Designs by TTOC
Designs by TTOC is a family-owned Atlanta florist offering fresh flower arrangements, custom wedding and event floral design, recurring subscriptions, corporate gifting, and hands-on floral workshops to individual consumers and businesses across Metro Atlanta.
- Company typePrivate
- Founded2003
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Designs by TTOC does
Designs by TTOC is a family-owned retail florist and floral design services business operating from a single storefront at 1660 Chattahoochee Ave, Suite D in Atlanta, Georgia. The company sells fresh cut flowers (roses, lilies, orchids, tulips, daisies, sunflowers), plants, gift baskets, and pre-designed arrangements, alongside custom floral design for weddings, special events, and bespoke occasions. It is led by owner Antoinette Jones, who holds AIFD (American Institute of Floral Designers) certification, and operates same-day flower delivery throughout Metro Atlanta.
The business runs six identified revenue streams: one-time purchases of flowers and arrangements, recurring floral subscriptions (weekly, bi-weekly, or monthly), custom arrangements and wedding florals, corporate gifting programs (floral and branded gift sets), floral workshops (Wine & Design and Foundations Workshop), and plant installation with ongoing maintenance. The e-commerce channel is hosted on the third-party eFlorist platform; marketing relies on the company website, Instagram, and direct phone/email engagement. Pricing for featured products is publicly disclosed in the $80-$95 range, while subscription and custom work is quote-based.
Designs by TTOC serves individual consumers (primary), corporate clients, wedding clients, and workshop participants. It is privately held with no disclosed investors, parent company, funding rounds, patents, or AI/technology platforms. The firm has been operating under family ownership for over 20 years with a headcount reported as 11-50 employees, and its operating geography is restricted to the Metro Atlanta market.
Designs by TTOC firmographics
Firmographics- Name
- Designs by TTOC
- Legal name
- Designs by TTOC
- Website
- https://designsbyttoc.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Designs by TTOC is a family-owned Atlanta florist offering fresh flower arrangements, custom wedding and event floral design, recurring subscriptions, corporate gifting, and hands-on floral workshops to individual consumers and businesses across Metro Atlanta.
- Ownership category
- akta.pro rank
Where Designs by TTOC is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Designs by TTOC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Fresh Cut Flowers and Arrangements: One-time purchase of fresh flower arrangements, bouquets, and individual stems sold through e-commerce and retail storefront. Products include roses, lilies, orchids, tulips, daisies, sunflowers, and designer arrangements.
- Floral Subscriptions: Recurring subscription model offering weekly, bi-weekly, or monthly fresh flower deliveries. Handcrafted with seasonal blooms and delivered to homes or businesses. Provides predictable recurring revenue from existing customers.
- Custom Arrangements and Weddings: Custom floral design services for weddings, special events, and bespoke arrangements. Includes consultation and design work for one-time events.
- Corporate Gifting: B2B corporate gifting services including floral arrangements, gourmet baskets, candles, plants, and branded gift sets for employee and client appreciation.
- Floral Workshops and Events: Hands-on floral workshops including 'Wine & Design' experiences and 'Foundations Workshop' sessions. Private classes, retail events, and team-building experiences.
- Plant Installation and Maintenance: Professional plant installation services for homes and businesses along with ongoing maintenance plans to keep greenery thriving.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual flower arrangements and bouquets |
| Subscription | Monthly | Weekly, bi-weekly, or monthly floral subscriptions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Designs by TTOC product offering
Product offeringCore offering
Designs by TTOC is a family-owned Atlanta florist that designs, sources, and delivers fresh cut flower arrangements, plants, gift baskets, and corporate gift sets. Beyond retail flowers, the company provides custom bespoke arrangements, full-service wedding floral design, recurring floral subscriptions, corporate gifting programs, hands-on floral workshops (Wine & Design and Foundations Workshop), and plant installation and maintenance services for homes and businesses.
Product overview
Designs by TTOC is a family-owned Atlanta florist offering a portfolio of fresh cut flowers, plants, and gift products, supplemented by custom arrangement services, recurring floral subscriptions, wedding floral design, and corporate gifting programs. The core product lineup spans individual blooms (roses, lilies, orchids, tulips, daisies, sunflowers), pre-designed arrangements (All Time Hero Set, All Aglow Bouquet, Vibrant Rose, Blooming Masterpiece Rose Bouquet), curated collections (Brilliant Blooms, Citrus Blooms, Petals & Poise, Timeless Rose), and a surprise Designer’s Choice option. Service add-ons include same-day Metro Atlanta delivery, weekly/bi-weekly/monthly floral subscriptions, plant installation and maintenance, and two floral workshop experiences (Wine & Design and Foundations Workshop). Corporate gifting and wedding floral services round out the business-to-business offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Cut Flowers Individual and packaged fresh cut flowers for any occasion, including roses, lilies, orchids, tulips, daisies, and sunflowers, sold to individual and gift-giving customers in Metro Atlanta.
- Plants Lush greenery plants including peace lilies, orchids, and office plants for home and business settings, sold to individual and commercial customers.
- Gift Baskets and Gifts Gift baskets and specialty items such as gourmet baskets, candles, and branded gift sets sold alongside floral products for individual and corporate gifting occasions.
- Custom Arrangements Bespoke floral arrangements crafted to individual customer specifications and preferences, available through direct consultation with the design team.
- Floral Subscriptions Recurring flower delivery service with weekly, bi-weekly, or monthly cadence, delivering handcrafted seasonal blooms to homes or businesses.
- Wedding Florals Full-service wedding floral design covering bridal arrangements, ceremony decor, and reception installations for engaged couples and wedding planners.
- Corporate Gifting Custom corporate appreciation gifts including floral arrangements, gourmet baskets, candles, plants, and branded gift sets designed for client appreciation, employee recognition, and corporate events.
- Wine & Design: Floral Experience Hands-on floral workshop combining wine tasting with guided flower arrangement instruction for individuals and groups.
- Foundations Workshop: Floral Experience Floral masterclass teaching foundational skills in floral arrangement design for individuals and private groups.
- Designer's Choice A surprise custom bouquet crafted at the florist's discretion, allowing creativity to drive the arrangement.
- Curated Collections Curated themed bouquet collections including Brilliant Blooms, Citrus Blooms, Petals & Poise, and Timeless Rose lines for distinct gifting and personal-use occasions.
- Same-Day Flower Delivery Same-day flower delivery service throughout Metro Atlanta for orders placed before the daily cutoff time.
- Plant Installation and Maintenance Professional plant installation and ongoing maintenance services for homes and businesses, keeping greenery thriving.
Quantifiable outcome
- Same-day delivery throughout Metro Atlanta for orders placed before daily cutoff time
- +1 more outcomes
Companies that use Designs by TTOC
Customer profileSegments4 records
Ideal customer profiles3 records
Designs by TTOC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Designs by TTOC partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights3 records
Designs by TTOC competitors and assessment
Company assessmentEmerging players
- H.Bloom: Subscription and corporate floral services provider focused on recurring weekly office and residential floral programs. Comparable to TTOC's subscription model and corporate gifting vertical; H.Bloom is more focused on recurring B2B contracts than single-purchase arrangements.
- Venus ET Fleur: Luxury floral brand specializing in eternity roses, designer arrangements, and high-end gifting/subscription programs. Comparable to TTOC on curated luxury arrangements and recurring floral subscriptions; competes in the premium/occasion floral segment with stronger national brand recognition.
- Ode à la Rose: DTC florist offering French-inspired designer arrangements, subscriptions, and wedding florals across major U.S. metro areas. Directly comparable to TTOC on the design-led, occasion-focused floral model and wedding services; targets similar premium consumers but with multi-city digital reach rather than a single metro.
- BloomsyBox: Subscription-focused online florist delivering farm-sourced flowers on weekly, monthly, and gift cadences. Directly comparable to TTOC on the floral subscription product and pricing tier structure; competes for the same recurring flower buyer with a digitally native, nationwide model.
Broad incumbents
- Teleflora: National floral delivery network connecting consumers to local member florists for hand-delivered arrangements. Directly comparable on retail florist service model and same-day local delivery; broader geographic and brand footprint, but ultimately fulfills orders through independent local florists like TTOC.
- 1-800-Flowers.com: National floral and gifting retailer offering fresh flowers, plants, and gift baskets via e-commerce and a broad delivery network. Comparable to TTOC on product category (retail florist with same-day delivery) but operates at much larger scale across all U.S. geographies, making it the dominant incumbent against which local florists compete for online orders.
- FTD (Florists' Transworld Delivery): Long-established floral delivery network and marketplace connecting consumers to local florists for same-day delivery. Highly comparable on the retail florist fulfillment model and same-day delivery service; operates at national scale and competes with TTOC in the online order-routing market.
Regional players
- Margot & Teacup: Regional florist and design studio offering custom arrangements, wedding florals, and curated collections in its home metro. Comparable to TTOC on the design-led retail florist model and full-service wedding offerings; competes in a different geography but in a similar premium local-shop positioning.
Direct peers
- UrbanStems: DTC online florist delivering modern, design-forward bouquets and corporate gifting programs nationally. Comparable to TTOC on curated, designer-styled arrangements, e-commerce-first ordering, and corporate gifting vertical; UrbanStems is a younger, digitally native competitor targeting the same premium-consumer and B2B gifting segments.
- The Bouqs Co. Direct-to-consumer online florist offering farm-fresh bouquets, subscriptions, and event flowers delivered nationwide. Closely comparable to TTOC on e-commerce floral model, subscription offering, and wedding/event floral services; competes for the same online flower buyer, though at a national rather than hyper-local scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Designs by TTOC social profiles
Digital presenceDesigns by TTOC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Designs by TTOC leadership team
Management profileNumber of profiles
Profiles1 record
Designs by TTOC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Designs by TTOC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Designs by TTOC
What does Designs by TTOC do?
Designs by TTOC is a family-owned Atlanta florist that designs, sources, and delivers fresh cut flower arrangements, plants, gift baskets, and corporate gift sets. Beyond retail flowers, the company provides custom bespoke arrangements, full-service wedding floral design, recurring floral subscriptions, corporate gifting programs, hands-on floral workshops (Wine & Design and Foundations Workshop), and plant installation and maintenance services for homes and businesses.
Is Designs by TTOC a public or private company?
Designs by TTOC is a private company. It is classified as family owned and is currently operating.
When was Designs by TTOC founded?
Designs by TTOC was founded in 2003. It employs 11 to 50 people.
Where is Designs by TTOC based?
Designs by TTOC is headquartered in Atlanta, United States, in the North America region.
How does Designs by TTOC make money?
Six revenue lines are on record. Fresh Cut Flowers and Arrangements are the primary driver. The others are floral Subscriptions, custom Arrangements and Weddings, corporate Gifting, floral Workshops and Events and plant Installation and Maintenance.
Who are Designs by TTOC's main competitors?
Emerging players on record are H.Bloom, Venus ET Fleur, Ode à la Rose and BloomsyBox. Broad incumbents are Teleflora, 1-800-Flowers.com and FTD (Florists' Transworld Delivery). Margot & Teacup is listed as a regional player. Direct peers are UrbanStems and The Bouqs Co..
Does Designs by TTOC have an API?
No public API is recorded for Designs by TTOC.