Next Reality Digital

What Next Reality Digital does

Next Reality Digital (NRD) is a US-headquartered enterprise XR software company that operates a browser-native WebXR platform enabling organizations to design, deploy, and scale immersive 3D experiences without headsets or local installations. The platform is composed of three integrated components: XRHUB Dashboard for centralized project, attendee, and analytics management; XR Creator Studio, a web-based visual 3D editor with optional scripting for power users; and Verses Runtime, the deployed end-user experience accessible via link, QR code, or embed across desktop, mobile, and VR devices. The underlying technology is built on infrastructure developed by MUD Foundation Inc., a 501(c)(3) nonprofit, providing NRD with a structural technology partnership and shared standards.

NRD monetizes through a three-tier SaaS subscription (Basic $9.99/mo, Standard $29.99/mo, Premium $49.99/mo) accessible via a self-serve 'Build for Free' product-led growth funnel, alongside XR Agency professional services for custom world design, 3D environment buildout, event production, content scripting, and brand integration. Target verticals span Healthcare & Life Sciences, Higher Education, Enterprise R&D, Enterprise Training, Conferences & Events, and Brand Activations, with dual operational hubs in Miami and Bogota serving US and LATAM enterprise clients in English, Spanish, and Portuguese. Differentiated AI features include real-time closed captions, multilingual chat translation, and AI-generated post-event summaries. The company is privately held, founder-led (CEO-Founder John Carter, CTO-Founder Sophie Moore, VP of Design Matt Cannon), small (11-50 employees), and shows no disclosed venture funding, M&A activity, or revenue figures.

Name

Next Reality Digital

Legal name

Next Reality Digital

Website

https://nextreality.digital

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Next Reality Digital is a US-headquartered enterprise XR software company that operates a browser-native WebXR platform (XRHUB, XR Creator Studio, Verses Runtime) enabling organizations to create and deploy immersive 3D experiences without headsets, targeting healthcare, education, enterprise R&D, training, events, and brand activations across the Americas with native English, Spanish, and Portuguese delivery.

Ownership category

akta.pro rank

Product category

Extended Reality (XR) Platform

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industries

Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL), Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ), Metaverse & Social Virtual Worlds (BPAMAKAF)

Keywords

• Extended reality platform
• Browser-based XR
• Immersive web experiences
• 3D virtual environments
• XR development tools

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Plans: Three-tier subscription model (Basic $9.99/mo, Standard $29.99/mo, Premium $49.99/mo) providing access to XRHUB, Creator Studio, and Verses platform.
2. XR Agency Professional Services: Custom XR world design, 3D environment buildout, event production, content & scripting, multilingual delivery, brand integration, and ongoing support services for enterprise clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Next Reality Digital operates a browser-native extended reality (XR) platform that enables organizations to design, deploy, and scale immersive web experiences without headsets or installations. The platform combines XRHUB Dashboard for project management, XR Creator Studio for no-code 3D authoring, and Verses Runtime for publishing experiences across desktop, mobile, and VR devices, with native multilingual delivery and AI-powered environments.

Product overview

Next Reality Digital is an enterprise XR (Extended Reality) platform that enables organizations to design, deploy, and scale immersive web experiences without headsets or installations. The platform operates as an integrated suite of three core components: XRHUB Dashboard (centralized project and asset management), XR Creator Studio (web-based 3D editor with visual and scripting capabilities), and Verses Runtime (the deployed XR experience accessible across devices). Additional modules include Analytics & Insights for real-time engagement tracking, Events & Conferences for hosting immersive virtual events, and Multilingual & Multi-Device support for global audiences in English, Spanish, and Portuguese. The XR Agency provides professional services for custom world design and deployment. All plans include access to XRHUB, Creator Studio, and Verses, with pricing tiers at Basic ($9.99/mo), Standard ($29.99/mo), and Premium ($49.99/mo).

Differentiator

Problem solved

Functional benefit

Products and services

• XR Creator Studio Web-based 3D editor for constructing and configuring interactive XR environments, supporting both non-technical users through visual interfaces and advanced users through scripting capabilities. Targeted at enterprise creators, designers, and developers building branded XR experiences.
• XRHUB Dashboard Centralized management interface for organizing XR projects, managing content and assets, managing events, attendees, and analytics, and publishing experiences as live Verses. Targeted at enterprise teams managing multiple XR projects and events.
• Verses Runtime Deployed runtime instance of XR projects, accessible across desktop, mobile, and VR devices via link, QR code, or embed, serving as the end-user interface for immersive experiences. Targeted at end-user attendees of published XR experiences.
• Analytics & Insights Real-time capture of engagement, behavior, and session data across all XR environments, providing metrics on active users, new users, pageviews, session duration, and traffic sources. Targeted at enterprise marketing, training, and operations teams measuring XR program performance.
• Events & Conferences Hosting capabilities for immersive conferences, summits, and hybrid events inside branded XR environments with AI-generated post-event recaps. Targeted at event organizers and enterprises hosting virtual or hybrid conferences.
• Multilingual & Multi-Device Multilingual XR support enabling attendees to engage in their language of choice, with real-time captions and chat translation across English, Spanish, Portuguese, and beyond. Targeted at global enterprises serving audiences across the Americas.
• XR Agency Professional services including custom XR world design and 3D environment buildout, event production, content and scripting, multilingual delivery, brand integration, and ongoing support. Targeted at enterprises needing turnkey custom XR experiences.

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Strivr: Enterprise XR training platform focused on immersive learning and skill development at scale, directly comparable to NRD's enterprise training and onboarding use cases.
• Vntana: 3D and XR platform for brands and retailers to build immersive product experiences, virtual showrooms, and events with analytics — closely aligned with NRD's brand activations and ecommerce use cases.
• 8th Wall: Browser-based AR/WebXR development platform enabling creators to build and deploy immersive experiences without native apps, the closest direct comparator to Next Reality Digital's XR Creator Studio + Verses Runtime stack.
• Talespin: XR platform for enterprise learning, workforce development, and soft-skills training with authoring tooling — overlapping NRD's enterprise training + healthcare CME positioning.
• Virbela: Persistent 3D virtual-world platform for enterprise events, conferences, and remote work; comparable to NRD's Verses Runtime conferences/events vertical with a similar SaaS-plus-services model.
• Spatial: Cross-device XR collaboration and event platform that, like NRD, removes headset requirements to host meetings, events, and 3D workspaces for enterprise and creative audiences.
• Glue: Browser- and VR-accessible collaboration platform for distributed enterprise teams, comparable to NRD's Verses-based enterprise R&D and collaboration use cases.
• Innoactive: Enterprise XR publishing and distribution platform (Innoactive Hub) that lets organizations deploy and manage VR/AR training apps at scale — analogous to NRD's XRHUB Dashboard plus Verses Runtime model.

Emerging players

• Threekit: 3D and immersive-commerce platform for brands, partially overlapping NRD's brand activation and product-launch use cases though focused more on configurators than full XR events.
• Arthur Technologies: XR collaboration and virtual-office platform for hybrid enterprise teams; comparable scope to NRD's collaboration and events offerings but with stronger European footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC_f85nFkjxkb2kUoXp7MiiQ
• Facebookfacebook.com/nextrealitydigital
• LinkedInlinkedin.com/company/next-reality-digital-llc
• Instagraminstagram.com/nextreality.digital
• Xx.com/NextRealityD

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Next Reality Digital