Microimage
Microimage is a Sri Lankan-founded technology holding company whose MiHCM subsidiary delivers a cloud-based, Azure-native human capital management platform serving 1,000+ companies and 200,000+ users across 20+ countries, complemented by a Futura Tech Labs media broadcasting portfolio.
- Company typePrivate
- Founded1995
- HeadquartersColombo, Sri Lanka
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Microimage does
Microimage Holdings Pvt Ltd, founded in 1995 and headquartered in Sri Lanka, is a privately held technology holding company that operates a portfolio of digital HR and media broadcasting solutions across South and Southeast Asia and Oceania through three subsidiaries: MiHCM (digital human capital management), Futura Tech Labs (media broadcasting and niche digital solutions), and Antyra Solutions (digital agency services). Its flagship offering, MiHCM, is a cloud-native, mobile-first human capital management platform built on Microsoft Azure that includes MiHCM Enterprise for medium and large businesses, MiHCM Lite for SMBs on a pay-as-you-go model, and a layered set of add-on modules comprising MiA (a workplace virtual assistant for Microsoft Teams), SmartAssist (an LLM-based AI HR co-pilot launched in June 2024), MiHCM Analytics/SmartInsights (Power BI-based predictive workforce analytics), and MiHCM Mobile (a voice-enabled mobile app integrated with Apple Siri and Google Assistant).
The company monetizes primarily through recurring SaaS subscriptions (annual for Enterprise, monthly for Lite) plus module add-ons, the SmartAssist AI layer, and professional services, and it distributes through direct enterprise field sales complemented by a 30+ partner channel network that includes Microsoft (Gold Certified, Co-Sell Ready), Tech One Global, Dialog Enterprise, and Crayon, alongside listings on Microsoft AppSource and Microsoft Teams AppSource. As of mid-2024, MiHCM served over 1,000 companies and 200,000+ users across 20+ countries via regional offices in Sri Lanka, Malaysia, Bangladesh, Pakistan, Singapore, and Australia. The Futura Tech Labs subsidiary runs a separate media/broadcast portfolio including mStudio radio automation (powering 60+ stations with an estimated 10 million listenership), vStation TV/video broadcasting, the DEWN GSM-based disaster warning system, and the Vesta smart security solution. Microimage has grown without disclosed external venture or institutional funding and is founder-controlled, with Harsha Purasinghe as Group CEO and Suren Rupasinghe as Chief Product Officer.
Microimage firmographics
Firmographics- Name
- Microimage
- Legal name
- Microimage Holdings Pvt Ltd
- Website
- https://microimage.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Microimage is a Sri Lankan-founded technology holding company whose MiHCM subsidiary delivers a cloud-based, Azure-native human capital management platform serving 1,000+ companies and 200,000+ users across 20+ countries, complemented by a Futura Tech Labs media broadcasting portfolio.
- Ownership category
- akta.pro rank
Microimage industry classification
Industry- Product category
- Human Capital Management Software
- NAICS
- Software Publishers (513210), Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)
- akta.pro secondary industries
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), Digital Asset Management (DAM) for Media/Creative (MPAHAGAB), Media Asset Management (MAM) Platforms (MPAHAGAA)
Keywords
Where Microimage is headquartered
LocationHeadquarters
- HQ city
- Colombo
- HQ country
- Sri Lanka
- HQ region
- Asia
Offices7 records
Markets served
Microimage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (MiHCM Cloud): Cloud-based HR platform subscription model with tiered offerings (Enterprise, Lite). Runs on Microsoft Azure with annual/monthly billing. Includes core HR, payroll, talent management modules.
- Module Add-ons: Additional modules available on à la carte basis for talent management, performance management, recruitment, training, and analytics.
- MiHCM Lite SMB Subscription: Pay-as-you-go monthly subscription model for small and medium businesses with simplified HR processes including employee profiles, time attendance, payroll.
- SmartAssist AI Layer License: AI-powered HR co-pilot licensed on top of existing MiHCM Enterprise and MiHCM Lite solutions. Available globally Q2 2024.
- Professional Services: Implementation, customization, and support services for enterprise deployments.
- mStudio and Broadcast Solutions: Radio automation and video broadcasting software solutions for media companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | MiHCM Lite for SMBs |
| Subscription | Annual | MiHCM Enterprise for Medium and Large Businesses |
| Subscription | Annual | SmartAssist AI Layer |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
Microimage product offering
Product offeringCore offering
Microimage develops and sells cloud-based digital Human Capital Management (HCM) software under the MiHCM brand — covering the full employee lifecycle from recruitment to retirement including payroll, talent management, attendance, and AI-powered analytics — alongside media broadcasting solutions (mStudio radio automation, vStation video, DEWN disaster warning) under its Futura Tech Labs subsidiary. The platform runs on Microsoft Azure and serves over 1,000 organizations across 20+ countries with 200,000+ users.
Product overview
Microimage operates as a technology holding company with two primary subsidiaries: MiHCM (Digital HR Solutions) and Futura Tech Labs (Media Broadcasting Solutions), plus Antyra Solutions (Digital Agency). MiHCM is a cloud-based Digital HCM platform offering a modular product architecture: MiHCM Enterprise (for medium and enterprise businesses) and MiHCM Lite (for small businesses) serve as the core HR platforms, augmented by add-on modules including MiA Assistant for Microsoft Teams (AI-powered workplace virtual assistant), SmartAssist (LLM-based HR Co-pilot), MiHCM Analytics/SmartInsights (Power BI-based workforce analytics with predictive capabilities), and MiHCM Mobile (voice-enabled mobile app with Siri/Google Assistant integration). Futura Tech Labs delivers mStudio (flagship radio automation), vStation (TV/video broadcasting), DEWN (disaster warning system), and Vesta (smart security). All MiHCM products run on Microsoft Azure Cloud and leverage Microsoft technologies including Teams, Power BI, and Office 365.
Differentiator
Problem solved
Functional benefit
Brands
- MiHCM: Digital HR and Work Tech Solutions - cloud-based human capital management platform for organizations of all sizes, including Enterprise, Lite, and analytics solutions.
- Futura Tech Labs
- Antyra Solutions
- Helawadana
- mStudio
- vStation
- MiA
- SmartAssist
- DEWN
Products and services
- MiHCM Enterprise Highly scalable cloud-based digital HR and payroll solution for medium and enterprise-sized businesses covering the entire employee lifecycle from hiring to retirement, including operational and talent management functions, real-time analytics, and advanced AI capabilities on Microsoft Azure infrastructure.
- MiHCM Lite Digital HR solution tailored for small and medium-sized businesses bundling employee records, leave/claim applications, payslips, and payroll compliance with mobile-first experience and voice integration; deploys in under 2 days with pay-as-you-go monthly subscription.
- MiA Assistant for Microsoft Teams AI-powered workplace virtual assistant running natively within Microsoft Teams (also available standalone) that enables employees to complete HR tasks, track productivity and fitness, submit leave and timesheets, view payslips, access the 'Ask MiA' knowledge base, and integrate with Outlook Calendar and Microsoft Planner.
- SmartAssist AI-powered HR Co-pilot using large language models and HR data, licensed on top of MiHCM Enterprise and Lite; features Automated Letter Builder (generates offer letters and warning letters from prompts), Dynamic Job Description Builder (creates skills, qualifications, KPIs), and a Data Retrieval engine for instant HR insights.
- MiHCM Analytics / SmartInsights Workforce analytics platform combining Microsoft Power BI dashboards, metrics, and predictive capabilities providing actionable insights on employee diversity, turnover, absenteeism, overtime, leave utilization, recruitment, and performance, with customizable company-specific metrics and ML-powered predictive models.
- MiHCM Mobile Mobile application for Android and iOS enabling HR self-service including voice-activated interactions via Siri and Google Assistant for check-in, check-out, and leave balance, plus facial recognition for contactless attendance with geofencing, expense claims with receipt imaging, and access to payslips and timesheets.
- mStudio Radio Automation
Quantifiable outcome
- Deployment completed in less than 2 days for SMB implementations
- +3 more outcomes
Companies that use Microimage
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles3 records
Microimage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability13 records
Feature10 records
Microimage partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered standard, key, core and historical.
- Enadoc (Tech One Global subsidiary)standardIntegration of Evia Sign digital signature solution into MiHCM platform. Enables seamless HR document e-signing for global clients. Enadoc is cloud document and enterprise content management provider.
- CrayonstandardAward-winning Microsoft cloud solutions integrator. Co-hosted MiA Assistant launch event with Microsoft in December 2022. Joint demand generation and customer engagement activities.
- Dialog EnterprisekeyCorporate solutions arm of Dialog Axiata PLC. Partnership to distribute MiHCM Lite to SMBs across Sri Lanka leveraging Dialog's distribution channel. Focus on SMB market segment.
- Tech One GlobalcoreLeading cloud solutions integrator in Philippines and Bangladesh. Partnership established through Microsoft Partner-to-Partner Program. Enables MiHCM implementations across Philippines including Lufthansa Technik, Green Delta Insurance. Enadoc subsidiary provides e-signature integration.
- DNVstandardIndependent expert in risk management and assurance. Performed ISO/IEC 27001:2013 certification audit. Impressed by MiHCM's resource usage of Microsoft Azure.
- ViewQwest (Singapore)standardPartnership to develop Vesta smart security solution for homes and businesses. Futura Tech Labs engineered entire software for Vesta Smart Living product with IoT device integrations.
- WSO2historicalEnterprise mobility collaboration with WSO2 founder Sanjiva Weerawarana. Explored joint venture for mobile device management. Inspired MiHCM's cloud architecture and enterprise technology approach.
- Etisalat Sri LankahistoricalPartnership with CEO Dumindra Ratnayake to launch Book Hub - Sri Lanka's first e-bookstore on smartphones. Early mobile content partnership.
- Dialog AxiatakeyJoint development of DEWN disaster warning system post-2004 tsunami. Dialog provided network infrastructure (cell broadcast, SMS) and research collaboration through University of Moratuwa lab. Also partnered on Book Hub e-bookstore initiative.
- University of MoratuwakeyResearch collaboration for DEWN disaster warning system development. Prof. Gihan Dias and Dr. Dileeka Dias led engineering team building hardware device. Core academic partnership for disaster technology innovation.
- Microsoft RedmondhistoricalCollaboration to enable Sinhala Unicode across Windows ecosystem. Sriyan de Silva Wijeratne as Country Manager facilitated support for first Sinhala keyboard driver on Windows.
- Microsoft CorporationcoreGold Certified, Co-Sell Ready Microsoft ISV partner. MiHCM runs on Azure cloud platform. MiA listed as preferred solution on Microsoft Teams AppSource. MiHCM listed on Microsoft AppSource globally. Close collaboration since 2017 with shared go-to-market initiatives.
Scale indicators10 records
Recent moves12 records
Expansion highlights7 records
Microimage competitors and assessment
Company assessmentDirect peers
- ENCO Systems: US-based provider of radio automation, playout, and broadcast workflow software. ENCO is a direct comparable to Futura Tech Labs' mStudio radio automation product, though it operates primarily in Western markets rather than Asia.
- greytHR: India-based HR, payroll, and compliance SaaS provider with strong South Asian SMB and mid-market positioning. greytHR is comparable to MiHCM Lite in pay-as-you-go SMB model and statutory compliance focus across Asian markets.
- Keka HR: India-based HR and payroll SaaS platform targeting SMB and mid-market in Asia. Keka is comparable to MiHCM in HR/payroll core, modular pricing, and Indian/South Asian market focus, although Keka is somewhat more SMB-skewed than MiHCM Enterprise.
- Darwinbox: India-headquartered cloud HCM platform serving enterprise and mid-market customers across Asia. Darwinbox is the most direct regional comparable to MiHCM in target customer (large Asian enterprises with multi-country payroll), ARPU trajectory, and mobile-first product ethos, though it has raised substantially more venture capital.
Broad incumbents
- Oracle HCM Cloud: Oracle's enterprise HCM cloud offering, competing for the same large enterprise HR opportunities across Asia and globally. A broad incumbent peer MiHCM often displaces or integrates alongside in mid-market accounts.
- Zoho People: Zoho's HR suite targeting SMBs and mid-market across global markets with localized statutory compliance. Zoho People is a comparable platform for the SMB tier that MiHCM Lite addresses, though Zoho operates from a much broader product portfolio.
- Ramco Global HR & Payroll: India-headquartered global HR, payroll, and ERP software vendor with established enterprise customers across Asia. Ramco is a broader incumbent peer to MiHCM in multi-country payroll and HR, with deeper global footprint but heavier legacy positioning.
- Workday: Global leader in cloud HCM and finance for large enterprises. Workday is a broad incumbent competing for the same enterprise HR wallet as MiHCM Enterprise, with materially deeper pockets and global brand recognition.
- SAP SuccessFactors: SAP's enterprise HCM suite, deeply integrated with SAP S/4HANA (which MiHCM explicitly integrates with at Hela Apparel). SuccessFactors is a broad incumbent competing for the same large enterprise HR deals across Asia.
Emerging players
- Asanify: Early-stage HR and payroll SaaS platform serving Asian SMBs and global remote teams. Asanify competes with MiHCM Lite in the SMB pay-as-you-go segment and shares the cloud-native, mobile-first positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Microimage social profiles
Digital presenceMicroimage compliance and trust
Trust signalCompliance3 records
Microimage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Microimage leadership team
Management profileNumber of profiles
Profiles7 records
Microimage subsidiaries and ownership
Company hierarchySubsidiaries8 records
Microimage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Microimage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Microimage
What does Microimage do?
Microimage develops and sells cloud-based digital Human Capital Management (HCM) software under the MiHCM brand — covering the full employee lifecycle from recruitment to retirement including payroll, talent management, attendance, and AI-powered analytics — alongside media broadcasting solutions (mStudio radio automation, vStation video, DEWN disaster warning) under its Futura Tech Labs subsidiary. The platform runs on Microsoft Azure and serves over 1,000 organizations across 20+ countries with 200,000+ users.
Is Microimage a public or private company?
Microimage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Microimage founded?
Microimage was founded in 1995. It employs 1 to 10 people.
Where is Microimage based?
Microimage is headquartered in Colombo, Sri Lanka, in the Asia region.
How does Microimage make money?
Six revenue lines are on record. SaaS Subscription (MiHCM Cloud) is the primary driver. The others are module Add-ons, miHCM Lite SMB Subscription, smartAssist AI Layer License, professional Services and mStudio and Broadcast Solutions.
Who are Microimage's main competitors?
Direct peers on record are ENCO Systems, greytHR, Keka HR and Darwinbox. Broad incumbents are Oracle HCM Cloud, Zoho People, Ramco Global HR & Payroll, Workday and SAP SuccessFactors. Asanify is listed as an emerging player.
Does Microimage have an API?
No public API is recorded for Microimage.
What industry is Microimage in?
Microimage's product category is Human Capital Management Software. Its primary akta.pro industry code is HDAEAEAJ, Human Capital Management (HCM) & Payroll Platforms, with a secondary code of BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement. Its NAICS code is 513210 and its SIC code is 7372.