Max Morlock Stadium
Max Morlock Stadium is a municipally-owned, 50,000-seat multi-purpose venue in Nuremberg, Germany, operating as home of 1. FC Nürnberg and hosting football, concerts, festivals, religious congresses, and corporate events through venue rental, ticketing, catering, and VIP hospitality.
- Company typePrivate
- Founded1928
- HeadquartersNuremberg, Germany
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Max Morlock Stadium does
Max Morlock Stadium (legal entity: Stadion Nürnberg Betriebs-GmbH) is a municipally-owned multi-purpose stadium venue located at Max-Morlock-Platz 1, 90471 Nuremberg, Germany. Built in 1928 and modernized at a cost of €56 million for the 2006 FIFA World Cup, the facility offers seating capacity ranging from 44,308 (FIFA configuration) to 50,000 (Bundesliga matches), with covered seating, 95 wheelchair-accessible positions, 152 media seats, 1,184 business seats, and 20 executive boxes accommodating 180 VIP guests. It has served as the home venue of 1. FC Nürnberg since 1962 and was the first European stadium to receive EMAS environmental certification in 2006. Technical infrastructure includes a turf heating system, rainwater-fed irrigation (390+350+250 m³ cisterns), HDTV-ready floodlights at 1,800 lux, two 60 m² LED video screens, fail-safe electricity supply, electronic access control, 18 CCTV cameras, and a 31-point dynamic pedestrian guidance system.
The venue operates a hybrid business model combining B2B corporate event hosting and B2C public event ticketing across five primary revenue streams: venue and space rental (30 combinable rooms including the 1,200 m² VIP Forum, 540 m² Center Lounge, 300 m² Park Lounge, and Summerstage for up to 8,000 guests); commission-based ticket sales through Ticketmaster, Bookingkit, and on-site box office; exclusive catering services via 36 food and beverage points; guided stadium tours; and VIP/hospitality subscriptions across executive boxes and business seats. Distribution leverages direct sales for enterprise clients and multi-channel digital ticketing for public events.
Customer segments span four industries: sports teams and federations (1. FC Nürnberg, German National Football Team, DTM touring cars), event promoters and organizers (Rock im Park festival expecting 90,000+ attendees in June 2026), religious organizations (Jehovah's Witnesses Congress 2026), and corporate clients seeking conference and celebration venues. The stadium is wholly owned by the City of Nuremberg (Stadt Nürnberg) following a 2015 operational takeover, with naming rights currently held by Consorsbank. Pricing is quote-based for corporate events and unit-based for public tickets, with concessions for children, students, seniors, and disabled persons.
Max Morlock Stadium firmographics
Firmographics- Name
- Max Morlock Stadium
- Legal name
- Stadion Nürnberg Betriebs-GmbH
- Website
- https://stadion-nuernberg.de
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Short description
- Max Morlock Stadium is a municipally-owned, 50,000-seat multi-purpose venue in Nuremberg, Germany, operating as home of 1. FC Nürnberg and hosting football, concerts, festivals, religious congresses, and corporate events through venue rental, ticketing, catering, and VIP hospitality.
- Ownership category
- akta.pro rank
Max Morlock Stadium industry classification
Industry- Product category
- Sports & Entertainment Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Amusement Parks and Arcades (7131), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Professional & Major League Stadiums (MPAKAEAA)
- akta.pro secondary industries
- Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Venue Operations, Management & Facility Services (MPAKAEAN), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Concession & Stadium / Arena Catering (THAFAIAG)
Keywords
Where Max Morlock Stadium is headquartered
LocationHeadquarters
- HQ city
- Nuremberg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Max Morlock Stadium business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Venue and Space Rental: Rental of variable rooms (30 combinable spaces) and event areas for business events, conferences, celebrations, and public events. Revenue generated through rental fees based on space size, duration, and event type.
- Ticket Sales: Commission-based ticket sales for football matches, concerts, and public events through online shop, authorized partners (Bookingkit, Ticketmaster), and box office sales. Stadium operates as ticketing intermediary for events.
- Catering Services: All catering services on rented areas are exclusively provided through service partners of the stadium operating company, generating revenue through service fees and partner arrangements.
- Stadium Tours: Public and group stadium tours with ticket sales for guided experiences including player cabins, tunnel, pitch view, and VIP Forum areas.
- VIP and Hospitality Services: VIP lounges (1,200 sqm across two levels for 1,000 VIP visitors), executive boxes (20 boxes with 180 seats), business seats (1,184), and premium hospitality packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Business Event Spaces - Quote-based pricing |
| Other | Multi-year contract | VIP Forum - Premium event spaces |
| Unit Pricing | Pay-as-you-go | Stadium Tours - Reduced rates available |
| Unit Pricing | Pay-as-you-go | Event Tickets - Variable by event |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Max Morlock Stadium product offering
Product offeringCore offering
Max Morlock Stadium operates a multi-purpose event venue hosting football matches, concerts, festivals, religious conventions, corporate events, and conferences for 5 to 50,000 visitors. The venue offers 30 variable and combinable event rooms across a three-story VIP Forum, executive sky boxes, lounges, an outdoor Summerstage for up to 8,000 guests, and 36 on-site catering points. It also sells guided stadium tours to individuals, families, and groups.
Product overview
Max Morlock Stadion is a multi-purpose event venue operated by Stadion Nürnberg Betriebs-GmbH. The stadium offers a comprehensive portfolio including core event hosting (football, concerts, congresses) for 5 to 50,000 visitors, Business Events services with full-service catering and technical support, Stadium Tours, and various dedicated event spaces. The venue features the VIP Forum with 30 variable rooms (up to 1,000 VIP capacity), specialized spaces including Center Lounge (540 m²), Galerie total (300 m²), Park Lounge (300 m²), Foyer areas (110-290 m²), Sky Boxes (18-40 m²), and Summerstage outdoor area (up to 8,000 guests). Catering services include 36+ food and beverage points throughout the venue.
Differentiator
Problem solved
Functional benefit
Products and services
- Stadium Events Hosting (Full Venue) Multi-purpose event venue hosting football matches, concerts, congresses, festivals, religious conventions, and corporate events with capacity from 5 to 50,000 visitors. Available for full-venue rental for large-scale events.
- Business Events / Corporate Events Corporate event hosting including conferences, meetings, company celebrations, kick-offs, and product launches with full-service catering and technical support, sold through a dedicated direct sales team on quote-based pricing.
- Stadionf\u00fchrungen (Stadium Tours) Guided public, family, and group tours of the stadium including player cabins, the player tunnel, the pitch, and VIP Forum areas. Reduced rates for children, students, seniors, disabled persons, military service members, and N\u00fcrnberg Card holders.
- Center Lounge 540 m\u00b2 event space with capacity for up to 600 visitors, suitable for large corporate events.
- Galerie total 300 m\u00b2 gallery space with capacity for up to 400 visitors for events and presentations.
- Sky Boxes Executive luxury boxes ranging from 18 to 40 m\u00b2 for premium VIP event experiences; 20 boxes with 180 total seats are part of the grandstand inventory.
- Stadium (Full Venue Rental) Full stadium venue rental with capacity for up to 50,000 visitors for large-scale events.
- Foyer total 290 m\u00b2 foyer space for up to 500 guests, suitable for receptions and presentations.
- Galerie Lounge Nord und S\u00fcd 60 m\u00b2 lounge spaces for up to 80 visitors, divisible for smaller gatherings.
- Foyer Nord und S\u00fcd Two 110 m\u00b2 foyer lounges each accommodating up to 150 guests, ideal for lectures, presentations, and press conferences.
- Park Lounge Light-flooded 300 m\u00b2 room for gala evenings, lectures, and fairs, divisible into two rooms with capacity for up to 500 guests.
- Summerstage Open-air venue on the VIP car park for cultural events, concerts, and festivals with capacity for up to 8,000 guests.
- VIP Forum Three-story VIP building with 30 variable and combinable rooms for events of all sizes, accommodating up to 1,000 VIP visitors across 1,200 sqm lounges.
- Catering Services 36 catering points offering food and beverages including Nuremberg sausages, liver loaf, pizza, schnitzel, and draft beer; catering is also available for VIP boxes, business lounges, and press areas through service partners.
Quantifiable outcome
- First European stadium to receive EMAS environmental certification (2006)
- +3 more outcomes
Companies that use Max Morlock Stadium
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Max Morlock Stadium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
Max Morlock Stadium partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- 1. FC Nürnberg (FCN)corePrimary stadium tenant and anchor partner. FCN has been using the stadium as home venue since 1962. Partnership involves regular football matches, fan services center, and FCN Fan Shop (350 sqm). The club's presence drives continuous event traffic and brand association.
- Stadt Nürnberg (City of Nuremberg)coreCity owns the stadium facility and holds 100% stake in Stadion Nürnberg Betriebs-GmbH. Manages ongoing operation since July 1, 2015. Provided major funding for 2006 World Cup renovation (€56 million total, with €28 million from Free State of Bavaria).
- Pflanzen SchmidtleinminorService partner for plant and landscape services, supporting stadium grounds maintenance.
- der-eventplaner.comminorEvent planning service partner connecting customers with stadium event services.
- BILLMANN EVENTminorEvent services partner providing event management and execution support.
- BookingkitminorAuthorized ticket sales platform partner for distributing event tickets through their partner network.
- TicketmasterminorInternational ticketing platform partner for event ticket distribution.
Scale indicators8 records
Recent moves9 records
Expansion highlights5 records
Max Morlock Stadium competitors and assessment
Company assessmentDirect peers
- Volksparkstadion: Hamburg's ~57,000-seat stadium home to Hamburger SV, hosting Bundesliga matches and major events. Comparable German major stadium with similar multi-purpose event hosting and Hamburg's city-owned infrastructure model.
- RheinEnergieStadion: Cologne's 50,000-seat multi-purpose stadium hosting 1. FC Köln matches, concerts, and corporate events. Closely comparable to Max Morlock given similar capacity tier and 2006 FIFA World Cup venue status.
- Olympiastadion Berlin: Berlin's iconic 74,000-seat stadium operated by Olympiastadion Berlin GmbH hosting Hertha BSC matches, DFB internationals, and large-scale events including the 2006 FIFA World Cup final. Highly comparable given FIFA heritage and government ownership characteristics.
- Red Bull Arena: Leipzig's 47,000-seat venue home to RB Leipzig with modern infrastructure and event hosting capabilities. Comparable to Max Morlock in scale and multi-purpose event programming, though operated under private ownership model.
- Allianz Arena: Home of FC Bayern Munich in Munich with 75,000 capacity; operates as a multi-purpose venue for Bundesliga matches, concerts, and corporate events. Comparable as a large-capacity German stadium with FIFA-compliant infrastructure and event-driven revenue model.
- Deutsche Bank Park: Frankfurt's 51,000-seat stadium operated by Eintracht Frankfurt, hosting Bundesliga matches, concerts, and major events. Comparable scale and similar event-driven revenue model for German top-flight football operations.
- Signal Iduna Park: Home of Borussia Dortmund with 81,000+ capacity, the largest stadium in Germany. Operates under similar event-hosting model including Bundesliga matches, concerts, and corporate hospitality. Comparable scale and German football-centric business.
- Mercedes-Benz Arena Stuttgart: Multi-purpose Stuttgart venue hosting VfB Stuttgart home matches, concerts, and corporate events with ~60,000 capacity. Comparable as a German major stadium with diversified event programming and corporate hospitality offerings.
- Veltins-Arena: Gelsenkirchen's 62,000-seat arena home to FC Schalke 04 with retractable roof and modern event infrastructure. Comparable as a German major football venue hosting concerts, motorsport events, and corporate hospitality.
Regional players
- Düsseldorf Congress: Major MICE/conference venue operator in the Rhine-Ruhr region. Adjacent comparator to Max Morlock's corporate event business (30 combinable rooms, business event services) although Düsseldorf Congress focuses primarily on conferences/trade fairs rather than sports.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Max Morlock Stadium social profiles
Digital presenceMax Morlock Stadium compliance and trust
Trust signalCompliance1 record
Max Morlock Stadium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Max Morlock Stadium leadership team
Management profileNumber of profiles
Profiles5 records
Max Morlock Stadium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Max Morlock Stadium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Max Morlock Stadium
What does Max Morlock Stadium do?
Max Morlock Stadium operates a multi-purpose event venue hosting football matches, concerts, festivals, religious conventions, corporate events, and conferences for 5 to 50,000 visitors. The venue offers 30 variable and combinable event rooms across a three-story VIP Forum, executive sky boxes, lounges, an outdoor Summerstage for up to 8,000 guests, and 36 on-site catering points. It also sells guided stadium tours to individuals, families, and groups.
Is Max Morlock Stadium a public or private company?
Max Morlock Stadium is a private company. It is classified as state government owned and is currently operating.
When was Max Morlock Stadium founded?
Max Morlock Stadium was founded in 1928.
Where is Max Morlock Stadium based?
Max Morlock Stadium is headquartered in Nuremberg, Germany, in the Europe region.
How does Max Morlock Stadium make money?
Five revenue lines are on record. Venue and Space Rental is the primary driver. The others are ticket Sales, catering Services, stadium Tours and VIP and Hospitality Services.
Who are Max Morlock Stadium's main competitors?
Direct peers on record are Volksparkstadion, RheinEnergieStadion, Olympiastadion Berlin, Red Bull Arena, Allianz Arena, Deutsche Bank Park, Signal Iduna Park, Mercedes-Benz Arena Stuttgart and Veltins-Arena. Düsseldorf Congress is listed as a regional player.
Does Max Morlock Stadium have an API?
No public API is recorded for Max Morlock Stadium.
What industry is Max Morlock Stadium in?
Max Morlock Stadium's product category is Sports & Entertainment Venue. Its primary akta.pro industry code is MPAKAEAA, Professional & Major League Stadiums, with a secondary code of MPAGALAA, Arena & Stadium Operations (Large-Capacity Venues). Its NAICS code is 71131 and its SIC code is 7900.