What AirTrip does

AirTrip Corp. is a Tokyo-headquartered, Tokyo Stock Exchange Prime-listed (securities code 6191) online travel agency and multi-vertical digital holding company, founded in 2007 and led by President/CFO Yusuke Shibata since the 2020 corporate rename. The core platform books domestic and international flights, hotels, dynamic packages, car rentals, Shinkansen tickets, and tours, distributed through B2C web and mobile channels, B2B corporate travel services (1,400+ companies), OEM/white-label content feeds (500+ partners), and wholesale arrangements. AirTrip holds exclusive or approved agency contracts with all three Japanese LCCs (Peach, Jetstar Japan, Spring Japan) and 14 domestic carriers — claimed as "Japanese OTA No.1" by domestic airline ticket handling volume — alongside roughly 20,000 domestic and 600,000+ international hotel properties.

The business model blends transaction commissions, B2B subscriptions, cloud SaaS (Kanxashi suite including Kuchikomi Cloud and the Zenmai Japanese NLP engine for accommodation operators), premium membership, advertising on the 4.3M-subscriber Magumagu newsletter network, and CVC investment returns from a 153-portfolio venture book (24 IPO exits, ¥90B invested at approximately 1.65x marked value). Technology assets include the AirTrip booking platform, the Kanxashi Cloud SaaS suite, AirTrip Smart AI for enterprise generative-AI use cases, the Hybrid Technologies offshore engineering capability (500+ engineers across Japan and Vietnam), and minority equity positions in regional airlines and adjacent verticals.

Under the "AirTrip 5000" strategy targeting ¥5,000 billion group transaction volume, AirTrip has executed a continuous M&A program that has expanded the group to 22 business lines and 85 services, including acquisitions of Best Reserve, GROWTH, Minato (Okinawa Open Rent-a-Car), Kamome (overseas tours), NAYUTA (enterprise DX), Venture Republic (Travel.jp portal), and SPEED spring (BUPURA beauty franchise, 197 stores), plus capital partnerships with Toki Air and JCAS Airways. The group operates four listed entities (AirTrip at TSE Prime, Hybrid Technologies, Inbound Platform, Magmag) and reports 251–500 employees.

Name

AirTrip

Legal name

株式会社エアトリ (Kabushiki Kaisha Eatori)

Website

https://airtrip.co.jp

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

AirTrip Corp. is a TSE Prime-listed Japanese online travel agency operating B2C and B2B booking platforms, 22 adjacent business lines, and a 153-company CVC portfolio, with exclusive agency contracts for all three domestic LCCs.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (561510), Travel Agencies (56151)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

Hotel & Accommodation Booking Platforms (THALAFAB), Air Booking Platforms & Flight Marketplaces (THALAFAA), Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB), Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG)

Keywords

• Online travel agency
• Flight booking services
• Hotel reservation platform
• Corporate travel management
• Accommodation cloud software

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Revenue model

1. Travel Booking Commissions & Transaction Fees: Commissions and transaction fees from booking domestic/international flights, hotels, packages, tours, car rentals, buses, and bullet trains on the AirTrip platform. AirTrip Points program (1 point = 1 yen) is used as a loyalty mechanism.
2. B2B Corporate Travel Services: Corporate travel dispatch services to over 1,400 companies, providing bundled flight, Shinkansen, hotel, and package bookings at negotiated rates with reduced administrative costs.
3. Cloud Software Subscriptions (Kanxashi Cloud Suite): Subscription fees for accommodation cloud tools: Kanxashi Cloud, Kuchikomi Cloud, Zenigata Cloud, Wakixashi Cloud, and Oshiharai Pay payment processing.
4. Premium Membership (AirTrip Premium Club): High-end membership-tier premium service offering exclusive deals and benefits to affluent travelers.
5. Media & Advertising: Email newsletter advertising (4.3M subscribers via まぐまぐ), web media advertising across 4+ platforms, and corporate marketing support services.
6. CVC Investment Returns: Capital gains, dividends, and synergies from the CVC portfolio of 153 companies; 24 IPO exits to date. Minority investments totaling 56B yen across 149 companies.
7. Airline General Agency Fees: General agent commissions from Toki Air and JCAS Airways for sales, marketing, system development, and promotional support.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels6 records

Core offering

AirTrip operates a Japanese online travel agency platform that lets consumers and businesses book domestic and international flights, hotels, package tours, Shinkansen tickets, car rentals, and bus services. It supplements bookings with an AirTrip Points loyalty program (1 point = 1 yen), B2B corporate travel management serving 1,400+ companies, OEM content distribution to 500+ partners, and an AI-powered cloud suite (Kanxashi) for hotel and ryokan operators. The group also runs a CVC portfolio of 153 companies and 22 business lines spanning travel, media, IT offshore development, inbound tourism, cloud software, and AI robots.

Product overview

AirTrip operates as a comprehensive travel platform with 22 business segments and 85+ services. The core AirTrip platform offers domestic and international flight booking, accommodation reservations, and package tours, while the ecosystem includes specialized AI-powered tools for accommodation management (Kanazashi Cloud, Kuchikomi Cloud, Zenmai), enterprise services (Hybrid Technologies offshore development, NAYUTA system development), media platforms (Magumagu newsletter with 4.3M subscribers), HR solutions (AlgorHRm, Recboo), and various travel-related services. The portfolio connects through the 'AirTrip Economic Zone' strategy, with 4 listed group companies and continuous M&A driving expansion across travel, technology, and service sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Best Reserve (ベストリザーブ・宿ぷらざ): Internet hotel reservation site
• AirTrip Smart AI (エアトリスマートAI)
• Hybrid Technologies (ハイブリッドテクノロジーズ)
• Inbound Platform (インバウンドプラットフォーム)
• Magmag (まぐまぐ)
• CXO Salon (エアトリCXO salon)
• AirTrip CVC
• Kanzashi Cloud (かんざしクラウド)
• GROWTH
• Traveljp (トラベルjp)
• Toki Air (トキエア)
• BUPURA
• Kamome Tour (かもめツアー)
• Okinawa Open Rental Car (沖縄オープンレンタカー)

Products and services

• AirTrip OTA Platform Japan's online travel agency platform offering domestic and international flight booking, accommodation reservations, dynamic package tours (AirTrip Plus), Shinkansen tickets, car rentals, bus tickets, and activities for individual travelers. Includes AirTrip Points loyalty (1 point = 1 yen) and multiple payment options.
• Pikapaka Business Travel DX (ピカパカ出張DX) Cloud-based corporate travel management service for Japanese companies that bundles flight, Shinkansen, hotel, and package bookings at negotiated rates, reducing administrative costs and 出張 (business trip) expenses.
• Pikapaka Sales DX (ピカパカ営業DX) Digital sales system providing customer behavior visualization and automatic notifications to improve sales efficiency for businesses.
• AirTrip Smart AI Enterprise generative AI platform offering role/department-specific chat environments, confidential information masking, and company-specific NG word settings to support secure AI adoption across organizations.
• Kanxashi Cloud (かんざしクラウド) Cloud-based multi-site plan management system for hotels, ryokan, and leisure facilities that centralizes accommodation plan updates across multiple booking sites.
• Kuchikomi Cloud (クチコミクラウド) AI-driven review aggregation and analysis tool for accommodation facilities that consolidates guest reviews from multiple booking sites and surfaces improvement insights.
• Zenmai (薔 / ぜんまい) Japanese-language AI specifically trained to analyze accommodation and travel industry reviews, understanding ambiguous expressions and complex sentence structures.
• Wakixashi Cloud (ワキザシクラウド) Cloud-based cancellation fee automation tool for accommodation facilities that manages the entire billing collection process from request to reminders to payment reconciliation.
• Zenigata Cloud (ゼニガタクラウド) AI-powered competitive pricing analysis tool that collects competitor accommodation pricing data and supports dynamic pricing decisions.
• Oshiharai Pay (おしはらいPAY) Online payment processing system for accommodation and leisure facilities supporting reservation deposits, advance/post-stay payments, and cancellation charges.
• Best Reserve / Yado Plaza (ベストリザーブ・宿ぷらざ) Internet hotel reservation site offering booking for approximately 7,200 contracted hotels and inns in Japan.
• Tabiko (たびこ) Chat-based travel concierge app for inbound foreign visitors to Japan, providing travel consultation, sightseeing guidance, restaurant reservations, and accommodation booking.
• Japan Wireless (ジャパン-wireless) Wi-Fi rental service for inbound foreign travelers in Japan, with over 330,000 cumulative rentals.
• Global Mobile Global Wi-Fi rental service with over 500,000 cumulative rentals, available worldwide with large data capacity.
• El Monte RV Japan Campervan rental service for inbound foreign travelers to Japan, operating as exclusive Japan sales agent for El Monte Rents.
• Okinawa Open Rent-a-Car (沖縄オープンレンタカー) Car rental service in Okinawa offering Mazda Roadster, compact cars, and SUVs with hospitality-focused operations.
• Kamome Tour (かもめツアー) Overseas tour package operator for Philippines, Central/South America, New Zealand, Northern Europe, and Papua New Guinea with B2B wholesale and B2C retail (e-kamo) services.
• First Wise (ファーストワイズ) Hawaii-specialized travel brand with 35+ years of experience offering customized Hawaii travel planning services.
• Magumagu (まぐまぐ!) Japan's largest email newsletter delivery platform with 4.3 million subscribers, providing content distribution and advertising services.
• Travel.jp (トラベルjp) Major Japanese travel information portal enabling cross-search and comparison of budget air tickets, domestic and international package tours, and hotel accommodations.
• AirTrip Premium Club (エアトリプレミアム倶楽部) Premium membership travel service offering exclusive travel benefits and deals for high-end consumers.
• AirTrip CXO Salon (エアトリCXO沙龍) Invitation-only paid executive community for corporate executives and founders, hosting large-scale venture events, monthly meetings, study sessions, and IPO/M&A networking.
• Hybrid Technologies (ハイブリッドテクノロジーズ) IT hybrid offshore development service combining Japanese project management and upstream engineering with Vietnamese development execution; serves clients including DMM.com, 4Travel, NHN PlayArt, and Senko.
• NAYUTA Enterprise DX Development Enterprise digital transformation development business handling ticket sales system development, maintenance, and operations from requirements definition through implementation.
• Cera Foreign Currency Exchange Machines (セラ) Foreign currency exchange machines equipped with IoT and AI fintech capabilities supporting multiple currencies, languages, and contactless payment; holds industry-leading market share.
• BUPURA (ブプラ) Beauty FC Japan's largest face-slimming specialized salon franchise with 197 stores and a reproducible business model.
• AlgorHRm (アルゴエイチアールエム) HR domain-specific AI solution that automates inefficient HR operations to enable focus on creative work.
• JOB DESIGN Marketing-domain job matching platform connecting companies with freelance and part-time marketing talent.
• JOB SELECTION Executive-level job change support service for marketing professionals seeking senior career advancement.
• Recboo (リクブー) Startup-focused direct recruiting service providing strategic recruitment support from planning through implementation for high-growth ventures.
• Giamso Tours Overseas comprehensive travel booking site operated by Singapore-based Giamso International Tours.
• Special Coupon.jp Coupon issuance system for accommodations and hotels supporting electronic and printable paper coupons.
• Shaseen (シャシーン) Photo bulk upload and management tool for multiple accommodation booking sites, supporting PC and smartphone, with online storage, automatic resizing, and image editing.
• Kanxashi Wedding (かんざしWEDDING) Wedding website management tool for wedding venues to manage multiple wedding websites under unified control.
• Japan Web Magazine Multilingual web magazine providing daily trend analysis of overseas search keywords for foreign visitors.
• Best Facility Signal Facility congestion monitoring tool showing busy levels specifically for accommodation facilities.
• NEEDS TOUR (ニーズツアー) Tourism tech service bundling domestic flights with accommodation and local activities for regional tourism promotion.

Quantifiable outcome

• ¥618 billion consolidated transaction volume in FY2026 H1 (YoY +9%)
• +5 more outcomes

Named customers18 records

Segments7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature5 records

Partnerships

25 partnerships are on record, tiered notable and core.

• Piaz (ピアズ / Peers Inc.)notableGTM or Marketing Partner · 29 March 2026Piaz entered a business partnership with AirTrip to jointly promote travel-related services in Japan. The partnership leverages Piaz's platform operations expertise and promotional design capabilities alongside AirTrip's status as one of the largest OTAs by domestic airline ticket handling volume. A joint project branded 'Airtrip for d Value Pass' is scheduled to launch in April 2026 within NTT Docomo's d Hitobito smartphone platform.
• JCAS Airways (株式会社ジェイキャスエアウェイズ)coreStrategic or Co-development Partner · 8 August 2025AirTrip entered a capital and business partnership with JCAS Airways, an Osaka-based regional aviation startup. JCAS aims to launch Kansai International Airport routes connecting to Toyama and Yonago airports (fall 2026). AirTrip serves as OTA general agent providing sales support, system development, and promotional activities. Partnership aims to revitalize regional air travel through travel platform integration.
• Toki Air (トキエア)coreStrategic or Co-development Partner · 30 January 2025AirTrip entered a capital and business partnership with Toki Air, a Niigata-based regional airline offering hybrid low-fare services. AirTrip serves as general sales agent providing comprehensive support including sales, marketing, system development, and promotional activities. Toki Air operates 3 routes: Niigata-Sapporo (Okadama), Niigata-Sendai, Niigata-Nagoya (Chubu). Uses ATR 72-600 propeller aircraft with a focus on regional revitalization.
• GROWTH (株式会社GROWTH)coreStrategic or Co-development Partner · 30 April 2024GROWTH joined the AirTrip Group as a subsidiary to develop matching platform business and support AirTrip's IPO ambitions. GROWTH brings expertise in marketing and HR solutions, creating synergies within the AirTrip economic zone. The partnership aims to leverage GROWTH's marketing expertise to enhance sales and brand recognition within the AirTrip group.
• Best Reserve (株式会社ベストリザーブ)coreStrategic or Co-development Partner · 21 December 2023AirTrip acquired Best Reserve, a hotel reservation service operating the website 'Best Reserve - Yado Plaza' (ベストリザーブ・宿ぷらざ), making it a subsidiary. Best Reserve has contracts with approximately 7,200 hotels and inns. The acquisition supports AirTrip's domestic hotel sector presence as part of its 'AirTrip 2024' growth strategy.
• Starflyer (株式会社スターフライヤー)notableStrategic or Co-development Partner · 22 December 2022AirTrip holds equity in Starflyer as part of its strategic airline partnership program. Starflyer is a Kitakyushu-based airline operating domestic routes primarily connecting to Tokyo Haneda.
• East Japan Railway (東日本旅客鉄道)coreStrategic or Co-development PartnerAirTrip has a contract with JR East enabling nationwide Shinkansen and conventional train line booking and sales on the AirTrip platform. This partnership allows AirTrip to offer complete domestic travel booking including both air and rail.
• Hankyu Travel (株式会社阪急交通社)notableChannel Partner/ Reseller/ DistributorAirTrip has a business partnership with Hankyu Travel for overseas individual travel products (e-very), which are displayed and sold on the AirTrip overseas tour platform. Hankyu's strong overseas FIT (Free Independent Traveler) products complement AirTrip's booking infrastructure.
• Japan Airlines (JAL)coreChannel Partner/ Reseller/ DistributorAirTrip distributes JAL domestic and international flight tickets as an authorized sales agent. JAL is featured prominently on the AirTrip platform alongside ANA and LCC carriers.
• All Nippon Airways (ANA)coreChannel Partner/ Reseller/ DistributorAirTrip distributes ANA domestic and international flight tickets as an authorized sales agent. ANA is featured prominently alongside JAL and LCC carriers.
• Skymark Airlines (スカイマーク)notableChannel Partner/ Reseller/ DistributorAirTrip distributes Skymark airline tickets as an authorized agent. AirTrip holds equity in Skymark as part of strategic investment/partnering (October 2023).
• First Wise (株式会社ファーストワイズ)notableChannel Partner/ Reseller/ DistributorFirst Wise operates a Hawaii-specialty travel brand with 35+ years of experience. AirTrip distributes First Wise Hawaii tour products through its platform.
• Kamome Tour (株式会社かもめ)notableChannel Partner/ Reseller/ DistributorKamome operates overseas wholesale (BtoB) and retail (eかも。) tour business handling Philippines, Central/South America, New Zealand, Nordic countries, and Papua New Guinea. Became an AirTrip group subsidiary (May 2025) as part of overseas tour business expansion.
• Apa Hotel (アパホテル)notableStrategic or Co-development PartnerPartnership between Apa Hotel, N's Enterprise, and AirTrip to sell dynamic package tours combining Apa Hotel rooms with AirTrip airline tickets. Packages are sold on the Apa Hotel official website.
• Softbank Hawks (日本プロ野球・福岡ソフトバンクホークス)notableGTM or Marketing PartnerAirTrip sponsored the Softbank Hawks home games during the 2025 season, placing its logo on back-net billboards at Fukuoka Dome. Sponsorship aimed at expanding brand awareness in the Fukuoka region.
• Orix Buffaloes (日本プロ野球・オリックス・バファローズ)notableGTM or Marketing PartnerAirTrip sponsored Orix Buffaloes home games at Kyocera Dome Osaka, placing its logo on back-net billboards. Sponsorship aimed at expanding brand recognition in the Kansai region.
• Hybrid Technologies (株式会社ハイブリッドテクノロジーズ)coreTechnology or IntegrationAirTrip subsidiary providing IT hybrid offshore development services. Combines upstream design (requirements definition) by Japanese PMs with Vietnamese development team execution. Operates Vietnam development hub with 500+ engineers. Listed on TSE Growth (4260).
• Evolable Asia (EVOLABLE ASIA CO., LTD.)notableTechnology or IntegrationVietnam-based subsidiary providing lab-style offshore development. Manages Hybrid Technologies' Vietnam operations. Began offshore development operations in 2012.
• Kanxashi (株式会社かんざし)coreTechnology or IntegrationAirTrip group company providing cloud services for accommodation operators including Kanxashi Cloud, Kuchikomi Cloud, Zenigata Cloud, Wakixashi Cloud, and Oshiharai Pay. Recognized by METI as IT adoption support provider and won ASPIC awards in 2021 and 2022. Approximately 80%+ workload reduction reported for users.
• Donut Robotics (ドーナッツ ロボティクス)notableTechnology or IntegrationAirTrip CVC portfolio company developing AI robots including 'Cinnamon' (ChatGPT home monitoring robot) and 'donut AI' (AI meeting system). Awarded 'EY Innovative Startup 2024'. Featured in New York Times, TIME, and Forbes magazines.
• Cera Holdings (株式会社セラ・ホールディングス)notableTechnology or IntegrationAirTrip CVC portfolio company developing IoT and AI fintech-equipped foreign currency exchange machines. Industry-leading market share. Supports multiple currencies and languages with contactless payment capability. Supports inbound tourism infrastructure.
• AJ Inter Bridge (株式会社エイジェーインターブリエイト)notableTechnology or IntegrationAirTrip CVC portfolio company operating Machiya (traditional Japanese townhouse) accommodation and cultural experience business in Kyoto, Kanazawa, and Takayama since 2010. Addresses rural depopulation and vacant home issues while promoting Japanese culture to international visitors.
• Peach AviationcoreChannel Partner/ Reseller/ DistributorAirTrip distributes Peach Aviation tickets as an authorized agent. Peach is one of the three domestic LCCs with which AirTrip holds exclusive approved agent contracts, making AirTrip the only OTA with access to all domestic LCCs.
• Jetstar JapancoreChannel Partner/ Reseller/ DistributorAirTrip distributes Jetstar Japan tickets as an authorized agent. Jetstar is one of the three domestic LCCs with exclusive approved agent contracts held by AirTrip.
• Spring Japan (スプリング)coreChannel Partner/ Reseller/ DistributorAirTrip distributes Spring Japan tickets as an authorized agent. Spring is one of the three domestic LCCs with exclusive approved agent contracts held by AirTrip.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Trip.com Group: Trip.com (formerly Ctrip) is a leading Asian OTA that competes with AirTrip in cross-border travel between Japan and China/Asia. Its aggressive global expansion and Asian market focus make it a significant competitor in the Japanese outbound travel market.
• Booking.com: Booking.com is the world's largest OTA and a major competitor in the Japanese inbound and outbound travel markets. It competes with AirTrip's overseas hotel inventory (600,000+ properties) and increasingly in the Japanese domestic market.
• Tripadvisor: Tripadvisor is a global travel guidance platform with significant presence in Japan through its restaurant, hotel, and attraction review and booking services. While not a direct transactional competitor to OTAs, it influences travel decisions and competes for travel media and advertising revenue.
• Expedia Group: Expedia is a global OTA conglomerate with brands including Expedia, Hotels.com, and Vrbo. It competes with AirTrip in flight and hotel booking, particularly for international travel from Japan, and operates Hotels.com which is widely used in Japan.
• JTB Corporation: JTB is Japan's largest traditional travel agency with a comprehensive network of retail locations and corporate travel services. It competes with AirTrip's corporate travel (B2B) and packaged tour offerings, though with a more traditional distribution model.

Emerging players

• eDreams ODIGEO: eDreams ODIGEO is one of Europe's largest OTAs serving customers in 43 markets. While geographically focused on Europe, its OTA business model, OTA Prime subscription service, and tech-forward approach make it comparable to AirTrip's diversified platform strategy.
• Traveloka: Traveloka is Southeast Asia's leading OTA, expanding into Japan and other Asian markets. While primarily focused on Southeast Asia, its expansion strategy and tech-forward platform make it a comparable emerging peer in the regional OTA landscape.

Direct peers

• Rakuten Travel (Rakuten Group): Rakuten Travel is one of Japan's largest OTAs, part of Rakuten Group's broader e-commerce ecosystem. It directly competes with AirTrip in domestic and international flight and hotel booking, and benefits from Rakuten Points loyalty integration that parallels AirTrip's AirTrip Points program.
• H.I.S. Co., Ltd. H.I.S. is one of Japan's largest travel agencies, listed on TSE Prime, offering both online and offline travel services. It competes with AirTrip in package tours, international flights, and increasingly in the online booking space through its own digital platforms.
• Jalan (Recruit Co., Ltd.): Jalan is a major Japanese OTA operated by Recruit Holdings, specializing in domestic hotel and ryokan reservations. It directly competes with AirTrip for Japanese domestic accommodation bookings and has historically been the dominant OTA for domestic hotel inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/airtrip_pr

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries21 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments61 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AirTrip