Verbb

What Verbb does

Verbb is a privately held, bootstrapped Craft CMS plugin studio headquartered in Melbourne, Australia. Founded in 2017 and operating with a 1–10 person team anchored by founder Josh Crawford, the company develops an extensive portfolio of approximately 30 plugins that extend the functionality of Craft CMS and Craft Commerce, the content management and e-commerce platforms built by Pixel & Tonic. Its core paid products include Formie (a drag-and-drop form builder with 50+ third-party integrations), Vizy (a flexible content builder positioned as a more powerful alternative to traditional WYSIWYG editors), Navigation (a dedicated navigation management interface), and Postie (a multi-carrier shipping rate, label, and tracking plugin supporting 17 carriers). The commerce suite also includes Gift Voucher, Abandoned Cart, Back in Stock, Xero accounting integration, Wishlist, and Events, while a social sub-portfolio covers Social Poster, Social Share, Social Login, and Social Feeds. A substantial set of free utilities (Super Table, Field Manager, Image Resizer, Knock Knock, Table Maker, and others) serves as an acquisition and community-building layer.

The company's technical foundation is PHP-based, leveraging the Twig templating engine and integrating deeply with Craft's plugin architecture and event systems, allowing developers to extend plugin behavior through documented hooks (e.g., Postie's shipping rate-fetch and box-packing events). Distribution is entirely digital and self-serve: the Craft Plugin Store serves as the primary marketplace listing, Composer enables command-line installation for developers, and verbb.io functions as a documentation and marketing hub. The go-to-market motion is product-led growth, with free trials available for development environments and licensing only required once sites go live.

Verbb monetizes through annual subscription licenses on paid plugins (for example, Postie is priced at $79 for the first year and $39 for subsequent renewals), following Craft's license enforcement model where one license covers a multi-site on a single install. Pricing is in USD and consistent across a portfolio of low-three-digit annual price points. Customer segments are primarily horizontal: Craft CMS developers and digital agencies building client websites, with a secondary use-case segment of Craft Commerce store owners needing shipping, gift voucher, abandoned cart, and accounting integrations. Brand endorsement from Brandon Kelly (Pixel & Tonic founder and Craft CMS creator) and other leading Craft CMS practitioners positions Verbb as the premier third-party plugin developer within the Craft ecosystem. No external funding, M&A activity, or enterprise customer concentration has been disclosed.

Name

Verbb

Legal name

Verbb

Website

https://verbb.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Verbb is a Melbourne-based, bootstrapped plugin studio that develops approximately 30 paid and free plugins for Craft CMS and Craft Commerce, serving developers, digital agencies, and SMB merchants with forms, content, shipping, and e-commerce extensions.

Ownership category

akta.pro rank

Product category

CMS Plugins and Developer Tools

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

akta.pro secondary industry

Blogging & CMS Content Platforms (BPAMAJAG)

Keywords

• Craft CMS plugins
• Content management extensions
• E-commerce shipping integration
• Form builder software
• Developer productivity tools

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Plugin Licenses (Annual): Verbb sells annual licenses for their paid plugins. A single license provides 1 year of updates and support. After the initial year, customers can renew at a discounted rate to continue receiving updates and support. The license follows Craft's license enforcement model, where one license covers a Craft multi-site on a single install.
2. Free Plugins: Verbb offers a selection of free plugins including Super Table, Field Manager, Expanded Singles, Image Resizer, Knock Knock, Control Panel Nav, and Table Maker. These serve as user acquisition and community-building tools that complement the paid plugin ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Verbb is a Craft CMS plugin studio that develops and sells a portfolio of PHP-based plugins extending Craft CMS and Craft Commerce. The portfolio spans form building (Formie), content editing (Vizy), navigation management, multi-carrier shipping (Postie with 17 carriers), gift vouchers, abandoned cart recovery, back-in-stock notifications, Xero accounting sync, and social integrations, plus numerous free utility plugins. Plugins are sold via annual licenses through the Craft Plugin Store and Composer.

Product overview

Verbb is a Craft CMS plugin studio based in Melbourne, Australia, offering a comprehensive portfolio of both paid and free plugins. The portfolio consists of core paid products (Formie for forms, Vizy for content building, Navigation for menu management, and Postie for shipping), commerce add-ons (Gift Voucher, Abandoned Cart, Back in Stock, Events, Xero integration), social plugins (Social Poster, Social Share, Social Login, Social Feeds), numerous free utility plugins, and several other add-on modules. These products integrate with Craft CMS and Craft Commerce to extend functionality across content management, e-commerce operations, and social media integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Formie Drag-and-drop form builder plugin for Craft CMS with 50+ third-party integrations, custom templates, and conditional logic, designed for content authors and Craft CMS developers building sites with complex form requirements.
• Vizy Flexible content builder plugin for Craft CMS that provides structured content modeling more powerful than a WYSIWYG editor, aimed at developers and content authors managing complex content layouts.
• Navigation Navigation management plugin for Craft CMS that gives content authors a dedicated interface to manage site navigations, pick entries, and create manual links.
• Postie Multi-carrier shipping rate calculator and shipment management plugin for Craft Commerce that fetches rates, generates labels, and tracks shipments across 17 shipping providers including UPS, FedEx, USPS, DHL Express, and Australia Post. Requires Commerce Pro.
• Gift Voucher Digital gift voucher plugin for Craft Commerce that allows customers to purchase and redeem gift vouchers at checkout, with PDF voucher generation, intelligent remainder-balance redemptions, and expiry management.
• Abandoned Cart Cart recovery plugin for Craft Commerce that sends multiple configurable email reminders to customers who have abandoned their carts, with discount code integration and cart restoration links.
• Back in Stock
• Xero Accounting integration for Craft Commerce that syncs invoices, contacts, payments, and inventory updates with Xero accounting software.
• Events Event management plugin for Craft Commerce for managing and selling event tickets.
• Hyper Plugin for enhanced links and URL management in Craft CMS.
• Icon Picker Plugin providing icon selection functionality for Craft CMS fields.
• Wishlist Wishlist functionality for Craft Commerce allowing customers to save products for later.
• Workflow Content workflow management plugin for Craft CMS with review and approval processes.
• Comments Comments system for Craft CMS content.
• Social Poster Plugin for posting content to social media platforms from Craft CMS.
• Social Share Plugin for adding social sharing functionality to Craft CMS sites.
• Social Login Plugin for social media authentication and login in Craft CMS.
• Social Feeds Plugin for aggregating and displaying social media feeds in Craft CMS.

Quantifiable outcome

• 50+ third-party integrations available through Formie
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature8 records

Partnerships

19 partnerships are on record, tiered core.

• AramexcoreTechnology or IntegrationAramex shipping provider integrated into Postie for rate calculation, shipment booking, and tracking. Available as one of 17 supported carriers in the Postie shipping plugin.
• Australia PostcoreTechnology or IntegrationAustralia Post shipping provider integrated into Postie. Supports domestic parcel and letter services as well as international shipping options including Express and Economy.
• BringcoreTechnology or IntegrationBring (Norwegian postal service) shipping provider integrated into Postie. Supports domestic Norway and international shipping services.
• Canada PostcoreTechnology or IntegrationCanada Post shipping provider integrated into Postie. Supports domestic, USA, and international shipping services.
• ColissimocoreTechnology or IntegrationColissimo (French postal service) shipping provider integrated into Postie for France and international destinations.
• DHL ExpresscoreTechnology or IntegrationDHL Express shipping provider integrated into Postie for domestic and international shipping rate calculation and booking.
• FastwaycoreTechnology or IntegrationFastway (Australian courier) shipping provider integrated into Postie. Supports Australian domestic parcel and satchel services.
• FedExcoreTechnology or IntegrationFedEx shipping provider integrated into Postie. Supports domestic USA and international services including FedEx Ground, Express, Priority, and Freight options.
• InterparcelcoreTechnology or IntegrationInterparcel shipping provider integrated into Postie for international shipping rate comparison and booking.
• New Zealand PostcoreTechnology or IntegrationNew Zealand Post shipping provider integrated into Postie for domestic and international shipping services.
• PostNLcoreTechnology or IntegrationPostNL (Dutch postal service) shipping provider integrated into Postie for Netherlands and international shipping.
• Royal MailcoreTechnology or IntegrationRoyal Mail shipping provider integrated into Postie. Supports UK domestic and international shipping including Parcelforce Worldwide services.
• SendlecoreTechnology or IntegrationSendle (Australian courier) shipping provider integrated into Postie for domestic and international shipping.
• TNT AustraliacoreTechnology or IntegrationTNT Australia shipping provider integrated into Postie. Supports Australian domestic express and road freight services.
• UPScoreTechnology or IntegrationUPS shipping provider integrated into Postie. Supports domestic USA, international, and freight services including negotiated rates.
• USPScoreTechnology or IntegrationUSPS shipping provider integrated into Postie. Supports domestic USA and international shipping including Priority Mail, First-Class, and Express services.
• XerocoreTechnology or IntegrationXero accounting integration allows Craft Commerce stores to send invoices including contacts, payments, and inventory updates directly to Xero for accounting and financial management.
• Craft CMScoreTechnology or IntegrationVerbb develops all their plugins exclusively for Craft CMS, the content management system built by Pixel & Tonic. All plugins require Craft CMS and integrate deeply with its architecture.
• Craft CommercecoreTechnology or IntegrationCommerce plugins (Postie, Gift Voucher, Abandoned Cart, Back in Stock, Xero, Events) are designed specifically for Craft Commerce, the e-commerce platform built for Craft CMS.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• nystudio107: Andrew Welch's nystudio107 is a leading Craft CMS agency that also releases open-source Craft plugins and utilities (e.g., SEOmatic). It is both a customer/endorser of Verbb and a contributor to the same plugin ecosystem.
• Statamic: Statamic is a Laravel-based flat-file CMS that, like Craft CMS, has a third-party addon ecosystem. It is a comparable indie-CMS with addon-driven extensibility, making it a peer for evaluating CMS-plugin studio dynamics even though the platforms differ.
• SureLaunch / Webflow app developers: Webflow's app marketplace hosts third-party developers building plugins and integrations for the Webflow CMS — a parallel model to Verbb's Craft Plugin Store presence and useful comparable for ecosystem monetisation.

Direct peers

• Barrel Strength Design (Sprout Plugins): Barrel Strength Design produces the Sprout suite of Craft CMS plugins covering forms, email, SEO, and workflow — directly overlapping with several Verbb offerings including Workflow and form/email functionality.
• Solspace (Freeform): Solspace develops Freeform, the incumbent form plugin for Craft CMS that Verbb's Formie directly challenges. Customer testimonials explicitly reference migration from Freeform to Formie, confirming head-to-head competition in the same plugin category.

Broad incumbents

• Pixel & Tonic: Pixel & Tonic is the creator of Craft CMS and Craft Commerce — the platform on which all Verbb plugins run. While not a plugin peer per se, it is the ecosystem gatekeeper whose platform decisions and native feature roadmap directly determine Verbb's opportunities and risks.
• Bold Commerce: Bold Commerce builds a suite of commerce extensibility apps (subscriptions, checkout, shipping) for Shopify — the closest analog to Verbb's e-commerce plugin portfolio, just for a different host platform. Useful comparable for product strategy and pricing.
• Shopify App Store developers (top commerce apps): Established commerce app developers on Shopify's app store (e.g., Klaviyo, Recharge, Yotpo) represent the scaled version of what Verbb could become on Craft Commerce — a multi-product, marketplace-distributed commerce SaaS studio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/verbb_io
• GitHubgithub.com/verbb
• LinkedInlinkedin.com/company/verbb_io

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verbb