What Acacia Connection does

Acacia Connection is an Australian-headquartered, private Employee Assistance Program (EAP) and workplace wellbeing specialist founded in 2012 and operating from Brisbane with services extended into New Zealand and select global accounts. The company partners with over 2,000 organisations, delivering confidential counselling, manager support, critical incident response, psychosocial hazard assessments, mediation, investigations, training, coaching, and HR-adjacent services (pre-employment testing, outplacement, exit interviews, change management) under a three-pillar framework of promotion, protection, and support.

The technology stack is a services-led delivery platform rather than a software product. Core proprietary features include an online Wellbeing Portal for employee self-service, multi-channel access to counselling via phone, live chat, and text, and an Appointment Hub for self-booking. There is no mobile application, no public API, no disclosed SDK, and no documented AI/ML capabilities. Go-to-market is a direct enterprise field-sales motion, with Workplace Wellbeing Consultants embedded as named client partners and dedicated proposal flows via the company website.

The revenue model combines a subscription-recurring EAP services stream (per-employee-per-month or organisational flat-fee basis, pricing not publicly disclosed) with project-based professional services covering training, coaching, DISC profiling, critical incident response, workplace investigations, and consulting. Customer mix spans enterprise and SMB segments across insurance/financial services, agricultural/biotech, security, accounting, and healthcare, yielding a horizontally diversified base with limited reliance on any single logo.

Name

Acacia Connection

Legal name

Acacia Connection

Website

https://eapcounselling.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Acacia Connection is an Australian EAP and workplace wellbeing provider founded in 2012, serving 2,000+ organisations across Australia and New Zealand with counselling, manager support, critical incident response, and HR-risk services delivered via Workplace Wellbeing Consultants.

Ownership category

akta.pro rank

Product category

Employee Assistance Programs

NAICS

Social Assistance (624), Vocational Rehabilitation Services (6243)

SIC

Services-Social Services (8300), Services-Management Consulting Services (8742)

akta.pro primary industry

Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN)

Keywords

• Employee assistance programs
• EAP counselling services
• Workplace wellbeing services
• Organisational mental health
• Psychosocial risk consulting

Headquarters

HQ city

South Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. EAP Services Subscription: Recurring subscription-based Employee Assistance Program services delivered to organisations, providing employees with access to mental health support, counselling, and wellbeing services. The model operates on a per-employee/per-month or organisational flat-fee basis typical of the EAP industry.
2. Professional Services: Additional professional services including training, coaching, DISC profiling, critical incident response, workplace investigations, and consulting engagements sold as one-time or project-based services to organisations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Acacia Connection delivers Employee Assistance Programs (EAP) and organisational wellbeing services to over 2,000 organisations across Australia, New Zealand and globally. Its offering includes confidential counselling, critical incident response, manager support, psychological assessments, training and coaching, psychosocial hazard assessments, workplace investigations, and outplacement support, delivered through a partnership model led by Workplace Wellbeing Consultants. Services are structured around a three-pillar framework spanning promotion, protection, and support of employee mental health and wellbeing.

Product overview

Acacia Connection is an Employee Assistance Program (EAP) and wellbeing services provider offering a comprehensive suite of services through a partnership-based model. The company's offering is structured around three core pillars: promotion, protection, and support of employee mental health and wellbeing. Services span counselling and mental health support, manager support programs, assessment services (including psychological assessments, DISC profiling, and workplace surveys), HR services (recruitment, outplacement, exit interviews), learning and development (training, workshops, coaching), and risk management services (psychosocial hazard assessment, investigations, mediation). The company partners with over 2,000 organisations and delivers services through a network of Workplace Wellbeing Consultants, with support available via phone, live chat, and text.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Assistance Program (EAP) Counselling Confidential counselling services provided to employees and their families under an employer's EAP, covering work-related stress, personal challenges, grief and loss, and mental health concerns. Available 24/7 via phone, live chat, text, or online portal.
• Mental Health & Wellbeing Services Core wellbeing services designed to promote mental health and support employees across the mental health continuum, including physical health and wellbeing programs.
• Critical Incident Response Immediate professional support services for organisations and employees following critical workplace incidents, providing timely intervention.
• Manager Support Program Support services for managers including manager check-ins, conflict coaching, and tools to assist teams with mental health and wellbeing concerns.
• EAP@Work Workplace-based EAP service bringing support directly into the work environment to extend the reach of the program.
• Peer Support Program Structured peer-to-peer support network within organisations enabling employee mental health assistance through trained colleagues.
• Return to Work Assessments Assessments supporting employees returning to work after illness, injury, or extended leave.
• Psychological Assessments Comprehensive psychological assessments and psychological wellbeing checks for various workplace and individual needs.
• Professional Supervision Professional supervision services for organisational staff to ensure quality support delivery.
• Pre-employment Testing Testing services for pre-employment screening and candidate assessment as part of HR risk management.
• Outplacement Services Support services for employees transitioning out of an organisation during workforce change.
• Change Management Consulting Consulting services to support organisations through periods of change and transition, including exit interviews.
• Training & Development (Workshops, Coaching, DISC Profiling) Training programs, workshops, professional coaching, and DISC behavioural profiling for team and individual development.
• Psychosocial Hazard Assessment Assessment services to identify and evaluate psychosocial hazards in the workplace and manage people-related risks.
• Workplace Investigations & Mediation Formal workplace investigations and professional mediation services for resolving disputes and conflicts.
• Workplace Surveys Survey instruments to measure and assess workplace wellbeing and organisational climate.

Quantifiable outcome

• Increased employee morale, reduced risks, and improved overall productivity
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Lyra Health: US-based digital mental health platform providing EAP-style counselling and therapy coverage to enterprise buyers, representing the venture-backed digital EAP model that is beginning to influence ANZ buyer expectations.
• Spring Health: Global digital mental health and EAP provider offering precision-matched counselling, coaching, and crisis support through employer benefits programmes, representative of the digital-first incumbents shaping the EAP category Acacia competes in.
• Modern Health: Global digital mental health platform combining EAP, therapy, coaching, and self-care resources for employers, illustrating the technology-led delivery model Acacia Connection would compete against if it expands beyond ANZ.

Broad incumbents

• Optum (UnitedHealth Group): Diversified health services giant providing EAP, behavioural health, and integrated wellbeing solutions to enterprise clients, exerting competitive pressure on Acacia Connection in mid-to-large employer segments.
• TELUS Health: Global health and wellbeing platform offering EAP, mental health, and virtual care as part of a much broader benefits portfolio, competing with Acacia Connection for large employer RFPs in ANZ and globally.

Direct peers

• Converge International: One of Australia's largest dedicated EAP and workplace wellbeing providers, offering counselling, manager support, critical incident response, and training on a subscription B2B model that closely mirrors Acacia Connection's core offering and ANZ enterprise client base.
• Assure Programs: Australian EAP and wellbeing provider delivering confidential counselling, critical incident response, and workplace support to ANZ organisations, with comparable subscription-based service delivery and customer profile.
• AccessEAP: Australian-owned EAP provider offering employee counselling, manager support, critical incident response, and training programmes, operating in the same partner-led B2B subscription model that anchors Acacia Connection's distribution.
• Benestar: Australian EAP and wellbeing provider delivering confidential counselling, manager support, and workplace wellbeing programs to employers across ANZ, directly competing for the same mid-market and enterprise B2B customers as Acacia Connection.
• PeopleSense by Altius: Australian EAP, psychological assessment, and workplace wellbeing services provider aligned with Acacia's assessment-heavy and counselling-led service mix and competing for similar ANZ organisational contracts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/acaciaconnection

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acacia Connection