FLAVE

What FLAVE does

FLAVE GmbH is a Vienna-headquartered provider of digital event solutions, founded in 2013 by Gerhard Hauser on the basis of NFC-based attendee management technology first prototyped in 2011. The company sells a modular, browser-based platform — the FLAVE Event Cockpit — that covers the full event lifecycle from invitation management and registration through on-site check-in (QR codes, NFC wristbands, badge printing), interactive experience marketing, hybrid and fully virtual event delivery, and post-event analytics. Notable technical components include proprietary in-house-developed NFC hardware and software (NFC gates, wristbands, badges, turnstiles), integration with cloud infrastructure (AWS, Digital Ocean), transactional services (Stripe), communications (Sendgrid/Twilio, Ably Realtime), and GDPR-compliant data handling.

The company's offering is sold primarily to enterprise clients and event agencies in the DACH region (Austria, Germany, Switzerland), with selected projects delivered in the Middle East (Qatar, UAE), the United States, and Central Europe (Czech Republic). Named customers include SAP, Swisscom, Samsung, Lufthansa, IKEA, Red Bull, ÖBB, Siemens, BMW, Lindt, Nespresso, Ringana, Qatargas, A1, and Stadt Wien, among others. The revenue model blends modular subscription-style software licensing with hardware rental, professional services (on-site support, consulting), and transaction fees when FLAVE acts as a commercial intermediary for paid-event ticket sales. Pricing is custom-quoted per project; no public pricing or standard tiers are disclosed. The company self-describes as a European market leader and has accumulated multiple BestEventAwards (2018, 2020 gold and silver, 2021), an Austrian Event Award, and a Webex Award, which it uses alongside its enterprise logo portfolio as primary demand-generation assets.

Name

FLAVE

Legal name

FLAVE GmbH

Website

https://flave.at

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

FLAVE GmbH is a Vienna-based provider of modular, browser-based digital event solutions built around proprietary NFC technology, serving enterprise clients and event agencies across DACH and select international markets with invitation, check-in, virtual, and hybrid event platforms.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Amusement & Recreation Services (7900), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Attendee Mobile Apps & Engagement Platforms (THAHAFAE)

akta.pro secondary industries

Virtual & Hybrid Event Registration & Streaming Access Platforms (THAHAFAM), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Customer Support, CRM & Fan Engagement for Ticketing (MPAGAJAI)

Keywords

• Digital event platform
• Event management software
• NFC event solutions
• Hybrid event technology
• Virtual event platform

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Software as a Service (Modular Event Solutions): FLAVE provides IT-based services including software, hardware rental and sub-modules for events. They work with a modular system adapted individually to customer wishes, needs and technical conditions. Revenue is generated through project-based engagements with customizable modules.
2. Hardware Rental: Rental of hardware including smart devices, NFC wristbands, badges, handheld devices, and check-in stations. Hardware remains property of FLAVE and is rented for event duration.
3. Professional Services: Implementation support, on-site assistance, personalized customer support, and event management consulting. Level of service determined by the customer.
4. Event Management Services: For paid events, FLAVE acts as a commercial intermediary on behalf of the organizer, handling ticket sales and payment processing through integrated payment providers.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

FLAVE provides a modular, browser-based digital event management platform with proprietary NFC technology, offering end-to-end solutions from invitation to post-event analysis. The platform bundles invitation management, visitor management, check-in with QR/NFC and badge printing, virtual and hybrid event capabilities, interactive experience marketing, and event security into a configurable Event Cockpit for enterprise events. Supporting hardware (NFC wristbands, handheld devices, self-check-in stations) is rented, and the company provides implementation and on-site support services.

Product overview

FLAVE is a modular digital event management platform built around the FLAVE Event Cockpit as the central hub. The platform integrates six core modules: Invitation Management for digital invitations and guest communications, Visitor Management for participant lifecycle control, Check-in Solutions for QR/NFC-based entry validation with badge printing, Virtual Events Platform for fully digital congresses and fairs, Hybrid Events combining live and online components, Interactive Experience Marketing for gamification and user engagement, and Event Security for access control and compliance. FLAVE operates as browser-based software with hardware components (NFC wristbands, handheld devices, badge printers) that can be rented or purchased as part of event solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• FLAVE Event Cockpit Web-based, customizable central application that guides guests through every stage of the event from registration to post-event follow-up; accessible on smartphones for on-site attendees and serves as the central hub for online participants in hybrid and virtual events. Targeted at enterprise and agency event organizers.
• Invitation Management Digital invitation management system with segmentation, personalization, automated email dispatch, response tracking, and ticket delivery, offered as a white-label solution for enterprise and agency event organizers.
• Visitor Management Comprehensive participant lifecycle management from registration to post-event follow-up, including role-based permissions, access control, and CRM integration for enterprise and agency event organizers.
• Check-in Solutions Digital check-in with QR-code or NFC-enabled badges, smart wearables, badge printing, and hardware ranging from handheld devices to self-check-in stations, enabling fast and secure attendee entry for enterprise and agency events.
• Virtual Events Platform Individually programmed and designed virtual event platform with customizable exhibition halls, conference rooms, white-label solutions, and streaming capabilities for fully digital congresses, fairs, and conventions. Targeted at enterprise, agency, and association event organizers.
• Hybrid Events Combined live and online event solution that bridges on-site and virtual participants through a unified platform with interactive features and real-time analytics for both attendee groups. Targeted at enterprise, agency, and public-sector event organizers.
• Interactive Experience Marketing Gamification and user integration features including photo stations, social media integration, quizzes, surveys, lead generation, and personalized welcome messages displayed on screens and LED walls for event organizers.
• Event Security Digital event security features including QR codes for ticket validation, NFC turnstiles for controlled single entry, differentiated access permissions, contact tracing options, and GDPR-compliant data processing for event organizers.

Quantifiable outcome

• Ringana Convention doubled reach, increased shop sales by 123%, achieved 175,000 views per minute
• +4 more outcomes

Named customers29 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Amazon Web Services EMEA SARLcoreTechnology or Integration · 1 February 2021AWS provides cloud infrastructure for backups, cloud storage, and content distribution. Data processing occurs in Luxembourg. ISO27001:2013 and ISO9001 certified data center.
• Sendgrid/Twilio Ireland LimitedcoreTechnology or Integration · 1 February 2021Email delivery service for sending invitations, confirmations, and event communications. Handles email dispatch and spam tracking.
• Stripe Payments Europe LtdcoreTechnology or Integration · 1 February 2021Payment processing provider for credit card and instant bank transfer transactions for paid events. Handles payment collection as commercial intermediary on behalf of event organizers.
• Habegger AustriaminorStrategic or Co-development PartnerPartner in development of Ringana Convention 2020 virtual event, awarded BestEvent Awards.
• Media ApparatminorStrategic or Co-development PartnerPartner in development of Ringana Convention 2020 virtual event, awarded BestEvent Awards.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RainFocus: RainFocus provides an enterprise event marketing platform for registration, content management, and analytics. Comparable to FLAVE in targeting large corporate conferences and trade shows with data-driven attendee experiences.
• SpotMe: SpotMe delivers enterprise event apps with registration, live engagement, and analytics for B2B events. Closely comparable to FLAVE's Event Cockpit and enterprise/mobile engagement focus.
• Hopin: Hopin (now RingCentral Events) is a virtual and hybrid event platform offering registration, networking, and streaming. Direct competitor in the virtual/hybrid event space FLAVE entered in 2020.
• EventMobi: EventMobi builds event apps, registration platforms, and engagement tools for meetings and conferences. Direct competitor in the modular event app and attendee engagement category FLAVE serves.
• Aventri: Aventri offers event management software including registration, check-in, mobile apps, and analytics for enterprise events. Closely aligned with FLAVE's modular attendee lifecycle platform.
• Bizzabo: Bizzabo provides an Event Experience OS for in-person, virtual, and hybrid events with registration, mobile apps, and analytics. Directly competes with FLAVE in the enterprise/hybrid event platform category.

Broad incumbents

• Webex Events (formerly Socio): Webex Events, built on Cisco's Webex platform and the acquired Socio technology, offers end-to-end event apps, registration, and hybrid streaming. Overlaps with FLAVE across event apps and hybrid delivery, with broader telecom-grade infrastructure.
• Cvent: Cvent is a global enterprise event management platform offering event registration, venue sourcing, and attendee engagement. Highly comparable to FLAVE on the enterprise event management stack but at much larger scale and broader geographic reach.
• Eventbrite: Eventbrite is a large-scale ticketing and event management platform serving organizers of all sizes. Comparable on ticketing and event registration, though less focused than FLAVE on bespoke enterprise customization.

Emerging players

• Brella: Brella is a virtual and hybrid event platform focused on networking-driven conferences. Comparable on the virtual/hybrid event experience side, though lighter on on-site hardware-driven features that anchor FLAVE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/flave_events
• Facebookfacebook.com/flave.at
• LinkedInlinkedin.com/company/flave-gmbh
• Instagraminstagram.com/flavegmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLAVE