Yaumi International Bakeries

What Yaumi International Bakeries does

Yaumi International Bakeries is a Saudi Arabia-based food processing company that manufactures and distributes a 31-SKU portfolio of bakery and confectionery products across five categories: Cakes, Bread, Tortilla, Puff & Pastries, and Biscuits. The company is the consumer brand of Al Rashed Food Company Ltd, a subsidiary of the diversified industrial conglomerate Rashed A. Al Rashed & Sons Group. Yaumi operates a multi-site production footprint across Riyadh, Jeddah, and Dubai, holding ISO, BRC, Yum accreditation, and SQMS certifications across production sites.

The company serves three primary customer segments: (i) major Quick Service Restaurant chains including McDonald's Saudi Arabia (preferred partner since June 1993), KFC, Hardees, Burger King, and Al Baik; (ii) retail grocery channels across KSA and UAE through supermarket chains such as Panda, Othaim, Carrefour, Danub, Bin Dawood, Farm, Raya, and Lulu, plus small and medium groceries; and (iii) institutional channels including Saudia Airline catering. A daily distribution fleet delivers products across KSA and UAE to ensure freshness. The company maintains ISO, BRC, Yum, and SQMS certifications, with each site externally audited at least four times per year.

Revenue is generated primarily through one-time product sales of branded bakery items to retail and enterprise channels. Pricing is not publicly disclosed. GTM is hybrid: a sales-led direct supply motion for B2B QSR and institutional customers, paired with channel-partner-led retail distribution through supermarket chains. The company is privately held under the Rashed A. Al Rashed & Sons Group, with Sheikh Rashed Al Rashed identified as the founder associated with the group's leadership. No external institutional investors, cap-table data, or recent M&A activity are disclosed.

Name

Yaumi International Bakeries

Legal name

Alrashed Food Co. 2018

Website

https://yaumi.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Industrial Bakery Products

NAICS

Bakeries and Tortilla Manufacturing (3118), Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812)

SIC

Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Frozen & Par-Baked Bakery Production (THAFAFAK)

akta.pro secondary industries

Pastry, Cakes & Desserts Wholesale (AFAIAFAB), Frozen Bakery Products Manufacturing (AFAKAAAF)

Keywords

• Industrial bakery manufacturing
• Bakery and confectionery
• QSR food supply
• Bread and cakes production
• Tortilla and pastries

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Bakery and Confectionery Product Sales: Yaumi brand products are sold through retail channels including supermarkets and grocery stores. Products include sliced bread, burger buns, puff pastries, sliced cake, pound cake, cupcake, tortilla bread and biscuits. The company operates a daily distribution fleet to ensure product freshness.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Yaumi International Bakeries manufactures and distributes a diversified portfolio of fresh bakery products across five categories — Cakes, Bread, Tortilla, Puff & Pastries, and Biscuits — under the Yaumi consumer brand and through private-label/bulk supply to QSR chains. Products are produced at certified facilities in Riyadh, Jeddah, and Dubai and shipped daily via an owned distribution fleet to retail grocers and food-service customers across Saudi Arabia and the UAE.

Product overview

Yaumi International Bakeries, a brand under Al Rashed Food Company, operates as a bakery and confectionery manufacturer offering a diversified portfolio of products across five main categories: Cakes (10 products including mini swiss roll cake, marble cake, cupcakes, slice cake, and pound cakes), Bread (7 products including white/brown/milk toast bread, burger buns, jumbo roll, and garlic bread), Tortilla (3 products including white tortilla, brown tortilla, and spicy tortilla), Puff & Pastries (6 products including vanilla/chocolate/strawberry/apple/cheese puff, vanilla/chocolate croissant), and Biscuits (5 products including Choconut, Tamara, Digestive, Choc wafer, and Maamoul). The products are distributed fresh daily to retail outlets across KSA and UAE, including major supermarket chains like Panda, Othaim, Carrefour, Danub, Bin Dawood, Farm, Raya, and Lulu. The Yaumi brand represents a unified consumer-facing product line focused on quality baked goods for home consumption.

Differentiator

Problem solved

Functional benefit

Products and services

• Mini swiss roll cake

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Saudi Grains OrganizationminorStrategic or Co-development Partner · 15 October 2017Al-Rashed Food Company participated in the bakery and pastry exhibition for its second session launched by the Saudi Grains Organization. The company presented products and held meetings with businessmen and CEOs to explore strategic partnerships.
• McDonald's (Saudi Arabia)coreStrategic or Co-development Partner · 1 June 1993In June 1993 Al Rashed Food won the contract to become the preferred partner of McDonald's in Saudi Arabia. This was a turning point that enabled expansion into the QSR market and accommodated demands of other major QSR players.
• KFCcoreStrategic or Co-development PartnerMajor QSR partner in the Quick Service Restaurant market alongside McDonald's, expanding operations to accommodate demands of major QSR players.
• Burger KingcoreStrategic or Co-development PartnerMajor QSR partner serving the fast food market through expanded production operations.
• HardeescoreStrategic or Co-development PartnerMajor QSR partner in the Quick Service Restaurant market, part of expansion strategy to accommodate QSR market demands.
• Al BaikcoreStrategic or Co-development PartnerMajor QSR partner and quality award recipient, part of the company's QSR expansion strategy.
• Panda Retail CompanycoreChannel Partner/ Reseller/ DistributorMajor supermarket chain distribution partner where Yaumi products are available to consumers.
• CarrefourcoreChannel Partner/ Reseller/ DistributorMajor international supermarket chain distribution partner for Yaumi brand products.
• Lulu GroupcoreChannel Partner/ Reseller/ DistributorMajor retail chain distribution partner where Yaumi products are available.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Halwani Brothers: Saudi food manufacturer with a long-standing bakery, pastries, and confectionery portfolio distributed across KSA, UAE, and wider MENA. Overlaps directly with Yaumi's biscuits, cakes, and packaged-bakery categories and competes for the same supermarket shelf space.
• Sunbulah Group: Major Saudi commercial bakery producing breads, cakes, pastries, and biscuits for retail and foodservice. Closest like-for-like competitor in the KSA packaged bakery aisle and the most directly comparable peer for Yaumi's product mix and channels.
• Rich Products Corporation: Global foodservice bakery supplier with strong QSR exposure worldwide. Directly relevant peer for Yaumi's QSR-supply business model, particularly in par-baked buns, tortillas, and breads supplied to global fast-food chains.
• Modern Baking Company: Saudi-based industrial bakery supplying bread, buns, and baked goods to retail and foodservice customers in the Kingdom. Direct peer in the commercial bakery and QSR-supply category where Yaumi competes.

Regional players

• Tanmiah Food Company: Leading Saudi food company with diversified protein and processed-foods operations including bakery lines, serving similar retail and foodservice customers across the GCC. Regional comparable in scale, distribution, and customer base.
• Americana Group: MENA foodservice operator and food manufacturer operating KFC, Pizza Hut, and other QSR brands in Saudi Arabia and the wider region. A relevant counterpart in the QSR value chain and a potential customer/competitor for Yaumi's QSR supply business.

Broad incumbents

• Grupo Bimbo: World's largest baked-goods company with established GCC and Saudi distribution. While primarily a global bread and packaged-bakery incumbent, it competes for the same retail shelf space and is the most relevant international reference for scale commercial bakery operations.
• Almarai Company: Largest vertically integrated food company in the Gulf with a significant bakery and pastry segment sold through the same supermarket and QSR channels as Yaumi. Competes head-to-head on retail shelves and has the scale and brand that Yaumi benchmarks against.
• NADEC (National Agricultural Development Company): Large Saudi food and dairy producer with a growing bakery and consumer-foods portfolio sold through the same national supermarket and grocery channels. A relevant incumbent competitor on retail bakery and QSR-adjacent supply.

Others

• Premier Foods: UK-listed branded packaged-bakery and foods manufacturer (cakes, breads, biscuits). Not a direct geographic competitor but a useful international comparable for the branded packaged-bakery economics, customer mix, and margin profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yaumifood
• Facebookfacebook.com/yaumifood

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yaumi International Bakeries