Hübler
Hübler Insurance Services is a family-owned independent insurance agency founded in 2007 in Maryville, Tennessee, specializing in Medicare Supplement, Medicare Advantage, and Part D plans for seniors, alongside ACA, life, long-term care, dental, vision, and travel insurance across Tennessee and California.
- Company typePrivate
- Founded2007
- HeadquartersMurrieta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hübler does
Hübler Insurance Services, Inc. is a privately held, family-owned independent insurance agency founded in 2007 and headquartered in Maryville, Tennessee, with a secondary agent presence in California. The agency specializes in Medicare-related products — Medicare Supplement (Medigap), Medicare Advantage, and Prescription Drug Plans (Part D) — alongside a broader portfolio of individual and family health (ACA marketplace), life, final expense, long-term care, critical illness, dental, vision, and travel insurance. It serves Medicare-eligible individuals, families seeking ACA coverage, and consumers planning for end-of-life and long-term care needs, primarily across Southeast Tennessee and California.
The business operates on a commission-based revenue model, earning payments from 20+ insurance carriers including Aetna, Anthem, Blue Cross Blue Shield, Cigna, Humana, Mutual of Omaha, United Healthcare, and Wellcare. Services are free to consumers, with the agency compensated via carrier commissions. Its go-to-market is a hybrid of direct-to-consumer inside sales (phone, online quote forms, in-person office consultations at 612 W Lamar Alexander Pkwy) supported by a referral program, newsletter, blog, and social proof channels. The technology stack is modest and externally provided: the website and client portal run on the InsuranceSplash platform, the agency embeds partner quote tools (HealthSherpa, Insurance for Everyone, WorldTrips), and uses the UserWay accessibility widget for WCAG compliance. There is no proprietary technology, no API, no AI/ML capability, and no app; the operating model is relationship-driven advisory rather than technology-driven distribution. The agency is led by CEO David Hübler, CFO Christine Hübler, and VP Jake Hübler, with a small staff of licensed agents and an office administrator.
Hübler firmographics
Firmographics- Name
- Hübler
- Legal name
- Hübler Insurance Services, Inc.
- Website
- https://hublerins.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hübler Insurance Services is a family-owned independent insurance agency founded in 2007 in Maryville, Tennessee, specializing in Medicare Supplement, Medicare Advantage, and Part D plans for seniors, alongside ACA, life, long-term care, dental, vision, and travel insurance across Tennessee and California.
- Ownership category
- akta.pro rank
Hübler industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Direct Life Insurance Carriers (524113)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Life Insurance (6311)
- akta.pro industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs)Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident)Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity)Healthcare & Life Sciences/Health Insurance & Managed Care/Individual & Family (ACA/Exchange) Health InsuranceAnnuity + LTC / Long-Term Care Riders
Keywords
Where Hübler is headquartered
LocationHeadquarters
- HQ city
- Murrieta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hübler business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commission Revenue: Agency earns commissions from insurance carriers for policies sold and serviced. No fees charged to customers for consultation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free consultation service |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Hübler product offering
Product offeringCore offering
Hübler Insurance Services is an independent insurance agency that sells and brokers Medicare, health, life, dental, vision, and travel insurance products on behalf of 20+ insurance carriers including Aetna, Humana, United Healthcare, and Blue Cross Blue Shield. The agency provides personalized plan comparison, enrollment assistance, free consultations, and ongoing advocacy for clients in Tennessee and California. Revenue is earned through commissions paid by the carriers, with no fees charged to customers.
Product overview
Hubler Insurance Services is an independent insurance agency offering a comprehensive portfolio of insurance products through its Medicare advisory practice (established 2007) and general insurance services. The agency specializes in Medicare products including Medicare Supplement (Medigap), Medicare Advantage Plans, and Prescription Drug Plans (Part D), complemented by health insurance (ACA/Marketplace), life insurance (term, whole, universal, variable universal), final expense/burial insurance, long-term care insurance, critical illness insurance, dental insurance, vision insurance, and travel insurance. The agency operates an online service center for policy management and maintains partnerships with 20 insurance carriers including Aetna, Anthem, Blue Cross Blue Shield, Cigna, Humana, United Healthcare, and Wellcare. Services include free consultations, policy reviews, and annual enrollment assistance, with no fees for client services.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicare Supplement Insurance (Medigap) Supplemental insurance that helps pay for healthcare costs not covered by Original Medicare, including copayments, coinsurance, and deductibles. Policies are standardized and guaranteed renewable. Targeted at Medicare-eligible individuals.
- Medicare Advantage Plans Private Medicare health plans (HMO, PPO, PFFS, Special Needs Plans, MSA) providing Part A and Part B benefits, often including prescription drug coverage (Part D) and extra benefits like vision, hearing, and dental. Targeted at Medicare-eligible individuals.
- Prescription Drug Plans (Part D) Medicare Part D plans that add drug coverage to Original Medicare, Medicare Cost Plans, PFFS Plans, and MSA Plans, with tiered formularies and cost-sharing structures. Targeted at Medicare-eligible individuals needing prescription coverage.
- Health Insurance (ACA / Marketplace) Affordable Care Act health insurance including HMOs, EPOs, PPOs, POS plans, High Deductible Health Plans (HDHP), and Catastrophic plans. Covers individual, family, and marketplace enrollment with tax credit subsidies. Targeted at individuals and families.
- Long Term Care Insurance Insurance covering costs of long-term care beyond standard health insurance, Medicare, or Medicaid. Covers home care, assisted living, adult daycare, respite care, hospice, and nursing home facilities. Targeted at individuals planning for long-term care needs.
- Critical Illness Insurance Insurance providing lump-sum cash payment upon diagnosis of critical illnesses listed in the policy, including Alzheimer's, blindness, deafness, kidney failure, major organ transplant, multiple sclerosis, Parkinson's, and paralysis. Targeted at individuals seeking supplemental health protection.
- Life Insurance Life insurance products including Term Life, Whole Life, Universal Life, and Variable Universal Life insurance policies providing death benefit or cash value accumulation. Targeted at individuals planning for family financial protection.
- Final Expense Insurance (Burial Insurance) Basic issue life insurance covering people until age 100, used to pay for burial expenses and funeral services. Fixed premiums that remain constant regardless of health deterioration. Targeted at seniors planning for end-of-life expenses.
- Dental Insurance Dental insurance including Indemnity Dental Plans, DHMO (Dental Health Managed Organizations), and PPO (Participating Provider Networks) with various coverage levels for preventive and major dental work. Targeted at individuals and families needing dental coverage.
- Vision Insurance Vision insurance providing annual coverage for eye examinations and partial or full coverage for eyeglasses, sunglasses, and contact lenses with or without copays. Targeted at individuals and families needing vision coverage.
- Travel Insurance Travel insurance covering medical emergencies, emergency evacuation, repatriation, trip cancellation, lost baggage, travel delays, and other risks during domestic or international travel. Targeted at individuals and families planning trips.
Quantifiable outcome
- Saved almost $800 on Medicare supplement policy switch while maintaining equivalent coverage
Companies that use Hübler
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Hübler technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Hübler partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- AetnacoreMajor health insurance carrier offering Medicare Advantage, health insurance, and related products. Hubler Insurance represents Aetna products to their customers.
- Alignment HealthcoreMedicare Advantage plan provider. Hubler Insurance offers Alignment Health products to Medicare-eligible clients.
- AmbettercoreHealth insurance marketplace provider offering ACA plans. Hubler Insurance represents Ambetter products.
- AnthemcoreMajor health insurance carrier offering Medicare and individual health plans. Hubler Insurance represents Anthem products.
- Blue Cross - Blue ShieldcoreLeading health insurance provider offering comprehensive coverage options. Hubler Insurance is an authorized Blue Cross Blue Shield agent.
- HumanacoreMajor Medicare Advantage and health insurance carrier. Hubler Insurance offers Humana products to their clients.
- United HealthcarecoreLarge national health and Medicare insurance provider. Hubler Insurance represents United Healthcare products.
- Mutual of OmahacoreInsurance provider offering Medicare Supplement and life insurance products. Hubler Insurance is an authorized agent.
- WellcarecoreMedicare Advantage and prescription drug plan provider. Hubler Insurance offers Wellcare products.
- CignacoreGlobal health insurance provider. Hubler Insurance represents Cigna health and Medicare products.
- John HancockcoreLife insurance provider offering term, whole, and universal life insurance. Hubler Insurance offers John Hancock products.
- TransamericacoreInsurance and investment company offering life insurance and Medicare products. Hubler Insurance represents Transamerica.
- Genworth FinancialcoreLong-term care insurance provider. Hubler Insurance offers Genworth Financial products for LTC coverage.
- SCAN Health PlanminorMedicare Advantage plan focused on seniors. Hubler Insurance offers SCAN products in their portfolio.
- Physicians MutualminorHealth and Medicare insurance provider. Hubler Insurance represents Physicians Mutual products.
- United AmericancoreMedicare supplement and life insurance provider. Hubler Insurance offers United American products.
- Banner LifeminorLife insurance provider specializing in term life products. Hubler Insurance represents Banner Life.
- National General InsuranceminorInsurance provider offering various health and Medicare products. Hubler Insurance represents National General.
- AllstateminorMulti-line insurance provider. Hubler Insurance offers Allstate products in their portfolio.
- Gerber LifeminorLife insurance provider known for final expense and children's life insurance. Hubler Insurance represents Gerber Life.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Hübler competitors and assessment
Company assessmentBroad incumbents
- GoHealth: GoHealth is a Medicare-focused health insurance marketplace leveraging a technology platform and call-center sales model. Directly comparable because it operates a multi-carrier Medicare distribution model similar to Hübler's, although at vastly greater scale with hundreds of licensed agents.
- SelectQuote: SelectQuote is a large direct-to-consumer insurance distributor specializing in Medicare and life insurance, publicly traded and with national reach. While it operates at far greater scale and primarily online, it directly competes for the same Medicare-eligible customers that Hübler serves.
- Policygenius: Policygenius is an online insurance marketplace that compares life, disability, and other insurance products across multiple carriers. Comparable in product breadth (life, long-term care, etc.) and multi-carrier approach, though it focuses more on life/disability and serves customers digitally rather than in-person.
- eHealth: eHealth is a leading online health insurance marketplace offering Medicare, ACA, and ancillary plans from multiple carriers. Comparable because it competes for the same Medicare and individual health customers through a multi-carrier distribution model, though at much larger scale and primarily digitally.
Direct peers
- SmartFinancial: SmartFinancial is a digital insurance comparison platform offering quotes from multiple carriers across auto, home, health, Medicare, and life insurance. Comparable in offering Medicare and multi-carrier distribution, primarily through online channels rather than office-based consultation.
- Boomer Benefits: Boomer Benefits is an independent Medicare-focused insurance agency specializing in Medicare Supplement, Medicare Advantage, and Part D plans. Highly comparable as a smaller, specialized Medicare broker with similar product focus and multi-carrier representation, though operating primarily online/Texas-based.
- HealthMarkets: HealthMarkets is an independent insurance agency distributing health, Medicare, life, and supplemental insurance from multiple carriers nationwide. Highly comparable to Hübler in business model (multi-carrier independent agency, free advisory, commission-based) though larger in scale and geographic footprint.
- MedicareFAQ: MedicareFAQ is an independent Medicare insurance brokerage offering guidance on Medicare Supplement, Advantage, and Part D plans. Closely comparable as a specialized Medicare broker with multi-carrier distribution and educational content focus, though operating at larger digital scale.
- Taylor Benefits Insurance Agency: Taylor Benefits is an independent insurance brokerage offering group and individual health, Medicare, and supplemental plans across multiple carriers. Comparable as a small-to-mid independent agency distributing Medicare and supplemental products from multiple carriers, though with stronger group/employer benefits focus.
Emerging players
- QuoteWizard (by LendingTree): QuoteWizard is an insurance comparison marketplace owned by LendingTree that distributes multiple lines including health and Medicare products. Comparable in multi-carrier comparison/distribution approach but with a broader (auto-first) product focus and digital-first delivery model.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hübler social profiles
Digital presenceHübler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hübler leadership team
Management profileNumber of profiles
Profiles6 records
Hübler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hübler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hübler
What does Hübler do?
Hübler Insurance Services is an independent insurance agency that sells and brokers Medicare, health, life, dental, vision, and travel insurance products on behalf of 20+ insurance carriers including Aetna, Humana, United Healthcare, and Blue Cross Blue Shield. The agency provides personalized plan comparison, enrollment assistance, free consultations, and ongoing advocacy for clients in Tennessee and California. Revenue is earned through commissions paid by the carriers, with no fees charged to customers.
Is Hübler a public or private company?
Hübler is a private company. It is classified as family owned and is currently operating.
When was Hübler founded?
Hübler was founded in 2007. It employs 11 to 50 people.
Where is Hübler based?
Hübler is headquartered in Murrieta, United States, in the North America region.
How does Hübler make money?
One revenue line is on record: insurance Commission Revenue.
Who are Hübler's main competitors?
Broad incumbents on record are GoHealth, SelectQuote, Policygenius and eHealth. Direct peers are SmartFinancial, Boomer Benefits, HealthMarkets, MedicareFAQ and Taylor Benefits Insurance Agency. QuoteWizard (by LendingTree) is listed as an emerging player.
Does Hübler have an API?
No public API is recorded for Hübler.
What industry is Hübler in?
Hübler's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs), with a secondary code of FSAIAEAD, Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident). Its NAICS code is 52421 and its SIC code is 6411.