What Al-baik.com does

Al-Baik India (operated by Al-Baik Foods Trading Private Limited) is an Indian quick-service restaurant chain founded in 2009 by Syed Bilal Ahmad in Lucknow, Uttar Pradesh. The company runs 240+ restaurant locations across 100+ Indian cities and four international markets (UAE, Malaysia, Nepal, and the Democratic Republic of Congo), supported by a Dubai regional headquarters and a centralized Master Kitchen commissary in Kanpur. Its core menu centers on broasted (pressure-fried) chicken, complemented by fried chicken burgers, shawarma and wraps, chicken biryani, chicken pizza, boneless chicken items, and sides/beverages, with menu items priced in the affordable QSR band (chicken burgers from ₹149, shawarma meals from ₹199, bucket meals from ₹499). The brand holds ISO 9001:2015 and Halal certifications and has registered its AL-BAIK.COM trademark and creative works.

The business operates on a capital-light franchise model: aspiring franchisees invest ₹10–25 Lakhs to open an Al-Baik outlet and receive training, operations support, and access to the centralized supply chain. Al-Baik earns revenue through direct F&B sales at its outlets (dine-in, takeaway, home delivery via Uber Eats and its own website), one-time franchise fees, and ongoing royalties/supply chain economics from franchisees. End customers are budget-conscious families and food lovers across tier-2 and tier-3 Indian cities plus overseas markets, while a second customer segment — franchise entrepreneurs — purchases brand, training, and supply chain access as a business input.

The company is privately held by its founder, with no external funding rounds disclosed and a small corporate headcount of 11–50 employees, consistent with an asset-light franchisor that delegates unit operations to franchisees. Notable strategic priorities visible in the data include international expansion, supply chain verticalization via the Kanpur Master Kitchen, menu diversification beyond the core broasted chicken, and formalization of regulatory/compliance posture (GST, IEC, MSME, ISO).

Name

Al-baik.com

Legal name

Al-Baik Foods Trading Private Limited

Website

https://al-baik.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Al-Baik India operates 240+ franchised quick-service restaurants across 100+ Indian cities and four international markets, serving broasted chicken, burgers, shawarma, and Middle Eastern-inspired fast food to budget-conscious families via a franchise-led model.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurant (Halal Fast Food)

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Middle Eastern & Mediterranean QSR (Kebab, Shawarma, Falafel) (THAFAAAG)

akta.pro secondary industries

Chicken & Wings QSR (THAFAAAC), Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

Keywords

• Halal fast food
• Broasted chicken QSR
• Restaurant franchise chain
• Quick service restaurant
• Multi cuisine dining

Headquarters

HQ city

Lucknow

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Revenue from direct restaurant sales of fried chicken, broasted chicken, burgers, shawarma, biryani, wraps, pizzas, and beverages to end consumers. Primary revenue stream through dine-in, takeaway, and home delivery services.
2. Franchise Fees and Royalties: Revenue from franchise partners who pay initial investment (₹10–25 Lakhs) and likely ongoing royalties for using the Al-Baik brand, receiving access to brand systems, training, and supply chain support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Al-Baik Foods Trading Private Limited operates a multi-category halal-certified quick-service restaurant chain in India under the brand Al-Baik, with 240+ outlets serving broasted chicken as the flagship item alongside burgers, shawarma, pizza, biryani, beverages, and other fast-food categories for dine-in, takeaway, and home-delivery customers. The chain runs a franchise-expansion model with an entry investment range of ₹10–25 Lakhs, and extends the brand into international markets including the UAE, Malaysia, Nepal, and the Democratic Republic of Congo.

Product overview

Al-Baik India operates as a fast-growing Indian quick-service restaurant (QSR) chain with 240+ outlets serving signature Middle Eastern-inspired fast food. The core product portfolio centers on broasted chicken and fried chicken meals, complemented by burgers, shawarma wraps, biryani, chicken pizza, boneless chicken items (strips, nuggets, lollipops, wings), and sides including fries and beverages. The brand follows a platform-plus-franchise model where Al-Baik Foods Trading Pvt Ltd operates and franchises the restaurant concept, with the main products being the signature Chicken Bucket Meals, Burgers, Shawarma, and Pizzas. The company also offers a franchise program for entrepreneurs to open Al-Baik restaurants across India and select international markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Broasted Chicken
• Burgers Hamburger/burger variants offered as part of the fast-food menu at Al-Baik outlets for general consumers.
• Shawarma Shawarma rolls and plates served as part of the halal fast-food menu at Al-Baik outlets.
• Pizza Pizza variants sold alongside chicken and other categories at Al-Baik outlets as part of the multi-cuisine menu.
• Biryani Halal biryani offerings prepared as part of Al-Baik's Indian menu category at its outlets.
• Al-Baik Franchise Program Franchise opportunity allowing entrepreneurs to open and operate Al-Baik outlets under brand, supply, and operating standards, with investment tiers of ₹10–25 Lakhs.
• Home Delivery Service Delivery of the Al-Baik menu to consumer homes through the chain's own delivery operations and via Uber Eats.

Quantifiable outcome

• 1M+ happy customers served since establishment
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• Uber EatsminorChannel Partner/ Reseller/ Distributor · 25 July 2019Al-Baik.com partnered with Uber Eats as a delivery aggregation platform partner in July 2019, enabling customers to order Al-Baik food through the Uber Eats app for home delivery services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wow! Momo: India's largest homegrown QSR chain (momos) rapidly expanding into multiple categories. Comparable scale ambition and franchise + company-operated hybrid model targeting the same young Indian QSR consumer.
• Domino's Pizza India (Jubilant FoodWorks): India's largest QSR franchise chain by unit count and delivery share. Same franchise-led expansion playbook, similar Tier-2/3 targeting, and comparable category-adjacent competition on chicken items and family meals.
• Burger King India: Restaurant Brands Asia-operated QSR chain with a chicken-heavy menu (including Zinger variants) and aggressive India value-tier pricing. Closest peer in the chicken burger/affordable meal segment.
• KFC India: India's leading chicken-focused QSR chain operated under Yum! Brands. Direct competitor on broasted/fried chicken occasions, dine-in and delivery, with broader geographic reach and marketing budget.
• McDonald's India (Connaught Plaza / Hardcastle Restaurants): Two regional operators run the McDonald's system in North and West/South India. Competes head-to-head with Al-Baik for affordable family QSR occasions in metros and large Tier-2 cities.
• Pizza Hut India (Devyani International): International QSR franchise chain operated in India by Devyani International with dine-in, takeaway, and delivery. Directly comparable franchise-driven system, family meal focus, and category-adjacent competition.
• Rebel Foods (Faasos / Behrouz Biryani): India's largest internet restaurant company operating multiple QSR brands (Faasos, Behrouz, Ovenstory). Comparable multi-brand, tech-enabled Indian QSR operator competing for the same affordable chicken, biryani, and wrap occasions.
• Subway India (Subway Systems India): International franchise-led QSR chain operating in India with a comparable franchise economics structure and Tier-2/3 presence. Targets overlapping family and value-conscious customers.

Emerging players

• Biryani Blues: Indian biryani-led casual QSR chain with 100+ outlets. Competes with Al-Baik on chicken biryani line and shares the affordable Indian QSR franchise growth playbook.
• Chickpet Chicken: Indian homegrown specialty chicken QSR concept focused on broasted and fried chicken. Closest direct format and cuisine copy to Al-Baik India's signature product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCdW1rxY_YdutjcjvqpgiKJA
• Facebookfacebook.com/albaikcom
• LinkedInlinkedin.com/company/al-baik-com
• Instagraminstagram.com/albaiks786
• Xx.com/albaiks786

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al-baik.com