EarnKaro
EarnKaro is an India-based affiliate marketing platform enabling individual users to earn commissions by sharing product deals from 200+ partner e-commerce brands via profit links distributed across WhatsApp, Telegram, and social media, targeting Tier 2-6 city earners, students, and creators.
- Company typePrivate
- Founded2019
- HeadquartersGurugram, India
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What EarnKaro does
EarnKaro is an India-based affiliate marketing platform founded in July 2019 by Swati and Rohan Bhargava, operating as the creator-led affiliate arm of parent company CashKaro under the legal entity Pouring Pounds India Private Limited. The platform enables individual users to convert product URLs from 200+ partner e-commerce brands (Flipkart, Myntra, Nykaa, Axis Bank, MakeMyTrip, etc.) into trackable affiliate 'profit links' via a mobile app and web interface, then share those links through personal networks on WhatsApp, Telegram, Facebook, Instagram, and YouTube to earn commissions on resulting transactions.
The underlying technology stack is a transaction-tracking platform featuring a Profit Link Generator (URL-to-affiliate-link conversion), the Affiliaters Tool (deal-sharing automation for users managing large messaging groups), Magic Tool (bulk sharing for mega-affiliates), and a Profit Tracking System that confirms commissions on a 30-90 day cycle depending on retailer. Distribution is product-led and community-led: users self-serve with free registration (no documentation required), lowest-in-industry ₹10 withdrawal threshold, and 80% market share claimed on Telegram for affiliate deal-sharing.
The business model is commission-sharing: EarnKaro receives tracking-based affiliate commissions from partner retailers at rates of 5-50% depending on brand and category, retains a portion as revenue, and passes the remainder to users as 'Profit.' Additional revenue streams include credit card referral commissions (up to ₹4,000 per Axis Bank activation) and a 10% lifetime referral fee on new users' earnings. Target segments span Tier 2-6 city shoppers (50%+ of traffic), individual earning seekers (students, housewives), content creators/influencers, and community managers operating large messaging groups. The platform has scaled to 30L+ registered affiliates, 1 Cr+ transactions, and ₹40 Cr+ paid out to users, backed by Ratan Tata, Kalaari Capital ($3.4M Series A), and Korea Investment Partners ($10M Series B).
EarnKaro firmographics
Firmographics- Name
- EarnKaro
- Legal name
- Pouring Pounds India Private Limited
- Website
- https://earnkaro.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- EarnKaro is an India-based affiliate marketing platform enabling individual users to earn commissions by sharing product deals from 200+ partner e-commerce brands via profit links distributed across WhatsApp, Telegram, and social media, targeting Tier 2-6 city earners, students, and creators.
- Ownership category
- akta.pro rank
Where EarnKaro is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
EarnKaro business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales
Revenue model
- Affiliate Commission Sharing: EarnKaro earns commissions from partner retailers (e-commerce sites, banks, brands) when users generate sales through their profit links. The platform passes a portion of this commission to users as 'Profit' while retaining the rest as revenue. Commission rates range from 5% to 50% depending on the brand and product category.
- Affiliate Link Conversion: Users paste product links from partner retailers (Flipkart, Myntra, etc.) and convert them into affiliate profit links through EarnKaro's link converter. EarnKaro receives tracking-based commissions from retailers for these attributed sales.
- Credit Card Referrals: EarnKaro earns commissions when users successfully activate credit cards through affiliate links (e.g., up to ₹4000 per Axis Bank credit card activation), sharing portions with referring affiliates.
- Referral Program: Existing members earn 10% profit on new members' earnings as a referral fee for bringing new users to the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free membership with commission-based earnings |
| Transaction based/ take rate | Pay-as-you-go | Flipkart affiliate - up to 12% commission |
| Transaction based/ take rate | Pay-as-you-go | Myntra affiliate - up to 10% commission |
| Outcome Based/ Performance | Pay-as-you-go | Axis Bank credit card - up to ₹4000 per activation |
| Transaction based/ take rate | Pay-as-you-go | Nykaa affiliate - up to 9% commission |
| Transaction based/ take rate | Pay-as-you-go | WOW Skin Science - up to 13% commission |
| Transaction based/ take rate | Pay-as-you-go | MakeMyTrip - up to ₹180 per booking |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
EarnKaro product offering
Product offeringCore offering
EarnKaro is a free affiliate marketing platform where individuals convert product URLs from 200+ partner brands (Flipkart, Myntra, Nykaa, Axis Bank, MakeMyTrip, etc.) into trackable "Profit Links" and share them across WhatsApp, Telegram, Facebook, Instagram, and YouTube to earn commissions of 5%-50% on resulting purchases. The platform provides automated tools (Affiliaters Tool, Magic Tool), real-time profit tracking, bank/UPI payouts with a ₹10 minimum withdrawal threshold, and a 10% lifetime referral commission.
Product overview
EarnKaro is a single, unified affiliate marketing platform that enables users to earn commissions by sharing deals from 200+ partner e-commerce brands. The core EarnKaro Platform serves as the main product where users generate profit links and track earnings. Supporting the platform are several internal tools including the Affiliaters Tool (for automating deal-sharing across WhatsApp, Telegram, and Facebook groups), Magic Tool (for mega affiliates), and the Profit Link Generator (for converting product links to affiliate links). Additional offerings include the mobile app (Android), the EarnKaro Blog (educational content hub), and a referral program. The company also operates a parent brand CashKaro which focuses on coupons and cashback, while EarnKaro specifically targets creator-led affiliate marketing.
Differentiator
Problem solved
Functional benefit
Products and services
- EarnKaro Affiliate Marketing Platform India's #1 affiliate marketing platform that enables individual users (students, housewives, content creators, professionals) to share product deals from 200+ partner brands (Flipkart, Myntra, Nykaa, Axis Bank, MakeMyTrip, etc.) and earn commissions of 5%-50% on resulting sales via personalized profit links distributed across WhatsApp, Telegram, Facebook, Instagram, and YouTube. Free to join with no documentation, ₹10 minimum withdrawal threshold, and bank/UPI payouts.
- EarnKaro Mobile App (Android) Android mobile application providing on-the-go access to EarnKaro's affiliate marketing platform, enabling users to convert product links to profit links, browse deals, track earnings, and request withdrawals from a smartphone. Listed on Google Play Store.
Quantifiable outcome
- Users can earn ₹20,000-30,000 per month
- +3 more outcomes
Companies that use EarnKaro
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
EarnKaro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
EarnKaro partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- FlipkartflagshipMajor e-commerce partner offering up to 12% commission on fashion, electronics, furniture, and general merchandise. Flipkart has 80+ million products across 80+ categories and attracts 10 million daily page visits.
- MyntraflagshipIndia's biggest online fashion e-commerce platform offering up to 10% commission on fashion products. Myntra features up to 80% discounts year-round and delivers to major towns and cities.
- NykaacoreLeading beauty and fashion platform with up to 9% commission on beauty products and 6.5-9% on fashion. Nykaa receives over 1.5 million visitors monthly across India.
- Axis BankcoreThird-largest private sector bank in India offering credit card affiliate commissions up to ₹4,000 per successful activation. Multiple card variants available including MyZone, Magnus, Vistara Infinite, and Atlas.
- MakeMyTripcoreLeading Indian online travel company offering up to ₹180 commission per hotel booking and ₹90-180 per flight booking. Founded in 2000 with $850M valuation.
- WOW Skin ScienceminorIndian skincare brand offering up to 13% commission on hair care, skin care, and men's grooming products made with natural ingredients.
- AJIOminorFashion e-commerce platform offering affiliate commissions on Indian and international fashion brands with up to 80% discounts.
- MamaearthminorIndian personal care brand specializing in natural baby and mother care products with affiliate commission offerings.
- BeardominorMen's grooming brand offering affiliate commissions on beard care, hair care, and skincare products.
- TataCliqminorTata Group's luxury and lifestyle e-commerce platform offering affiliate commissions on fashion, electronics, and lifestyle products.
- Pouring Pounds Ltd / Pouring Pounds India Private LimitedflagshipParent company operating the EarnKaro platform. The same team previously established Pouring Pounds in 2011 before launching EarnKaro in 2019.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
EarnKaro competitors and assessment
Company assessmentDirect peers
- Cuelinks: India-focused affiliate and creator commerce platform connecting publishers and influencers with 1000+ brands. Directly comparable to EarnKaro in the Indian affiliate monetization space, with similar content/influencer tools and commission-sharing model.
- vCommission: Indian affiliate marketing network offering CPS, CPL, and CPI campaigns across e-commerce, finance, and travel. Closely comparable to EarnKaro in target verticals, India focus, and performance-based affiliate payouts to publishers.
- CashKaro: Parent company of EarnKaro and India's leading cashback and coupon platform. Operates the same retailer partnerships and shares infrastructure, so it is a direct comparable for both GMV scale (₹10,000+ crore enabled) and India consumer savings behavior.
- GoPaisa: Indian cashback, coupons, and deal platform serving online shoppers with retailer partnerships across e-commerce, travel, and finance. Comparable in business model, India focus, and consumer savings proposition, though less focused on the creator/affiliate layer.
- CouponDunia: Indian coupon and cashback aggregator with affiliate links to e-commerce, travel and finance brands. Comparable in retailer coverage and India consumer savings focus, positioning it as an adjacent competitor in the same value-chain.
Broad incumbents
- Admitad: Global affiliate marketing network with a strong India presence serving publishers, influencers, and advertisers. Comparable in affiliate network mechanics and commission-sharing economics, though it operates as a broader incumbent across multiple geographies.
- Amazon Associates: Amazon India's first-party affiliate program used by many creators who might otherwise use EarnKaro. It represents the primary disintermediation risk: a direct, retailer-owned program that can offer creators higher commissions and is a structural threat to third-party aggregators.
- Impact: Global partnership management platform for affiliate, influencer, and B2B programs with India operations. Comparable as a scaled incumbent providing affiliate tracking and payouts infrastructure, though it targets enterprise programs rather than EarnKaro's long-tail of micro-affiliates.
Emerging players
- Magicpin: Indian hyperlocal savings and cashback platform with affiliate-style earnings for users sharing deals. Comparable in driving Tier 2-6 city savings-led commerce and rewarding users for sharing offers, though it is more offline-retail weighted than EarnKaro.
Regional players
- GrabOn: India-focused coupons, deals, and cashback platform. Comparable as an India-only affiliate and cashback aggregator, though it is smaller in scale and lacks EarnKaro's creator-led automation tools like the Affiliaters Tool.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EarnKaro social profiles
Digital presenceEarnKaro financial estimates
Financial estimateRevenue estimate
Valuation estimate
EarnKaro leadership team
Management profileNumber of profiles
Profiles3 records
EarnKaro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EarnKaro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EarnKaro
What does EarnKaro do?
EarnKaro is a free affiliate marketing platform where individuals convert product URLs from 200+ partner brands (Flipkart, Myntra, Nykaa, Axis Bank, MakeMyTrip, etc.) into trackable "Profit Links" and share them across WhatsApp, Telegram, Facebook, Instagram, and YouTube to earn commissions of 5%-50% on resulting purchases. The platform provides automated tools (Affiliaters Tool, Magic Tool), real-time profit tracking, bank/UPI payouts with a ₹10 minimum withdrawal threshold, and a 10% lifetime referral commission.
Is EarnKaro a public or private company?
EarnKaro is a private company. It is classified as venture growth investor backed and is currently operating.
When was EarnKaro founded?
EarnKaro was founded in 2019. It employs 101 to 250 people.
Where is EarnKaro based?
EarnKaro is headquartered in Gurugram, India, in the Asia region.
How does EarnKaro make money?
Four revenue lines are on record. Affiliate Commission Sharing is the primary driver. The others are affiliate Link Conversion, credit Card Referrals and referral Program.
Who are EarnKaro's main competitors?
Direct peers on record are Cuelinks, vCommission, CashKaro, GoPaisa and CouponDunia. Broad incumbents are Admitad, Amazon Associates and Impact. Magicpin is listed as an emerging player. GrabOn is listed as a regional player.
Does EarnKaro have an API?
No public API is recorded for EarnKaro.