Name

Seinäjoen Peliveljet Ry

Legal name

Seinäjoen Peliveljet ry

Website

https://peliveljet.fi

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Club Operations (Floorball)

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Floorball club operations
• Youth sports programs
• Sports event management
• Club membership services
• Amateur sports training

Headquarters

HQ city

Seinäjoki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales and Match Revenue: Revenue from single-match tickets, season tickets, and match-day attendance at F-liiga games, Champions Cup, and Suomen Cup matches.
2. VIP Services: VIP hospitality packages including seat reservations, pre-match meals, and refreshments during matches.
3. Sponsorship and Partnership Revenue: Corporate sponsorship agreements with main partners including OXDOG, Intersport, Eepee, Terveystalo, Lähitapiola, Atria, and numerous local businesses. Sponsorship products include match sponsorship, LED advertising, arena banners, and social media visibility.
4. Membership Fees: Annual membership fees for club members, supporters, and junior player families.
5. Pantterirahasto Donations: Charitable fund receiving donations to support low-income families with hobby fees. Varainhankinta (fundraising) generates funds.
6. Government Sports Funding: Opetus- ja kulttuuriministeriön (Ministry of Education and Culture) sports club support funding.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

SPV operates competitive and recreational floorball (salibandy) programs, fielding men's and women's F-liiga representative teams in Finland's top league, 16 junior teams across age categories from preschool through young adults, and 10 recreational clubs. Commercial activities include match tickets (single-game and season), VIP hospitality packages, corporate match sponsorship, and in-arena advertising. The club is supported by membership fees and corporate sponsors, with a wholly-owned subsidiary (SPV Salibandy Oy) handling the men's elite team's commercial operations.

Product overview

Seinäjoen Peliveljet Ry (SPV) on vuonna 1994 perustettu salibandyn erikoisseura, joka tarjoaa sekä huipputason kilpaurheilua että harrastetason toimintaa. Seura koostuu miesten ja naisten edustusjoukkueista F-liigassa, 16 juniorijoukkueesta eri ikäluokkiin sekä useista kerhoista, jotka toimivat seuran kivijalkana. SPV Salibandy Oy hallinnoi miesten edustusjoukkueen liiketoimintaa. Oheispalveluihin kuuluvat VIP-tapahtumapalvelut, pääsyliput (myydään Tiketti-palvelun kautta), otteluisännyydet yrityksille sekä mainosnäkyvyys kotiluolassa. Lisäksi seura tarjoaa kesäleirejä lapsille ja ylläpitää Pantterirahastoa vähävaraisten perheiden tukemiseksi.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's F-liiga Representative Team SPV's men's elite floorball team playing in Finland's highest national league (F-liiga) and international club competitions, positioned as the flagship of Ostrobothnian floorball.
• Women's Representative Team SPV's women's representative floorball team that earned promotion to Finland's top F-liiga league for the 2026-2027 season.
• Junior Teams (16 age-group teams) SPV fields 16 junior teams across age categories P22 (born 2004-2006) down to P9 (born 2017), for both boys and girls, competing in Finnish Floorball Federation Pohjanmaa regional series.
• Salibandykerhot (Floorball Recreational Clubs) Low-threshold recreational floorball clubs serving as the foundational entry point for children and young people into SPV's program; the club runs 10 kerhot as its 'cornerstone' (kivijalka).
• Summer Floorball Camps (Kesäleirit) Annual summer floorball camps for children offered by SPV, including the August 3-7, 2026 session and other scheduled dates.
• VIP Match Services Premium VIP hospitality at men's F-liiga home matches, including VIP grandstand seating, pre-match meals (starting 1 hour before the match), and coffee service during the first-period break. VIP season tickets and per-match VIP tickets (39€) are available.
• Match Tickets and Season Passes Single-match tickets, advance tickets, and season passes for SPV men's F-liiga home games, sold via the Tiketti platform. Adult advance tickets 18€ (22€ at door), students 10€ (15€ at door), children 7-12 8€ (10€ at door), plus discounted family tickets and VIP single tickets at 39€. Season tickets cover all 14 regular season home games and include discounts on Suomen Cup tickets.
• Match Sponsorship (Otteluisännyys) Corporate sponsorship product where a company serves as host of a specific match, gaining maximum visibility during F-liiga games held at Seinäjoen Urheilutalo (the 'Red Home'). Customizable hospitality packages.
• In-Arena Advertising (LED, Banner, Rink Board) Advertising placements at Seinäjoen Urheilutalo during men's F-liiga matches, including jätti-LED (large LED screens), nauha-LED (ribbon LED), wall banners, second-line ads, and rink-board advertisements.
• Pantterirahasto (Panther Fund) - Charitable Hobby-Fee Assistance Charitable fund established in 2016 that provides grants to low-income families to cover floorball hobby fees for SPV junior players; approximately 13,000€ had been distributed to 46 players through spring 2025.
• Pantterirahasto Donations Program Fundraising program (varainhankinta) that generates donations to support the Pantterirahasto's charitable hobby-fee grants for low-income SPV families.
• Terveystalo Healthcare Membership Program Healthcare partnership with Terveystalo providing SPV members and their families preferential access to sports medicine, injury treatment, and general healthcare at the Seinäjoki facility (Vapaudentie 24-26).
• Support Membership (Kannatusjäsen) Annual supporter-membership program for community members, families, and fans who wish to financially support SPV's operations and youth activities without active playing participation.

Quantifiable outcome

• 3 Finnish Championship titles (2012, 2013, 2015)
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• Pohjanmaan Liikunta ja Urheilu (PLU)coreStrategic or Co-development Partner · 1 January 2022Co-location partnership where SPV office shares PLU facilities at Piiri area. Both organizations moved together to new premises.
• OXDOGflagshipGTM or Marketing PartnerMain equipment sponsor providing sports gear and equipment for the men's team. OXDOG is a leading floorball equipment brand.
• TerveystalocoreStrategic or Co-development PartnerHealthcare partnership providing SPV members preferential access to sports medicine, injury treatment, and general healthcare services. Terveystalo Seinäjoki, Vapaudentie 24-26, is the designated primary treatment location.
• Lähitapiola (Etelä-Pohjanmaa)coreGTM or Marketing PartnerRegional insurance company partnership providing financial support and insurance services to the club.
• IntersportcoreGTM or Marketing PartnerSports equipment retailer partnership providing equipment sponsorship and retail cooperation.
• EepeeminorGTM or Marketing PartnerLocal business partnership supporting club activities.
• Ilkka-PohjalainenminorGTM or Marketing PartnerRegional newspaper media partnership for press coverage and visibility.
• AtriaminorGTM or Marketing PartnerFood industry sponsor providing product partnerships.
• PumaminorGTM or Marketing PartnerAthletic apparel and equipment sponsor.
• KPMGminorOthersProfessional services partner providing accounting and financial expertise.
• Aito SäästöpankkiminorGTM or Marketing PartnerRegional savings bank partnership.
• TiketticoreTechnology or IntegrationOfficial ticketing platform for season tickets and individual match tickets. PDF delivery and plastic card options.
• Seinäjoki AreenaminorStrategic or Co-development PartnerHome arena partnership for select matches.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Nokian KrP (Classic): Nokian KrP, rebranded as Classic, is the dominant Finnish men's F-liiga floorball club with multiple recent championships. It is the most direct sporting and commercial peer to SPV: same league, same elite-vs-community club model, similar sponsorship and ticketing-driven revenue mix.
• Turun Palloseura (TPS Salibandy): TPS Salibandy is the floorball section of Turun Palloseura, a major Finnish sports club competing in F-liiga. Comparable to SPV as a regional floorball powerhouse operating men's and women's top-tier teams with similar commercial offerings.
• Happee Jyväskylä: Happee is a long-standing F-liiga floorball club from Jyväskylä competing in the same top tier of Finnish floorball. Comparable to SPV in scale of junior pyramid, ticket-driven match-day revenue, and reliance on regional corporate sponsors.
• Esport Oilers: Esport Oilers is a Finnish F-liiga floorball club with both men's and women's representative teams. Closely comparable to SPV as a multi-team Finnish floorball club competing at the elite national level with similar sponsorship and ticketing infrastructure.
• Koovee Tampere: Koovee is a Tampere-based floorball club active in F-liiga and lower divisions with a comparable youth-to-elite pyramid structure. Like SPV, it relies on regional sponsorship, match-day ticket sales, and member-driven club governance.

Regional players

• Storvreta IBK: Storvreta IBK is one of Sweden's leading floorball clubs, multiple-time SSL champions. Comparable to SPV as a Nordic floorball powerhouse with elite men's play, broad junior pyramid, and sponsorship-driven revenue, though operating in the Swedish league rather than F-liiga.
• IBF Falun: IBF Falun is a top Swedish SSL floorball club and Champions Cup participant, similar in elite pedigree to SPV's three-time championship status. Comparable Nordic regional peer in terms of club structure, match-day ticketing, and sponsorship revenue mix.

Others

• Salibandyliitto (Finnish Floorball Federation): The Finnish Floorball Federation is the governing body that sanctions F-liiga, the Suomen Cup, and youth championships in which SPV competes. Relevant ecosystem counterpart for understanding league structure, certification (Tähtimerkki), and youth-development pathways that underpin SPV's operations.

Broad incumbents

• KalPa (Kalevan Pallo): KalPa is a Kuopio-based Finnish ice hockey club that, like SPV, combines elite professional competition with strong regional community identity and sponsorship relationships. Useful broad incumbent for benchmarking sports association governance and sponsorship economics in a mid-sized Finnish city.
• HIFK (Helsingfors IFK): HIFK is a major multi-sport Helsinki club with broader resources and brand recognition. It serves as a broad incumbent comparison point for SPV on sponsorship structures, member-based governance, and the economics of running elite teams inside a member-driven Finnish sports association.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/SPVFloorball
• YouTubeyoutube.com/@seinajoenpeliveljet6821
• Facebookfacebook.com/seinajoenpeliveljetry
• Instagraminstagram.com/seinajoenpeliveljetry
• LinkedInlinkedin.com/company/sein%C3%A4joen-peliveljet-ry

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seinäjoen Peliveljet Ry