GrabOn
GrabOn is an India-headquartered online coupons, promo codes, and deals marketplace operated by Inspirelabs Solutions Ltd, serving over 6.5 million monthly visitors and 3,500+ merchant partners across India, the US, UAE, and Canada via an affiliate commission model.
- Company typePrivate
- Founded2014
- HeadquartersHyderabad, India
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What GrabOn does
GrabOn is an online coupons, deals, and promo codes marketplace operated by Inspirelabs Solutions Ltd and headquartered in Hyderabad, India. The platform aggregates discount codes, cashback offers, and deal listings from over 3,500 merchant partners across e-commerce, beauty, health, gifting, and mobility categories, and serves consumers in India, the United States, UAE, and Canada. Product surfaces include core coupon search and redemption, newsletter distribution to over 10 million subscribers, a buzz notification system that has delivered more than 27.5 million push alerts, and adjacent content features such as Surge, an AI Tools directory, City Offers, Festival Offers, Bank Offers, and an editorial blog. Reach is reported at over 6.5 million monthly unique visitors and the company is positioned as one of the top three coupon and deals platforms in India.
The company monetizes primarily through affiliate commissions paid by merchants on transactions routed through the platform, with supplementary value captured via publisher and network relationships such as the integration with Vcommission. Leadership is founder-led, with Ashok Reddy cited as CEO and founder, alongside co-founders Prannav Vael Rajamohan and Shravani Reddy Dadi, and a headcount of approximately 51 to 100 employees. The business has been bootstrapped through a single disclosed funding round of $250,000 in 2014 and has not raised institutional venture capital.
Strategically, GrabOn has prioritized geographic diversification, vertical expansion into higher-commission categories such as travel and health, and continuous product surface extension to defend distribution and broaden monetization. Industry participation (e.g., CLICK 2025 India Affiliate Summit) and media coverage (e.g., CNBC Awaaz) support organic brand-building. The principal risks are category-level concentration within Indian e-commerce, margin compression as affiliate programs evolve, and the absence of proprietary AI/ML capabilities that could differentiate deal discovery in an increasingly competitive landscape.
GrabOn firmographics
Firmographics- Name
- GrabOn
- Legal name
- Inspirelabs Solutions Ltd
- Website
- https://grabon.in
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GrabOn is an India-headquartered online coupons, promo codes, and deals marketplace operated by Inspirelabs Solutions Ltd, serving over 6.5 million monthly visitors and 3,500+ merchant partners across India, the US, UAE, and Canada via an affiliate commission model.
- Ownership category
- akta.pro rank
GrabOn industry classification
Industry- Product category
- Coupons and Deals Marketplace
- NAICS
- Convenience Retailers (445131), Snack and Nonalcoholic Beverage Bars (722515), All Other Specialty Food Retailers (445298), General Merchandise Retailers (455)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where GrabOn is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
GrabOn business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate Commission: GrabOn earns commissions when users purchase through affiliate links from merchant partners on the platform. The company operates on a commission-based revenue model where merchants pay for performance (sales/leads generated).
- Merchant Partnerships: Revenue generated through strategic B2B partnerships with e-commerce companies, where merchants pay for access to GrabOn's network of shoppers and lead generation capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
GrabOn product offering
Product offeringCore offering
GrabOn operates a coupons, offers, and deals marketplace that aggregates promotional codes and discounts from over 3,500 merchant partners across more than 50 categories including travel, fashion, electronics, food, recharge, and OTT services. Consumers access deals for free via web and mobile, while the company monetizes through affiliate commissions paid by merchants when users transact through partner links. The platform also runs a B2B Merchant Partnership Program for e-commerce brands and D2C companies seeking customer acquisition.
Product overview
GrabOn is a single unified product functioning as India's #1 coupons and deals marketplace, operated by Inspirelabs Solutions Ltd. The platform aggregates coupons, offers, and deals from over 3,500 merchant partners across 50+ categories including travel, fashion, electronics, food delivery, OTT subscriptions, and beauty. The core product is the web and mobile marketplace (grabon.in) which is complemented by multiple sub-modules: the Product Deals section for daily discounted products, a Blog for content and saving tips, Mobile Apps for on-the-go access, Surge annual sale event pages, city-specific offers, festival seasonal deals, bank payment offers, an AI Tools directory, a Merchant Partnership Program for B2B affiliate services, and specialty sections for free recharge, gift cards, free samples, and charitable donations. The platform reaches 6.5M+ monthly unique visitors and sends 27.5M+ buzz notifications, positioning itself as a performance marketing and affiliate e-commerce pioneer in India.
Differentiator
Problem solved
Functional benefit
Products and services
- GrabOn Coupons & Deals Marketplace India's leading coupons and deals marketplace that aggregates promotional offers, promo codes, and cashback deals from over 3,500 merchants across 50+ categories including travel, fashion, electronics, food delivery, OTT subscriptions, and beauty. Used by online shoppers to discover and apply discount codes at no cost.
- Merchant Partnership Program B2B affiliate partnership program connecting e-commerce merchants, D2C brands, and online retailers with GrabOn's network of 6.5M+ monthly unique visitors and 10M+ newsletter subscribers for performance-based customer acquisition. Merchants pay commissions on sales generated through the platform.
Quantifiable outcome
- 27.5M+ buzz notifications sent to users
- +1 more outcomes
Companies that use GrabOn
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
GrabOn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
GrabOn partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- NykaacoreAffiliate marketing partnership where Nykaa receives quality leads from the GrabOn platform. Described as a great partnership with quality lead generation.
- VcommissionminorCollaboration between affiliate marketing platforms with focus on quality and attention to detail.
- Ferns N PetalscoreTrusted affiliate partner for over 2 years providing good sales at handsome CPAs. GrabOn team understands requirements and provides support even at short notice.
- MedLifeminorPartnership for marketing campaigns with focus on attention to detail and creative approach to push brands in online space.
- Zoomcarcore3-year partnership characterized by super fast responses, accountability, and transparent deliveries making GrabOn a decorated partner.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
GrabOn competitors and assessment
Company assessmentDirect peers
- CashKaro: India's largest cashback and coupons platform, operating a directly comparable affiliate marketplace model across e-commerce, travel and finance categories with a similar consumer-merchant two-sided structure.
- GoPaisa: Indian coupons, deals and cashback aggregator serving online shoppers with merchant partnerships across fashion, travel, electronics and recharge — directly competing with GrabOn's core offering.
- EarnKaro: India-based affiliate deals and resale platform that lets users earn commissions by sharing merchant deals, closely overlapping GrabOn's affiliate and deal-discovery value proposition.
- Magicpin: Indian discovery and cashback platform connecting consumers with local and online merchants via deals and rewards, operating a similar commission-based affiliate economics across categories GrabOn covers.
- CouponDunia: One of India's older coupon and deals platforms with merchant partnerships across categories like travel, fashion and electronics — a direct Indian competitor in the same affiliate deals marketplace category.
Broad incumbents
- Coupons.com: US-headquartered digital coupon and cashback platform (owned by Quotient Technology / private-equity backed) with a global footprint — a larger incumbent that operates the same aggregator-and-affiliate model GrabOn does in India.
- RetailMeNot: Long-established US coupons and deals marketplace offering digital codes, cashback and gift-card deals — a mature global incumbent in the same product category as GrabOn.
- Honey (PayPal): Browser-extension-based coupon and cashback platform owned by PayPal that competes in the affiliate deals space globally, representing the tech-enabled evolution of the same coupon aggregator category.
Emerging players
- Slickdeals: US community-driven deals and coupons platform where users surface and vote on the best offers — overlaps with GrabOn's deal-discovery and curation model, though powered by community rather than merchant-aggregated codes.
- DealShare: Indian social-commerce and deals platform focused on discounted merchandise and group buying — adjacent to GrabOn's deal-discovery business and competing for the same price-sensitive Indian online shopper.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GrabOn social profiles
Digital presenceGrabOn financial estimates
Financial estimateRevenue estimate
Valuation estimate
GrabOn leadership team
Management profileNumber of profiles
Profiles4 records
GrabOn funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GrabOn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GrabOn
What does GrabOn do?
GrabOn operates a coupons, offers, and deals marketplace that aggregates promotional codes and discounts from over 3,500 merchant partners across more than 50 categories including travel, fashion, electronics, food, recharge, and OTT services. Consumers access deals for free via web and mobile, while the company monetizes through affiliate commissions paid by merchants when users transact through partner links. The platform also runs a B2B Merchant Partnership Program for e-commerce brands and D2C companies seeking customer acquisition.
Is GrabOn a public or private company?
GrabOn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GrabOn founded?
GrabOn was founded in 2014. It employs 51 to 100 people.
Where is GrabOn based?
GrabOn is headquartered in Hyderabad, India, in the Asia region.
How does GrabOn make money?
Two revenue lines are on record. Affiliate Commission is the primary driver. The others are merchant Partnerships.
Who are GrabOn's main competitors?
Direct peers on record are CashKaro, GoPaisa, EarnKaro, Magicpin and CouponDunia. Broad incumbents are Coupons.com, RetailMeNot and Honey (PayPal). Emerging players are Slickdeals and DealShare.
Does GrabOn have an API?
No public API is recorded for GrabOn.
What industry is GrabOn in?
GrabOn's product category is Coupons and Deals Marketplace. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 445131 and its SIC code is 5945.