What LEEF Organics does

LEEF Organics is a privately held botanical wellness company founded in 2016 that designs and sells plant-based, whole-plant CBD products targeting athletes, anxiety sufferers, chronic pain consumers, and skincare customers. The company is registered as LEEF Organics LTD (UK entity) with primary US operations in La Jolla, CA, and runs a vertically integrated manufacturing footprint at LEEF Labs, a 12,000 sq ft extraction facility in Willits, CA. Its core technology is a proprietary cold-press whole-plant CBD extraction method intended to preserve the full phytochemical profile (cannabinoids, terpenes, flavonoids, amino acids, enzymes, fatty acids) and the entourage effect, paired with a proprietary herbal blend (Astragalus, Angelica Sinensis, Lycium, Schisandra, Licorice, Ashwagandha). The portfolio spans six core SKUs organized into Recovery, Relief, and Skin Balance collections, including the multi-cannabinoid Shroom & Clay Masque (280mg CBD + 140mg CBG), the Recover CBD Roll On, the Exfoliant CBD Body Scrub, CBD soap packs, a THC-free terpene room spray, and branded merchandise.

LEEF makes money through three channels: direct-to-consumer e-commerce on Shopify with both one-time and subscription pricing (10% off recurring orders, free shipping above $75), wholesale/B2B distribution to spas, salons, wellness centers, hotels, and resorts (over 100 US locations including Ritz Carlton, JW Marriott, Hyatt Alila, and The Beverly Hills Hotel), and an affiliate program operated through ShareASale. The brand is anchored by NBA athlete ambassadors — Jimmy Butler, Rudy Gobert, and Jerami Grant — and has received editorial coverage in Harper's Bazaar, Forbes, Allure, GQ, Esquire, Elle, Health, Well+Good, PopSugar, and other lifestyle outlets. Product availability is limited to US customers with a small set of state-level shipping exclusions, and no international footprint is claimed.

Name

LEEF Organics

Legal name

LEEF Organics LTD

Website

https://leeforganics.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

LEEF Organics is a privately held botanical wellness company that sells whole-plant CBD topicals, soaps, and aromatherapy products via Shopify DTC, a 100+ venue wholesale channel in US hotels and spas, and a subscription program, serving athletes, anxiety and pain sufferers, and skincare consumers.

Ownership category

akta.pro rank

Product category

Plant-Based CBD Wellness and Skincare

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

CBD/Hemp Topicals & Beauty Retail (CRANAHAB)

akta.pro secondary industries

CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Herbal & Botanical Supplements (CRADAGAD), CBD/Hemp Pet Products Retail (CRANAHAF)

Keywords

• Plant-based CBD products
• Whole-plant CBD topicals
• Hemp-derived skincare
• CBD muscle recovery
• Botanical wellness

Headquarters

HQ city

La Jolla

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D

Revenue model

1. Direct E-commerce Sales: LEEF sells products directly to consumers through their Shopify e-commerce platform. Products are offered as one-time purchases or through subscription plans with 10% recurring discounts, enabling predictable revenue from repurchases.
2. Wholesale/B2B Distribution: LEEF supplies products to authorized retail partners including spas, salons, wellness centers, hotels, and resorts through wholesale accounts. The company offers a dedicated partner platform for reordering and provides staff education programs.
3. Affiliate/Referral Program: LEEF operates an affiliate program through ShareASale, enabling partners to earn commissions for referring customers to purchase products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

LEEF Organics manufactures and sells whole-plant CBD wellness products, including topical body scrubs, multi-cannabinoid masques, CBD roll-ons for recovery, CBD-infused soaps, and terpene room sprays. The company operates its own 12,000 sq ft LEEF Labs extraction facility in Willits, CA, producing cold-press whole-plant CBD extracts used across its skincare, recovery, pain management, and anxiety product collections.

Product overview

LEEF Organics is a plant-based wellness brand specializing in whole-plant CBD products. The product portfolio centers on topical formulations organized into three collections: Recovery (for muscle recovery), Relief (for pain management), and Skin Balance (for skin health). Core products include THE EXFOLIANT CBD BODY SCRUB ($36, 225mg CBD) as a physically exfoliating body scrub; Shroom & Clay Masque ($36, 280mg CBD + 140mg CBG) as a multi-cannabinoid detoxifying masque; Recover - CBD Roll On ($40, 200mg CBD) for targeted muscle and joint relief; nooks + crannies soap ($24) as CBD-infused body wash; and Citrus + Tropical Terpene Room Spray ($16) for aromatherapy. The brand also offers merchandise including the Best Before Bed Crop sweatshirt. Products utilize full-spectrum whole plant CBD extracts with proprietary herbal blends including botanicals such as calendula, lavender, chamomile, ashwagandha, and menthol. The company operates from Willits, CA with in-house extraction and manufacturing at LEEF Labs, and maintains retail partnerships with hotels, spas, and wellness centers across the USA.

Differentiator

Problem solved

Functional benefit

Brands

• LEEF Organics: Primary brand for plant-based CBD wellness products for humans.
• Paleo Paw
• LEEF Labs

Products and services

• THE EXFOLIANT CBD BODY SCRUB CBD-infused physically exfoliating body scrub supercharged with rich natural oils. Contains 225mg CBD to tone, resurface, and replenish skin with deeply nourishing phytonutrients.
• Shroom & Clay Masque Multi-cannabinoid physically exfoliating and detoxifying walnut body masque combining 280mg CBD with 140mg CBG for anti-inflammatory deep cleanse, resurfacing, and detoxification of skin.
• Recover - CBD Roll On Roll-on broad-spectrum whole plant CBD topical blended with wild-crafted herbs for targeted muscle and joint recovery. Contains 200mg CBD with cooling and soothing properties for aches and pains.
• Nooks + Crannies Mini Case Packs CBD-infused soap available in mini case packs with six 1-ounce bars per pack. Features coconut milk, kaolin, and whole plant CBD for soothing, calming irritations, and antioxidant protection.
• Citrus + Tropical Terpene Room Spray THC-free steam-distilled cannabis terpene-infused room spray with citrus and pineapple upside-down cake terpene profile designed to uplift mood and freshen rooms naturally.
• Best Before Bed Crop Sweatshirt LEEF branded raglan pullover sweatshirt in vintage white made from 52% combed ring-spun cotton and 48% poly fleece.

Quantifiable outcome

• CBD saturates sore muscles and joints, providing short and long-term relief for recovery
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, premium and minor.

• Jimmy ButlercoreGTM or Marketing PartnerNBA 6-time All-Star and Miami Heat small forward/shooting guard serves as LEEF brand ambassador. Promotes Recover CBD Roll On for muscle recovery. Jimmy Butler Foundation focuses on positive impact on children's lives.
• Rudy GobertcoreGTM or Marketing Partner4-time NBA Defensive Player of the Year and Minnesota Timberwolves center serves as LEEF brand ambassador. Promotes Nightcap Gummies for sleep support. Founded Rudy's Kids charity supporting youth organizations.
• Jerami GrantcoreGTM or Marketing PartnerOlympic Gold Medalist and Portland Trail Blazers forward serves as LEEF brand ambassador. Promotes Revive CBD Balm for recovery. Actively involved in community projects.
• Ritz Carlton HotelspremiumChannel Partner/ Reseller/ DistributorMultiple Ritz Carlton properties carry LEEF products including Key Biscayne, Tysons Corner, Amelia Island, and Lake Oconee locations, making products available to luxury hotel guests.
• JW Marriott HotelspremiumChannel Partner/ Reseller/ DistributorJW Marriott properties including Nashville, Desert Springs Spa, and Newport Beach carry LEEF products for spa and wellness offerings.
• Hyatt Alila Marea Beach ResortpremiumChannel Partner/ Reseller/ DistributorLuxury resort in Encinitas, CA featuring LEEF products in their spa offerings.
• The Beverly Hills HotelpremiumChannel Partner/ Reseller/ DistributorIconic luxury hotel carries LEEF products, making them available to high-end clientele.
• ShareASale Affiliate NetworkminorGTM or Marketing PartnerAffiliate marketing network enabling partners to earn commissions by promoting LEEF products. Company invites customers to become affiliates through ShareASale.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Medterra: DTC CBD brand selling tinctures, topicals, capsules, and sleep/recovery SKUs with strong e-commerce and subscription mechanics. Comparable product portfolio architecture and DTC-first motion, though positioned more mass-market than LEEF.
• Lord Jones: Premium CBD topicals and wellness brand historically positioned in luxury retail and hospitality channels, very similar premium positioning to LEEF. Direct overlap on body creams, roll-ons, and gummies with the same high-end spa/hotel GTM.
• CBDistillery: High-volume CBD brand offering oils, capsules, topicals, and gummies through DTC and wholesale. Represents the mass-market end of the same category LEEF competes in, useful as a pricing-tier reference for the topical and recovery segments.
• Charlotte's Web Holdings: One of the most recognized CBD wellness brands in the US, selling tinctures, topicals, and gummies across DTC and retail channels. Comparable to LEEF in core botanical CBD proposition, though Charlotte's Web is publicly traded and far broader in SKU breadth and distribution scale.
• Papa & Barkley: California-based whole-plant CBD wellness brand with topicals, tinctures, and relief products sold DTC and through licensed dispensaries. Shares LEEF's California roots, whole-plant extraction narrative, and focus on recovery and pain use cases.

Emerging players

• Herbivore Botanicals: Natural, plant-based skincare brand selling premium facial and body topicals through DTC and prestige retailers like Sephora. Comparable to LEEF on the botanical, clean-beauty, premium-DTC axis even though it is non-CBD.
• Cannuka: CBD + manuka honey skincare brand with a topical-first product line (balms, creams, soaps) sold DTC. Direct overlap with LEEF's Skin Balance collection and similar premium clean-beauty positioning.
• Vertly: CBD-infused balms, bath products, and lip treatments with a strong emphasis on natural botanicals and clean ingredients. Comparable to LEEF on the topical skincare crossover and brand aesthetics.
• Sagely Naturals: CBD wellness brand focused on topicals (creams, roll-ons) for sleep, stress, and recovery with subscription and retail distribution. Closely mirrors LEEF's Recovery and Relief collections and use-case segmentation.

Broad incumbents

• Dr. Bronner's: Iconic natural-products company selling soaps, topicals, and personal care across grocery, natural, and DTC channels. Overlaps with LEEF on bar soap, botanical positioning, and natural-channel wholesale, though much larger and broader in portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/leeforganics
• Xx.com/leeforganics
• LinkedInlinkedin.com/company/leeforganics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEEF Organics