Media Apparat

What Media Apparat does

Media Apparat GmbH is a privately held Vienna-based creative studio (headquartered at Zentagasse 32/6, 1050 Vienna) that designs and produces immersive multimedia experiences, live events, and animation/film content. The company is organized around three integrated service pillars: Live Events & Shows (conferences, multimedia shows, 3D mapping, hybrid/virtual events), Museums & Exhibitions (immersive exhibitions, tourist attractions, interactive installations, visitor centres, brand experiences), and Animation & Film (2D/3D motion design, VFX, virtual production, aftermovies, brand films). Its technology stack includes 270° immersive projection systems, 3D mapping pipelines spanning from 3D surface modelling to content calibration, the world-first polySTAGE kinetic 52-panel LED system (developed with firstSpot), an in-house Virtual Production Studio Vienna with 270° LED wall and in-camera VFX, holography, robotics, and custom GPT-powered AI co-host systems deployed at live events.

The company serves enterprise corporates (Lufthansa, Lufthansa Group, Red Bull, SAP, A1, TTTech, Wienerberger, Xiaomi, Microsoft, Mastercard, HP, Lilly, Sky, Flughafen Wien, BWT, FIA, Humanic, Porr, ORF), government and cultural institutions (Austrian Federal Government, Hofburg Vienna, Schönbrunn Palace, City of Frankfurt for World Design Capital 2026), and conference/event organizers (Pioneers, RINGANA, The Autonomous/TTTech Auto, Event Horizon). Revenue is generated on a project-based professional services model with quote-based pricing ranging from approximately €10,000 for entry-level multimedia shows to €20,000–€40,000 for medium productions, to premium pricing for large-scale premier league projects. Marketing is driven primarily by award recognition (55+ total industry awards), portfolio website, social media, and client referrals, with no public pricing, no self-serve channel, and no marketplace or e-commerce distribution.

The company is founder/management-owned with no disclosed external institutional investors, no funding rounds, and no parent company. Leadership comprises CEO Andreas Göltl (also Managing Director per AGB) and Jodok Boehm (also listed as CEO), co-founder Adi Markusich (Senior CGI Artist), Executive Art Director David Razzi, and a team of approximately 27 employees. The company traces a continuous operating history through a partnership with Pioneers since 2011 and was recognized as a Top 10 most innovative event agency in the Bea World Hall of Fame.

Name

Media Apparat

Legal name

Media Apparat GmbH

Website

https://mediaapparat.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Media Apparat is a Vienna-based creative studio that designs and produces immersive multimedia experiences, live events, 3D mapping shows, exhibitions, and animation/film content for enterprise brands, government bodies, and cultural institutions across Europe.

Ownership category

akta.pro rank

Product category

Immersive Experience Design

NAICS

Motion Picture and Video Industries (5121), Performing Arts Companies (7111)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO)

akta.pro secondary industry

Media Arts & Performance (Film, Stagecraft, Lighting, Sound) (EDAMAAAJ)

Keywords

• Immersive event production
• Exhibition design services
• Virtual production studio
• Multimedia content production
• Creative experience agency

Headquarters

HQ city

Wiener Neustadt

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Live Events & Shows: Project-based professional services for the conception, design, and full technical realization of live events, multimedia shows, conferences, 3D mapping performances, and hybrid events. Revenue is generated per project with pricing ranging from approximately €10,000 for basic multimedia shows to premium large-scale productions.
2. Museums & Exhibitions: End-to-end exhibition design and production services including immersive experiences, interactive installations, tourist attractions, and visitor centers. Includes both permanent installations (e.g., SkyTower Bucharest LED installation) and temporary exhibitions.
3. Animation & Film Production: In-house production of 2D and 3D animation, motion design, visual effects, brand films, aftermovies, and virtual production content. Billed as part of project mandates or as standalone content production engagements.
4. Trade Fair Stands & Roadshows: Design and production of trade fair stands and roadshows with interactive, digital, and immersive elements. Scalable solutions ranging from small eye-catcher interventions to complete trade fair presence design.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Media Apparat is a Vienna-based creative studio that designs, produces, and delivers immersive live events and shows, museum and exhibition installations, and animation/film content for enterprise, government, and cultural-organization clients. Offerings are built around a proprietary virtual production platform (polySTAGE) that combines spatial design, 3D/real-time graphics, and staging technology into turnkey experience projects.

Product overview

Media Apparat is a Vienna-based creative studio offering three integrated service pillars: Live Events & Shows (conferences, multimedia shows, 3D mapping, hybrid events), Museums & Exhibitions (immersive experiences, tourist attractions, interactive installations, visitor centres), and Animation & Film (motion design, virtual production, VFX, aftermovies). Their in-house team delivers end-to-end solutions from concept to technical realisation. The portfolio includes award-winning projects such as the Frankfurt City of WOW! immersive experience, Johann Strauss New Dimensions exhibition with 400m² 3D mapping, Lufthansa Allegris product launch, Pioneers Festival, and the Virtual Production Studio Vienna with 270-degree LED walls.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Events & Shows Design and production of live, immersive events and shows for corporate, government, and cultural clients, leveraging the studio's polySTAGE virtual production system.
• Museums & Exhibitions Design, content, and technical production of museum and exhibition installations for cultural institutions and exhibition organizers, integrating spatial design with multimedia and immersive technology.
• Animation & Film Production of animation and film content used within live events, exhibitions, and standalone multimedia projects for enterprise, government, and cultural-sector clients.

Quantifiable outcome

• Over 100% sales target increase achieved at RINGANA Virtual Convention 2020 vs. previous events
• +3 more outcomes

Named customers31 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• TTTech AutocoreStrategic or Co-development Partner · 1 January 2021Initiator of The Autonomous global community and primary client for expert conferences on autonomous mobility. Media Apparat has been the creative and event design partner from the inception of The Autonomous initiative.
• Habegger AustriacoreStrategic or Co-development Partner · 1 January 2020Co-producer on the RINGANA Virtual Convention 2020 (BEA Award-winning), responsible for project management and technical realization alongside Media Apparat's concept and design work. Also technical partner for Event Horizon 2018.
• FLAVE – Premium Guest and Event SolutioncoreStrategic or Co-development Partner · 1 January 2020Platform development and streaming partner for RINGANA Virtual Convention 2020, providing the custom web platform with 9-language streaming, live interaction features, and personalization capabilities. Also partnered on The Autonomous hybrid event and Event Horizon.
• Phoenix CreativeminorStrategic or Co-development Partner · 1 January 2018Show production partner for Event Horizon 2018 blockchain conference at Kraftwerk Berlin, contributing to the 360° experience design.
• Ostrich Eventagentur GmbHminorStrategic or Co-development PartnerIdea originator and collaborator on the Johann Strauss New Dimensions immersive exhibition at Schönbrunn Palace.
• firstSpot LED Wall SolutionscoreTechnology or IntegrationLED technology provider for the ACV polySTAGE (52 movable LED panels — world first) and for the SkyTower Bucharest permanent installation. Co-developer of the polySTAGE kinetic system.
• Raiffeisen Property International GmbHminorImplementation/ SI/ Consulting PartnerProject management and client for the SkyTower Bucharest permanent 54m² LED wall installation in collaboration with firstSpot.
• Lukas Dudzik (Betterimages)minorStrategic or Co-development PartnerConcept solutions and aftermovie production partner for the 25 Years of RINGANA hybrid event, collaborating on dramaturgy and staging.
• World Design Capital Frankfurt RheinMain 2026coreStrategic or Co-development PartnerCooperation partner for the Frankfurt: City of WOW! immersive experience, developed in conjunction with Frankfurt's World Design Capital 2026 designation. Messe Frankfurt as main sponsor and City of Frankfurt as funder.
• Stargate Group Werbeagentur GmbHminorChannel Partner/ Reseller/ DistributorLead agency for Lufthansa Allegris product launch, engaging Media Apparat as specialist for show conception, dramaturgy, and content production.
• Habegger GmbH AustriaminorImplementation/ SI/ Consulting PartnerTechnical partner for Lufthansa Allegris launch event, providing technology implementation alongside Media Apparat's creative production.
• satis&fy AGminorImplementation/ SI/ Consulting PartnerTechnical partner for multiple events including Lufthansa Allegris, Event Horizon, and Frankfurt: City of WOW! production and realization.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Float4: Montreal-based digital media studio specializing in interactive installations, projection mapping and experiential design for museums, retail and corporate clients. Strong comparability on experiential tech integration and immersive brand environments.
• Random International: London-based contemporary art studio working at the intersection of art, technology and immersive installations for cultural institutions and brand commissions. Comparable to Media Apparat on technology-driven storytelling for museums and high-profile brand experiences.
• teamLab: Tokyo-headquartered digital art collective creating large-scale immersive, interactive installations for museums, tourism destinations and brand experiences. Compares to Media Apparat on projection mapping, multisensory experiences and museum/cultural deployments.
• United Visual Artists (UVA): London-based studio creating large-scale kinetic and immersive installations, often commissioned by cultural institutions and global brands. Comparable to Media Apparat's polySTAGE kinetic LED concept and museum/exhibition work.
• Obscura Digital: San Francisco immersive experience studio known for large-scale projection mapping and interactive installations for brands and museums. Closest US analogue to Media Apparat's 3D mapping and immersive projections work.
• Cocolab: Mexican immersive multimedia studio producing projections, museum content and live event productions. Comparable to Media Apparat across immersive exhibitions, multimedia shows and brand experiences for cultural and corporate clients.
• Moment Factory: Montreal-based independent multimedia entertainment studio delivering immersive environments, projection mapping and live event experiences. Direct peer in the immersive multimedia production category with overlapping enterprise, cultural and tourism clients.
• ART+COM: Berlin-based design and media studio building kinetic sculptures, media installations and bespoke digital experiences for museums and global brands. Comparable to Media Apparat on kinetic installations and museum-grade media art commissions in the DACH market.

Emerging players

• ARHT Media: Toronto-based holographic display and capture technology company delivering live holographic stage presences. Comparable to Media Apparat on holography stage technology and AI-driven co-host formats for events and conferences.

Broad incumbents

• Sparks (a Freeman Company): Global brand experience agency within Freeman that delivers large-scale corporate events, exhibits and immersive brand activations. Comparable to Media Apparat as a much larger incumbent competing for the same enterprise, government and cultural mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Media.Apparat
• Instagraminstagram.com/media_apparat
• Xx.com/mediaapparat

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Apparat