Flower Duet

What Flower Duet does

Flower Duet, LLC is a custom floral design studio and floral education company founded in 1999 in Torrance, California, in the South Bay of Los Angeles, by sister co-owners Kit Wertz and Casey Schwartz. The firm designs custom floral arrangements for weddings, private events, corporate galas, and non-profit fundraisers, and serves as a preferred floral vendor at premier Southern California venues including the Petersen Automotive Museum, Terranea Resort, Bel Air Bay Club, and the Beverly Hills Hotel. Enterprise clients have included NFL, Mattel, Fabletics, PIH Health, and BMW for corporate team-building workshops and event florals.

The company runs a parallel education business that includes monthly in-person classes at its Torrance studio, periodic workshops at the Huntington Library, LA Flower Mart tours, and an online learning platform hosted on Teachable that hosts more than 200 tutorials and a recurring "Flower Arranging Fridays" subscription. Supplemental retail products include a Hand-Tied Bouquet instructional DVD, downloadable flower novelty instructions, gift certificates, local fresh flower delivery in Torrance/South Bay LA, and memorial/tribute flowers.

Flower Duet makes money through quote-based custom event and wedding design work (the highest-margin line), enterprise team-building workshops, recurring and one-time online course subscriptions, in-person class fees, and ancillary retail/DIY product sales. Its go-to-market combines direct-to-consumer e-commerce, content marketing (blog, newsletters since 2010, YouTube, Pinterest, Instagram, Facebook), earned media coverage, and a community-led motion anchored in its Slow Flowers Society membership and Torrance Chamber of Commerce participation. The company is privately held, bootstrapped, with no external institutional investors and a headcount estimated at 2-5.

Name

Flower Duet

Legal name

Flower Duet, LLC

Website

https://flowerduet.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Flower Duet is a Torrance, California floral design studio founded in 1999 by sisters Kit Wertz and Casey Schwartz, providing custom wedding and corporate event florals, in-person and online floral arranging classes, and local flower delivery to Southern California consumers and enterprise clients.

Ownership category

akta.pro rank

Product category

Floral Design Services

NAICS

Florists (45931), Florists (459310)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Floral & Event Installations (HSACAAAC)

Keywords

• Custom floral design
• Wedding flowers
• Floral arranging classes
• Corporate event flowers
• Online floral courses

Headquarters

HQ city

Torrance

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Floral Design Services: Custom-designed flowers for weddings, private events, corporate events, galas, and memorials. Services range from elopement flowers to full-service wedding celebrations, with complimentary wedding flower quotes.
2. Local Fresh Flower Delivery: Same-day and scheduled flower delivery in Torrance and South Bay Los Angeles area for retail customers
3. Online Floral Education: Subscription membership (Flower Arranging Fridays at $10/month or $155 one-time), course bundles including DIY Wedding Flowers Workshop, Essential Florist Techniques, Living Art Camp, and 2026 Courses with 52 weekly classes
4. DIY Instructional Products: Hand-Tied Bouquet DVD ($29.95), flower novelty step-by-step instructions ($10 each), flower party supplies
5. In-Person Workshops and Classes: Monthly in-person floral design classes at their Torrance studio, Huntington Library classes, corporate team-building workshops, LA Flower Mart tours
6. Gift Certificates: Floral gift certificates available for purchase for recipients to redeem for flowers or classes

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Flower Duet is a custom floral design studio that designs and delivers flowers for weddings, private events, and corporate galas, and provides local fresh-flower delivery in the Torrance/South Bay Los Angeles area. The business also teaches floral arranging through in-person classes at its Torrance studio, the Huntington Library, and corporate team-building workshops, and through an online catalog of more than 200 tutorials hosted on Teachable, including subscription memberships.

Product overview

Flower Duet is a custom Los Angeles florist and floral design company offering a comprehensive portfolio of products and services centered on lifetime celebrations from weddings to corporate events. The core offering consists of custom-designed floral arrangements for weddings, private events, and corporate galas, complemented by an extensive educational division providing in-person and online instruction. In-person offerings include monthly floral design classes at their Torrance studio, Huntington Library workshops, corporate team building sessions, LA Flower Mart tours, and DIY wedding flower classes. The online education platform, hosted on Teachable, provides over 200 tutorials through course bundles including Flower Arranging Fridays Membership, DIY Wedding Flowers Workshop, Essential Florist Techniques, Living Art Camp, and a 2026 Courses subscription. Additional products include a Hand-Tied Bouquet instructional DVD, flower novelty instructions, gift certificates, local flower delivery, and memorial/tribute flowers. The product ecosystem serves both consumers seeking custom floral design services and students learning floral arrangement techniques.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Wedding Floral Design

Quantifiable outcome

• Over 20 years of LA Flower Mart shopping expertise shared with customers
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and major.

• Slow Flowers SocietycoreStrategic or Co-development PartnerLong-standing membership in the Slow Flowers Society, an organization promoting American-grown and locally-sourced flowers. Flower Duet participates in monthly virtual meet-ups and educates consumers on locally-grown California flowers available at LA flower markets.
• The Huntington Library, Art Museum and Botanical GardenscoreStrategic or Co-development PartnerCo-sponsored floral design class program at the Huntington Library venues including the Rose Hills Foundation Garden Court and Ahmanson Classroom. Classes are posted 3-5 weeks before each date.
• The Original Los Angeles Flower MarketcoreOthersWholesale flower market partner for LA Flower Mart tours. This market and the Southern California Flower Market are both over 100 years old and make up the largest wholesale flower district in the US.
• Southern California Flower MarketcoreOthersWholesale flower market partner for LA Flower Mart tours. Both markets are open to the public through a joint program and Flower Duet offers over 20 years of shopping experience.
• Preferred Venue PartnersmajorChannel Partner/ Reseller/ DistributorFully insured preferred vendor on vendor lists of premier LA venues including Petersen Automotive Museum, California Science Center, Natural History Museum, Terranea Resort, Bel Air Bay Club, The Jonathan Club, The City Club, Palos Verdes Golf Club, and Rolling Hills Country Club.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Venus ET Fleur: Venus ET Fleur is a luxury preserved-flower and custom floral brand with premium positioning, event work, and subscription offerings. It is comparable to Flower Duet's premium aesthetic, custom event work, and gifting products but operates at a different scale and product mix.
• BloomNation: BloomNation is an online marketplace that connects consumers with local florists for custom arrangements and weddings. It is a partial competitor and channel partner for boutique floral studios like Flower Duet, enabling online demand capture without scale of their own.

Broad incumbents

• 1-800-Flowers: 1-800-Flowers is a national gift and floral retailer operating under multiple consumer and luxury brands. It competes broadly in the same retail and sympathy-flower category but lacks Flower Duet's custom-event specialization and educational content.
• FTD Companies: FTD operates a national florist network and consumer brand for flower delivery and gift occasions. It overlaps with Flower Duet on retail and sympathy segments but does not focus on custom high-end wedding design or education.
• Teleflora: Teleflora is a national floral wire service connecting customers to local florists for delivery and occasions. It is comparable as an industry incumbent in the same retail florist channel but operates a network model rather than a custom studio.

Direct peers

• Farmgirl Flowers: Farmgirl Flowers is a direct-to-consumer floral design brand known for custom, locally-sourced bouquets and event flowers, plus strong digital content and brand storytelling. It competes for the same custom-wedding and online-flower customer as Flower Duet, with similar aesthetic positioning.
• H.Bloom: H.Bloom is a floral design subscription and event florist serving corporate clients with weekly arrangements and luxury installations. It is highly comparable to Flower Duet's corporate-events and team-building segment.
• UrbanStems: UrbanStems is a digitally native floral brand delivering custom bouquets, wedding flowers, and corporate gifting nationwide. It competes for the same online, design-led flower customer and adjacent corporate accounts that Flower Duet serves.
• Floret Flowers: Floret is a family-run flower farm and design studio that sells cut flowers, wedding designs, and an extensive online floral education library. It is the closest analog to Flower Duet's combined design + education + locally-sourced model, including subscription courses and workshops.
• The Bouqs Co. The Bouqs is a venture-backed online florist offering farm-sourced flower delivery, subscriptions, and event flowers. It is a direct competitor for online retail and corporate gifting revenue, with national delivery that exceeds Flower Duet's geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/fashioningflowers/videos
• Facebookfacebook.com/FlowerDuet
• Instagraminstagram.com/flowerduetla
• Pinterestpinterest.com/flowerduetla
• LinkedInlinkedin.com/company/flowerduet

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flower Duet