Spectra
Spectra is a German privately held industrial PC and automation technology manufacturer-distributor, headquartered in Reutlingen since 1982, serving industrial manufacturing, medical technology, building automation, and defense customers across the DACH region via direct sales, e-commerce, and exclusive channel partnerships.
- Company typePrivate
- Founded1982
- HeadquartersReutlingen, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Spectra does
Spectra GmbH & Co. KG is a privately held German industrial computing and automation technology company headquartered in Reutlingen and operating since 1982. The company designs, manufactures, and distributes a broad portfolio of industrial PC systems (Panel-PC, Box-PC, Compact-PC, 19-inch Rack, Tower-PC), IPC components (displays, boards, expansion cards, RAM, SSDs), industrial communication products (Ethernet switches, gateways, converters, routers, device servers), and automation components (PLCs, HMIs, I/O modules, sensors, energy measurement devices). Its proprietary sub-brands include PowerBox, PowerTwin, and Silent w, and it is Cyber Resilience Act ready with ISO 9001:2015 and EN 60601-1 certifications supporting medical and industrial deployments. In-house manufacturing at the Reutlingen facility is stated at 25,000 units annually with 50,000 products held in stock.
Spectra generates revenue through a hybrid manufacturer-plus-value-added-distributor model. Direct field sales with technical consultation, an e-commerce storefront, and exclusive/authorized channel partnerships (Teltonika Networks Platinum, Redisage DACH exclusive, Sealevel authorized, Cincoze Strategic Engineering Alliance) form the go-to-market. Pricing is quote-based for custom configurations sold under multi-year contracts and unit-priced for catalog products spanning roughly 3 EUR to 4,790+ EUR. Customers are concentrated in industrial manufacturing and medical technology verticals, with additional exposure to building automation, research/education, and defense/security; named customers include RoBoTec, Insort, Alfred Schneider, and Aircare. Service revenue streams include configuration, training, order fulfillment, and lifecycle technical support.
The company is governed as a German limited partnership (GmbH & Co. KG) under managing directors Harald Lang, Jürgen Rauscher, and Klaus Rottmayr, with no identified external investors or parent company. Recent strategic activity has centered on expanding the distributed-brand portfolio, launching Edge AI and medical-certified hardware, and deepening DACH regional channel coverage.
Spectra firmographics
Firmographics- Name
- Spectra
- Legal name
- Spectra GmbH & Co. KG
- Website
- https://spectra.de
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Spectra is a German privately held industrial PC and automation technology manufacturer-distributor, headquartered in Reutlingen since 1982, serving industrial manufacturing, medical technology, building automation, and defense customers across the DACH region via direct sales, e-commerce, and exclusive channel partnerships.
- Ownership category
- akta.pro rank
Spectra industry classification
Industry- Product category
- Industrial Computing Hardware
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC)
Keywords
Where Spectra is headquartered
LocationHeadquarters
- HQ city
- Reutlingen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Spectra business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Industrial PC Hardware Sales: Sale of complete industrial PC systems including Panel PCs, Box PCs, Rack PCs, and Compact PCs for industrial automation applications.
- IPC Components: Sale of components including displays, industrial PC boards, expansion cards, RAM modules, and SSDs.
- Industrial Communication Products: Sale of Ethernet switches, gateways, converters, routers, and device servers for industrial networking.
- Automation Products: Sale of control systems, HMIs, I/O modules, sensors, and energy measurement devices.
- Configuration Services: Custom configuration and customization services for industrial computing solutions.
- Training Services: Training services for industrial PC and automation technology.
- Support Services: Technical support services throughout the product lifecycle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Configuration |
| Unit Pricing | Pay-as-you-go | Standard Product Catalog |
| Unit Pricing | Pay-as-you-go | Accessories and Spare Parts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Spectra product offering
Product offeringCore offering
Spectra designs, manufactures, and distributes industrial PCs (Panel-PC, Box-PC, Compact-PC, 19-inch Rack, and Tower-PC systems) along with AI Edge Devices for industrial automation customers. The company complements its own-brand industrial computing portfolio with industrial communication products (Ethernet switches, gateways, routers, device servers), automation components (PLCs, HMIs, I/O modules, sensors, energy meters), and value-added distribution of complementary third-party brands (Teltonika, Redisage, Sealevel). Services include custom configuration, training, lifecycle support, and order processing for European industrial and medical technology customers.
Product overview
Spectra is a German industrial PC and automation technology company offering a comprehensive portfolio of application-specific industrial computing systems and components. The core product lines include Panel-PC, Box-PC, Compact-PC, 19"-Rack, and Tower-PC systems designed for industrial automation, medical technology, and manufacturing applications. Spectra also provides KI (AI) Edge Devices for machine learning workloads at the edge. The company distributes complementary third-party brands including Teltonika (industrial routers and network equipment), Redisage (communication gateways and device servers), and Sealevel (USB isolation products). Spectra's proprietary brand includes PowerBox, PowerTwin, and Silent w series. The company operates as both a manufacturer with in-house development and production capabilities (25,000 units annually) and a value-added distributor, combined with configuration, training, and support services. Manufacturing is performed in Germany (Reutlingen) with focus on long-term availability and Made in Germany quality.
Differentiator
Problem solved
Functional benefit
Brands
- Spectra PowerBox: Product brand for power-related industrial PC solutions.
- Spectra PowerTwin
- Spectra Silent w
Products and services
- Panel-PC Systems Touchscreen industrial computers with integrated displays from 15.6 to 27 inches, designed for industrial automation, medical, and human-machine interface applications, available with EN 60601-1 medical certification for clinical environments.
- Box-PC Systems Compact industrial computer systems in box form factor for DIN-rail or panel mounting in industrial automation environments.
- Compact-PC Systems Space-saving compact industrial PC systems providing full industrial-grade features in a small footprint for automation and embedded applications.
- 19-inch Rack Systems Industrial computers designed for 19-inch rack mounting in control rooms, data centers, and industrial IT infrastructure.
- Tower-PC Systems Tower-format industrial computers combining standard desktop form factor with industrial-grade components and reliability.
- AI Edge Devices AI-powered edge computing devices for running machine learning and inference workloads directly at the point of data collection in industrial environments, including compact 3.5-inch boards for Edge-AI and machine vision.
- Industrial Ethernet Switches Managed and unmanaged industrial Ethernet switches for reliable network infrastructure in manufacturing and automation environments, including PROFINET CC-B capable managed gigabit switches with wide temperature ranges.
- Industrial Gateways Protocol converters and gateways for integrating heterogeneous industrial systems, including Modbus TCP/RTU gateways, M-Bus gateways, BACnet gateways, and Modbus-MQTT cellular gateways for IIoT integration.
- Serial Protocol Converters Serial protocol converters including RS-232 to RS-485 converters and M-Bus to serial converters with isolation for industrial serial communication extension.
- Industrial Routers Industrial cellular and wired routers for connecting machines and equipment to networks, supporting 4G/LTE, 5G, and 5G RedCap connectivity for industrial IoT.
- Serial Device Servers Serial device servers that enable legacy serial devices to connect to Ethernet networks, including WLAN-enabled variants for wireless serial networking.
- PLCs (Programmable Logic Controllers) Programmable logic controllers for industrial automation and machine control applications.
- HMI Panels Human-machine interface panels for visualizing and controlling industrial processes and machines.
- I/O Modules Input/output modules for connecting sensors and actuators to industrial control systems.
- Industrial Sensors Industrial sensors for measuring and monitoring various process parameters in automation applications.
- Energy Measurement Devices Energy measurement devices for monitoring power consumption and energy management in industrial facilities.
- Spectra PowerBox Proprietary industrial power computing solutions designed and manufactured by Spectra with long-term availability.
- Spectra PowerTwin Proprietary dual-power industrial computing platform from Spectra.
- Spectra Silent w Proprietary silent-operation industrial computers from Spectra with reduced noise for office and noise-sensitive environments.
- WMP Medical Panel-PC Series Medical-grade panel PCs with capacitive touchscreens, EN 60601-1 and EN 60601-1-2 certifications, antibacterial housings, and fanless 24/7 operation for diagnostic, laboratory, and clinical visualization use.
- Teltonika Industrial Router and Gateway Portfolio Distributed line of Teltonika industrial routers, IoT gateways, and managed Ethernet switches for industrial networking and IIoT connectivity, including 4G LTE, 5G, 5G RedCap, Modbus-MQTT, and BACnet gateways.
- Redisage Gateway and Device Server Portfolio Distributed line of Redisage M-Bus and Modbus gateways, serial device servers, and protocol converters with integrated WLAN and extended temperature ranges for industrial and infrastructure applications.
- Sealevel USB Isolators and Industrial Computing Products Distributed line of Sealevel USB isolation products certified to EN 60601-1 for protecting medical equipment, plus industrial PCs, switches, and I/O modules designed for medical and MIL-STD-810 applications.
- Custom Configuration Services Custom configuration and adaptation of industrial PCs and automation products to specific customer application requirements.
- Order Processing and Fulfillment Order processing, logistics, and delivery coordination services.
- Training Services Training services for Spectra industrial PC systems and automation products.
- Technical Support Services Technical support services over the product lifecycle, delivered by experienced Spectra product managers.
Companies that use Spectra
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles1 record
Spectra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Spectra partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- RedisagecoreSpectra is the exclusive distributor of Redisage products in the DACH region (Germany, Austria, Switzerland). Redisage provides robust industrial communication solutions including gateways, protocol converters, serial device servers, and IIoT controllers with integrated M-Bus, WLAN capabilities, and extended temperature ranges for industrial environments.
- Sealevel Systems Inc.coreSpectra is an authorized distributor of Sealevel products in Europe. Sealevel is a US manufacturer of industrial computing and communication solutions for demanding applications including medical technology (EN60601-1) and military applications (MIL-STD-810). Product range includes industrial PCs, switches, USB isolators, and I/O modules.
- Teltonika NetworkscoreSpectra is an official distributor and Platinum partner of Teltonika Networks, a European developer and manufacturer of industrial network and communication solutions based in Lithuania. Product portfolio includes industrial mobile routers (4G/5G/5G Redcap), IoT gateways, industrial Ethernet switches, and the Teltonika RMS IoT platform for device management.
- CincozecoreLong-standing Strategic Engineering Alliance combining application experience and development expertise from Germany with electronics know-how and manufacturing quality from Taiwan. Cincoze provides rugged embedded computers and displays for industrial applications.
- WincommcoreWincomm is the manufacturer of Spectra's WMP series medical panel PCs, providing EN60601-1 certified solutions for medical applications including operating rooms and clinical environments.
Scale indicators3 records
Recent moves9 records
Expansion highlights6 records
Spectra competitors and assessment
Company assessmentDirect peers
- Advantech: Advantech is a Taiwan-based global leader in industrial PCs, panel PCs, embedded platforms, and IoT solutions. Closest direct peer on industrial PC portfolio breadth, with overlapping target customers in factory automation and machine vision.
- Beckhoff Automation: Beckhoff is a German automation specialist offering industrial PCs (CX series), PLCs, HMIs, and EtherCAT-based drive technology. Direct overlap with Spectra's IPC, PLC, and HMI product categories serving industrial automation customers.
- Kontron: Kontron is a European-based manufacturer of industrial PCs, embedded computing modules, and IoT/edge gateways. Directly comparable to Spectra across IPC product lines, industrial communication hardware, and IIoT/edge device categories.
- Schubert System Elektronik: Schubert System Elektronik is a German industrial PC and embedded systems manufacturer focused on DACH industrial customers. Direct peer offering comparable industrial PC and embedded computing solutions with similar customization and certification capabilities.
- ADLINK Technology: ADLINK is a Taiwan-based industrial computing company producing embedded boards, IPCs, edge AI platforms, and modular industrial computers. Direct competitor to Spectra in the rugged embedded and edge AI industrial PC segment.
- Cincoze: Cincoze is a Taiwan-based manufacturer of rugged embedded computing systems and panel PCs. Direct peer in rugged industrial PC hardware and a strategic engineering ally of Spectra, with overlapping medical and industrial customer targets.
Emerging players
- OnLogic: OnLogic is an industrial and rugged computer manufacturer specializing in small-form-factor fanless IPCs and edge computing systems for IoT and machine vision applications. Emerging player with overlap on Spectra's compact and Edge AI IPC categories.
Broad incumbents
- WAGO: WAGO is a German specialist in electrical interconnection and automation, including PLCs, I/O systems, and industrial communication products. Broad incumbent with direct overlap on the automation and industrial communication categories Spectra serves.
- Phoenix Contact: Phoenix Contact is a German industrial connectivity and automation specialist offering industrial PCs, Ethernet switches, gateways, I/O, and PLCs. Broad incumbent with deep overlap on the industrial communication hardware Spectra distributes and manufactures.
- Siemens Digital Industries: Siemens is the dominant German industrial automation incumbent offering SIMATIC IPCs, PLCs, HMIs, drives, and the MindSphere IIoT platform. A broad incumbent that overlaps with Spectra across nearly every product category but addresses a much larger market with bundled solutions.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Spectra compliance and trust
Trust signalCompliance6 records
Spectra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spectra leadership team
Management profileNumber of profiles
Profiles3 records
Spectra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spectra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spectra
What does Spectra do?
Spectra designs, manufactures, and distributes industrial PCs (Panel-PC, Box-PC, Compact-PC, 19-inch Rack, and Tower-PC systems) along with AI Edge Devices for industrial automation customers. The company complements its own-brand industrial computing portfolio with industrial communication products (Ethernet switches, gateways, routers, device servers), automation components (PLCs, HMIs, I/O modules, sensors, energy meters), and value-added distribution of complementary third-party brands (Teltonika, Redisage, Sealevel). Services include custom configuration, training, lifecycle support, and order processing for European industrial and medical technology customers.
Is Spectra a public or private company?
Spectra is a private company. It is classified as management employee owned and is currently operating.
When was Spectra founded?
Spectra was founded in 1982. It employs 51 to 100 people.
Where is Spectra based?
Spectra is headquartered in Reutlingen, Germany, in the Europe region.
How does Spectra make money?
Seven revenue lines are on record. Industrial PC Hardware Sales are the primary driver. The others are IPC Components, industrial Communication Products, automation Products, configuration Services, training Services and support Services.
Who are Spectra's main competitors?
Direct peers on record are Advantech, Beckhoff Automation, Kontron, Schubert System Elektronik, ADLINK Technology and Cincoze. OnLogic is listed as an emerging player. Broad incumbents are WAGO, Phoenix Contact and Siemens Digital Industries.
Does Spectra have an API?
No public API is recorded for Spectra.
What industry is Spectra in?
Spectra's product category is Industrial Computing Hardware. Its primary akta.pro industry code is IMAGAGAC, Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers). Its NAICS code is 33411 and its SIC code is 3600.