield. Handles all primary ticket sales through their platform and mobile app.
• GoldenvoicecoreStrategic or Co-development PartnerThe Warfield is operated by Goldenvoice, a division of AEG Live. Goldenvoice creates and operates the Coachella Valley Music & Arts Festival and Stagecoach festival. They handle artist booking and venue operations.
• AEG LivecoreStrategic or Co-development PartnerParent company operating The Warfield. AEG Live is the nation's second-largest concert promotion and touring company with fourteen regional offices and numerous state-of-the-art venues nationwide.
• Live 105minorGTM or Marketing PartnerRadio partner co-presenting events such as Interpol's North America Tour 2026.
• KALW Public MediaminorGTM or Marketing PartnerBay Area radio station co-presenting events including Arlo Parks show and 85th Birthday Benefit concert.
• Mithila HotelminorGTM or Marketing PartnerNearby hotel partner offering 15% off booking with promo code WARFIELD.
• Music City HotelminorGTM or Marketing PartnerNearby hotel partner offering 20% discount with promo code WARFIELD20.
• The Clift Royal Sonesta San FranciscominorGTM or Marketing PartnerNearby luxury hotel partner offering accommodation discounts.
• Phoenix HotelminorGTM or Marketing PartnerNearby hotel partner offering promotional rates with code WARFIELD.
• Amsterdam HostelminorGTM or Marketing PartnerNearby budget accommodation partner with promo code warfield.
• PLUS1minorGTM or Marketing PartnerCharitable partnership where $2 per SUGAR ticket supports The Trevor Project's crisis intervention and suicide prevention services for LGBTQ+ youth.
• Planned ParenthoodminorGTM or Marketing PartnerCharitable partnership where $1 from each Paris Paloma ticket is donated to support access to sexual and reproductive care and education.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Vic Theatre: Historic Chicago concert venue (~1,400 cap) operated by Jam Productions. Comparable as an architecturally significant, mid-size US touring venue in a major metro.
• Great American Music Hall: Historic SF live music venue with ornate 1907 architecture. Comparable as a long-running, mid-capacity SF concert hall offering similar live music programming and VIP amenities.
• The Fillmore: Iconic historic San Francisco concert venue operated by Another Planet Entertainment (Live Nation affiliate). Directly comparable as a 100+ year-old SF music hall with similar capacity and legendary status.
• Social Hall SF: Another Goldenvoice-operated San Francisco venue appearing alongside The Warfield on its website. Directly comparable as a same-operator, same-market live event space.
• Irving Plaza: NYC concert venue (~1,025 cap) operated by Live Nation. Comparable as a historic mid-size Manhattan music hall hosting similar mid-tier touring acts.
• 9:30 Club: Legendary Washington DC concert venue (~1,200 cap) operated by I.M.P./Live Nation. Comparable as an iconic mid-size, mid-Atlantic/SF-tier historic venue with strong touring-artist reputation.
• The Masonic: Nob Hill SF concert venue operated by Live Nation, with similar ~3,000 capacity. Directly comparable as a tier-2 SF touring venue competing for the same artist bookings.
• The Independent: Smaller SF live music venue (capacity ~500). Comparable as a SF-based live music club hosting touring indie and emerging artists on the same circuit.
• The Regency Ballroom: Sister venue under Goldenvoice/AEG Presents in San Francisco. Most directly comparable as a historic SF live music venue with similar mid-size capacity and the same operator network.

Broad incumbents

• House of Blues (Live Nation portfolio): Multi-city chain of ~10 mid-size music venues operated by Live Nation. Comparable as a portfolio of similar-capacity live music venues competing for the same touring circuit, though at greater scale and geographic breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thewarfield
• YouTubeyoutube.com/user/TheWarfieldTheatre
• Facebookfacebook.com/TheWarfieldTheatre
• LinkedInlinkedin.com/company/the-warfield-theatre
• Instagraminstagram.com/thewarfield

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Warfield Theatre