O'Shea Dentistry

What O'Shea Dentistry does

O'Shea Dentistry is a single-location, family-oriented dental practice founded in 1973 in Decatur, Georgia, serving individual consumer patients across the Atlanta metro with general, restorative, and cosmetic dentistry under the clinical leadership of Dr. Matt O'Shea and Dr. Kessler. The service offering is unusually broad for a two-dentist practice: preventive care, restorative (crowns, bridges, dentures, root canals), cosmetic (veneers, bonding, teeth whitening, clear aligners), dental implants, periodontal therapy augmented by SimplyPERIO™ saliva-based diagnostic testing, endodontics, oral surgery, and a newer Whole-Body Wellness vertical with an Airway & Sleep program. The practice is supported by a bilingual (English/Spanish) clinical and front-office team of 11–50 staff, with named roles including hygienists, dental assistants, a sterile technician, treatment and scheduling coordinators, and a Director of Operations.

The underlying technology stack is composed primarily of third-party products rather than proprietary systems: a cloud-based practice management platform (CareStack) provides online patient portal access and same-week online booking, and digital scanning and imaging tools support restorative and implant workflows. The diagnostic extension SimplyPERIO™ is delivered through a partnership with SimplyTest, which provides the saliva-based molecular assay for gum disease. The patient-facing surface includes an active Google business profile, Facebook and Instagram pages, and a blog used for patient education and SEO.

The business model is fee-for-service dental practice revenue supplemented by an in-house membership program. Patients pay per procedure under standard dental insurance, fee-for-service, or out-of-pocket arrangements, and uninsured or underinsured patients can subscribe to one of three membership tiers (Adult Essentials, Perio Plus, Child Essentials) that bundle preventive care into an annual recurring fee. Specialty services such as implants, clear aligners, and sleep/airway appliances represent higher-fee-per-case procedures layered onto the general-practice base, driving per-patient revenue mix. The go-to-market is primarily local community reputation reinforced by multi-generational patient relationships, augmented by digital channels (Google, Facebook, Instagram, blog) and bilingual community outreach in the Decatur/Atlanta Hispanic market.

Name

O'Shea Dentistry

Legal name

O'Shea Dentistry

Website

https://osheadentistry.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

O'Shea Dentistry is a single-location family dental practice in Decatur, Georgia, founded in 1973, serving individual patients with general, restorative, cosmetic, and specialty dentistry including implants, clear aligners, periodontal diagnostics, and sleep/airway therapy.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industry

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• General Dentistry
• Cosmetic Dentistry
• Restorative Dentistry
• Dental Implants
• Family Dentistry

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dental Services Revenue: Fee-for-service dental care including routine exams, cleanings, restorative procedures, cosmetic treatments, implants, and emergency services. Revenue generated through direct patient payments, insurance reimbursements, and in-office membership plans.
2. In-Office Membership Plans: Subscription-based membership plans including Adult Essentials Plan ($46/month), Perio PlusPlan ($76/month), and Child Essentials Plan ($31/month), providing preventive care benefits and discounts on additional services with monthly billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

O'Shea Dentistry is a family-oriented dental practice in Decatur, Georgia providing comprehensive general, restorative, cosmetic, and specialty dental services. The practice delivers preventive care, cleanings, implants, clear aligners, crowns, root canals, teeth whitening, and smile makeovers, alongside diagnostic services such as SimplyPERIO™ saliva testing and airway/sleep assessment. The practice supplements clinical services with in-office subscription membership plans for patients without dental insurance.

Product overview

O'Shea Dentistry is a comprehensive family dental practice in Decatur, GA, offering a unified service portfolio organized around preventive, restorative, and cosmetic care. The practice operates as a single-location general and cosmetic dentistry practice providing services including General Dentistry, Restorative Dentistry, Cosmetic Dentistry, Clear Aligners (Invisalign), Dental Implants, Emergency Dentistry, Dental Crowns, Tooth Extractions, Endodontics (Root Canal), Whole-Body Wellness, SimplyPERIO™ Saliva Testing, Teeth Whitening, and Smile Makeovers. In addition to clinical services, the practice offers membership plans (Adult Essentials Plan, Perio Plus Plan, Child Essentials Plan), airway/sleep assessment services, and professionally recommended hygiene products. The practice utilizes CareStack for patient portal and appointment management, and has been serving patients since 1973.

Differentiator

Problem solved

Functional benefit

Brands

• SimplyPERIO™: Saliva testing service for assessing oral microbiome health

Products and services

• General Dentistry Comprehensive oral examinations, professional cleanings, X-rays, oral cancer screenings, and preventive care services for maintaining long-term oral health for individuals and families.
• Restorative Dentistry Treatment for damaged, decayed, or missing teeth including fillings, bridges, crowns, and implants to restore oral function and relieve pain for affected patients.
• Cosmetic Dentistry Cosmetic procedures including veneers, bonding, and smile enhancements to improve the appearance, color, shape, and size of teeth for patients seeking aesthetic improvements.
• Clear Aligners (Invisalign) Clear aligner orthodontic treatment using Invisalign technology with digital scanning to straighten teeth without traditional braces for adult and teen patients.
• Dental Implants Surgical placement of artificial tooth roots and replacement teeth for permanent restoration of missing teeth.
• Emergency Dentistry Same-week appointments for urgent dental issues requiring immediate attention such as severe pain, trauma, or acute infection.
• Dental Crowns Custom-fabricated dental crowns to protect and restore damaged teeth, including same-day crown options for patients needing rapid restoration.
• Tooth Extractions Simple and surgical tooth extraction procedures including wisdom teeth removal for patients with compromised or problematic teeth.
• Endodontics (Root Canal) Root canal therapy to treat infected tooth pulp and preserve natural teeth for patients with deep decay or pulp infection.
• SimplyPERIO™ Saliva Testing Saliva testing service using SimplyPERIO™ through SimplyTest® to assess patients' oral microbiome, identify bacterial imbalances, and enable customized treatment plans for periodontal and oral-systemic health.
• Teeth Whitening Professional teeth whitening treatments to brighten and enhance smile appearance for cosmetic patients.
• Smile Makeovers Comprehensive smile transformation combining multiple cosmetic procedures tailored to patient goals for dramatic aesthetic improvement.
• Whole-Body Wellness Comprehensive approach considering the connection between oral health and overall body wellness for patients interested in oral-systemic health.
• Airway/Sleep Services Airway and sleep assessment including comprehensive evaluation, sleep study coordination, and personalized treatment plans for patients with sleep-related issues, TMJ dysfunction, or airway obstructions.
• Adult Essentials Plan (Membership) Subscription dental membership plan offering professional cleanings, doctor exams, annual X-rays, $25 rollover rewards, and 10% off most other dental services for $46/month plus $99 enrollment.
• Perio Plus Plan (Membership) Subscription membership plan for patients with periodontal needs, offering cleanings every 4 months instead of 6 and 10% off most other dental services for $76/month.
• Child Essentials Plan (Membership) Subscription dental membership plan for children ages 12 and under providing preventive care and 10% off most other dental services for $31/month.

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• SimplyTestcoreTechnology or IntegrationSimplyTest provides the SimplyPERIO™ saliva testing technology that O'Shea Dentistry uses to assess patients' oral microbiomes. This diagnostic tool measures bacteria levels to identify imbalances, customize treatment plans, and monitor oral-systemic health connections. The partnership enables personalized preventive care and treatment protocols.
• CareStackcoreTechnology or IntegrationCareStack provides the patient portal and online booking system used by O'Shea Dentistry for appointment scheduling, patient records management, and practice administration. Patients access their portal at patientportal-mw.carestack.com for online scheduling.
• Insurance Providers (Multiple)coreOthersAccepts numerous dental insurance plans including major providers such as GEHA, Delta Dental, Aetna, Cigna, MetLife, Guardian, United Healthcare, Humana, and many more. While not in-network for all plans under each carrier, maintains broad insurance acceptance to serve diverse patient population.
• CareCreditminorChannel Partner/ Reseller/ DistributorCareCredit healthcare financing partner providing flexible payment options for patients. Accepted payment method for dental procedures not covered by insurance or membership plans.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Smile Brands: National DSO supporting affiliated general and specialty dental practices under multiple brands. Comparable as a scaled consolidator offering competing membership and insurance-accepting models to O'Shea's patient demographic.
• Heartland Dental: Largest US dental support organization supporting thousands of doctor-led practices across general, restorative, and cosmetic dentistry. Relevant as the dominant DSO counterpart that increasingly competes with and acquires independent single-location practices like O'Shea in the Atlanta metro.
• MB2 Dental Solutions: Doctor-owned dental partnership network supporting hundreds of affiliated practices across multiple specialties. Comparable as an alternative affiliation model for independent dentists seeking scale benefits without full DSO sale.
• Aspen Dental: National DSO with branded multi-location offices focused on general, restorative, and denture services, with active expansion in the Southeast. Comparable as a scaled competitor and acquirer of independent practices.
• Pacific Dental Services: Large DSO providing supported practice operations to general and specialty dental offices across the US. Comparable as an institutional consolidator whose scale advantages in marketing and payer contracting pressure independent practices.
• Affordable Dentures & Implants (Affordable Care): Largest network of dental practices in the US focused on dentures, implants, and extractions, with growing general dentistry services. Comparable as a scaled competitor in the higher-revenue restorative and implant services O'Shea provides.
• Sage Dental: Southeast-focused DSO operating over 100 practices across Florida and Georgia, including in the Atlanta metro. Directly comparable as a regional consolidator competing for the same suburban family patient base O'Shea serves.

Emerging players

• Tend: Tech-forward, consumer-brand dental chain offering membership-style pricing and premium experience in urban markets. Comparable as an emerging competitor applying DTC and subscription-model approaches similar to O'Shea's membership plans.

Direct peers

• Atlanta Dental Spa: Multi-location Atlanta-metro cosmetic and family dental practice with similar service mix (general, cosmetic, implants) and consumer-brand positioning. Directly comparable as a local competitor pursuing a similar premium family-dentistry positioning in the same metro.

Regional players

• Ideal Dental: DSO-backed multi-location family and cosmetic dental group headquartered in Texas with Southeast expansion. Comparable as a regional scaled player applying a similar general + specialty service portfolio model to O'Shea.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/osheadentistry
• Instagraminstagram.com/osheadentistry

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about O'Shea Dentistry