Aigle Royal Group

What Aigle Royal Group does

Aigle Royal Group is a Perth-headquartered, privately held property developer founded in 2015 by Anthony (Tony) Poli, the former founding Chairman and CEO of ASX-listed Aquila Resources. The company operates an integrated model spanning acquisition, town planning, design, construction, sales and leasing, and asset management across four asset classes: residential master-planned communities, retail shopping centres, commercial office property, and industrial hardstand/warehousing. Its residential portfolio includes the 650-lot Newport Geographe estate in Busselton and the 155-lot Ayana Estate in Piara Waters, and it has expanded its residential land bank via the November 2024 acquisition of the 273-hectare Ambergate North Land Package.

Retail developments form the second core vertical, with six centres delivered or in construction — The Saleyard Midland (anchored by WA's largest Bunnings Warehouse), Singleton Village Karnup, Southern River Square, Hale Village, Hammond Park (under construction, Woolworths anchor, 6,000m², Q3 2026 opening) and planned Samara Casuarina (60 hectares). Commercial operations include office leasing at 843-845 Hay Street in Perth's west end (up to 887m²), plus 35,022m² of industrial hardstand at The Saleyard, Midland. The company also owns Altair Estate, a 30-hectare Margaret River winery operating as a wholly-owned subsidiary.

Revenue is generated through one-off residential land lot sales and recurring commercial/retail/industrial rent, with anchor tenants pre-committed before construction commencement. Distribution is relationship-led: enterprise anchor deals are struck directly, specialty tenancies are leased via a dedicated in-house team, and residential lots are sold through display villages. The company employs 11–50 staff and does not publicly disclose financials. Anthony Poli remains Chairman and controlling owner; Brad Brashaw has served as CEO since 2021, supported by Finance Manager Quynh Nguyen Ho and Director of Planning Kris Kennedy.

Name

Aigle Royal Group

Legal name

Aigle Royal Group

Website

https://aigleroyal.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Aigle Royal Group is a Perth-based, privately held property developer specialising in integrated residential master-planned communities and commercial, retail and industrial property development across Western Australia, serving residential land buyers and national retail and commercial tenants.

Ownership category

akta.pro rank

Product category

Property Development

NAICS

Real Estate Property Managers (53131), Lessors of Other Real Estate Property (53119)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC)

akta.pro secondary industries

Office Real Estate Asset Management (BPAJAMAG), Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD)

Keywords

• Residential property development
• Commercial property development
• Master-planned communities
• Retail shopping centres
• Land development

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Residential Land Sales: Sale of residential land lots in master-planned communities. Revenue generated from selling land parcels to residential buyers for housing construction.
2. Commercial and Retail Leasing: Long-term leasing of commercial office space and retail tenancies within developed shopping centres and commercial precincts. Revenue from rent payments by tenants including anchor tenants (Woolworths, Coles) and specialty retailers.
3. Industrial Property Leasing: Leasing of industrial properties including hardstand areas and large-format retail spaces. Example: 35,022m² hardstand at The Saleyard, Midland available for lease.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Aigle Royal Group is a Perth-based private property developer that delivers integrated residential master-planned communities (e.g., Newport Geographe with 650 lots, Ayana Estate with 155 lots), commercial office space, industrial hardstand, and retail shopping centres anchored by major national tenants such as Woolworths, Coles and Bunnings. The company manages the full project lifecycle from acquisition and planning through design, construction, sales, leasing and ongoing asset management across Western Australia, and also operates the Altair Estate winery in the Margaret River region.

Product overview

Aigle Royal Group is a Perth-based private property developer offering integrated residential and commercial property development services. The company's portfolio includes: (1) Residential developments - master-planned communities like Newport Geographe (650 lots) and Ayana Estate (155 lots) offering premium, amenity, and country-sized residential lots; (2) Retail property development - shopping centres anchored by major tenants (Woolworths, Coles, Bunnings, ALDI, McDonald's) including The Saleyard Midland, Singleton Village, Southern River Square, Hale Village, and upcoming Hammond Park and Samara Casuarina; (3) Commercial property - office leasing at 843-845 Hay Street Perth; (4) Industrial leasing - hardstand and industrial spaces at The Saleyard Midland; (5) Winery - Altair Estate in Margaret River. The company operates across the full project lifecycle from acquisition and planning through design, construction, sales, leasing and asset management.

Differentiator

Problem solved

Functional benefit

Brands

• Altair Estate: A renowned vineyard in the Margaret River region, Wilyabrup. A 30-hectare property encompassing 12-hectares under vine which includes 10 varietals that are quintessential to the Margaret River region and Italy.

Products and services

• Ayana Estate Family-friendly master-planned residential community in Piara Waters, 26km south-east of Perth, featuring 155 residential lots near conveniences, schools and recreation facilities.
• Newport Geographe Coastal master-planned residential estate in Busselton with 650 residential lots, located between Geographe Marina and Busselton CBD, close to the Margaret River wine region.
• Hammond Park Shopping Centre Neighbourhood shopping centre under construction in Hammond Park, delivering 6,000m² of retail space anchored by Woolworths with 15 specialty tenancies and 370 parking bays. Expected opening Q3 2026.
• Singleton Village Shopping Centre Local shopping centre in Karnup anchored by Woolworths, Chemist Warehouse and a medical centre, with specialty stores and ample parking.
• The Saleyard Midland Large-format retail centre on the former Midland Saleyards site, anchored by Western Australia's largest Bunnings Warehouse, with mixed retail tenants including RSEA, Repco, Better Pets & Gardens and the food and beverage precinct 'The Canteen'.
• Southern River Square Shopping centre in Southern River anchored by Coles, McDonald's and Chemist Warehouse, offering 22 retail sites, dining options and a childcare centre.
• Hale Village Retail hub in Wattle Grove comprising 8-10 retail sites beside Aldi, anchored by 7-Eleven and offering strong exposure to Hale Road.
• Samara Casuarina Upcoming master-planned large-format retail development spanning 60 hectares in Casuarina.
• 843-845 Hay Street, Perth Commercial office building in Perth's west end offering up to 887m² of open-plan office space for lease between King Street, Milligan Street, St Georges Terrace and Murray Street. Whole building listed at A$97,592 p.a. ex GST.
• The Saleyard Hardstand Industrial hardstand for lease at 8 Clayton Street, Midland — 35,022m² available for industrial use at The Saleyard precinct.
• Building 8.4 'The Canteen' Food and beverage retail space for lease at The Saleyard Midland — comprising a 170m² tenancies in Buildings 8.4, 8.4.1 and 8.4.2 (170m², 100m² and 70m²).
• Altair Estate Winery Wholly-owned 30-hectare vineyard in Wilyabrup, Margaret River region, with 12 hectares under vine producing 10 varietals quintessential to the Margaret River region and Italy.

Quantifiable outcome

• Sixth retail centre developed with Hammond Park Shopping Centre
• +5 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• WoolworthscoreStrategic or Co-development Partner · 19 May 2025Woolworths is a key anchor tenant partner for Aigle Royal Group's retail developments. At Hammond Park Shopping Centre, Woolworths will operate a full-line supermarket offering in-store shopping, Direct to Boot, and home delivery services. Woolworths' State Property Portfolio Manager Glen Fowler commented on the partnership, stating 'It's all about meeting the needs of this growing community.' Woolworths also anchors Singleton Village Shopping Centre in Karnup.
• Hoskins ContractingcoreImplementation/ SI/ Consulting Partner · 19 May 2025Hoskins Contracting appointed as lead construction partner for Hammond Park Shopping Centre. Managing Director Brett Hoskins stated the company was 'thrilled to be awarded this project following the successful and seamless delivery of the Midland Saleyard Stage 2 works for Aigle Royal.' The partnership demonstrates a track record of successful project delivery between the two companies.
• Cygnet WestminorImplementation/ SI/ Consulting Partner · 13 November 2024Cygnet West served as real estate advisory in Aigle Royal Group's acquisition of the Ambergate North Land Package. The 273-hectare site acquisition in Busselton was facilitated by Cygnet West's advisory services.
• Starlight Children's FoundationcoreGTM or Marketing PartnerAigle Royal Group is the WA State Sponsor for Starlight Five Chefs Dinner, one of Australia's most celebrated food and wine charity events. The partnership has continued for multiple years, raising over $900,000 in 2025 and supporting vital hospital programs including Captain Starlight, Starlight Express Room, and Livewire.
• TelethoncoreGTM or Marketing PartnerAigle Royal Group has a longstanding partnership with Telethon, donating $500,000 in 2025. Telethon has been one of Australia's most respected charitable organisations for over five decades, supporting more than 100 beneficiary organisations, hospitals and medical research institutes dedicated to improving child health and wellbeing.
• RSEAminorChannel Partner/ Reseller/ DistributorRSEA (Retail Solutions, Equipment & Supplies) is an established tenant at The Saleyard, Midland Stage 2 large format retail. RSEA is now open for business at the development, occupying retail space alongside other national retailers.
• RepcominorChannel Partner/ Reseller/ DistributorRepco is a large format retail tenant at The Saleyard, Midland Stage 2. Currently completing fit-out at the development, Repco joins other established names including RSEA and Better Pets and Gardens.
• Better Pets and GardensminorChannel Partner/ Reseller/ DistributorBetter Pets and Gardens is a large format retail tenant at The Saleyard, Midland Stage 2. Handover for tenancy fitout is underway, with official opening to be announced.
• Altair EstatecoreStrategic or Co-development PartnerAltair Estate is Aigle Royal Group's own wine brand - a renowned vineyard in the Margaret River region (Wilyabrup). The 30-hectare property has 12 hectares under vine with 10 varietals. Altair Estate was a Course Wine Supplier at the Starlight Five Chefs Dinner 2025, alongside Lenton Brae, Fogarty Wine Group, and Cherubino.
• Dale Alcock Homes SouthwestminorGTM or Marketing PartnerLong-time sponsor of Port Geographe Christmas Lights Cruise event. Dale Alcock Homes Southwest has returned as a sponsor for multiple years, presenting winning cheques to competition entrants.
• Port Geographe MarinaminorGTM or Marketing PartnerVenue partner for Port Geographe Christmas Lights Cruise event. The marina serves as the departure point for canal cruises during the annual event, which has become a community tradition in Busselton.
• Ronald McDonald House CharitiesminorGTM or Marketing PartnerCharitable partner supported by Aigle Royal Group as part of their philanthropy initiatives. Logo appears on company website alongside other charity partners.
• Women and Infants Research Foundation (WIRF)minorGTM or Marketing PartnerCharitable partner supported by Aigle Royal Group. Logo appears on company website alongside other charity partners including Ronald McDonald House, Starlight, and Telethon.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Peet Limited: ASX-listed (PPC) national residential land developer with master-planned community operations including WA projects. Comparable business model (land acquisition, subdivision, lot sales) and serves the same residential buyer demographic.
• Fini Group: Perth-based private property developer active in residential subdivisions, apartments, and commercial developments across the Perth metro area. Operates in similar Western Australian growth corridors and competes for the same land and buyer segments.
• Cedar Woods Properties: ASX-listed (CWP) residential developer with WA roots and Western Australian projects. Comparable in master-planned community development, lot sales, and product positioning, providing a useful public-market benchmark for Aigle Royal's residential business.
• Satterley Property Group: Perth-based private residential land developer and master-planned community creator. Operates in similar WA suburban growth corridors (e.g., Baldivis, Byford, Alkimos) targeting the same owner-occupier and first-home buyer segments as Aigle Royal's Ayana Estate and Newport Geographe.
• Blackburne Property Group: Perth-headquartered private developer of residential apartments, townhouses, and mixed-use projects. Comparable in being a privately-held WA-based property developer with integrated design and construction capability, though focused more on medium-density than master-planned communities.

Broad incumbents

• Stockland: ASX-listed (SGP) major Australian diversified property developer with residential master-planned communities and retail town centre assets. Comparable in retail centre development and residential land sales, though at much larger scale and national footprint.
• Mirvac Group: ASX-listed (MGR) large Australian diversified property group with residential, retail, office, and industrial development. Comparable vertically integrated development and asset management model, though operating nationally and at greater scale.
• Lendlease Group: ASX-listed (LLC) major Australian-headquartered global property and infrastructure developer. Overlaps with Aigle Royal on master-planned communities and retail/commercial development but operates at vastly larger scale across multiple geographies.

Regional players

• HomeCo Daily Needs REIT: ASX-listed (HDN) daily-needs retail property owner that owns and develops neighbourhood and large-format retail assets in Australia, with significant WA exposure (acquired Hawaiian Group portfolio). Comparable in WA-centric retail property focus, though as a long-term landlord rather than a build-and-sell developer.
• DevelopmentWA: Western Australian State Government development agency overseeing major land releases and master-planned projects in Perth and regional WA. As a land release authority it sets the competitive backdrop for private developers like Aigle Royal and is sometimes a joint-venture partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aigle Royal Group