Pilot Screentime
Pilot Screentime GmbH is a Hamburg-based digital signage and media technology agency that designs, integrates, and operates LED installations, immersive experiences, and managed signage networks for enterprise clients in retail, banking, museums, and advertising sectors across Germany.
- Company typePrivate
- Founded2012
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pilot Screentime does
Pilot Screentime GmbH is a Hamburg-based digital signage and media technology agency, founded in 2012 and operating as a subsidiary of Pilot Group under CEO Damian Rodgett. The company designs, integrates, and operates digital signage, LED, and immersive experience installations for enterprise clients across retail, museums and culture, banking, advertising/DOOH, tourism, and corporate sectors. Its product portfolio spans packaged subscription offerings (Signage as a Service 75, a managed 75" LCD signage bundle with hosting, CMS, and support) and bespoke large-format projects (Panik City museum, QUARREE Wandsbek 3D LED facade, Lanxess Arena 100 m² screen, KLUBHAUS St. Pauli media facade, and the Screenfridge transparent LCD refrigerator).
The underlying technology combines proprietary software (a headless CMS with hyperlocal district-level content delivery, RFID-based visitor flow control, real-time data integrations with NASA and Eventim) with third-party hardware and platforms (Scala CMS, Expromo LED, CorruMaster media servers) and BSI/ISO 27001-certified German server hosting. The company emphasizes five integrated in-house capabilities: consulting, content creation, software development, system integration, and service & support.
Revenue is generated through a mix of recurring managed services (subscription Signage as a Service, Screenfridge rental, retail media network operation with programmatic SSP integration), project-based hardware and installation contracts (custom LED walls, immersive environments), and content/services fees. Commercial terms include multi-year minimums (3-year SaaS contracts, 5-screen minimum order), full-service options covering planning through 24/7 monitoring, and flexible hardware purchase, lease, or post-contract transfer arrangements. Go-to-market is direct enterprise sales, supported by a Hamburg Experience Showroom functioning as an innovation lab and live demonstration facility (BSFZ-certified in 2024), an active content/social presence, and a deep portfolio of reference installations used as proof-of-concept collateral.
Pilot Screentime firmographics
Firmographics- Name
- Pilot Screentime
- Legal name
- pilot Screentime GmbH
- Website
- https://pilot-screentime.de
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pilot Screentime GmbH is a Hamburg-based digital signage and media technology agency that designs, integrates, and operates LED installations, immersive experiences, and managed signage networks for enterprise clients in retail, banking, museums, and advertising sectors across Germany.
- Ownership category
- akta.pro rank
Pilot Screentime industry classification
Industry- Product category
- Digital Signage Solutions
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Signage & Commercial Displays (HDACADAL)
Keywords
Where Pilot Screentime is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Pilot Screentime business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Managed Services and Signage as a Service (SaaS): Monthly fee model providing complete digital signage solutions including hardware, software licenses, server hosting, maintenance, monitoring, and support. Contract term minimum 3 years with minimum 5 screens. Hardware can be purchased, leased, or transferred at special rates after contract end.
- Retail Media Network Operation: Operating digital screens in customer stores on behalf of clients, enabling monetization through programmatic SSP integrations for targeted in-store advertising, generating revenue from both endemic and non-endemic advertisers.
- Project-Based Digital Signage and LED Installation: Custom design, development, and installation of digital signage networks, LED walls, and immersive experience environments for enterprise clients (e.g., Panik City, QUARREE Wandsbek, Hamburger Sparkasse). Revenue recognized upon project delivery.
- Content Creation and Template Development: Charged separately for content production, template development, and customization beyond standard service packages.
- Screenfridge Hardware Sales and Rental: Commercial transparent LCD refrigerator sold or rented with optional managed services. Available for purchase or monthly rental, with optional GSM connectivity, installation, and ongoing maintenance services.
- Iconic LED Screen Full-Service Solutions: Full-service LED solutions for clients with building permits, including planning, hardware selection, structural engineering, wiring, CMS implementation, content creation, media control, 24/7 support, and annual maintenance. Clients may include revenue-generating DOOH advertising strategies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Signage as a Service 75 – Full managed service including 75" LCD screen |
| Hybrid | Monthly | Screenfridge – transparent LCD refrigerator available for purchase or rent |
| One time/ perpetual license | Pay-as-you-go | Custom LED installation projects – project-based pricing |
| Subscription | Multi-year contract | Leasing option for digital signage systems |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Pilot Screentime product offering
Product offeringCore offering
Pilot Screentime is a full-service media technology agency that designs, develops, integrates, and operates digital signage networks, large-scale LED installations, and immersive multimedia experiences for enterprise clients. The company combines five in-house capabilities—consulting, content creation, software development, system integration, and service/support—to deliver packaged subscriptions (Signage as a Service 75), bespoke installations (Panik City, QUARREE Wandsbek, Lanxess Arena), proprietary hardware (Screenfridge), and retail media operations with programmatic advertising.
Product overview
Pilot Screentime is a media technology agency offering digital signage and storytelling solutions spanning a spectrum from standardized packages to fully customized immersive experiences. Their core product portfolio includes Signage as a Service 75 (all-in-one 75" LCD signage package with hosting, software, and support), the Screenfridge (commercial refrigerator with transparent 49" LCD display), and large-scale custom digital experiences such as Panik City. Services are organized around five areas: Consulting, Content Creation, Software Development, System Integration, and Service & Support. The company serves retail, museum, arts & culture, corporate, and advertising sectors, offering solutions from entry-level monthly subscriptions to complex multi-site deployments with proprietary CMS platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Signage as a Service 75 All-in-one managed digital signage subscription package featuring a 75" LCD screen, wall mount, software licenses with CMS access, ISO 27001 certified German server hosting, hotline support, maintenance, hardware replacement, and monitoring. Available as a multi-year monthly subscription with a minimum 5 screens and 3-year term.
- Screenfridge Proprietary commercial-grade transparent LCD refrigerator (49-inch display) manufactured by Pilot Screentime for supermarkets, bars, clubs, showrooms, trade shows, petrol stations, fitness centers, hotels, and event venues. Available for outright purchase or monthly rental with optional managed services.
- Digital Experiences Immersive digital experience design and implementation service for museums, exhibitions, and leisure attractions. Includes digital storytelling, content creation, interaction design (touch, gesture, RFID/NFC), software development, LED walls, VR/AR/XR, OLED/LCD displays, and exhibition planning. Flagship project: Panik City Udo Lindenberg museum.
- Retail Media Digital signage solutions integrated into physical retail environments enabling brands to reach audiences at point-of-sale. Supports programmatic advertising with SSP integration, automated real-time bidding, and data-driven campaign targeting based on behavior, demographics, and location.
- Digital Signage Digital screen communication solutions for retail and corporate environments. Includes window displays, in-store heroes, product showcases, checkout areas, and wayfinding systems with real-time content updates, centralized or decentralized control, and customer tracking analytics.
- Iconic LED Screens Large-scale LED screen installation services including planning, hardware selection, structural engineering, content management systems, and ongoing maintenance. Covers Digital Out of Home (DOoH) and indoor installations with optional advertising revenue strategies. Notable projects include QUARREE Wandsbek, Spielbudenplatz, and Lanxess Arena.
- Haspa Digital Signage Platform Proprietary omnichannel digital signage platform with headless CMS, enabling hyperlocal content delivery by city district across 100+ branches. Includes centralized marketing content, branch-level content control, event management, and automated playlist generation.
Quantifiable outcome
- Hamburger Sparkasse digital signage deployed across 100+ branches, fully operational since 2020
- +4 more outcomes
Companies that use Pilot Screentime
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
Pilot Screentime technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature10 records
Pilot Screentime partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Pilot Groupcorepilot Screentime is part of the Pilot Group. While the company operates with the agility of a start-up, it benefits from the strategic backing and resources of the larger Pilot Group. The relationship provides structural stability while maintaining entrepreneurial independence.
- InnLights (Wuppertal, Germany)minorInnLights from Wuppertal handled the physical construction of the 3.7mm LED outdoor screen for the Star Gate installation at Orlen Star petrol stations. pilot Screentime acted as close partner for concept, hardware/software selection, content management, and maintenance.
- Serious (Content Agency)minorSerious is responsible for content programming on the LED installations at QUARREE Wandsbek shopping center. pilot Screentime handles the technical operation and the Scala-based Digital Signage Content Management System.
- Scala (now STRATACACHE)coreScala Content Management System is used as the underlying CMS platform for multiple installations (e.g., QUARREE Wandsbek, PSD-Bank Stuttgart, Screenfridge). pilot Screentime operates and manages Scala-based systems for clients as part of its managed services offering.
- Supply-Side Platforms (SSP) – Programmatic Advertising PartnerscoreProgrammatic SSP partners enable automated, real-time advertising selection and delivery on retail media screens. SSPs are operated by publishers who make their media inventory available on platforms, enabling dynamic, contextually targeted advertising via Real-Time Biding (RTB) without requiring manual advertiser selection.
- PoolOneminorPoolOne is a leading outdoor advertising agency in Germany known for large-format posters. pilot Screentime has installed multiple LED screens at PoolOne locations (Hamburg, Bremen), with PoolOne operating the screens for digital out-of-home advertising. Coca-Cola has been an exclusive long-term advertiser on the iconic Reeperbahn screen for over 20 years.
- Union Investment Real Estate GmbHminorUnion Investment Real Estate GmbH is the property owner of QUARREE Wandsbek shopping center and the commissioning client for the 177 m² + 27 m² LED facade installation. Sierra Germany GmbH is the operator.
- KLUBHAUS St. Pauliminorpilot Screentime replaced the elevator LED screen on the iconic KLUBHAUS St. Pauli media facade on the Reeperbahn in October 2025. The media facade combines three technology areas: 177 m² high-res top screen, 265 m² RGB panels, and 60 m² high-res elevator screen.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Pilot Screentime competitors and assessment
Company assessmentDirect peers
- YCD Multimedia: Digital signage software and solutions provider serving retail, banking, and corporate customers globally. Comparable to Pilot Screentime's CMS-led, multi-vertical digital signage integration offering.
- Esprit Digital: UK-based digital signage and LED display integrator specializing in large-format LED installations, DOOH networks, and immersive retail environments. Closely comparable to Pilot Screentime's iconic LED and DOOH installation capabilities.
- Cenareo: French cloud-based digital signage platform and managed service provider for retail, hospitality, and corporate clients across Europe. Comparable as a European competitor offering CMS, content tools, and managed signage services.
- Grassfish: Munich-based digital signage experience platform and integrator serving retail, banking, and public-sector clients across Europe. Closely comparable to Pilot Screentime given its German DACH base, CMS-led offering, and similar enterprise customer profile.
- Broadsign: Montreal-based DOOH advertising platform providing CMS, programmatic SSP, and content management for out-of-home networks. Comparable to Pilot Screentime's retail media/DOOH operating model and programmatic SSP integration approach.
- Poppulo (formerly Four Winds Interactive): Global workplace and digital signage communications platform serving enterprises with CMS, content, and analytics. Comparable to Pilot Screentime's enterprise digital signage and omnichannel communications deployments (e.g., Hamburger Sparkasse).
- Scala (now part of STRATACACHE): Digital signage CMS platform vendor whose software Pilot Screentime deploys and manages for clients (e.g., QUARREE Wandsbek, PSD-Bank Stuttgart, Screenfridge). Directly comparable as both technology backbone and competitor in CMS-led offerings.
- Trison: Spain-headquartered global digital signage integrator offering end-to-end services including hardware integration, CMS deployment, content, and managed services for retail, corporate, and DOOH clients. Directly comparable to Pilot Screentime's full-service model across multiple verticals.
Broad incumbents
- STRATACACHE: US-headquartered digital signage, in-store media, and DOOH technology group that owns Scala (a CMS platform Pilot Screentime deploys) and operates retail media networks at scale. A broad incumbent competitor and partner.
- Mood Media: Global in-store media company offering digital signage, music, and scent solutions to retail and hospitality clients. Comparable in the retail media and digital signage deployment layer but at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pilot Screentime social profiles
Digital presencePilot Screentime compliance and trust
Trust signalCompliance3 records
Pilot Screentime financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pilot Screentime leadership team
Management profileNumber of profiles
Profiles1 record
Pilot Screentime funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pilot Screentime M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pilot Screentime
What does Pilot Screentime do?
Pilot Screentime is a full-service media technology agency that designs, develops, integrates, and operates digital signage networks, large-scale LED installations, and immersive multimedia experiences for enterprise clients. The company combines five in-house capabilities—consulting, content creation, software development, system integration, and service/support—to deliver packaged subscriptions (Signage as a Service 75), bespoke installations (Panik City, QUARREE Wandsbek, Lanxess Arena), proprietary hardware (Screenfridge), and retail media operations with programmatic advertising.
Is Pilot Screentime a public or private company?
Pilot Screentime is a private company. It is classified as corporate owned and is currently operating.
When was Pilot Screentime founded?
Pilot Screentime was founded in 2012. It employs 11 to 50 people.
Where is Pilot Screentime based?
Pilot Screentime is headquartered in Hamburg, Germany, in the Europe region.
How does Pilot Screentime make money?
Six revenue lines are on record. Managed Services and Signage as a Service (SaaS) is the primary driver. The others are retail Media Network Operation, project-Based Digital Signage and LED Installation, content Creation and Template Development, screenfridge Hardware Sales and Rental and iconic LED Screen Full-Service Solutions.
Who are Pilot Screentime's main competitors?
Direct peers on record are YCD Multimedia, Esprit Digital, Cenareo, Grassfish, Broadsign, Poppulo (formerly Four Winds Interactive), Scala (now part of STRATACACHE) and Trison. Broad incumbents are STRATACACHE and Mood Media.
Does Pilot Screentime have an API?
Yes. Pilot Screentime offers API integration capabilities as part of their Signage as a Service 75 package, enabling connection to external data sources including weather, news, and ticketing data (e.g., Eventim). Individual software development and API integration services are available as optional add-on services for custom solutions.
What industry is Pilot Screentime in?
Pilot Screentime's product category is Digital Signage Solutions. Its primary akta.pro industry code is HDACADAL, Digital Signage & Commercial Displays. Its NAICS code is 51211 and its SIC code is 7372.