What Billmann Event does

Billmann Event GmbH is a German full-service event technology and production company headquartered in Nürnberg with a second office in Berlin opened in 2019. The company was founded by Norbert Billmann as a sole proprietorship in 1989 and reincorporated as a GmbH in 2009; it remains owner-managed with Norbert Billmann as managing shareholder and Saskia Herrmann as co-managing director. It employs over 45 people and has delivered more than 8,000 events across 20 countries since 1998, serving enterprise clients such as adidas, Canon, and Playmobil.

The company's service portfolio spans event technology (rigging, lighting, audio, video, stage construction), displays and LED walls including proprietary mobile LED trailers, trade-show services anchored at Nürnberg Messe, digital events and streaming, in-house film and post-production (including CGI, 3D, 360° and VR video), fixed AV installations for venues, and creative concept and event management. Underlying technology includes a self-developed participant management system and proprietary content management systems for LED walls, backed by a 1,200 sqm warehouse of owned equipment from manufacturers such as d&b, Shure, Yamaha, AnalogWay, Riedel, Ross Video, Panasonic, LG, and SharpNEC; the company is also a reseller for Videri Screens.

Revenue is generated primarily through project-based, quote-based professional services and equipment rentals under the Be Rental sub-brand, targeting large corporations, trade-show exhibitors, event agencies, and venue operators via direct enterprise sales. Pricing is customized per project with no publicly disclosed standard tiers, and the company is currently pursuing ISO 20121 sustainability certification with the agency 2bdifferent to meet enterprise ESG procurement requirements.

Name

Billmann Event

Legal name

Billmann Event GmbH

Website

https://billmann-event.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Billmann Event GmbH is a Nürnberg-based, family-owned full-service event technology provider delivering audio, video, lighting, LED, streaming, film production, and trade-show services to large enterprises across 20+ countries.

Ownership category

akta.pro rank

Product category

Event Technology Services

NAICS

Motion Picture and Video Production (51211), Convention and Trade Show Organizers (561920)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

akta.pro secondary industries

Corporate Event Production & AV Services (HSACADAB), Live Streaming & Broadcast Production (Multi-camera, Encoding, CDN Delivery) (THAHAOAB), Video/IMAG & LED Wall Production (MPAGAKAD)

Keywords

• Event technology services
• Live event production
• Audio visual rental
• Trade show services
• LED display solutions

Headquarters

HQ city

Nuremberg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Equipment Rental: Rental of high-end event and presentation equipment including audio technology (d&b, Shure, Yamaha), video technology (AnalogWay, Riedel), camera systems, and media displays
2. Event Technology Services: Full-service event technology including rigging, lighting, sound, video, and stage construction for events and trade shows
3. Trade Show / Messe Services: Complete trade show support including planning, rigging, lighting, sound, streaming, conference technology, and on-site supervision
4. Film & Post Production: Video production services including 360° video, interactive VR videos, CGI, 3D animation, aerial footage, visual effects, and post-production
5. Digital Events & Streaming: Live streaming, webcasts, virtual event platforms, and studio setup for digital and hybrid events
6. Fixed Installations: Permanent technology installations for conference rooms and venues including integrated control systems via mobile apps
7. Event Concept & Management: Creative concept development and full event project management from planning through execution and follow-up

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Billmann Event GmbH provides full-service event technology including audio, video, lighting, LED displays, streaming, and film production for trade shows, corporate events, and live productions. The company operates from Nürnberg and Berlin, serving clients across Germany with integrated event production capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Billmann Rental: Equipment rental division offering high-end audio, video, camera, and event technology equipment for external clients.

Products and services

• Audio, Video, and Lighting Technology Rental Full-service rental of audio systems, video projection, and professional lighting equipment for trade shows, corporate events, and live productions. Designed for corporate clients, event organizers, and production companies requiring on-site technical infrastructure.
• LED Display Solutions Provision of LED video walls and large-format display solutions for trade fairs, conferences, and live events. Used by exhibitors and event organizers to deliver high-impact visual content.
• Live Streaming Services Professional live streaming production services for corporate events, trade shows, and hybrid conferences. Enables remote audience participation and broadcast-quality event delivery for enterprise clients.
• Film and Video Production Film production services for events including event documentation, corporate films, and promotional video content. Targeted at corporate clients needing professional event recording and post-production.
• Trade Show and Exhibition Services End-to-end technical support for trade shows and exhibitions, integrating AV, lighting, LED, and streaming for exhibitors and trade fair organizers across Germany and Europe.

Quantifiable outcome

• 8,000+ events realized across 20 countries since 1998
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• VideriminorChannel Partner/ Reseller/ DistributorBillmann Event is a Reseller Partner for Videri Screens, offering their modern and flexible display solutions to customers. Videri screens feature elegant design, integrated media players, remote service capabilities, and 30-50% lower power consumption than standard devices.
• 2bdifferentcoreStrategic or Co-development PartnerStrategic partnership with sustainability agency 2bdifferent for achieving ISO 20121 sustainability certification. Focus on CO2 reduction, sustainable event design, and developing a comprehensive sustainability management system for operations.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Others

• JAB Anstoetz Group: German textile and interior company with significant in-house event and trade show capabilities. Indirectly comparable as a corporate buyer of event technology services and as a peer in staging large-format corporate events.

Direct peers

• Neumann&Müller: German full-service event technology provider offering AV, lighting, staging, and rigging for corporate events, trade shows, and broadcasts. Closest domestic competitor to Billmann on full-service model and target market.
• Gahrens + Battermann: German event technology and media systems specialist with rental, fixed installation, and event production services. Directly comparable on corporate AV, trade show, and conference room installation offerings.
• Marbet: German live communication, event, and incentive agency offering full-service event conception, staging, and execution. Comparable on corporate event solutions and full-service delivery model.
• Habegger: Swiss-rooted event and rigging technology provider with German operations, offering staging, lighting, audio, video, and rigging for large corporate and public events. Comparable on premium event production and venue-scale projects.
• Satis&Fy: German event technology and production house specializing in AV, lighting, and rigging for corporate events, conferences, and concerts. Comparable on premium equipment rental and event production services.
• Conventex: German event technology provider with AV, lighting, rigging, and conference technology services for corporate events and conferences. Comparable on mid-market German AV event production.

Broad incumbents

• MCI Group: Global meetings, events, and association management company with significant trade show and corporate event services. Comparable on enterprise event management and trade show delivery, though broader in scope.
• Pico Group: Global brand activation and event experience company with significant presence in corporate events and exhibitions. Comparable on integrated event/exhibition delivery, though operating at global scale.
• PRG (Production Resource Group): Global leader in event production and entertainment technology servicing concerts, corporate events, and broadcast. Comparable on AV/staging/lighting rental and production scope, but operating at a much larger multinational scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billmann Event