KaBloom

What KaBloom does

KaBloom is a privately-held, direct-to-consumer e-commerce company that sells fresh-cut flower bouquets, arrangements, and potted plants through its website kabloom.com (and kabloom.in for India). The company was founded in 1998 (per company history; firmographics list 1988) by David Hartstein, who remains CEO, alongside co-founder Thomas Stemberg, and is headquartered in Brookline, Massachusetts, with a registered office in Boston. KaBloom's product catalog spans roses, orchids, tulips, lilies, hydrangeas, carnations, sunflowers, mixed bouquets, and occasion-specific arrangements, organized on-site by flower type, occasion (Valentine's Day, Mother's Day, weddings, sympathy, etc.), and price tier (including a dedicated 'Under $40' collection). The firm operates a sub-brand, 'Love & Light by KaBloom,' for romantic arrangements.

The business model is transactional one-time purchase with per-bouquet unit pricing in the $32–$73 range, fulfilled through UPS and Federal Express courier delivery across the United States and India. KaBloom claims farm-direct sourcing from international growers and a 7-day freshness guarantee as its core quality differentiator, leveraging courier drop-ship logistics rather than owned retail or local florist networks. Same-day delivery is offered in select zip codes, broadening the addressable demand against occasion-based competitors. The customer base is exclusively individual consumers purchasing for gifting occasions, with no B2B, subscription, or enterprise segments disclosed.

KaBloom's legal structure shows an Indian parent (Kabloom Pvt Ltd, governed by Rajasthan law) and a US operational entity (KaBloom.com, LTD) in Massachusetts. The company is bootstrapped — no funding rounds, M&A activity, or investor relationships are disclosed in the available data. No mobile app, AI/ML capabilities, proprietary technology platform, or senior leadership team beyond the two founders is documented, consistent with a lean, founder-operated small business. The registered KaBloom® trademark and 25+ years of operating history are the principal intangible assets.

Name

KaBloom

Legal name

Kabloom Pvt Ltd

Website

https://kabloom.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

KaBloom is a bootstrapped, direct-to-consumer e-commerce company that sells farm-direct fresh flower bouquets, arrangements, and potted plants online to individual gift buyers across the United States and India, with delivery via UPS and FedEx.

Ownership category

akta.pro rank

Product category

Online Floral Retail

NAICS

Florists (4593)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industry

Same-Day Gift Delivery & Courier Fulfillment (HSACANAI)

Keywords

• Fresh flower delivery
• Floral arrangement services
• Online flower shop
• Bouquet retail
• Cut flower gifting

Headquarters

HQ city

Brookline

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fresh Flower Bouquet Sales: KaBloom generates revenue through direct sales of fresh flower bouquets, arrangements, and potted plants. Customers purchase individual products at fixed price points displayed on the website. Orders are fulfilled through courier delivery (UPS, Federal Express). The revenue is transaction-based with one-time purchases as the primary model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

KaBloom operates a direct-to-consumer e-commerce platform that sells farm-direct fresh flower bouquets, arrangements, and potted plants. Products are sourced from farms worldwide and shipped to customers' doorsteps via UPS and Federal Express with a 7-day freshness guarantee. The catalog is organized by flower type (roses, orchids, tulips, mixed bouquets, etc.), occasion (birthday, anniversary, wedding, sympathy, etc.), and price point, with same-day delivery available in select zip codes across the US and India.

Product overview

KaBloom operates a single unified e-commerce platform offering fresh flower delivery. The core offering is farm-direct flower bouquets and arrangements, including roses, orchids, tulips, lilies, carnations, hydrangeas, and mixed bouquets. Flowers are sourced directly from farms worldwide and shipped with a 7-day freshness guarantee. The product portfolio is organized by flower type (Roses, Orchids, Tulips, Mixed Bouquets), occasion (Birthday, Anniversary, Valentine's Day, Wedding, etc.), and price point (Under $40 collection). A sub-brand called Love & Light by KaBloom features romantic arrangements. Delivery is available via courier service in the United States, with same-day delivery in select zip codes.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm-Direct Fresh Flower Bouquets
• Farm-Fresh Roses Direct-from-farm roses sold as individual stems or arranged bouquets in colors including red, pink, white, purple, and orange; available in 6, 12, and 25 stem configurations.
• Orchid Arrangements Premium orchid bouquets and arrangements featuring varieties such as white orchids, blue orchids, and mixed orchid medleys in 10 and 20 stem configurations.
• Tulip Bouquets Farm-fresh tulip arrangements in assorted colors including orange, purple, yellow, and mixed tulip bouquets, primarily in 10 stem configurations.
• Mixed Bouquets Artfully combined arrangements featuring multiple flower types such as roses, orchids, tulips, lilies, hydrangeas, and daisies in various color combinations.
• Potted Plants Potted plants and floral arrangements featuring hydrangeas, lilies, and other potted plant options designed for gifting occasions and home décor.
• Love & Light by KaBloom

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• UPScoreChannel Partner/ Reseller/ DistributorUPS serves as the primary courier delivery partner for KaBloom, handling flower deliveries across the United States. Packages are left at recipient doorsteps if no one is available to accept delivery. Tracking information is provided via UPS after order confirmation.
• Federal Express (FedEx)coreChannel Partner/ Reseller/ DistributorFederal Express partners with KaBloom to deliver flower products on requested delivery dates across the United States. FedEx does not call prior to delivery and cannot guarantee specific delivery times. KaBloom works with FedEx and UPS for all package deliveries.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Teleflora: Florist-network delivery platform delivering arrangements through local member florists across North America. Comparable business in the online flower category with delivery-fulfillment via partner network rather than direct farm shipping.
• FTD: Long-standing online flower and gift delivery network founded in 1910, now operating as a multi-brand portfolio (FTD, ProFlowers, Shari's Berries). Direct competitor to KaBloom with deeper florist network, broader product breadth, and direct farm sourcing.
• ProFlowers: Online farm-direct flower delivery brand under FTD's parent. Highly comparable to KaBloom's farm-direct positioning and bouquet catalog model; competes head-to-head on price points and freshness messaging.
• The Bouqs: DTC farm-direct flower delivery company connecting consumers with sustainable growers; offers subscription plans. Closest comparable in farm-sourcing philosophy and bouquet pricing tiers; technology-forward emerging competitor.
• From You Flowers: Online flower and gift retailer offering same-day delivery and a broad assortment across occasions. Direct competitor in the budget-to-mid tier of online flower delivery, overlapping with KaBloom's under-$40 collection positioning.
• 1-800-Flowers.com: Public DTC flower and gift retailer (NASDAQ: FLWS) offering same-day delivery across the US via a network of florists and brand-owned fulfillment. Closest large-scale direct competitor to KaBloom in the online flower delivery category, with significantly larger marketing budget and brand awareness.

Emerging players

• BloomNation: Online marketplace connecting consumers with local boutique florists, providing merchants with e-commerce tooling. Comparable as an online flower marketplace with technology layer for both buyers and florists.
• H.Bloom: Subscription-based flower and plant delivery company serving corporate offices and residential customers with weekly/bi-weekly arrangements. Comparable through subscription and corporate gifting mechanics adjacent to KaBloom's catalog.
• UrbanStems: DTC flower and plant delivery company known for design-led branding, same-day delivery in major US metros and direct sourcing partnerships. Comparable as a younger, tech-forward DTC flower player competing on design and logistics.

Broad incumbents

• Amazon: Broader e-commerce incumbent carrying flower and plant assortments through Amazon Fresh and third-party sellers. While not a focused flower competitor, its scale and Prime delivery network place a ceiling on search and discovery in the category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/kabloomflowers
• Facebookfacebook.com/kabloomflowers
• LinkedInlinkedin.com/company/kabloom-com-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KaBloom