Cleopatra
Cleopatra is a mobile-first, two-sided marketplace founded in August 2025 in Mercer County, NJ, connecting homeowners, renters, and short-term rental hosts with vetted, background-checked cleaners via iOS and Android apps with AI-verified photo-based quality review.
- Company typePrivate
- Founded2025
- HeadquartersDover, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Cleopatra does
Cleopatra (Cleopatra Inc.) is a privately held, mobile-first two-sided marketplace founded in August 2025 by college student Alexander Varughese and headquartered in the Mercer County, NJ area (with Dover as the listed city and Titusville noted as an operations locale). The company operates a consumer-facing app for booking vetted, background-checked cleaners across residential, short-term rental/Airbnb turnover, and (on a waitlist basis) commercial cleaning use cases, and a separate CleoCrew app to recruit and manage the supply side of cleaners, with reported average earnings of $25/hour and weekly payouts. The platform enforces "The Cleopatra Method," a proprietary room-by-room checklist that requires photos reviewed via an AI-powered quality system before payment is released, coupled with a satisfaction guarantee ("Happy or it's free"). Cleopatra monetizes via transaction fees on each cleaning job, with the majority of earnings passed through to cleaners, and drives acquisition through product-led growth, a 50% first-time discount (code NEWCOMER), influencer marketing via a Creator Program, and earned media including USA Today, WMMR, and Nextdoor (where it was named a 2026 Neighborhood Fave). The company is early-stage, bootstrapped with no disclosed funding, employs 1-10 people, and operates primarily within Mercer County, NJ with stated ambitions to expand across the US.
Cleopatra firmographics
Firmographics- Name
- Cleopatra
- Legal name
- Cleopatra Inc.
- Website
- https://trycleopatra.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cleopatra is a mobile-first, two-sided marketplace founded in August 2025 in Mercer County, NJ, connecting homeowners, renters, and short-term rental hosts with vetted, background-checked cleaners via iOS and Android apps with AI-verified photo-based quality review.
- Ownership category
- akta.pro rank
Cleopatra industry classification
Industry- Product category
- Cleaning Services Marketplace
- NAICS
- Janitorial Services (56172)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Same-Day/Express Turnover Cleaning (HSAEAEAJ)
Keywords
Where Cleopatra is headquartered
LocationHeadquarters
- HQ city
- Dover
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cleopatra business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Home Cleaning Services: Transaction-based marketplace connecting homeowners and renters with vetted cleaners. Cleopatra takes a commission on each cleaning job, with the majority of earnings going directly to cleaners.
- Short-Term Rental Turnover Cleaning: Cleaning services for Airbnb and short-term rental hosts, providing fast turnovers between guest stays.
- Commercial/Office Cleaning: Business cleaning services including offices, gyms, and retail spaces with flexible hours and repeat work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | First-time customer discount - 50% off first cleaning |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Cleopatra product offering
Product offeringCore offering
Cleopatra operates a two-sided cleaning marketplace that connects homeowners, renters, short-term rental hosts, and small businesses in Mercer County, New Jersey with vetted, background-checked independent cleaners via dedicated iOS and Android mobile apps. Customers book, pay, and review cleanings through the Cleopatra app while cleaners accept jobs through a separate CleoCrew app, with Cleopatra earning a commission on each booking. A photo-verified cleaning checklist ("The Cleopatra Method") and AI-driven quality review enforce quality standards before payment is released to the cleaner.
Product overview
Cleopatra operates as a two-sided cleaning marketplace with two distinct consumer-facing and worker-facing mobile apps. The Cleopatra consumer app serves homeowners, renters, and property owners seeking on-demand or recurring home cleaning, while the CleoCrew app recruits and manages the network of vetted, gig-economy cleaners. The two apps are coupled through a shared operational platform that enforces The Cleopatra Method — a photo-verified, checklist-driven quality assurance system — before releasing payment. A for-business tier expands the model to commercial spaces (offices, gyms, retail). The company also runs a Creator Program and blog for marketing, and a locations directory spanning all U.S. states with Mercer County, NJ as the primary service area.
Differentiator
Problem solved
Functional benefit
Products and services
- Cleopatra consumer app Consumer-facing mobile app for booking on-demand and recurring home cleaning. Homeowners, renters, and short-term rental hosts in Mercer County, NJ download the iOS or Android app, describe their space and needs, get matched with a vetted cleaner, and pay securely in-app with photo-verified quality control.
- CleoCrew cleaner app Separate mobile app for cleaning professionals to accept nearby cleaning jobs, view confirmed client details, track earnings, and receive weekly payouts averaging $25/hour. Includes ID verification, background checks, and access to recurring and commercial jobs.
- Cleopatra for Business (commercial cleaning) Commercial cleaning offering for small businesses (offices, gyms, retail spaces) with flexible hours and repeat work. Currently available on a waitlist basis and paired with higher-paying jobs for CleoCrew cleaners.
Quantifiable outcome
- Book a cleaning in 2 minutes
- +2 more outcomes
Companies that use Cleopatra
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Cleopatra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Cleopatra partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Cleopatra competitors and assessment
Company assessmentEmerging players
- Porch: Home-services platform helping homeowners find and book local pros, including cleaners. Less of a pure marketplace than Cleopatra but addresses overlapping residential cleaning demand and SMB service needs.
- Care.com: Broad home and personal-services marketplace that includes housekeeping among its many categories. While not a cleaning specialist, it overlaps on the supply-side marketplace model and on the household-services customer intent.
Direct peers
- Thumbtack: Leading home-services marketplace where customers can request and book cleaning professionals alongside other home services. Operates a similar two-sided marketplace with pro vetting and instant booking, competing for the same residential and SMB cleaning demand.
- Tidy: Tech-forward residential cleaning service operating a marketplace model with vetted cleaners and online booking. Targets the same on-demand and recurring home-cleaning customer as Cleopatra in overlapping U.S. markets.
- Homeaglow: App-based on-demand home cleaning marketplace offering vetted cleaners with upfront pricing and a satisfaction guarantee. Directly comparable business model to Cleopatra, including recurring options and a gig-economy cleaner supply.
- TaskRabbit: On-demand marketplace for home services including cleaning, with vetted taskers, transparent pricing, and in-app booking. TaskRabbit overlaps with Cleopatra on residential and small-business cleaning use cases and on the gig-worker supply model.
- Handy: Direct competitor in the on-demand home cleaning marketplace space. Handy connects customers with background-checked cleaning and home-service professionals via a mobile/web app, with a similar two-sided model and quality guarantees — the closest national-scale analog to Cleopatra's offering.
Broad incumbents
- Merry Maids: Established national residential cleaning franchise brand offering recurring and one-time home cleaning. Represents the traditional, employed-cleaner model that Cleopatra's marketplace approach competes against on price, convenience, and booking experience.
- The Cleaning Authority: National residential cleaning franchise providing recurring home cleaning services using employed cleaners. Competes with Cleopatra on the recurring-cleaning segment but lacks a mobile marketplace and on-demand booking model.
- Angi (Angie's List): Large, established home-services marketplace connecting consumers with local pros across many categories including house cleaning. Broader than Cleopatra's niche but competes for the same residential cleaning demand and has vastly greater marketing resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cleopatra social profiles
Digital presenceCleopatra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cleopatra leadership team
Management profileNumber of profiles
Profiles1 record
Cleopatra subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cleopatra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cleopatra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cleopatra
What does Cleopatra do?
Cleopatra operates a two-sided cleaning marketplace that connects homeowners, renters, short-term rental hosts, and small businesses in Mercer County, New Jersey with vetted, background-checked independent cleaners via dedicated iOS and Android mobile apps. Customers book, pay, and review cleanings through the Cleopatra app while cleaners accept jobs through a separate CleoCrew app, with Cleopatra earning a commission on each booking. A photo-verified cleaning checklist ("The Cleopatra Method") and AI-driven quality review enforce quality standards before payment is released to the cleaner.
Is Cleopatra a public or private company?
Cleopatra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cleopatra founded?
Cleopatra was founded in 2025. It employs 1 to 10 people.
Where is Cleopatra based?
Cleopatra is headquartered in Dover, United States, in the North America region.
How does Cleopatra make money?
Three revenue lines are on record. Home Cleaning Services are the primary driver. The others are short-Term Rental Turnover Cleaning and commercial/Office Cleaning.
Who are Cleopatra's main competitors?
Emerging players on record are Porch and Care.com. Direct peers are Thumbtack, Tidy, Homeaglow, TaskRabbit and Handy. Broad incumbents are Merry Maids, The Cleaning Authority and Angi (Angie's List).
Does Cleopatra have an API?
No public API is recorded for Cleopatra.
What industry is Cleopatra in?
Cleopatra's product category is Cleaning Services Marketplace. Its primary akta.pro industry code is HSAEAEAJ, Same-Day/Express Turnover Cleaning. Its NAICS code is 56172 and its SIC code is 8741.