Phoenix Healthcare Group

What Phoenix Healthcare Group does

Phoenix Healthcare Group Limited is a privately-held New Zealand home and community healthcare provider founded in 2018 and headquartered in Christchurch. The company delivers personalized in-home and community-based care across both the North and South Island through 10 office locations and a 24/7 hotline, serving individuals requiring home support, community and district nursing, disability support, ACC-funded injury support, and private-pay care. Its service portfolio spans core lines — Home & Community Support, Nursing Services, Disability Support, Injury Support, and Private Care — augmented by specialized modules including Personal Care, Home Help, Companionship, Respite Care, Community Access, Palliative Care, Wound Care, Spinal Care, and a Family/Whānau Carer Program that formally employs family members as paid caregivers.

The underlying technology stack is modest and operationally focused. Phoenix Healthcare's GP Clinic and Community Nursing Services integrate with HealthOne, a South Island secure electronic record that allows registered providers to access test results, allergies, medications, GP summaries, and hospital information under Privacy Act 2020 and Health Information Privacy Code 2020 principles. Referrals are processed through the SpecialistReferrals.co.nz platform. The company is currently migrating to a new national rostering and workforce management system, indicating ongoing operational infrastructure investment but no disclosed AI/ML, proprietary algorithms, or data assets.

The business model is predominantly a managed-services operation funded by New Zealand government health purchasers: Te Whatu Ora (Health New Zealand) for district nursing and home and community support, the Accident Compensation Corporation (ACC) under direct Maximising Independence and Nursing contracts, and the Ministry of Health / Whaikaha for disability support services. A growing Private Care line addresses self-funded clients, post-surgery recovery patients, and overseas families. The go-to-market is sales-led and referral-driven, with primary pathways through NASC agencies, ACC coordinators, GPs, and hospitals, complemented by self-referral via phone, email, and online forms. The customer base is highly fragmented across individual end-clients, with revenue concentration on a small number of government funders.

Name

Phoenix Healthcare Group

Legal name

Phoenix Healthcare Group Limited

Website

https://phoenixhealthcare.co.nz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Phoenix Healthcare Group is a New Zealand home and community healthcare provider offering personalized in-home support, community nursing, disability support, and ACC-funded injury care across both islands. It serves individuals, whānau, and families via government contracts and private pay.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (6216), Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Post-Acute & Transitional 24/7 In-Home Care (Hospital/SNF Discharge) (HSABAHAF)

akta.pro secondary industries

Hospital/Facility-to-Home Caregiver Placement (HSABAMAC), Companion Care & Social Support (non-clinical) (HLADAGAB), Palliative Care (Home-Based) Providers (HLAFAEAD)

Keywords

• Home care services
• Community nursing
• Disability support
• Injury rehabilitation
• Palliative care

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Government Funded Care (Te Whatu Ora / Ministry of Health): Phoenix Healthcare provides services funded by Te Whatu Ora (Health New Zealand) for eligible individuals assessed through NASC agencies. Services include home and community support, disability support services, and nursing care for those meeting eligibility criteria.
2. ACC Funded Services: Accident Compensation Corporation funded nursing and support services for injury-related care including wound care, catheter care, spinal care, and rehabilitation. Phoenix holds direct ACC Maximising Independence contract and direct ACC contract for Nursing services.
3. Ministry of Health / Whaikaha Funded Services: Full suite of Ministry of Health (Whaikaha) disability support services for eligible individuals with disabilities requiring ongoing support.
4. Private Pay / Self-Funded Care: Private home care and nursing services for individuals ineligible for public funding, those preferring premium private support, or families coordinating care from overseas. Services offered on flexible, customizable basis.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Phoenix Healthcare Group delivers personalised in-home and community-based healthcare services across New Zealand, including home and community support, district and specialist nursing, disability support, and injury recovery care. Services are funded through government agencies (Te Whatu Ora, ACC, Ministry of Health/Whaikaha) and private payment, with delivery coordinated via referrals, self-referral, and direct outreach. Coverage spans the entire North and South Island with 24/7 clinical availability.

Product overview

Phoenix Healthcare Group offers a unified home and community care platform with multiple coordinated service modules serving individuals across all ages and care needs. The core offering combines Home & Community Support Services with specialised Nursing Services, Disability Support, Injury Support, and Private Care options. These are delivered through distinct service modules including Personal Care, Home Help, Companionship Support, Respite Care, Community Access, Palliative Care, Wound Care, and Spinal Care. The Family/Whānau Carer Program adds an additional dimension by employing family members as paid carers. All services are coordinated through clinical teams and can be accessed via government funding (ACC, Ministry of Health/NASC) or private payment, with 24/7 availability across North and South Island locations in New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Home & Community Support Services Core service providing personalised at-home care and support to help individuals with current or ongoing health needs live comfortably and independently in their own homes.
• Nursing Services Community and district nursing services offering short and long-term nursing care for general and complex needs, including wound care, catheter care, medication management, and specialist services such as spinal care and ventilator care.
• Disability Support Services Services empowering disabled persons to live fulfilling lives through partnership with providers and whānau, offering 24/7 wraparound care and personalised support plans.
• Injury Support Services Comprehensive injury support services helping individuals maximise independence after injury through daily living assistance, rehabilitation, and specialist nursing care, including ACC-funded support.
• Private Care Private pay home care and nursing services for individuals ineligible for public funding, those recovering from surgery, or families coordinating care from overseas.
• Family/Whānau Carer Program Employment program for family carers providing formal recognition, fair pay, and access to training for those caring for loved ones with funded support through Ministry of Health or ACC.

Quantifiable outcome

• Phoenix Healthcare has helped clients maintain independence at home and avoid institutional care
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• HealthOnecoreTechnology or IntegrationPhoenix Healthcare's GP Clinic and Community Nursing Services contribute to and access healthcare information from HealthOne, a South Island based secure electronic record system. HealthOne allows registered healthcare providers directly involved in patient care to quickly access test results, allergies, medications, GP summaries and hospital information. The system adheres to Privacy Act 2020 and Health Information Privacy Code 2020 principles.
• ACC (Accident Compensation Corporation)coreOthersPhoenix Healthcare holds direct ACC Maximising Independence contract for home and community services and direct ACC contract for Nursing services. They provide ACC-funded nursing services including wound care, catheter care, spinal care and other injury-related treatments for eligible clients.
• Te Whatu Ora (Health New Zealand)coreOthersPrimary government funder for district nursing services and home and community support services. Phoenix Healthcare provides services funded through Te Whatu Ora for eligible individuals meeting assessment criteria.
• Ministry of Health / WhaikahacoreOthersPhoenix Healthcare provides a full suite of Ministry of Health (Whaikaha) disability support services for eligible individuals with disabilities requiring ongoing support and assistance.
• NASC AgenciescoreStrategic or Co-development PartnerNeeds Assessment Service Coordination agencies assess eligibility and coordinate services for individuals requiring funded home and community support. NASC referrals are a primary pathway for clients to access Phoenix Healthcare services.
• Community and Hospital Palliative Care TeamsminorStrategic or Co-development PartnerPhoenix Healthcare collaborates closely with community and hospital palliative care teams and in-patient units to ensure seamless and comprehensive care for individuals requiring palliative support at home.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Silver Chain Group: Major Australian provider of community nursing, palliative care, and home support services with national reach. Closely aligned with Phoenix's skilled community nursing, palliative, and post-acute home care delivery, with deeper scale and clinical infrastructure.
• KinCare: Large Australian in-home care provider delivering personal care, nursing, and disability support to government-funded and private clients. Comparable in business model, service modules, and government-funded home care delivery, though operating across the Tasman.

Direct peers

• Access Community Health: Major NZ provider of home and community support, nursing, and disability services funded by Te Whatu Ora, ACC, and MoH. Direct peer in service mix, funder relationships, and 24/7 wraparound care delivery model.
• Nurse Maude: Christchurch-based provider of home-based nursing, hospice, and community support services. Closely comparable in skilled home nursing, palliative care delivery, and South Island coverage, overlapping directly with Phoenix's Canterbury operations.
• Healthcare NZ: One of New Zealand's largest home and community support providers, offering personal care, household management, and complex care under government contracts. Directly comparable to Phoenix in funding model, ACC/MoH contract structure, and wraparound in-home care delivery.
• HealthCare New Zealand (HealthCare NZ Community Services): NZ community services arm providing home-based support, behavioral, and disability services. Direct overlap with Phoenix's disability, injury, and home and community support modules and funder relationships.
• Geneva Healthcare: NZ-based home and community support, rehabilitation, and nursing services provider with national coverage. Direct competitor for ACC, MoH, and Te Whatu Ora contracts and for community nursing and disability support services.
• Life Plus: NZ provider of home-based disability, personal, and community support services for MoH/Whaikaha and ACC clients. Direct peer in disability support, 24/7 wraparound care, and Whānau/family-centered service delivery.

Regional players

• Presbyterian Support (Enliven / Family Works): Not-for-profit NZ organization providing aged care, home support, and community social services across multiple regions. Comparable in elder care, home help, and community-based social support, though structured as a charitable network rather than a private for-profit.

Emerging players

• Mycare: NZ-based digital marketplace connecting self-funding clients with independent support workers. Comparable to Phoenix's private-pay and self-referral channels, with a technology-enabled model that overlaps with Phoenix's growing private care arm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PhoenixHealthcareNZ
• LinkedInlinkedin.com/company/phoenixhealthcarenz
• Instagraminstagram.com/phoenixhealthcarenz
• Xx.com/phoenixhealthnz

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Healthcare Group