Lynx Technologies
Lynx Technologies is an Australian value-added IT infrastructure distributor that supplies HPE, HPE Aruba, Hitachi Vantara, and multivendor software exclusively to authorized resellers across Australia.
- Company typePrivate
- Founded1988
- HeadquartersAlexandria, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Lynx Technologies does
Lynx Technologies is an Australian value-added IT infrastructure distributor headquartered in Alexandria, New South Wales, operating as a private company (Lynx Technologies Pty Ltd) with 11–50 employees. It specialises in distributing servers, storage, networking, software, and multivendor support services exclusively to authorized resellers across Australia, with no direct end-customer sales. Its core product portfolio spans the complete HPE and Hitachi server and storage ranges, HPE Aruba Networking and security solutions (covering data centre, campus, SMB, and SSE/SASE), and a multivendor software line-up including Veeam, Red Hat, Microsoft, Broadcom, VMware, Scality, and Qumulo. Lynx monetises through standard distribution mechanics — purchasing at vendor pricing and reselling to resellers at markup — with pricing held behind an authenticated reseller portal and per-account credit terms.
The company's go-to-market is purely channel-based: it drives demand via reseller incentive programs, trade-up promotions targeting Cisco and Juniper incumbents, same-day shipping on Aruba stock, and co-marketing with HPE. It claims to be the only Australian distributor with a core focus on HPE and Aruba, supported by unmatched certification levels on HPE solutions within Australian distribution. In 2024 it received the HPE Aruba Networking Distributor of the Year award, and in 2025 it expanded its distributed brand set to include the full Hitachi Vantara portfolio.
Lynx does not develop proprietary technology or software; it operates as a logistics, enablement, and technical-certification layer between global vendors and Australian resellers. There are no disclosed funding events, no M&A activity, no public ownership, and no management team information in the source material — the company appears to be founder- or independently owned and privately held. Its strategic trajectory is shaped entirely by HPE and Aruba product cycles, channel incentive programs, and incremental vendor portfolio additions such as Hitachi Vantara.
Lynx Technologies firmographics
Firmographics- Name
- Lynx Technologies
- Legal name
- Lynx Technologies Pty Ltd
- Website
- https://lynxtech.com.au
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lynx Technologies is an Australian value-added IT infrastructure distributor that supplies HPE, HPE Aruba, Hitachi Vantara, and multivendor software exclusively to authorized resellers across Australia.
- Ownership category
- akta.pro rank
Lynx Technologies industry classification
Industry- Product category
- IT Infrastructure Distribution
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC)
Keywords
Where Lynx Technologies is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Lynx Technologies business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Distribution: Lynx Technologies generates revenue by purchasing IT infrastructure products (servers, storage, networking, software) from vendors (HPE, Aruba, Hitachi Vantara, Scality, Qumulo, Veeam, Red Hat, Microsoft, Broadcom, VMware) at distributor pricing and reselling to authorized resellers at markup. The company also offers support services backed by HPE's worldwide support organisation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Reseller pricing through authenticated portal |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Lynx Technologies product offering
Product offeringCore offering
Lynx Technologies is an Australian value-added IT infrastructure distributor that purchases enterprise hardware and software from vendors such as HPE, Aruba, and Hitachi Vantara at distributor pricing and resells it to authorized channel resellers. The portfolio spans servers, storage, networking, software licensing, and multivendor support services, with same-day shipping of Aruba stock and the highest HPE certification levels among Australian distributors.
Product overview
Lynx Technologies is an Australian IT infrastructure distributor offering a portfolio of hardware and software solutions from multiple vendors. The core offering consists of four main categories: Servers & Storage (HPE and Hitachi enterprise-grade hardware), Networking (HPE Aruba wired and wireless solutions), Software (server, backup, and virtualization licensing), and Support Services (multivendor support backed by HPE worldwide organization). The company operates as a channel partner, providing same-day shipping of Aruba stock and competitive trade-up programs for customers switching from competing vendors like Cisco and Juniper.
Differentiator
Problem solved
Functional benefit
Products and services
- Servers and Storage Complete range of HPE and Hitachi enterprise server and storage products distributed to authorized resellers in Australia.
- Networking HPE Aruba Networking and security solutions for data centre, campus, and SMB environments, including edge switching and wireless products distributed to authorized resellers.
- Software Wide array of software and licensing including server, backup, and virtualisation software solutions from Red Hat, Microsoft, Broadcom, VMware, Veeam, Scality, and Qumulo distributed to authorized resellers.
- Support Services Multivendor support options backed by HPE's worldwide support organisation, offered to authorized resellers and their end customers.
- HPE Alletra MP B10000 Mission-critical storage solution at midrange economics; the industry's only disaggregated, scale-out, unified block and file storage with a 100% data availability guarantee, distributed to Australian resellers.
- HPE Aruba CX 8325/8360/9300 Switches Enterprise campus and data centre switches for modern network infrastructure, distributed through Lynx Technologies with a trade-up program targeting Cisco/Juniper displacement.
- HPE Aruba Security Service Edge (SSE) Cloud-delivered security platform providing Zero Trust Network Access (ZTNA), Secure Web Gateway (SWG), Cloud Access Security Broker (CASB), and unified SASE capabilities with over 250 edge locations worldwide, distributed to Australian resellers.
- HPE Aruba EdgeConnect SD-WAN SD-WAN solution for secure wide area networking, part of Aruba's unified secure access service edge portfolio, distributed to Australian resellers.
- HPE GreenLake for Block Storage Consumption-based block storage offering providing storage economics with cloud-like flexibility, distributed by Lynx Technologies to Australian resellers.
- Hitachi Vantara Portfolio Enterprise data infrastructure products from Hitachi Vantara including storage solutions that empower customers to build data resilience and drive sustainable business outcomes, distributed by Lynx Technologies to Australian resellers.
Companies that use Lynx Technologies
Customer profileSegments2 records
Ideal customer profiles1 record
Lynx Technologies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lynx Technologies partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- HPE (Hewlett Packard Enterprise)coreLynx Technologies is a distributor of the complete HPE server and storage product range. The company emphasizes its position as the only Australian distributor with a core focus on HPE solutions, with unmatched certification levels on HPE products within Australian distribution.
- HPE Aruba NetworkingcoreLynx Technologies specializes in HPE Aruba Networking and security solutions covering data centre, campus, and SMB segments. The company offers same-day shipping of Aruba stock and has received the HPE Aruba Networking Distributor of the Year 2024 award.
- Hitachi VantaracoreLynx Technologies distributes the entire Hitachi Vantara product portfolio, including storage solutions that empower customers to build data resilience and drive sustainable business outcomes.
- ScalityminorLynx Technologies offers Scality products as part of its software and storage portfolio, providing scalable object and file storage solutions.
- QumulominorLynx Technologies distributes Qumulo products, offering scalable file data platform solutions for hybrid cloud environments.
- VeeamminorLynx Technologies offers Veeam backup and data management software solutions as part of its software portfolio.
- Red HatminorLynx Technologies provides Red Hat software and licensing solutions including server, backup and virtualisation software.
- MicrosoftminorLynx Technologies offers Microsoft software solutions and licensing as part of its multivendor software portfolio.
- BroadcomminorLynx Technologies distributes Broadcom software and solutions as part of its vendor portfolio.
- VMwareminorLynx Technologies offers VMware virtualisation and cloud infrastructure software solutions.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Lynx Technologies competitors and assessment
Company assessmentBroad incumbents
- Ingram Micro: Global IT distributor with significant Australian operations across servers, storage, networking, and software. Comparable as competing value-added distributor for the same HPE/Aruba lines but at vastly larger scale.
- Arrow Electronics: Global value-added IT distributor with enterprise infrastructure and software offerings, including HPE lines. Comparable as a broad incumbent competing for the same Australian enterprise channel.
- TD SYNNEX (formerly Tech Data): Global IT distributor covering Australia, distributing HPE/Aruba, networking, and software. Overlaps in vendor portfolio and channel partner model though operating at significantly larger scale across many geographies.
- Westcon-Comstor: Global specialty distributor with strong networking/security focus including HPE Aruba and SD-WAN/SASE. Highly relevant overlay on Lynx's Aruba networking and SSE/SASE distribution motion.
Direct peers
- Dicker Data: Listed Australian IT distributor (ASX: DDR) offering broad hardware, software, and cloud distribution. Most direct Australian comparable given overlapping IT infrastructure distribution model and similar vendor partner roster including HPE.
- Bluechip Infotech: Australian value-added IT distributor focused on hardware, software, and cloud solutions to resellers. Comparable in business model (B2B distribution to channel partners) and Australian-only geographic focus.
- Rhino Distribution (Rhino Rack / Rhion IT distribution): Australian IT distribution specialist serving reseller channel with hardware and software. Comparable in B2B distribution model and Australian-only footprint, though smaller and less HPE-focused.
Regional players
- Also Group: European-headquartered IT distributor with growing Asia-Pacific presence. Comparable as value-added IT distributor across servers, storage, networking, and software, though primarily serves EMEA rather than directly competing in Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lynx Technologies social profiles
Digital presenceLynx Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lynx Technologies leadership team
Management profileNumber of profiles
Lynx Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lynx Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lynx Technologies
What does Lynx Technologies do?
Lynx Technologies is an Australian value-added IT infrastructure distributor that purchases enterprise hardware and software from vendors such as HPE, Aruba, and Hitachi Vantara at distributor pricing and resells it to authorized channel resellers. The portfolio spans servers, storage, networking, software licensing, and multivendor support services, with same-day shipping of Aruba stock and the highest HPE certification levels among Australian distributors.
Is Lynx Technologies a public or private company?
Lynx Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lynx Technologies founded?
Lynx Technologies was founded in 1988. It employs 11 to 50 people.
Where is Lynx Technologies based?
Lynx Technologies is headquartered in Alexandria, Australia, in the Oceania region.
How does Lynx Technologies make money?
One revenue line is on record: product Distribution.
Who are Lynx Technologies's main competitors?
Broad incumbents on record are Ingram Micro, Arrow Electronics, TD SYNNEX (formerly Tech Data) and Westcon-Comstor. Direct peers are Dicker Data, Bluechip Infotech and Rhino Distribution (Rhino Rack / Rhion IT distribution). Also Group is listed as a regional player.
Does Lynx Technologies have an API?
No public API is recorded for Lynx Technologies.
What industry is Lynx Technologies in?
Lynx Technologies's product category is IT Infrastructure Distribution. Its primary akta.pro industry code is BPAEAOAC, Software License Resale & Optimization (Perpetual/Subscription). Its SIC code is 5734.