Marshall Multispread
Marshall Multispread (Roesner Pty Ltd) is an Australian family-owned manufacturer of all-purpose trailed fertiliser spreaders, serving broadacre grain farms, vineyards, dairies and contractors across Australia with its 800 and 900 Series machines and D3 spinner technology.
- Company typePrivate
- Founded1900
- HeadquartersHarvey, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Marshall Multispread does
Marshall Multispread is the flagship product line of Roesner Pty Ltd, a privately held Australian family-owned manufacturer of agricultural fertiliser spreaders headquartered in Harvey, Western Australia. Founded by Arthur E. Roesner in 1900 as a blacksmith shop, the company transitioned to spreader manufacturing in the 1960s after being approached by Arthur Marshall, and today produces the Marshall Multispread range, described as the number one selling all-purpose fertiliser spreader in Australia with over 9,000 machines in use and more than 10,000 manufactured since 1983. The company is run by fourth-generation family member Jeffrey Roesner (Managing Director) with sons Matthew and Mark.
The product portfolio centres on two trailed spreader series: the 800 Series (economically priced, rubber-belt feedchain, 2.5-14 tonne capacity) and the 900 Series (premium with stainless steel components and endless PVC belt feed, 4.5-16 tonne capacity). Both share the proprietary D3 Spinner System, developed through 250+ physical tests using the AFSA ACCUSpread regime, achieving spread widths up to 36m for granulated fertilisers and up to 16m for non-granulated materials such as lime, gypsum and manures. Complementary offerings include the D3 Retrofit Kit (for upgrading existing machines), optional equipment (VRT Hydraulic Drive Kits, Loadcell Weighing Systems, 3m Tracks, Sidespread Attachments), the i4M brand of variable-rate machine controllers (formed via the 2018 acquisition of Precision Agronomics Australia), and a free smartphone app with 3,000+ Australian users. Manufacturing is conducted at a 7,000+ sqm facility using digital prototyping, laser cutting, CNC machining and automated paint mixing.
Revenue is generated through one-time hardware sales of new spreaders, recurring spare parts and accessories, retrofit kit upgrades, and i4M electronics, with pricing not publicly disclosed. Distribution is hybrid: factory direct sales in Western Australia since 1 July 2023, complemented by a dealer network across all other Australian states. Customers span broadacre grain farms (primary segment), vineyards and orchards, small mixed farms, large dairies, and contract spreading operators, with no significant export presence. Marketing relies on the company website, YouTube tutorials, the mobile app, freecall phone support, and dealer-led field engagement.
Marshall Multispread firmographics
Firmographics- Name
- Marshall Multispread
- Legal name
- Roesner Pty Ltd
- Website
- https://roesner.com.au
- Company type
- Private
- Founded year
- 1900
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marshall Multispread (Roesner Pty Ltd) is an Australian family-owned manufacturer of all-purpose trailed fertiliser spreaders, serving broadacre grain farms, vineyards, dairies and contractors across Australia with its 800 and 900 Series machines and D3 spinner technology.
- Ownership category
- akta.pro rank
Marshall Multispread industry classification
Industry- Product category
- Agricultural Equipment / Fertiliser Spreaders
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Granular & Fertilizer Spreaders (Broadcast, Drop, Variable-Rate) (AFAAADAC)
- akta.pro secondary industries
- Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC), Sprayer Calibration, Testing & Drift-Reduction Technology (Sensors, Shields, Adjuvant Dosing) (AFAAADAI)
Keywords
Where Marshall Multispread is headquartered
LocationHeadquarters
- HQ city
- Harvey
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Marshall Multispread business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Agricultural Equipment Sales: Sale of new and used Marshall Multispread trailed spreaders. Products sold in two series configurations: 800 Series (economically priced) and 900 Series (premium). Machines range from 2.5 tonne to 16 tonne capacity.
- Spare Parts and Accessories: Spare parts including feedchain replacement parts, spinner drive belts, optional equipment such as VRT Hydraulic Drive Kits, 3m Tracks, Loadcell Weighing Systems, Roll Tarps, Hopper Screens, Hydraulic Feed Belt Drives, Sidespread Attachment for Orchards and Vineyards, Stainless Steel Hoppers, Tail lights, and Plastic Mudguards.
- Retrofit Kits: D3 Spinner System retro fit kits available for late model Multispread machines, enabling existing customers to upgrade to the latest spinner technology.
- i4M Controllers and Electronics: Machine controllers, mobile apps and web based systems for precision agriculture applications including variable rate technology. The i4M brand includes Spreader controllers for variable rate capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 800 Series - Economically priced spreaders for cost-conscious buyers |
| One time/ perpetual license | Pay-as-you-go | 900 Series - Premium spreaders with stainless steel components |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Marshall Multispread product offering
Product offeringCore offering
Marshall Multispread manufactures and sells all-purpose trailed fertiliser spreaders for the Australian agricultural market, in two configurations: the 800 Series (economically priced, heavy duty rubber belt feedchain) and 900 Series (premium with stainless steel components). The product range spans 2.5 to 16 tonne capacities across multiple models, with proprietary D3 spinner technology enabling spread widths up to 36m for granulated fertilisers and 16m for non-granulated products. Complementary offerings include optional equipment (VRT hydraulic kits, loadcell weighing, tracks, widespread attachments), retrofit kits, spare parts, and the i4M precision agriculture controller and mobile app ecosystem.
Product overview
Marshall Multispread (manufactured by Roesner Pty Ltd since 1900) is a portfolio of all-purpose fertiliser spreaders and precision agriculture technology. The core offering consists of two trailed spreader series: the 800 Series (economically priced, released early 1980s, heavy duty rubber belt feedchain for non-granulated products) and the 900 Series (premium configuration released early 2000s, stainless steel components, endless belt feed system with superior corrosion resistance). Both series span capacities from 2.5 to 16 tonnes across multiple models. The product line is augmented by the D3 Spinner System (advanced spinner technology achieving up to 36m spread width), the i4M brand of machine controllers and apps (developed after 2018 merger with Precision Agronomics Australia), optional equipment (VRT Hydraulic Drive Kits, Loadcell Weighing Systems, Sidespread Attachments for orchards/vineyards, 3m Tracks), and the Marshall Multispread Spreader App with calibration tools. Over 10,000 Multispread machines have been manufactured with 9000+ currently in use across Australian agriculture.
Differentiator
Problem solved
Functional benefit
Brands
- i4M: Brand of machine controllers, mobile apps and web based systems for precision agriculture, developed after the 2018 merger of the MDC system with Precision Agronomics Australia's Ratex system.
Products and services
- Marshall Multispread 800 Series Economically priced trailed spreader line featuring heavy duty 2-ply rubber belt feedchain with 10mm calibrated chain, designed for spreading high rates of non-granulated products like lime, gypsum and manures with moisture contents up to 20%. Models span 2.5 tonne to 14 tonne capacity including 825T, 825THS, 845T-L, 860T-L, 810T, 812T and 814T.
- Marshall Multispread 900 Series Premium trailed spreader configuration with endless belt feed system featuring heavy duty fabric woven PVC belt driven by industrial grade rubber-lagged pulley and stainless steel rollers. Uses stainless steel components to minimise corrosion from acidic fertilisers, with low maintenance design and proven long service life. Models span 4.5 tonne to 16 tonne capacity including 945T-L, 960T-L, 910T, 912T, 914T and 916T.
- D3 Spinner System Advanced spinner technology developed through over 250 physical tests using the AFSA ACCUSpread testing regime. Achieves spread widths up to 36m for granulated products (Urea, Superphosphate, DAP) and up to 16m for non-granulated products (lime, gypsum, dolomite, manures, composts). Spinner vane angles and fertiliser chute position can be altered to tune spread distribution evenness and overall width.
- i4M Machine Controllers Brand of machine controllers, mobile apps and web-based systems for precision agriculture applications developed after the 2018 acquisition of Precision Agronomics Australia. Includes i4M Spreader Controller with variable rate capabilities for precision fertiliser application. Compatible with John Deere Dry Rate Controller via hydraulic feedbelt drive, sensor kit and wiring harness.
- Marshall Multispread Mobile App Free smartphone app for iPhone, iPad and Android delivering machine calibration settings, door openings and gear ratios for various fertiliser types and spread widths. Calibration information is stored locally for offline use in remote areas. Includes rate calibration calculator, hopper contents calculator and calibration check calculator. Winner of Best Emerging Technology at Dowerin Field Days 2015.
- Optional Equipment Range Range of optional equipment for Marshall Multispread machines including VRT Hydraulic Drive Kits for variable rate applications, Loadcell Weighing Systems for application rate monitoring, Sidespread Attachments for orchards and vineyards, 3m Tracks for ground pressure reduction, roll tarps, hopper screens, hydraulic feed belt drives, stainless steel hoppers, tail lights and plastic mudguards.
- D3 Spinner System Retrofit Kits Retrofit kit enabling existing Marshall Multispread owners to upgrade late model machines to the latest D3 spinner technology. Includes redesigned fertiliser chute, separate bolt-on deflectors for granulated fertiliser and lime/gypsum, bolt-in cone made from Acetal plastic, new D3 vane design with 4 outer holes for fine tuning spread pattern, scraper flap, new Lime vane design, and sieve box for checking fertiliser particle size distribution.
Quantifiable outcome
- Spread widths up to 36m for granulated products and up to 16m for non-granulated products
- +2 more outcomes
Companies that use Marshall Multispread
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Marshall Multispread technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Marshall Multispread partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Precision Agronomics Australia (PAA)coreIn 2018, Roesner acquired Precision Agronomics Australia (PAA), an industry leading company at the forefront of Precision Farming and Variable Rate Technology. The MDC system was merged with PAA's Ratex system, rapidly accelerating the development of the i4M brand of machine controllers, mobile apps and web based systems. This acquisition was pivotal in advancing Roesner's precision agriculture capabilities.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Marshall Multispread competitors and assessment
Company assessmentDirect peers
- Bredal: Danish manufacturer specializing in trailed fertilizer and lime spreaders with capacity ranges and accuracy-focused designs comparable to Marshall Multispread's 800/900 Series.
- Amazone: German manufacturer of agricultural fertilizer spreaders (Z-A-M, ZG-B series) and crop protection equipment. Directly competes with Marshall Multispread in the trailed fertilizer spreader category with overlapping precision-ag features.
- Stoltzfus Spreaders: US-based manufacturer of agricultural fertilizer and lime spreaders serving broadacre farms. Comparable product line in the trailed all-purpose spreader category, primarily serving North American markets.
- Kuhn Group: French agricultural machinery manufacturer offering fertilizer spreaders (Axis 40.1, MDS series) as part of a broader tillage, seeding and crop nutrition portfolio. Direct competitor in the all-purpose spreader category.
- Rauch Landmaschinen: German specialist in fertilizer spreaders (Axis series) with strong focus on precision spreading and variable-rate technology. Closely comparable product line and target customer (broadacre and specialty crop farms).
- Kverneland (Vicon): European agricultural equipment brand offering fertilizer spreaders (e.g., Vicon PS/RO-M series) targeted at mixed and broadacre farms. Comparable in offering mid-to-large capacity trailed spreaders.
Broad incumbents
- AGCO (Fendt, Massey Ferguson, Valtra): Global agricultural equipment manufacturer offering fertilizer application equipment across its brands. Competes broadly in fertilizer application but does not specialize in trailed spreaders the way Marshall Multispread does.
- CNH Industrial (Case IH, New Holland): Global agricultural OEM with fertilizer application equipment offerings as part of a broader machinery portfolio. Broader incumbent rather than a spreader specialist.
- John Deere: Global agricultural OEM with a broad portfolio of dry fertilizer applicators and variable-rate technology integrated with John Deere tractors and operations center. Overlaps in fertilizer application but as part of a much wider equipment and digital ag platform.
Regional players
- Chandler Equipment: Australian agricultural equipment manufacturer based in Queensland producing spreaders, band applicators and planters. Regional peer serving the same Australian broadacre and row-crop markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Marshall Multispread social profiles
Digital presenceMarshall Multispread financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marshall Multispread leadership team
Management profileNumber of profiles
Profiles3 records
Marshall Multispread subsidiaries and ownership
Company hierarchySubsidiaries1 record
Marshall Multispread funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marshall Multispread M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marshall Multispread
What does Marshall Multispread do?
Marshall Multispread manufactures and sells all-purpose trailed fertiliser spreaders for the Australian agricultural market, in two configurations: the 800 Series (economically priced, heavy duty rubber belt feedchain) and 900 Series (premium with stainless steel components). The product range spans 2.5 to 16 tonne capacities across multiple models, with proprietary D3 spinner technology enabling spread widths up to 36m for granulated fertilisers and 16m for non-granulated products. Complementary offerings include optional equipment (VRT hydraulic kits, loadcell weighing, tracks, widespread attachments), retrofit kits, spare parts, and the i4M precision agriculture controller and mobile app ecosystem.
Is Marshall Multispread a public or private company?
Marshall Multispread is a private company. It is classified as family owned and is currently operating.
When was Marshall Multispread founded?
Marshall Multispread was founded in 1900. It employs 11 to 50 people.
Where is Marshall Multispread based?
Marshall Multispread is headquartered in Harvey, Australia, in the Oceania region.
How does Marshall Multispread make money?
Four revenue lines are on record. Agricultural Equipment Sales are the primary driver. The others are spare Parts and Accessories, retrofit Kits and i4M Controllers and Electronics.
Who are Marshall Multispread's main competitors?
Direct peers on record are Bredal, Amazone, Stoltzfus Spreaders, Kuhn Group, Rauch Landmaschinen and Kverneland (Vicon). Broad incumbents are AGCO (Fendt, Massey Ferguson, Valtra), CNH Industrial (Case IH, New Holland) and John Deere. Chandler Equipment is listed as a regional player.
Does Marshall Multispread have an API?
No public API is recorded for Marshall Multispread.
What industry is Marshall Multispread in?
Marshall Multispread's product category is Agricultural Equipment / Fertiliser Spreaders. Its primary akta.pro industry code is AFAAADAC, Granular & Fertilizer Spreaders (Broadcast, Drop, Variable-Rate), with a secondary code of IMAHACAC, Crop Protection & Application Equipment (Sprayers/Spreaders). Its NAICS code is 423820 and its SIC code is 3523.