FaithFi

What FaithFi does

FaithFi is a U.S.-based faith and finance platform that integrates biblical financial teaching with practical personal finance tools. The company operates the daily nationally syndicated radio program Faith & Finance with Rob West (airing on American Family Radio and Moody Radio across 2,000+ outlets, reaching 1.5 million weekly listeners), a companion podcast with 825K downloads, the quarterly Faithful Steward magazine, a digital library of studies and devotionals, a free community forum, and the FaithFi mobile app (iOS/Android) for budgeting and stewardship. The mobile app uses Plaid for secure bank account integration and offers smart transaction categorization and historical-spending-driven budget recommendations. The app is positioned as the only biblically-based budgeting application, combining money management tools with Christian financial content, devotionals, and a community of users.

The company is legally organized as FaithFi: Faith & Finance LLC, a Georgia limited liability company headquartered in Atlanta, and operates under the 501(c)(3) nonprofit Kingdom Advisors, which acquired the predecessor MoneyWise broadcast ministry in 2017. FaithFi's lineage traces back to Larry Burkett's 1988 "Money Matters" radio program. Leadership consists of CEO and show host Rob West (who also serves as CEO of Kingdom Advisors) and President Sharon Epps, supported by an 11-person disclosed team spanning content, production, social media, and creative functions.

FaithFi generates revenue through a three-tier freemium subscription model on its app (Free, Pro at $9/month, Partner at $35+/month or $400+/year), individual magazine and study sales (quarterly issues at $5, devotionals at $16-$32), tax-deductible donations routed through Kingdom Advisors, and radio broadcast underwriters (including Christian Healthcare Ministries, Eventide, GuideStone, National Christian Foundation, Movement Mortgage, and Sound Mind Investing). The Certified Kingdom Advisor (CKA) referral directory monetizes indirectly by routing listeners to independent faith-aligned financial advisors. There is no publicly disclosed revenue or funding data.

Name

FaithFi

Legal name

FaithFi: Faith & Finance LLC

Website

https://faithfi.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

FaithFi is a U.S. faith-and-finance platform that combines a mobile budgeting app, daily radio broadcast, quarterly magazine, and Christian financial content library, serving individual Christians and Certified Kingdom Advisors under parent nonprofit Kingdom Advisors via a freemium subscription model.

Ownership category

akta.pro rank

Product category

Personal Finance & Faith-Based Budgeting Software

NAICS

Religious Organizations (8131)

akta.pro primary industry

Religious Education, Kids & Family Faith Programming (MPABALAM)

akta.pro secondary industries

Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB), Religious Reference & Study Tools Publishing (Commentaries, Concordances, Lexicons) (MPAJAHAL), Denominational & Community Periodicals (Church Magazines, Diocesan/Temple Newsletters) (MPAJAHAI), Religious & Spiritual Books Retail (CRALAAAE)

Keywords

• Biblical financial education
• Personal finance app
• Christian budgeting tools
• Faith-based stewardship
• Financial content ministry

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. App Subscription - Pro Tier: Monthly subscription at $9/month providing premium money management tools, full access to Faithful Steward magazine digital articles, and unlimited access to digital studies and devotionals library. Annual billing available at $400+ per year.
2. App Subscription - Partner Tier: Premium subscription at $35+/month or $400+ annually providing all Pro features plus quarterly printed Faithful Steward magazine, two print devotionals or studies per year, and exclusive ministry updates.
3. Magazine Sales: Quarterly Faithful Steward magazine sold individually at $5 per issue. Individual studies and devotionals also sold through the shop, including titles like 'Our Ultimate Treasure' ($32), 'Wisdom Over Wealth' ($18), and 'Rich Toward God' ($16).
4. Donor/Partner Contributions: FaithFi operates as a ministry supported by donors. Monthly partners at $35+/month or annual partners at $400+/year receive premium benefits. Donations are tax-deductible through parent organization Kingdom Advisors.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

FaithFi provides a mobile budgeting application that integrates biblical financial training with practical money management tools, including bank account linking via Plaid, AI-powered transaction categorization, and personalized budget recommendations. The company also produces a daily radio program and podcast (Faith & Finance with Rob West), a quarterly Faithful Steward magazine, a digital Studies & Devotionals library, and a directory of Certified Kingdom Advisors. Revenue is generated through freemium app subscriptions (Free, Pro at $9/month, Partner at $35+/month), individual publication sales, and donations.

Product overview

FaithFi is a Christian financial platform offering a multi-channel product portfolio that integrates biblical wisdom with practical financial tools. The core offering centers on the FaithFi App (a mobile budgeting and stewardship application), the Faith & Finance Live daily radio program and podcast, and the quarterly Faithful Steward Magazine. These are supported by a digital library of studies and devotionals (including titles like 'Our Ultimate Treasure', 'Wisdom Over Wealth', and 'Look at the Sparrows'), the Find a CKA® directory connecting users with faith-aligned financial advisors, and a free community forum. The product operates on a tiered freemium model: a Free tier with basic budgeting and community access, a Pro tier ($9/month) adding premium money management tools and full magazine access, and a Partner tier ($35+/month) including print materials and annual devotionals. The platform positions itself as the only biblically-based finance app, combining money management, educational content, and community in one place.

Differentiator

Problem solved

Functional benefit

Brands

• Faithful Steward: Quarterly magazine published by FaithFi covering topics at the intersection of faith and finance.

Products and services

• FaithFi App Mobile application integrating biblical training with practical budgeting tools, including bank account linking via Plaid, AI-powered transaction categorization, personalized budget recommendations, daily financial check-in rhythms, and access to devotionals, articles, and a community forum for individual Christians.
• Faith & Finance Live Radio Program and Podcast Daily nationally syndicated radio program and podcast hosted by Rob West, airing on American Family Radio (10am ET) and Moody Radio (4pm ET), addressing financial questions with biblical answers and reaching over 1.5 million listeners weekly across more than 2,000 radio outlets.
• Faithful Steward Magazine Quarterly print and digital magazine featuring original articles at the intersection of faith and finance, covering generosity, work, retirement, saving, investing, and biblical wisdom. Sold individually at $5 per digital issue or included with Pro/Partner subscriptions.
• Studies & Devotionals Library Digital library of biblical studies and devotionals including titles like 'Our Ultimate Treasure' (21-day journey, $32), 'Wisdom Over Wealth' (12 lessons from Ecclesiastes, $18), 'Look at the Sparrows' (21-day devotional), and 'Rich Toward God' (study on the Rich Fool, $16). Available individually or through Pro/Partner plans.
• Find a CKA® Directory Searchable directory connecting users with Certified Kingdom Advisors (CKA®) — financial professionals trained to integrate faith-based values into financial planning. CKAs undergo training in biblical wisdom, financial planning, and ethical practices, and operate as independent professionals.

Quantifiable outcome

• Users report improved financial goal clarity and budgeting consistency after 3 months of use
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Moody RadiocoreGTM or Marketing PartnerPrimary broadcast partner for Faith & Finance radio program, airing weekdays at 4pm ET. Moody Radio is a Christian radio network reaching millions of listeners across the United States.
• American Family RadiocoreGTM or Marketing PartnerPrimary broadcast partner for Faith & Finance radio program, airing weekdays at 10am ET. AFR is a national Christian radio network.
• Kingdom AdvisorscoreStrategic or Co-development PartnerParent organization and co-founder of the CKA (Certified Kingdom Advisor) certification program. FaithFi operates as part of Kingdom Advisors' ecosystem. Kingdom Advisors acquired the MoneyWise broadcast ministry in 2017 and rebranded it as FaithFi.
• PlaidcoreTechnology or IntegrationTechnology partnership for secure bank account connections within the FaithFi app. Plaid enables users to securely link their financial institutions to the budgeting platform.
• Christian Healthcare MinistriesminorGTM or Marketing PartnerUnderwriter/sponsor of the Faith & Finance show, supporting the ministry's radio broadcast operations.
• Sound Mind InvestingminorGTM or Marketing PartnerUnderwriter/sponsor of the Faith & Finance show, supporting the ministry's mission.
• EventideminorGTM or Marketing PartnerUnderwriter/sponsor of the Faith & Finance show, faith-based investment firm supporting biblical finance content.
• GuideStoneminorGTM or Marketing PartnerUnderwriter/sponsor of the Faith & Finance show, Christian asset management company supporting the ministry.
• National Christian FoundationminorGTM or Marketing PartnerUnderwriter/sponsor of the Faith & Finance show. Major Christian donor-advised fund provider supporting faith-based giving and ministry.
• Movement MortgageminorGTM or Marketing PartnerUnderwriter/sponsor of the Faith & Finance show, faith-based mortgage lender.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• YNAB (You Need a Budget): Subscription-based budgeting app with active community and educational content. Direct competitor in the budgeting functionality that FaithFi provides, though YNAB is secular and lacks the faith-integration differentiator. Useful comparable for app pricing, freemium economics, and retention benchmarks.
• Compass Finances God's Way: Howard Dayton's organization that transformed 'Money Matters' into 'MoneyWise' in 2011 before Kingdom Advisors acquired that broadcast. Direct predecessor entity offering biblically-based budgeting courses, coaching, and the same radio lineage as FaithFi.
• Crown Financial Ministries: Founded by Larry Burkett (the co-founder of FaithFi's predecessor program), Crown Financial Ministries offers biblical financial counseling, small-group studies, and budget coaching. Direct sister organization to FaithFi in the Christian personal finance space with overlapping content and methodology.

Broad incumbents

• Dave Ramsey Solutions: Largest Christian personal finance media brand in the U.S., with the Ramsey Show (radio/podcast), Financial Peace University, and EveryDollar budgeting app. Comparable business model of faith-integrated financial education with broadcasting, app, and curriculum, but at materially larger scale and broader audience.
• Christianity Today: Major Christian publishing platform producing magazine, articles, and digital content for evangelical audiences. Comparable to FaithFi's Faithful Steward magazine and article publishing operations, with similar demographic but broader theological and lifestyle coverage.
• Focus on the Family: Large Christian media organization producing daily radio broadcast, magazine, and family/financial content with biblical worldview. Comparable model of faith-integrated broadcast content reaching mass Christian audience, but with a wider family-focused scope rather than purely financial specialization.

Others

• Eventide Funds: Faith-based mutual fund company and one of FaithFi's underwriters. Operates in adjacent faith-based financial services with values-aligned investment products referenced in FaithFi's content, but is a distribution/ecosystem partner rather than a direct competitor.
• Kingdom Advisors: FaithFi's parent organization — a 501(c)(3) nonprofit operating the Certified Kingdom Advisor (CKA) certification program. Provides ecosystem and credentialing infrastructure that FaithFi leverages, but is a nonprofit support structure rather than a direct competitor.

Emerging players

• Tithely: Faith-based giving and church management platform offering donation processing, church apps, and engagement tools. Adjacent in faith-and-finance ecosystem with comparable donor-partner monetization model and Christian audience, though concentrated on giving rather than personal budgeting.
• Gloo: Faith engagement and community platform serving churches and Christian individuals with content, connection, and resource tools. Adjacent in the faith-tech ecosystem with comparable target audience, though focused on broader engagement rather than specifically financial education.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/faithfiofficial
• YouTubeyoutube.com/@faithfi
• Facebookfacebook.com/faithfiofficial
• Instagraminstagram.com/faithfiofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FaithFi