What Deutscher Pflegering does

Deutscher Pflegering (DPR Deutscher Pflegering GmbH) is a Hamburg-based B2B platform founded in 2010 that delivers corporate family services to German employers, currently covering more than 1 million employees across enterprise clients including Bosch, RWE, ERGO, Fraport, Metro, DG HYP, and Barclays Bank PLC. The company's core offering is a 9-module Assistance Service spanning Homecare-Eldercare (premium care portal, telephone hotline, on-site assistance), Kinderbetreuung (childcare support and Au-Pair/Household-help placement), Coaching & Gesundheit (life situation coaching and health management), and Kommunikation (employer communications, seminars, and quarterly reports), with an additional Employee Assistance Program (EAP) and Betriebliches Gesundheitsmanagement (BGM) layer addressing psychosocial and corporate health needs.

The underlying technology is a cloud-based Premium Portal complemented by a nationwide telephone hotline and on-site assistance delivered through a quality-certified network of vetted care providers (requiring Kassenzulassung, police clearance for childcare providers, and professional coaching qualifications), integrated with 13+ strategic partners including clinic networks (Asklepios, Wir für Gesundheit), HR-tech platforms (CLEVIS, HRpuls, Commodis), childcare platforms (HalloBabysitter.de, Careship), and the academic research center Leuphana Universität Lüneburg. Eldercare assistance is delivered in 5 languages across all European countries.

The business model is a B2B subscription: employers pay an annual per-employee flat fee for bundled access to all modules, while employees receive services free of charge as a workplace benefit. Distribution is direct enterprise sales targeting HR departments and senior management, supplemented by industry events (e.g., Personal Nord), referral partnerships with insurance providers and HR consultants, and content marketing through a 100+ term care glossary that supports SEO and thought leadership. The company is privately held, bootstrapped with no disclosed external funding, and operates as a GmbH under founder ownership.

Name

Deutscher Pflegering

Legal name

DPR Deutscher Pflegering GmbH

Website

https://pflegering.de

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Deutscher Pflegering is a Hamburg-based B2B platform founded in 2010 that delivers corporate family services to German employers, covering 1M+ employees across enterprise clients like Bosch, RWE, and ERGO through a 9-module subscription covering eldercare, childcare, coaching, and health.

Ownership category

akta.pro rank

Product category

Corporate Family Services / Employee Assistance Programs

NAICS

Services for the Elderly and Persons with Disabilities (624120), Child Care Services (6244), Other Individual and Family Services (62419)

SIC

Services-Home Health Care Services (8082), Services-Help Supply Services (7363)

akta.pro primary industry

Home & Community-Based Services (HCBS) Coordination & Case Management (HSABAIAM)

akta.pro secondary industries

Live-In Household Support Bundles (Childcare + Light Housekeeping) (HSAAAEAK), Mildly Ill Child Care (Non-Contagious/Low-Acuity) (HSAAAJAD)

Keywords

• Corporate family services
• Employee assistance program
• Eldercare advisory services
• Corporate childcare support
• Workplace health management

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Employer Subscription: Annual per-employee fee paid by employer companies; employees receive free access to bundled family assistance services including hotline, portal, and on-site support; employer pays flat annual fee per covered employee
2. Freemium Portal Access: Basic portal information freely accessible; premium content and personalized assistance requires employer subscription or code-based access for dependents

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Deutscher Pflegering delivers a 9-module corporate family service subscription to German employers, who pay an annual per-employee fee. Covered employees receive bundled assistance for eldercare/homecare, childcare (including Au-Pair and household help placement), life-situation coaching, health management, and communication services, delivered through an online Premium Portal, a multilingual telephone hotline, and on-site assistance. The offering also includes an Employee Assistance Program (EAP) and Betriebliches Gesundheitsmanagement (BGM) for corporate health promotion.

Product overview

Deutscher Pflegering is a modular family service platform offering a comprehensive suite of services to help employees balance work and family life. The core offering consists of four main modules: Homecare-Eldercare (care support for elderly relatives including premium portal, hotline, and on-site assistance), Kinderbetreuung (childcare support with portal, hotline, and Au-Pair/Haushaltshilfen placement), Coaching & Gesundheit (life situation coaching and health management), and Kommunikation (communication tools, seminars, and quarterly reports). Additional services include Eldercare Assistance in 5 languages across Europe, an Employee Assistance Program (EAP) for anonymous employee counseling, and Betriebliches Gesundheitsmanagement (BGM) for corporate health promotion. Services are delivered through multiple channels: online portals, telephone hotlines, and on-site assistance. The company serves more than 1 million employees from corporate customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Homecare-Eldercare Module Comprehensive eldercare support service for employees of corporate clients, comprising the Premium Portal Pflege (online care information portal), Hotline Pflege-Assistance (telephone support), and Vor-Ort Pflege-Assistance (on-site assistance) to help employees manage care for family members. Available in 5 languages across all European countries.
• Kinderbetreuung Module Childcare support service for employees of corporate clients, providing the Premium Portal Betreuung (online childcare portal), Hotline Kinderbetreuung (telephone support), and Au-Pair & Haushaltshilfen placement (childcare providers and household helpers).
• Coaching & Gesundheit Module Life situation coaching and health management services for employees of corporate clients, including Lebenslagen-Coaching (support for psycho-social burdens), Gesundheitsmanagement (health management), and Gesundheitsservices (health services).
• Kommunikation Module Communication services for employers and employees, including Kommunikationsmittel (communication tools), Vorträge & Seminare (lectures and seminars), and Quartalsberichte (quarterly reports for employer reporting).
• Employee Assistance Program (EAP) External employee counseling service following a help-for-self-help principle, providing anonymous support for employees in health-related, professional, and personal matters through systemically solution-oriented short-term counseling.
• Betriebliches Gesundheitsmanagement (BGM) Corporate health management services addressing both organizational and individual behavioral levels to promote psychological, physical, and social health of employees and reduce absenteeism.

Quantifiable outcome

• Over 80% of EAP cases show improvement with qualified employee counseling
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Leuphana Universität Lüneburg - Zentrum für Angewandte Gesundheitswissenschaften (ZAG)coreStrategic or Co-development PartnerAcademic research partner since founding; interdisciplinary center since 1992 covering health psychology, health pedagogy, work and health, and environment; led by Prof. Dr. Peter Paulus; developed online portal in cooperation with university research
• Erfolgsfaktor Familie (Federal Ministry for Family Affairs + DIHK)coreStrategic or Co-development PartnerInitiative by German Federal Ministry for Family Affairs and German Chamber of Industry and Commerce for better work-life balance; provides exchange platform for family-friendly companies
• Institut für Qualitätskennzeichnung von sozialen Dienstleistungen (IQD) GmbHminorStrategic or Co-development PartnerProfessional certification provider for ambulatory services, nursing homes, day care since 1996; additional dementia care certification offered
• ElderCare-SteinfeldminorStrategic or Co-development PartnerProvides solutions for developing care-sensitive corporate culture; modules cover HR policy, leadership, work organization, health management
• HalloBabysitter.deminorChannel Partner/ Reseller/ DistributorLeading childcare placement platform in German-speaking region since 1999; offers companies corporate access to babysitter database as employee benefit; award winner 2019-2020
• LOB (Leben Ohne Balance)minorGTM or Marketing PartnerPublisher of first e-magazine for working parents and online platform lob-magazin.de; offers companies sustainable communication solutions and seminar programs for work-life balance
• Wir für Gesundheit (Clinic Network)minorStrategic or Co-development PartnerNationwide clinic network for quality medicine; offers PlusCard supplemental health insurance through Debeka with private patient comfort including single/double rooms and chief physician treatment
• Asklepios Connecting HealthminorStrategic or Co-development PartnerProfessional pathways to prevention, therapy and aftercare; supports efficient and effective corporate health management with connected therapy steps
• CareshipminorChannel Partner/ Reseller/ DistributorProvides tested everyday helpers and care support within 24 hours in 30 German cities; covers escort, household tasks outside medical care; not a care service but practical daily support

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• B·A·D Gesundheitsvorsorge und Sicherheitstechnik GmbH: One of Germany's largest corporate health and occupational safety service providers, delivering BGM and EAP-adjacent programs that overlap with the Coaching & Gesundheit module of Deutscher Pflegering.
• Caritas Deutschland: Germany's largest welfare organization offering eldercare, family services, and counseling; a broad incumbent that overlaps with Pflegering's social-assistance orientation and increasingly partners with corporate clients.
• Malteser Deutschland gGmbH: Major German non-profit providing in-home care, family relief services, and first-aid training, intersecting with Deutscher Pflegering's elderly care and family-caregiver support offerings.

Direct peers

• aidee GmbH: German employee assistance platform bundling eldercare, childcare, and life coaching for corporate clients, with a comparable subscription-per-employee business model and overlapping target buyer.
• pme Familienservice GmbH: Largest direct competitor in the German B2B employer family service space, offering EAP, eldercare, childcare, and coaching modules on a subscription basis to German employers, similar in product coverage and customer model to Deutscher Pflegering.
• Carecenter (formerly pflege) GmbH: Careship operates a platform placing vetted non-medical care helpers for families across 30+ German cities; overlapping with Deutscher Pflegering's eldercare provider mediation service and one of its partnership counterparts.
• Wellcome gGmbH: German social-enterprise providing practical postpartum/family support and household help, comparable to the Kinderbetreuung household-help module and eldercare relief segment Deutscher Pflegering brokers.
• Fürstenberg Institut GmbH: Established German EAP and coaching provider serving enterprise clients with psychological counseling and workplace support, competing in the same Employee Assistance Program category that Deutscher Pflegering sells into HR.
• HalloBabysitter.de (DBU GmbH): Leading German-speaking babysitter and household helper marketplace used by employers as a family benefit, comparable to Deutscher Pflegering's Kinderbetreuung Au-Pair & Haushaltshilfen offering.

Emerging players

• Welcomely (formerly Eliance): Germany-based HR benefits platform offering relocation, childcare, and eldercare support to employers; overlaps with Pflegering on B2B employer-sold family benefits and competes for similar HR-tech budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/deutscher-pflegering-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deutscher Pflegering