Pooja Finelease

What Pooja Finelease does

Pooja Finelease is described in firmographic records as a non-banking finance company (NBFC) headquartered in Delhi, India, founded in 1995, with 501-1,000 employees. The aggregated source material, however, predominantly describes operations consistent with Akasa Finance Limited, a private NBFC incorporated in India and headquartered at Plot No 56, C Block, Phase 2, Sector 62, Noida, Uttar Pradesh, suggesting Pooja Finelease may operate as a parent, group entity, or related vehicle to Akasa Finance given the shared contact email ([email protected]) and website infrastructure.

Akasa Finance operates as one of India's leading electric vehicle financiers, specializing primarily in e-rickshaw financing. The company's product suite spans five EV categories — e-rickshaws, electric bikes/scooters, commercial 3-wheel electric loaders, e-carts, and vehicle accessories loans — alongside traditional lending products including loan against property, two-wheeler loans, three-wheeler loans, personal loans, and business loans. Supplementary services include ACH STOP (Automated Clearing House payment management) and an Assets for Sale channel for repossessed assets. Technology infrastructure is described as a standard NBFC platform with digital payment integration via Setu (billpay.setu.co).

The business model is transaction-fee/interest-income based, generating revenue through interest spreads on financed vehicles. The company operates through manufacturer partnerships (Sarthi, Scogo, Mayuri, Republic Motors, Lectrix, Kaptech, Kinetic Green, Fitwell), branch networks across 7+ states, direct website sales, and distribution partners targeting rural/semi-urban markets in northern and eastern India. Pricing is quote-based with monthly installment structures (illustrative ~INR 7,500/month for e-rickshaw financing). The company claims No. 1 position in e-rickshaw financing in India since 2016, with 40% market share in Delhi and ~80% in West Bengal, having financed approximately 270,000 vehicles cumulatively and served 2,00,000+ customers while remaining profitable since inception. Customer segments are predominantly low-income individuals and small businesses seeking affordable income-generation vehicles.

Name

Pooja Finelease

Legal name

Akasa Finance Limited

Website

https://poojafinelease.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Pooja Finelease is an India-based non-banking finance company (NBFC) operating across 7+ states, specializing in electric vehicle financing—primarily e-rickshaws—serving low-income individual operators and small businesses in rural and semi-urban markets with manufacturer partnerships and branch-based distribution.

Ownership category

akta.pro rank

Product category

Vehicle Financing

NAICS

Sales Financing (522220)

SIC

Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Vertical-Specific POS Financing (e.g., Healthcare, Auto, Home Improvement) (FSAGAIAK)

akta.pro secondary industry

Commercial Trucking & Heavy Equipment Vehicle Finance (FSAKADAI)

Keywords

• Non-banking finance
• Electric vehicle loans
• Vehicle financing
• Consumer lending
• Small business loans

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Financing: Interest income from financing electric rickshaws, electric bikes/scooters, commercial 3-wheel electric loaders, E-carts, and vehicle accessories. The company provides loans against property, two-wheeler loans, three-wheeler loans, personal loans, and business loans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Pooja Finelease is a Non-Banking Finance Company (NBFC) providing financing solutions focused on electric vehicles, including e-rickshaws, electric bikes/scooters, commercial 3-wheel electric loaders, e-carts, and vehicle accessories. The company also offers traditional lending products such as Loan Against Property, Two Wheeler Loan, Three Wheeler Loan, Personal Loan, and Business Loan, supplemented by services like ACH STOP and Assets for Sale.

Product overview

Akasa Finance Limited is a Non-Banking Finance Company (NBFC) operating as one of India's leading EV financiers, specializing primarily in electric rickshaw (e-rickshaw) financing. The company offers a comprehensive suite of financial products organized into two main categories: Electric Vehicle (EV) financing including E-Rickshaw, Electric Bike/Scooter, Commercial 3-Wheel Electric Loader, E-Cart, and Vehicle Accessories Loans; and traditional lending products including Loan Against Property, Two Wheeler Loan, Three Wheeler Loan, Personal Loan, and Business Loan. The company also provides supplementary services such as ACH STOP for payment management and Assets for Sale for repossessed assets. With operations spanning 7 states, the company has financed approximately 2,70,000 vehicles since inception in 2016.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Rickshaw Financing Financing for electric rickshaws, with the company positioned as the No. 1 e-rickshaw financier in India since 2016. Over 2,70,000 vehicles have been financed under this product. Market leadership includes 40% market share in Delhi and approximately 80% in West Bengal.
• Electric Bike/Scooter Financing Financing solutions for electric two-wheelers (electric bikes and scooters), offered as part of the company's electric vehicle portfolio for individual consumers seeking personal electric mobility.
• Commercial 3-Wheel Electric Loader Financing Financing for commercial three-wheeled electric loaders intended for cargo and small business logistics applications, serving small business owners needing electric load-carrying vehicles.
• E-Cart Financing Financing for electric carts as a standalone EV financing product for individual electric cart owners and operators.
• Vehicle Accessories Loans Loans for vehicle accessories related to the electric vehicles financed by the company.
• ACH STOP Service enabling customers to stop Automated Clearing House (ACH) payments, used for managing recurring loan repayments.
• Assets for Sale Sale of repossessed or recovered assets, providing liquidity on recovered collateral from non-performing loans.
• Loan Against Property Mortgage loans secured against property, offered as part of the company's traditional secured lending portfolio.
• Two Wheeler Loan Financing solutions for two-wheeled vehicles (including ICE two-wheelers alongside EVs).
• Three Wheeler Loan Financing for three-wheeled vehicles including auto rickshaws, complementing the company's e-rickshaw financing offering.
• Personal Loan Unsecured personal loans for individual borrowers.
• Business Loan Business financing solutions for commercial enterprises, offering working capital and growth funding to small businesses.

Quantifiable outcome

• Daily net income of Rs.580 (after charging Rs.70 and daily installment ~Rs.250), amounting to ~Rs.17,400 monthly
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• SarthicoreChannel Partner/ Reseller/ DistributorSarthi is an electric vehicle manufacturer whose vehicles are financed by Akasa Finance. Strong manufacturer partnership enabling point-of-sale financing for customers.
• ScogocoreChannel Partner/ Reseller/ DistributorElectric vehicle manufacturer partnership for financing electric rickshaws and related vehicles.
• MayuricoreChannel Partner/ Reseller/ DistributorElectric vehicle manufacturer partnership enabling customer financing at point of sale.
• Republic MotorscoreChannel Partner/ Reseller/ DistributorElectric vehicle manufacturer partnership for vehicle financing services.
• LectrixcoreChannel Partner/ Reseller/ DistributorElectric vehicle (electric bike/scooter) manufacturer partnership for financing solutions.
• KaptechcoreChannel Partner/ Reseller/ DistributorElectric vehicle manufacturer partnership for financing electric rickshaws and vehicles.
• Kinetic GreencoreChannel Partner/ Reseller/ DistributorElectric vehicle manufacturer partnership for electric bikes/scooters and commercial vehicles.
• FitwellcoreChannel Partner/ Reseller/ DistributorElectric vehicle manufacturer partnership for financing solutions.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bajaj Finance: India's largest diversified NBFC offering two-wheeler, three-wheeler, and consumer durable financing across the country. Comparable to Akasa as a vehicle-finance originator but operates at vastly greater scale and with broader product mix and lower cost of capital.
• L&T Finance Holdings: Diversified Indian NBFC with vehicle finance, farm equipment, and rural lending. Comparable to Akasa in rural vehicle financing orientation, with broader product portfolio and balance sheet strength that could pressure Akasa's niche position.

Direct peers

• Shriram Transport Finance Company: Specialist commercial vehicle financing NBFC in India focused on trucks, small commercial vehicles, and pre-owned vehicles. Comparable to Akasa's commercial-vehicle finance orientation (3-wheel electric loaders) and customer base (aspiring entrepreneurs).
• Muthoot Capital Services: NBFC specializing in two-wheeler financing and microfinance, serving similar low-income, semi-urban borrower segments. Comparable to Akasa in product mix and customer profile, though with broader geographic footprint.
• Hero FinCorp: NBFC subsidiary of Hero MotoCorp focused on two-wheeler financing and dealer financing. Directly comparable to Akasa in point-of-sale EV financing through manufacturer partnerships and 2W/3W retail lending.
• Sundaram Finance: South-India based NBFC with strong vehicle finance portfolio across 2W, cars, and commercial vehicles. Comparable to Akasa as a vehicle-finance specialist with similar underwriting focus and dealer-network distribution model.
• Manappuram Finance: Diversified Indian NBFC with vehicle finance, gold loans, and microfinance. Comparable to Akasa in NBFC structure and small-ticket lending approach, with overlapping customer base in semi-urban/rural India.
• Cholamandalam Investment and Finance Company: Leading Indian NBFC with a strong vehicle finance portfolio across 2W, 3W, used cars, and commercial vehicles. Closely comparable to Akasa in vehicle-finance underwriting and rural/semi-urban distribution, though serving broader vehicle categories.
• Mahindra & Mahindra Financial Services: NBFC arm of Mahindra Group focused on rural and semi-urban vehicle financing (tractors, 2W, 3W, used cars). Comparable to Akasa's target customer and geographic focus, and benefits from captive OEM relationships similar to Akasa's manufacturer model.

Emerging players

• Omega Seiki Mobility: Indian EV manufacturer (3-wheelers, cargo vehicles) with in-house financing partnerships. Comparable to Akasa's manufacturing partners and represents the OEM-side counterpart Akasa finances, offering insight into the partner ecosystem.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/JNNdRYhDff4

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pooja Finelease