Innovative Tap Solutions, Inc.
Innovative Tap Solutions, Inc. (PourMyBeer/PourMyBev) provides commercial self-pour beverage dispensing systems enabling patrons to pour and pay by the ounce via RFID, QR, or NFC across beer, wine, cocktails, kombucha, and cold brew, serving bars, breweries, hotels, casinos, eatertainment, sports venues, and military bases in 24–29 countries.
- Company typePrivate
- Founded2015
- HeadquartersAmbler, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Innovative Tap Solutions, Inc. does
Innovative Tap Solutions, Inc. (operating as PourMyBeer and more recently PourMyBev) is a U.S.-based commercial self-pour beverage dispensing technology company founded in 2015 by Josh Goodman and headquartered in Ambler, Pennsylvania. The company's core product is a proprietary self-pour tap wall system that allows patrons to dispense and pay for beverages by the ounce using RFID cards/wristbands/fobs, QR codes, NFC tap-and-pour, or smartphone-based Pay & Pour. The platform is liquid-agnostic and supports beer, wine, batched cocktails, kombucha, nitro cold brew coffee, and sodas, with systems configurable from 2-tap mini stations to 70+ tap walls. Hardware is commercial/industrial-grade (hardwired A/C-powered, 128-bit encryption, purpose-engineered valves and flow meters) and is paired with an integrated software platform that provides real-time pour analytics, POS integrations (Toast, GoTab), and customer management modules (Club Card Manager, Hotel Card Manager).
The business model combines one-time hardware sales (tap walls, stations, draft systems, mobile tap trailer) with recurring software/platform fees, professional services for installation and training (Self-Pour University, A-Z Training), and financing facilitated through North Star Leasing. Sales motion is primarily direct enterprise field sales supplemented by inside sales, franchise channel partners (Tapster, Hoppin'), and procurement partners (Best Western endorsed supplier, ClubProcure). Customer concentration spans bars, taprooms, breweries, wineries, hotels and resorts, casinos, eatertainment centers, pickleball venues, golf clubs, residential buildings, grocery, travel retail, and U.S. Air Force bases, with enterprise logos including Dave & Buster's, Whole Foods Market, Caesars Entertainment, MGM Resorts, and HMS Host. The company reports 12,600+ deployed taps across 24–29 countries, four consecutive years on the Inc. 5000 list, and a 25% strategic investment from Coca-Cola Europacific Partners (CCEP) Ventures acquired in September 2020. In 2024, the company rebranded to PourMyBev to reflect expansion beyond beer into the broader all-beverage self-pour category.
Innovative Tap Solutions, Inc. firmographics
Firmographics- Name
- Innovative Tap Solutions, Inc.
- Legal name
- Innovative Tap Solutions, Inc.
- Website
- https://pourmybeer.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Innovative Tap Solutions, Inc. (PourMyBeer/PourMyBev) provides commercial self-pour beverage dispensing systems enabling patrons to pour and pay by the ounce via RFID, QR, or NFC across beer, wine, cocktails, kombucha, and cold brew, serving bars, breweries, hotels, casinos, eatertainment, sports venues, and military bases in 24–29 countries.
- Ownership category
- akta.pro rank
Innovative Tap Solutions, Inc. industry classification
Industry- Product category
- Self-Pour Beverage Dispensing Systems
- NAICS
- Fluid Power Valve and Hose Fitting Manufacturing (332912)
- SIC
- Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Spouts, Fitments & Pouring Closures (IMALALAH)
- akta.pro secondary industries
- Craft Beer Bars & Taprooms (THAFAEAG), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
Keywords
Where Innovative Tap Solutions, Inc. is headquartered
LocationHeadquarters
- HQ city
- Ambler
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Innovative Tap Solutions, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Self-Pour Hardware Systems: Sale and installation of self-pour tap wall hardware, stations, draft systems, screens, and associated equipment. Commercial-grade hardware with 3-year replacement warranty. Operators purchase the physical system, with financing available through North Star Leasing.
- Software & Technology Platform: Ongoing software platform fees for the reporting dashboard, POS integrations, customer management systems (Club Card Manager, Hotel Card Manager), and remote support. Software is on Version 42, indicating continuous development. Real-time reporting and analytics capabilities.
- Draft System Services: Direct/long draw draft system solutions including equipment, installation, and maintenance support for self-pour venues.
- Opening Support & Training Services: On-site opening support packages, training programs (Self-Pour University, A-Z Training Program), and launch packages provided to new operators during setup and go-live.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing for self-pour systems |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Innovative Tap Solutions, Inc. product offering
Product offeringCore offering
Innovative Tap Solutions, Inc. (operating as PourMyBeer/PourMyBev) designs, manufactures, sells, and supports automated self-pour beverage dispensing hardware and accompanying software for commercial hospitality venues. Patrons activate taps via RFID wristbands/cards, QR codes, or NFC tap-and-pour credit-card/smartphone payment, then pour beer, wine, cocktails, kombucha, cold-brew coffee, or soda by the ounce from multi-tap walls (2 to 70+ taps). Operators receive real-time pour analytics, POS integrations, and on-site installation, training, and ongoing remote support.
Product overview
Innovative Tap Solutions, Inc. (operating as PourMyBeer/PourMyBev) offers a comprehensive self-pour beverage technology platform centered on its core Self-Pour Tap Wall, Self-Pour Stations, Self-Pour Tap Trailer, and Direct/Long Draw Systems. The platform includes customer-facing interface modules (QR Technology, RFID Technology, Pay & Pour) that handle authentication and payment, plus operational add-ons (Club Card Manager, Hotel Card Manager, Beverage Data & Insights Reporting) for customer and venue management. The company has evolved into an all-beverage self-pour solution capable of dispensing beer, wine, cocktails, kombucha, cold-brew coffee, and sodas. The system is designed for commercial/industrial venues including bars, taprooms, breweries, restaurants, hotels, pickleball venues, eatertainment centers, golf clubs, and residential buildings.
Differentiator
Problem solved
Functional benefit
Products and services
- Self-Pour Tap Wall The primary self-pour beverage dispensing wall sold to commercial bar, taproom, brewery, hotel, and entertainment venue operators. Customers (patrons) self-pour beer, wine, cocktails, kombucha, cold-brew coffee, or other liquids by the ounce, paying via RFID cards/wristbands/fobs, QR codes, or NFC tap-and-pour. Screens display real-time pricing, pour tracking, and available funds.
- Self-Pour Stations Freestanding self-pour beverage stations that venue operators position throughout their premises, enabling patrons to pour and pay for their own drinks at multiple locations within the same venue.
- Self-Pour Tap Trailer Mobile, trailer-mounted self-pour solution that operators deploy at events, festivals, and temporary locations to offer self-pour beverage service without permanent infrastructure.
- Direct / Long Draw Systems
Quantifiable outcome
- 50% increased sales for self-pour operators
- +9 more outcomes
Companies that use Innovative Tap Solutions, Inc.
Customer profileNamed customers23 records
Segments9 records
Ideal customer profiles4 records
Innovative Tap Solutions, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
Innovative Tap Solutions, Inc. partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- GoTabcorePOS integration partner enabling seamless data flow between PourMyBeer's self-pour taps and GoTab's restaurant/hospitality commerce platform. Co-host joint webinars (e.g., 'Frictionless F&B' series) to market integrated solutions to shared prospects. GoTab processes over $500M in GMV annually across 39 U.S. states.
- ClubProcuresupportingClub procurement partner enabling PourMyBeer to reach golf clubs, country clubs, and fitness centers through ClubProcure's procurement network. PourMyBeer is featured as a partner on the ClubProcure platform.
- Best Western HotelssupportingBest Western designated PourMyBeer as an endorsed supplier, enabling hotel properties to procure PourMyBeer systems through Best Western's procurement channels. Multiple Best Western installations have been completed.
- Chipshot PickleballsupportingSports facility operator partnering with PourMyBeer and GoTab to showcase integrated self-pour F&B at pickleball venues. Featured in joint webinar discussing tech-driven F&B programs at sports facilities. CEO Thomas Walsh (PGA Tour pro) serves as reference customer for the sports venue vertical.
- Micro MaticsupportingDraft system equipment partner referenced on PourMyBeer's website. Micro Matic is a manufacturer of draft beer equipment.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Innovative Tap Solutions, Inc. competitors and assessment
Company assessmentDirect peers
- iPourIt: iPourIt is a direct competitor offering self-pour beer wall technology to bars, taprooms, and restaurants in the U.S. The two companies compete head-to-head on tap-wall hardware, RFID/QR activation, and operator analytics in the same customer verticals.
- TapHero: TapHero provides self-serve tap wall technology for breweries and taprooms, with RFID wristband activation and per-ounce payment - directly overlapping PourMyBeer's core product offering and target venue types.
- Pour Taproom Solutions (Pour.Taproom): Pour Taproom Solutions offers self-serve beer tap systems with comparable per-ounce RFID activation, targeting craft breweries and taprooms in direct competition with PourMyBeer.
- DrinkCommand: DrinkCommand provides self-pour beverage dispensing systems for breweries, taprooms, and bars with per-ounce RFID payment - directly comparable product offering to PourMyBeer's tap walls and stations.
- iTapster: iTapster offers self-pour beer and beverage systems with mobile app integration and RFID activation, targeting taprooms, bars, and entertainment venues in direct competition with PourMyBeer.
Broad incumbents
- Micro Matic: Micro Matic is a large established manufacturer of draft beer systems, kegerators, and dispensing hardware serving hospitality worldwide. Although a PourMyBeer partner, Micro Matic also competes in commercial draft dispensing and serves overlapping brewery/bar customers.
Others
- Toast: Toast is a leading restaurant POS platform that integrates with PourMyBeer. While not a direct competitor, Toast's broader restaurant commerce stack and embedded payments could expand into beverage dispensing workflows, representing potential ecosystem overlap.
- GoTab: GoTab is a hospitality commerce platform (POS, ordering, payments) that is a PourMyBeer integration partner. The two co-host webinars and target overlapping hotel, food hall, and entertainment venue customers - making GoTab an adjacent ecosystem participant rather than a direct competitor.
- BevSpot: BevSpot provides bar and restaurant inventory management software. While focused on beverage cost control rather than dispensing, BevSpot serves the same operator customer base and could be considered an adjacent technology vendor in the bar tech stack.
- Coca-Cola Europacific Partners (CCEP): Coca-Cola Europacific Partners is a 25% strategic investor in PourMyBeer (since September 2020) and the world's largest Coca-Cola bottler. While primarily an investor/partner, CCEP's on-premise accounts and bottler distribution create both channel opportunities and potential competitive dynamics for PourMyBeer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Innovative Tap Solutions, Inc. social profiles
Digital presenceInnovative Tap Solutions, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innovative Tap Solutions, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Innovative Tap Solutions, Inc. funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innovative Tap Solutions, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innovative Tap Solutions, Inc.
What does Innovative Tap Solutions, Inc. do?
Innovative Tap Solutions, Inc. (operating as PourMyBeer/PourMyBev) designs, manufactures, sells, and supports automated self-pour beverage dispensing hardware and accompanying software for commercial hospitality venues. Patrons activate taps via RFID wristbands/cards, QR codes, or NFC tap-and-pour credit-card/smartphone payment, then pour beer, wine, cocktails, kombucha, cold-brew coffee, or soda by the ounce from multi-tap walls (2 to 70+ taps). Operators receive real-time pour analytics, POS integrations, and on-site installation, training, and ongoing remote support.
Is Innovative Tap Solutions, Inc. a public or private company?
Innovative Tap Solutions, Inc. is a private company. It is classified as venture growth investor backed and is currently operating.
When was Innovative Tap Solutions, Inc. founded?
Innovative Tap Solutions, Inc. was founded in 2015. It employs 11 to 50 people.
Where is Innovative Tap Solutions, Inc. based?
Innovative Tap Solutions, Inc. is headquartered in Ambler, United States, in the North America region.
How does Innovative Tap Solutions, Inc. make money?
Four revenue lines are on record. Self-Pour Hardware Systems are the primary driver. The others are software & Technology Platform, draft System Services and opening Support & Training Services.
Who are Innovative Tap Solutions, Inc.'s main competitors?
Direct peers on record are iPourIt, TapHero, Pour Taproom Solutions (Pour.Taproom), DrinkCommand and iTapster. Micro Matic is listed as a broad incumbent. Others are Toast, GoTab, BevSpot and Coca-Cola Europacific Partners (CCEP).
Does Innovative Tap Solutions, Inc. have an API?
No public API is recorded for Innovative Tap Solutions, Inc..
What industry is Innovative Tap Solutions, Inc. in?
Innovative Tap Solutions, Inc.'s product category is Self-Pour Beverage Dispensing Systems. Its primary akta.pro industry code is IMALALAH, Spouts, Fitments & Pouring Closures, with a secondary code of THAFAEAG, Craft Beer Bars & Taprooms. Its NAICS code is 332912 and its SIC code is 3561.