Lilla Bello

What Lilla Bello does

Lilla Bello is a boutique floral design studio founded in 2004 by Toby Kassoy, operating across Los Angeles and the Central Coast of California (Santa Barbara, Ojai, Santa Ynez Valley) with destination-wedding capability. The firm specializes in luxury, garden-inspired floral design delivered through three core service lines: full-service weddings (with a deliberate one-wedding-per-weekend policy), corporate events, and intimate celebrations branded as "Petites Fêtes." Pricing is quote-based and not publicly disclosed; clients engage through a structured phone consultation and bespoke design board process personally curated by the founder.

The company's underlying technology is design craft rather than software: vendor and grower relationships across California and abroad, an in-house rental inventory of vases and candle holders accessible via a digital rental catalog, and a portfolio-driven website plus Instagram (@lilla_bello) used for marketing. Standard digital marketing integrations (Google Analytics, Google AdSense, DoubleClick) are present but represent commodity tooling, not proprietary technology. The firm has earned editorial recognition through features in Martha Stewart Weddings Magazine and Santa Barbara Life & Style Magazine, reinforcing its brand positioning in the luxury wedding category.

Revenue mechanics are entirely project-based professional services: bespoke floral design contracts for weddings, corporate event installations, intimate-event design, and ancillary rental income. The firm is founder-owned and operated with no institutional investment, no subsidiaries, and no parent company; legal name "Lilla Bello" operates under California jurisdiction, and the business is governed as a privately held lifestyle-scale boutique rather than a venture-backed growth company.

Name

Lilla Bello

Legal name

Lilla Bello

Website

https://lillabello.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Lilla Bello is a boutique, founder-led floral design studio founded in 2004 by Toby Kassoy, serving affluent wedding couples, corporate event clients, and intimate celebrations across Los Angeles, Santa Barbara, Ojai, and destination locations with bespoke, garden-inspired floral design.

Ownership category

akta.pro rank

Product category

Wedding & Event Floral Design

NAICS

Florists (45931), Florists (459310), Florists (4593)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Floral & Event Installations (HSACAAAC), Wedding Design, Decor & Floral Planning (HSACABAH)

Keywords

• Luxury wedding florals
• Event floral design
• Bridal floral services
• Boutique floral studio
• Corporate event florals

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Others

Revenue model

1. Wedding Floral Design Services: Full-service wedding floral design including bouquets, ceremony arrangements, chuppahs, aisle treatments, tabletop florals, and custom installations. Takes only one full-service wedding per weekend.
2. Corporate Event Floral Design: Floral design services for corporate events, product launches, and company gatherings. Services include installations, tabletop designs, and custom floral backdrops.
3. Petite Fêtes (Intimate Events) Design: Design services for smaller celebrations including bridal showers, intimate gatherings, and celebrations. Featured in publications like Martha Stewart Weddings.
4. Rental Inventory: In-house collection of rental inventory including vases, candle holders, and decorative items available to full-service clients. Digital rental catalog available.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Lilla Bello is a boutique floral and event design studio that creates bespoke floral arrangements and installations for luxury weddings, corporate events, and intimate celebrations across Southern and Central California and select destination locations. The studio limits itself to one full-service wedding per weekend to deliver highly personalized, garden-inspired designs curated by founder Toby Kassoy, complemented by an in-house rental inventory of vases, candle holders, and decorative items available to full-service clients.

Product overview

Lilla Bello is a boutique floral and event design firm established in 2004, offering three core service lines: Wedding Floral Services (full-service luxury weddings, taking only one per weekend), Petites Fêtes (intimate celebrations and smaller gatherings), and Corporate Events (corporate event installations and design). The company also provides an in-house Digital Rental Catalog of vases and candle holders available to rent for full-service clients. Services are offered across Los Angeles, Malibu, Ojai, Santa Barbara, Santa Ynez Valley, and destination locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Floral Services Full-service luxury wedding floral design serving Los Angeles, Malibu, Santa Barbara, Ojai, Santa Ynez Valley, and destination locations. Includes design consultation, personal design boards, bridal bouquets, ceremony arrangements, chuppahs, aisle treatments, reception tabletop florals, and custom installations. The studio takes only one full-service wedding per weekend to ensure dedicated attention.
• Petites Fêtes (Intimate Celebrations) Floral design services for smaller, intimate celebrations including bridal showers, engagement parties, ladies' luncheons, milestone birthdays, and small gatherings. Designed for hosts who want magazine-worthy, curated floral details without the scope of a full wedding.
• Corporate Event Floral Design Corporate event floral design and installation services for product launches, company dinners, brand activations, and corporate gatherings at luxury venues. Includes custom installations, tabletop designs, and step-and-repeat or branded floral backdrops.
• Digital Rental Catalog In-house collection of rental inventory including vases, candle holders, and other decorative items available to full-service wedding, corporate, and intimate event clients via a digital rental catalog.

Quantifiable outcome

• Featured in Martha Stewart Weddings Magazine (Grand Budapest Hotel bridal shower)
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mark's Garden: LA-based luxury floral designer known for celebrity and high-end weddings; shares Lilla Bello's luxury positioning, West Coast market, and event-driven floral service model.
• Sarah Winward: Destination luxury wedding florist known for editorial-quality designs and high-net-worth clientele; directly comparable in bespoke process, AOV, and destination event capability.
• Full Bloom Floral Design: Design-forward floral and event studio serving luxury weddings and editorial clients; comparable in creative-led branding, high-end clientele, and bespoke design process.
• Flower Duet: Los Angeles-based floral design studio serving weddings, corporate events, and intimate gatherings; comparable in regional market, multi-segment offering, and design-led positioning.
• Jackson Durham Events: Los Angeles event design and floral studio producing luxury weddings and high-end events; comparable in service mix, regional focus, and designer-led creative process.
• Mindy Rice Floral & Event Design: Boutique floral and event design firm with luxury wedding focus; shares Lilla Bello's founder-led model, premium aesthetic, and high-touch client engagement.
• Putnam Flowers: Luxury event floral designer serving high-end weddings and corporate events with a full-service design process; directly comparable in customer segment and bespoke service delivery.
• The Hidden Garden: Los Angeles-based luxury wedding and event floral design studio serving high-end clientele across Southern California; directly comparable to Lilla Bello in target customer, bespoke process, and premium venue partnerships.

Emerging players

• KaBloom: Floral delivery and arrangement retailer with online ordering; adjacent player in the floral value chain rather than a direct competitor, useful as a contrast to Lilla Bello's bespoke service model.

Broad incumbents

• Jeff Leatham Flowers: Celebrity floral designer with high-profile hotel partnerships (Four Seasons) and large-scale event portfolio; broader incumbent in the same luxury floral space with wider geographic and celebrity exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lilla_bello
• Xx.com/LillaBello
• Facebookfacebook.com/lillabello

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lilla Bello