Milenar Influence Media

What Milenar Influence Media does

Milenar Influence Media is a Lisbon- and Covilhã-based influence marketing agency founded in 2014 by CEO Ana Marques. The company pioneered the "Influence Media" positioning in Portugal in 2016, repositioning itself from a public-figure profile management firm into a full-service media agency that connects brands with content creators and influencers across Instagram, YouTube, Facebook, TikTok, and Twitch. Its core offering spans four functional areas: campaign strategy and execution (creator matching, content production, performance reporting), exclusive talent representation and project incubation, event and festival production (including the I-Xperience industry conference and digital stages at Rock in Rio and MEO Sudoeste), and proprietary generational market research targeting Gen Alpha, Gen Z, Millennials, and Gen X consumers in Portugal.

The agency's underlying "technology" is a service-and-relationship platform rather than a software product: a curated creator network (Milenar Networking), in-house content and metrics teams, and a generational research library accumulated over seven years. Milenar is part of the GlobalProud, SA group, which bundles four companies — Milenar, IPSIS (public relations and social media), Thumbmedia (YouTube-certified digital content production), and QUASE (design and e-commerce) — under a network of approximately 50 professionals. This group structure lets Milenar wrap campaigns with PR, content distribution, and creative production services under a single commercial relationship.

Milenar generates revenue primarily through professional-service fees on influencer marketing campaigns, supplemented by talent-representation economics (commercial share of creator activities) and event production fees for branded activations. Pricing is custom and tied to campaign objectives, duration, exclusivity, and content usage rights, with multi-year contracts in some cases. The customer base is enterprise-dominated and diversified across Food & Beverage (Coca-Cola, Danone, McDonald's, Pringles), Retail (Worten, Wook, Staples, Toys'R'Us), Telecommunications (NOS, MEO), Entertainment (Rock in Rio, Netflix), and Food Delivery (Glovo), with no public pricing or revenue disclosures. The company has recently extended its footprint with an EU-funded GlobalProud internationalization project and gambling sub-brands (Betify, Betonred) hosted on its corporate site.

Name

Milenar Influence Media

Legal name

Milenar Influence Media

Website

https://milenarmedia.pt

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Milenar Influence Media is a Lisbon-based influence marketing agency founded in 2014 that connects enterprise brands in Portugal with content creators and influencers across social platforms, offering campaign execution, talent representation, event production, and proprietary generational market research as part of the GlobalProud group.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Measurement, Analytics & Brand Safety (MPAAAHAI)

Keywords

• Influencer marketing services
• Talent management agency
• Content marketing campaigns
• Brand event production
• Social media marketing

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Influence Marketing Campaigns: Full-service agency offering branded content campaigns where they match brands with influencers, create content strategies, and manage communication across platforms. The agency charges fees for campaign development and execution, with reports on performance metrics.
2. Talent Representation: The agency represents exclusive content creators and influencers, offering strategic consulting, legal consultancy, commercial management, merchandising, and project incubation. Revenue comes from managing creator projects and taking a share of their commercial activities.
3. Event Production: Creation and production of events including branded experiences at festivals (Rock in Rio, MEO Sudoeste), digital stages, and the I-Xperience industry conference. Revenue generated from event conceptualization and execution for brand partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Milenar Influence Media is a Portugal-based influence marketing agency that connects enterprise brands with content creators and influencers across Instagram, YouTube, Facebook, TikTok, and Twitch. Its core services span campaign strategy, influencer identification and matching, content creation and management, exclusive talent representation, branded event and festival production, and data-driven campaign metrics and reporting. The agency operates as a turnkey influence marketing partner for brands seeking to reach younger audiences through authentic digital creators.

Product overview

Milenar Influence Media is a pioneering influence media agency in Portugal and part of the GlobalProud group. It offers a comprehensive suite of influence marketing services centered on its core Influence Media Services product, which encompasses campaign strategy, influencer identification and matching, content creation, and metrics analysis. The agency complements its core offering with Talent Management services for representing content creators, Events & Festivals production for digital stage concepts at live events, Market Research studies on generational consumer behaviors, a Milenar Networking platform for connecting brands with creators, and original content production such as the Growing Up web series. Together, these products form a turnkey influence media solution spanning campaign conception through execution and performance measurement.

Differentiator

Problem solved

Functional benefit

Brands

• Betify: Online casino and sports betting platform operated by Altacore N.V. under Curacao license, available in Portugal
• Betonred

Products and services

• Influence Media Services (Campanhas de Meios de Influência) Core influence marketing campaign services for enterprise brands, including campaign strategy, influencer identification and matching, content creation and management, and metrics/performance analysis and reporting across Instagram, YouTube, Facebook, TikTok, and Twitch.
• Talent Management (Gestão de Talento) Exclusive representation and management of content creators and influencers, including strategic consulting, legal consulting, commercial management, merchandising support, and project incubation services for digital talent.
• Events & Festivals (Eventos e Festivais) Digital stage concept and production for live events, including branded content activations with influencers at festivals such as Rock in Rio (first digital stage in 2018) and MEO Sudoeste.
• Market Research (Estudos de Mercado) Customized market studies focused on specific generations (Gen Z, Gen Alpha, Millennials, Gen X), analyzing social media behaviors, influencer relationships, brand interactions, and activism. Delivered via the Milenar Journal/Blog channel.
• Milenar Networking (Rede de Influenciadores) Network platform connecting brands with content creators and influencers, allowing influencers to apply for future campaigns through an online form to join Milenar's network.
• Growing Up (Webseries) Original web series project produced by Milenar for young audiences, featuring teenage content creators discussing topics related to transitioning to adulthood.
• Internationalization Services Internationalization support services including participation in international events and fairs, hiring qualified collaborators, web presence, and international marketing as part of the GlobalProud internationalization project.

Quantifiable outcome

• 40 million impressions achieved at Rock in Rio 2018 (5x more than 6M target)
• +4 more outcomes

Named customers16 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, minor and major.

• IPSIScoreStrategic or Co-development Partner · 1 April 2022IPSIS handles public relations and social media management for the GlobalProud group. For the Glovo/Boa Bao campaign, IPSIS was responsible for communication and media relations while Milenar handled influence marketing campaign execution.
• NetflixminorGTM or Marketing Partner · 1 January 2015Milenar invited celebrities (Nuno Markl, Pedro Fernandes, António Raminhos) to create content around Netflix's arrival in Portugal and participate in the launch event at Pátio da Galé in Lisbon.
• EUCEDminorOthersMilenar is a member of EUCED (European Economic Interest Grouping), a network for economic cooperation and development at European and international levels. EUCED is an official representative body in the European Union with representation in over 70 countries.
• GlobalProud GroupcoreStrategic or Co-development PartnerMilenar is part of GlobalProud, S.A. group which includes IPSIS (public relations and social media management), Thumbmedia (digital business intelligence and YouTube content production certified by YouTube), and QUASE (design, online communication, and e-commerce). All 4 companies work as a team in a network of 50 professionals.
• ThumbmediacoreStrategic or Co-development PartnerThumbmedia creates, produces, and distributes digital content. Certified by YouTube and aggregates over 600 channels with over 150 million monthly views. Works jointly with Milenar on YouTube network initiatives.
• EDPmajorGTM or Marketing PartnerEDP partnered with Milenar for Rock in Rio 2018 and MEO Sudoeste 2016 events. EDP sponsored the digital stage (#superbockdigitalstage) where YouTubers performed and engaged with audiences. The partnership demonstrated how brands can authentically associate with digital creators.
• Música no Coração (MEO)majorGTM or Marketing PartnerMúsica no Coração is the promoter of major music festivals in Portugal including MEO Sudoeste. Milenar partnered with them to create the first digital stage at MEO Sudoeste 2016, bringing 6 YouTubers to the festival.
• SIC RadicalminorGTM or Marketing PartnerSIC Radical broadcasted Rock in Rio content featuring digital stage activities and YouTuber appearances, extending reach to television audience.
• RFMminorGTM or Marketing PartnerRFM radio station broadcasted Rock in Rio coverage and hosted YouTuber activities from the digital stage.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• CreatorIQ: Global enterprise influencer marketing platform serving brand and agency customers with creator discovery, CRM, and analytics. Comparable as the scaled, software-led counterpart to Milenar's services-led approach in the same buyer use case (enterprise influence campaigns).
• Klear: Influencer marketing platform with creator discovery, campaign analytics, and CRM. Comparable to Milenar's Metrics and Campaign Metrics & Reporting capabilities, representing the software-led alternative that competes for the same brand budgets.
• LLYC: Global communications, PR, and marketing services group with influence marketing capabilities. Comparable to GlobalProud/Milenar's integrated PR + influence + digital model, but at significantly larger scale across multiple geographies including Spain and Portugal.
• IZEA: Public US-based influencer marketing technology and services company combining SaaS tooling with managed campaign services. Comparable as a broader incumbent offering both campaign execution (overlapping Milenar's core) and platform infrastructure across multiple geographies.
• Aspire: Enterprise influencer marketing platform with a strong creator marketplace and campaign management suite. Comparable to Milenar in serving mid-market and enterprise brands running structured influence campaigns, but operating at software scale rather than agency-only.
• Traackr: Influencer marketing platform focused on creator discovery, relationship management, and performance measurement. Comparable as a global incumbent in the same campaign-measurement category where Milenar's in-house Sara David / Taiane Azevedo metrics team competes.
• Captiv8: Global influencer marketing platform and creator marketplace. Comparable as a broader incumbent serving enterprise brands with end-to-end campaign management, overlapping Milenar's brand-side services.

Regional players

• Takumi: UK- and US-based influencer marketing agency with creator marketplace and managed services. Comparable to Milenar as an agency-led influence marketing specialist but primarily operating across the UK and US rather than Iberia.
• Binfluencer: Spanish influencer marketing platform and campaign management tool for brands and agencies. Comparable to Milenar as an Iberian-market peer operating in adjacent geography (Spain vs. Portugal) with overlapping enterprise and SMB client segments.

Direct peers

• Samyroad: Spanish influencer marketing agency offering end-to-end campaign management and talent representation, directly comparable to Milenar as an Iberian-market specialist agency. Milenar's CEO Ana Marques has even co-authored industry content alongside Samyroad in the Meios & Publicidade Special Influence Marketing edition, signaling direct peer overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUdghEROy7rvabgXIsdDbjg
• Facebookfacebook.com/milenar.influence.media
• LinkedInpt.linkedin.com/company/milenar-influence-media
• Instagraminstagram.com/milenar_influence_media
• Xx.com/milenar_im

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milenar Influence Media